INTERNET MARKETING NEWS
The evolution of direct-to-consumer brands and their marketing
[ad_1]
As the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look go build sustainable businesses.
Direct-to-consumer (DTC) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success.
But why is this the case, and what does it tell us about retail and marketing?
To read the full article, please log-in or subscribe below.
[ad_2]
Source link
