Connect with us
img

Favorite News

The direct-to-consumer customer insight advantage – Marketing Week

HelloFresh

INTERNET MARKETING NEWS

The direct-to-consumer customer insight advantage – Marketing Week

[ad_1]

HelloFresh believes it is in a strong position when it comes to consumer insight as it has direct relationships with its customers.

Meal kit specialist HelloFresh believes being a direct-to-consumer brand gives it a distinct advantage in understanding customer motivations as it is responsible for the end-to-end journey from awareness to retention.

Crucially, HelloFresh uses a behavioural app to understand how its users cook at home. Customers are asked to record what they’ve been cooking, the ingredients they’ve been using and how they go about doing supermarket shopping. They are asked to upload pictures and videos, as well as written descriptions.

Log in or subscribe to read the full article.



[ad_2]

Source link

Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published.

More in INTERNET MARKETING NEWS

To Top
error: Content is protected !!