Maeve McMahon has worked across an array of international marketing roles and isn’t one to shy away from the unknown, but even the most fearless marketers need a little nudge at times.

They say fortune favours the brave and the Royal Bank of Scotland’s Maeve McMahon can vouch for that.

She isn’t one to slow down when confronted by the unknown either, instead throwing herself into unfamiliar territory because she craves a challenge. This, she says, has been a common thread throughout her career.

Over the past two decades, McMahon has worked across a variety of international marketing roles at the likes of GE Capital, Mastercard, American Express and Ulster Bank, where she served as the bank’s first director of customer experience and products.

These experiences helped her secure her current role as marketing and communications director for the RBS’s commercial arm, reporting directly to CMO David Wheldon.

McMahon says the ability to embrace change and take on new challenges has helped her progress throughout her career.

But despite her wealth of experience, McMahon is quick to confess that even she failed ask a number of significant questions during her earlier days as a marketer because she “didn’t realise how important they were”.

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