How AI is driving effective personalisation at scale – Marketing Week

Today’s consumer is more demanding than ever, and to keep pace, marketers need to scale – join us, and learn how artificial intelligence can be used to create the personalisation that is the key to unlocking long-term consumer relationships.

We will map out the challenges and opportunities for marketers in the era of the ‘Entitled Consumer’ and discover how to treat them as individuals, not segments.

The webinar will take place at 3pm BST on Thursday 16 May.