Marketing Week’s new podcast series gets under the bonnet the most effective campaigns and how they came together, starting with Direct Line’s decision to call in Winston Wolfe. In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into story behind Direct Line’s ‘Fixer’ campaign. […]
Johnny C. Taylor Jr. Special to USA TODAY Published 7:00 AM EDT Sep 24, 2019 Johnny C. Taylor Jr., a human resources expert, is tackling your questions as part of a series for USA TODAY. Taylor is president and CEO of the Society for Human Resource Management, the world’s largest HR professional society. The questions are submitted by readers, and Taylor’s answers […]
Edward C. Baig USA TODAY Published 6:00 AM EDT Sep 24, 2019 Gently. That’s how Samsung apparently wants you to treat its nearly $2,000 Galaxy Fold smartphone, which finally goes on sale in the U.S. on Friday. And that’s got to make potential buyers a bit nervous, especially after the long delay that kept it out of their hands in the first place. After […]
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Skyscanner is rebranding as it looks to “redefine” its purpose with its largest marketing investment to-date. The travel search site is updating its logo and purpose, and launching a marketing campaign as it looks to “innovate and disrupt” the travel market for the “modern and sustainable” traveller. Skyscanner’s CMO Joanna Lord, who joined the business eight months ago, tells Marketing […]
Burger King looks outside its sector and beyond its own agencies for creative ideas as it looks to engage consumers around issues such as waste and sustainability. In order for creativity to flourish, Burger King believes brands need to be open to ideas wherever they may come from, even if that is beyond their creative agency or outside their sector. […]
Mark Phelan Detroit Free Press Published 12:01 AM EDT Sep 24, 2019 A little-known chapter in the history of the first Ford Mustang ever built comes full circle this week when the man who unknowingly sold — and possibly saved — the car sees it displayed in its place of honor at the Henry Ford Museum in Dearborn, Michigan. “It was a preproduction […]
Shayna Murphy Reviewed.com Published 4:05 PM EDT Sep 23, 2019 — Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA Today’s newsroom and any business incentives. […]
Camryn Rabideau Reviewed.com Published 4:07 PM EDT Sep 23, 2019 — Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA TODAY’s newsroom and any business incentives. […]
Eric D. Lawrence and Jamie L. LaReau Detroit Free Press Published 8:50 PM EDT Sep 23, 2019 A court in Tennessee has granted General Motors’ request to prevent UAW picketers from blocking the entrance to its Spring Hill Assembly plant. The order, which was signed Sunday and is in effect until Oct. 8, follows several arrests at the plant since […]