‘Too much time is spent fixing problems rather than delighting customers’
[ad_1] Procter & Gamble (P&G) is warning digital media companies that they need a rethink of...
Three critical factors for accurate digital measurement – Marketing Week
[ad_1] Measuring your digital marketing performance – accurately – is vital to understanding what’s driving new...
Hack your commute: Commute to the continent
[ad_1] This commute hack may need to be kept back to use just once a year...
‘Ad land’s obsession with youth will come at a cost’
[ad_1] Medically speaking, the term ‘elderly’ refers to someone over the age of 65. And, having...
Everything that matters this morning
[ad_1] PepsiCo to invest in marketing after sales boost PepsiCo is promising to invest more in...
Carlsberg admits it probably isn’t the best beer in the world as it overhauls the brand and the brew
[ad_1] Carlsberg is overhauling its namesake beer brand in the UK, changing everything from its taste...
How AI is driving effective personalisation at scale – Marketing Week
[ad_1] Today’s consumer is more demanding than ever, and to keep pace, marketers need to scale...
5 killer stats to start your week – Marketing Week
[ad_1] 1. Better weather puts spring in high street footfall Mild March weather helped boost shopper...
Why behaviour beats demographics when it comes to segmentation
[ad_1] Classic demographics like age and gender – despite being tried and tested for years –...
Staff should be one of your key comms channels
[ad_1] I was reminiscing the other day about the rather sniffy response I got from some...
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