INTERNET MARKETING NEWS
The customer insight gap and gender stereotypes: Marketing Week Explores
The Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA’s gender rules have gone too far.
The Marketing Week Explores podcast has had a makeover. Now, in addition to our deep dive into the key marketing topics of the month, we will also be discussing some of the biggest marketing headlines.
In this edition, which is hosted by reporter Molly Fleming, senior writer Charlotte Rogers explores why marketers are failing to understand what consumers really want, and what they can do to close the customer insight gap.
Senior reporter Ellen Hammett then joins the discussion, asking whether the Advertising Standards Authority’s new rules on gender stereotypes go far enough.
Join the team for this and more on the latest edition of Marketing Week Explores.