The story behind Direct Line’s ‘Fixer’ campaign

Marketing Week’s new podcast series gets under the bonnet the most effective campaigns and how they came together, starting with Direct Line’s decision to call in Winston Wolfe. In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into story behind Direct Line’s ‘Fixer’ campaign. […]

Older employees should never face age-related discrimination at work.

Johnny C. Taylor Jr. Special to USA TODAY Published 7:00 AM EDT Sep 24, 2019 Johnny C. Taylor Jr., a human resources expert, is tackling your questions as part of a series for USA TODAY. Taylor is president and CEO of the Society for Human Resource Management, the world’s largest HR professional society. The questions are submitted by readers, and Taylor’s answers […]

Did $2,000 Galaxy Fold get fixed?

Edward C. Baig USA TODAY Published 6:00 AM EDT Sep 24, 2019 Gently. That’s how Samsung apparently wants you to treat its nearly $2,000 Galaxy Fold smartphone, which finally goes on sale in the U.S. on Friday.  And that’s got to make potential buyers a bit nervous, especially after the long delay that kept it out of their hands in the first place. After […]

Marketoonist on the evolution of new products – Marketing Week

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will get full access to: > World-renowned columnists > Analysis & case studies > Exclusive leading-edge insight > Carefully curated reports & briefings from Econsultancy > Plus, much more including […]

Skyscanner rebrands in shift to more emotional marketing

Skyscanner is rebranding as it looks to “redefine” its purpose with its largest marketing investment to-date. The travel search site is updating its logo and purpose, and launching a marketing campaign as it looks to “innovate and disrupt” the travel market for the “modern and sustainable” traveller. Skyscanner’s CMO Joanna Lord, who joined the business eight months ago, tells Marketing […]