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How brands are democratising innovation – Marketing Week
Marketing Week Explores: As brands strive to develop the next big innovation, the best strategy for success could be to collaborate with partners and search for ideas from across the entire organisation.
In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and senior writer Charlotte Rogers discuss how brands are opening up their businesses to new ideas and collaborating to bring fresh innovations to the table.
German FMCG giant Henkel, for example, has developed an innovation ecosystem where venture capitalists, entrepreneurs, industry leaders and startups collaborate to solve some of the most pressing issues in business today.
At food delivery service Just Eat the focus is on working on different levels of innovation, creating frameworks that cater to short-term innovation and long-form discovery.
The new rules of innovation
Elsewhere in the podcast we discuss the value of democratising innovation, which encourages brands to widen their pool of ideas and make new product development part of everyone’s job description.
How hybrid teams are driving innovation