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Santander’s Keith Moor – Marketing Week



Santander’s Keith Moor – Marketing Week


Santander’s outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes he’d asked as a junior marketer which might have helped him achieve balance earlier in his career.

Being brave enough to call out a senior colleague when they’re wrong is a trait Keith Moor admires and one he has held since his early days as a marketer.

“From conflicting opinions come great outcomes. That moment of collision could create new ideas and new solutions,” Moor says.

Not shying away from conflict has allowed Moor to grow and develop throughout his career, the last two decades of which he’s spent at Santander, rising up through the ranks to CMO. But a new challenge is on the horizon, as he’s set to take on the CMO role at Camelot in September.

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