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Oreo Cookie Shake coming back to Applebee’s after Walker Hayes’ song goes viral on TikTok

Oreo Cookie Shake coming back to Applebee's after Walker Hayes' song goes viral on TikTok


Oreo Cookie Shake coming back to Applebee’s after Walker Hayes’ song goes viral on TikTok

A shoutout on a viral song has led Applebee’s to bring back this famous dessert — the Oreo Cookie Shake.Thanks to country singer Walker Hayes’ song “Fancy Like”, the restaurant brought back the menu item on Monday for a limited time. In light of the pandemic, Applebee’s cut many menu items as sales plummeted, milkshakes included, according to CNN.”The Oreo shake was one of my favorites back in the day and the power of the song brought it out of retirement,” Hayes told USA TODAY. Hayes’ mention of the dessert in the song gone viral on TikTok and other social media platforms led to the restaurant capitalizing on the buzz.”We fancy like Applebee’s on a date night, got that Bourbon Street steak with the Oreo shake,” Hayes sang in the song. The restaurant posted a video of workers at a Applebee’s dancing to the hit song and bringing out a steak and the $2.99 Oreo shake on TikTok .Restaurants including Applebee’s have had to change with the times after the COVID-19 pandemic altered how customers engage with dine-in establishments.In February, Dine Brands, the parent company of Applebee’s and IHOP, launched an online-only delivery restaurant Cosmic Wings where the food is prepared at Applebee’s locations. The meal, which features Cheeto-flavored wings and cheese bites, is delivered through the Uber Eats app that saw enormous growth after more people decided to have food delivered to their homes. Applebee’s CMO Joel Yashinsky said Hayes’ song came on the restaurants radar within a week or two of the release. Shortly after, they decided to bring it back after seeing customers and fans react to that song.”Date night at Applebee’s is something that has been around since the 1980’s, but when the song came out and Walker’s viral TikTok with his daughter, we saw an uptick”Yashinsky said the process of training employees to make the shake and making sure the locations were ready for the launch date took roughly six weeks.”It’s going to be on our menu for the foreseeable future and doesn’t have an end date,” he said. “Walker is very happy to bring the shake back with his song, and our goal is to keep it around for a very long time.”Hayes said he and his wife still go to Applebee’s and one of their first dates was at a location in Mobile, Alabama.He said there was no strategy in adding the dessert to the lyrics and had no idea “Fancy Like” would become viral.”I think it’s going to be pretty funny and cute when I take my grandson or granddaughter to Applebee’s and can tell them I brought the Oreo shake back,” Hayes said.”Applebee’s is a restaurant I care about and a part of my love story.”‘Help Wanted’ sign: Fast-food worker wages rose 10% as restaurants struggle to hire and retain workers, report says’Our habits have changed’: Delivery-only restaurant brands, some backed by chains such as Applebee’s and Chili’s, growingFollow reporter Asha Gilbert @Coastalasha. Email:

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