How connecting through voice increases conversions – Marketing Week

We use our voices to communicate with each other every day, yet when it comes to picking up the phone, it’s surprising how many businesses don’t do it.

With recent advances in marketing technology (like AI and virtual platforms), it can often be difficult to determine if you’re speaking to a real person or a bot. We live in an age where ‘convenience’ dominates a large proportion of communication in the B2B market, which is why it’s important to always include a personal experience in your buying cycle.
It’s not enough to wait for the robot on your website to ask your prospect: “Is there’s anything I can help you with today?” If you have an influx of inbound leads that you are struggling to follow up, a specific project that you want to turbo-charge, or a buying cycle that involves human contact, picking up the phone will pretty much always be beneficial.
As a lead generation agency that utilises outbound dialling as a channel for marketing and sales, our knowledge lies in the successes of human interaction in all areas of business – from sales to account management and customer care. People often refer to our industry as ‘cold calling’, but what’s colder than using a computer screen to communicate with your buyer when you can pick up the phone and have a real conversation?
If you’re already using channels like telemarketing (whether it is in-house, outsourced or a mixture of the two), or you’re hoping to build this into your future plans, this webinar is designed to help you know exactly what you’re looking for in an agency, and how to make your internal activity as successful as it can be.
Focus areas include:
How a voice can turbo-charge your demand generation
Reducing your cost-per acquisition
Integrating voice with digital channels
In-house Vs. Outsourced
This webinar will be led by  MarketMakers, from 3pm BST on Thursday 19 September. Click below to join.

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