Customer experience has long been seen as a key part of a marketers’ remit, but its importance appears set to decline, according to a new survey of CMOs. The research, conducted by Dentsu Aegis, questioned more than 1,000 CMOs globally, and found that more than half (53%) of CMOs say customer experience is one of their top three priorities this […]
By uniting marketing and innovation under the remit of global CMO Pedro Earp, AB InBev has cut development timelines from two years to just 36 days. A thriving innovation strategy should be at the heart of any business looking to stay ahead of disruption. And while there are many ways to approach innovation, Pedro Earp, AB InBev’s global CMO and […]
McDonald’s is one of a growing number of companies scrapping the global CMO role in favour of spreading marketing responsibilities more broadly across the business. McDonald’s is scrapping its global CMO role, a move precipitated by the departure of Silvia Lagnado, who has held the role for the past four years but is planning to leave the company in October. […]
Are you puzzled over greetings on birthdays or on any other celebration for your child, а loved one, girl or boy, wife or husband? What gift will be made to your parents, relatives or friends? Due to modern technology, any person will be pleasantly surprised by this unique gift. ViJoys — video greetings is for your relatives, friends and colleagues […]
Maeve McMahon has worked across an array of international marketing roles and isn’t one to shy away from the unknown, but even the most fearless marketers need a little nudge at times. They say fortune favours the brave and the Royal Bank of Scotland’s Maeve McMahon can vouch for that. She isn’t one to slow down when confronted by the […]
Customer lifetime value (CLV) is one of a marketer’s most important metrics. It’s a key measure of not only how well a company is doing right now, but also how well it will be doing in the future. Trends in CLV can convey all sorts of useful insights into where businesses need to invest to keep customers, as well as […]
Marketing Week columnist Mark Ritson explains how generating excess share of voice enabled Lidl to accelerate sales and market share, and tackle brand perceptions. When German discount retailer Lidl opened its first UK store in 1994, it entered one of the most competitive retail markets in the world. Up against Tesco, Sainsbury’s, Asda and Morrisons, for two decades Lidl struggled […]
U-Studio has grown from a small in-house agency to a platform used by almost three-quarters of Unilever’s brands as it looks to increase the speed and relevancy of its digital marketing, while not allowing costs to spiral. Unilever’s in-house content agency U-Studio has, in three years, gone from a small operation working in a few select markets to the FMCG […]
It is the first time a British supermarket has offered customers hot takeaways via Deliveroo as Sainsbury’s looks to take a slice of the UK’s £8.1bn food delivery market. Sainsbury’s is launching a trial with Deliveroo to offer customers freshly baked pizza delivered to their door. Launching today in five stores – Cambridge, Selly Oak, West Hove, Pimlico and Hornsey […]
“The scent and smoke and sweat of a casino are nauseating at three in the morning. Then the soul erosion produced by high gambling – a compost of greed and fear and nervous tension – becomes unbearable and the senses awake and revolt from it.” These three sentences, written 65 years ago, introduced us to a very different kind of […]