Connect with us

Favorite News

The top 50 customer experience professionals

CX50 customer experience


The top 50 customer experience professionals


Customer experience is a topic that is earning ever-increasing attention, not only from marketers but colleagues across their businesses and in company boardrooms.

Far from being a buzzword, CX is constantly gaining traction as a key differentiator for businesses in all sectors, which is why Marketing Week, Zone and Cognizant have partnered for the second successive year to announce the new members of the CX50.

This list celebrates the 50 professionals currently doing the most to foreground customer experience and fulfil its potential – both in their brands and across the UK’s consumer marketplace today. The individuals we have identified come from a variety of industry sectors and occupy roles as diverse as chief marketing officers, startup founders, chief technology officers and general managers. The full list of 50 names can be found in the table below.

READ MORE: Download the profiles of the CX50 inductees here


In order to compile the CX50, Marketing Week, Zone and its parent company Cognizant used their combined editorial and professional expertise, as well as a number of publicly available information sources, to generate a shortlist of companies with impressive CX achievements in the past year. We identified the individual CX leaders working for them, and also included individuals known to have been at the forefront of CX delivery for a number of years.

We then used three key criteria to whittle this shortlist down to the final 50: innovation (adopting new processes, technologies and ideas to deliver best-in-class CX); influence (successfully making the case for CX in their businesses and beyond); and impact (the tangible results of their efforts in terms of financial and brand measures, as well as evidence of business transformation). We assessed all individuals based on the totality of their achievements across these three metrics.

Reflecting the many different faces of CX and the collaboration needed to achieve progress, we looked at a range of industry sectors and job functions to find those excelling in the field. The variety of job titles present in the CX50 demonstrates that this is not just a concern for marketers, but also technologists, digital specialists, CEOs and company founders.

READ MORE: How customer experience is building brands and businesses

The CX50 in full

Mark AndersonCEOConnect Airways
Reza Attar-ZadehHead of customer interactionsSantander UK
Anna BatesonChief customer officer
Stuart BeamishGroup chief customer officerSaga
Alessandra BelliniChief customer officerTesco
Sarah BentleyChief customer officerSevern Trent
Helen BiertonHead of BankingStarling Bank
Tom BlomfieldCEOMonzo
Liv Marit BrahinHead of group marketing and communication servicesUBS
Kerris BrightChief customer officerBBC
Tom BroughtonFounderCubitts
Chris CarterDirector of marketingSpecsavers
Jack ConstantineChief digital officerLush
Peter DuffyInterim CEOJust Eat
Rob EdmundsonTransformation and marketing director, UKBupa
Kim FauraChief commercial officerGiffgaff
Joseph GordonHead of First DirectHSBC
Sinead GreenawayChief technology and operations officerUKTV
Justin HainesCustomer services directorOvo Energy
Hugh HessingChief operating officerAviva
Craig InglisCustomer directorJohn Lewis
Russell JamesDigital engagement directorThe FA
Richard JewsburyDivisional vice-president, UKEmirates
Margaret JoblingChief marketing officerCentrica
James KeeganVice-president of customer services and experience, EuropeQVC
Chris LarmerDirector of customer experienceThe Co-operative Bank
Phil LewisDirector of digital transformationBoden
Carolina MartinoliDirector of brand and customer experienceBritish Airways
Belinda MooreDirector of marketing and communicationsE.ON
Simon MorrisVice-president of global creativeAmazon
Bec MortimerDirector of marketingNetflix
Simon MottramCEORapha
Emilie MouquotCustomer and growth director
Sally-Anne NewsonDirector of customer experience and digital productShop Direct
Jeremy PeeChief digital and data officer
Stephanie PetersonVice-president of digital planning and activationAdidas
Scott PettyChief technology officer, UKVodafone
Chris RhodesChief products and propositions officerNationwide
Michelle RobertsGroup marketing directorBMW UK
Heather SmithManaging director, directLV
Ben SutherlandChief digital officerDiageo
Regine TanDirector of customer experience optimisation
Simon ThompsonChief product officerOcado
George TurnerChief commercial and technology officer

InterContinental Hotels Group

Inés UresChief marketing officerDeliveroo
Shashi VermaChief technology officer and director of customer experience
Claudia VernonGroup marketing directorRicher Sounds
Eve WilliamsBrand experience directorAsos
Harriet WilliamsChief digital officerThe Body Shop
David YoungDirector of customer experienceMetro Bank


Source link

Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


To Top
error: Content is protected !!