McDonald’s scraps the global CMO role as Silvia Lagnado departs

McDonald’s is one of a growing number of companies scrapping the global CMO role in favour of spreading marketing responsibilities more broadly across the business. McDonald’s is scrapping its global CMO role, a move precipitated by the departure of Silvia Lagnado, who has held the role for the past four years but is planning to leave the company in October. […]

Ritson on the marketing effectiveness factor that helped Lidl double its market share

Marketing Week columnist Mark Ritson explains how generating excess share of voice enabled Lidl to accelerate sales and market share, and tackle brand perceptions. When German discount retailer Lidl opened its first UK store in 1994, it entered one of the most competitive retail markets in the world. Up against Tesco, Sainsbury’s, Asda and Morrisons, for two decades Lidl struggled […]

How Unilever’s U-Studio is breaking down the barriers between marketers and agencies

U-Studio has grown from a small in-house agency to a platform used by almost three-quarters of Unilever’s brands as it looks to increase the speed and relevancy of its digital marketing, while not allowing costs to spiral. Unilever’s in-house content agency U-Studio has, in three years, gone from a small operation working in a few select markets to the FMCG […]

Sainsbury’s and Deliveroo trial takeaway pizza

It is the first time a British supermarket has offered customers hot takeaways via Deliveroo as Sainsbury’s looks to take a slice of the UK’s £8.1bn food delivery market. Sainsbury’s is launching a trial with Deliveroo to offer customers freshly baked pizza delivered to their door. Launching today in five stores – Cambridge, Selly Oak, West Hove, Pimlico and Hornsey […]