NANOJY. Elvira Gavrilova created a new luxury-style business project

NANOJY is a successful collaboration between Ukraine and Portugal represented by a business lady, founder of the national “Pride and Beauty of Ukraine” award, a world-famous producer, chief editor of two glosses, owner of the international marketing company Amillidius Elvira Gavrilova and famous designer Julia Lyatavskaya.

NANOJY women’s clothing brand is not only a sophisticated style and elegance, but it is also a promising business project. As Elvira Garilova says: “An integrated approach to any project can bring it from scratch to the top.”

Our editorial staff has been following Elvira Gavrilova’s successful projects since the first ceremony of awarding the laureates of the “Pride and Beauty of Ukraine” prize. Today we will reveal the secrets of the Ukrainian-Portuguese collaboration – the NANOJY brand.

NANOJY is not just a clothing brand but a whole luxury family

Elvira Gavrilova, the founder of the NANOJY brand, revealed the secret of her business project’s concept.

“When creating the NANOJY project, I was guided by Bernard Arnault’s LVMH business model concept. This innovative businessman was the first to realize that the family of brands in the luxury segment is much stronger than individual companies. At this stage of NANOJY’s development, it would be too arrogant to compare the brand with Arnault’s luxury empire, but it is just the beginning! Julia Lyatavskaya and I are already negotiating cooperation with Portuguese, Ukrainian, Italian, and French brands”, Elvira Gavrilova reveals the NANOJY’s concept.

Besides, we found out that the NANOJY Spring/Summer 2021 collection was ready. The face of the collection, comprising over 40 looks, is the Ukrainian top model Anastasiia Bondarchuk, whom Forbes writes about.
We keep on tracking the development of the Portuguese-Ukrainian NANOJY project by Elvira Gavrilova and Julia Lyatavskaya. All the fun is ahead, don’t miss it!