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Valentine’s Day at Lowe’s? 50 couples will win a ‘Night of Lowemance’ date, plus there’s a virtual event for all

Valentine's Day at Lowe's? 50 couples will win a 'Night of Lowemance' date, plus there's a virtual event for all

FINANCIAL NEWS

Valentine’s Day at Lowe’s? 50 couples will win a ‘Night of Lowemance’ date, plus there’s a virtual event for all

Kelly Tyko

| USA TODAY
How to make the perfect charcuterie boardThe right cheese selection is just one ingredient in making a great charcuterie board.ProblemSolved, USA TODAYThere’s nothing terribly romantic about home improvement.Even the most loving relationship can be tested by a major renovation project.This Valentine’s Day, Lowe’s is betting that quarantining couples stuck at home watching HGTV reruns want nothing more than a “Night of Lowemance,” an unlikely pairing of flowers and a Sherwin Williams paint menu by candlelight.The retailer is taking “reservations” through Sunday at Lowes.com/valentines for date nights at one of 10 select stores in some of “America’s most romantic cities.” Fifty couples will win the after-hour in-store experience, but there also will be a virtual event Feb. 13 open to all who register.“We’re ready to get a little romantic in an unconventional way,” Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer, told USA TODAY. “Not all of the typical Valentine’s Day night outs will be available to people this year. We thought we can create a really different, fun, surprising and safe Valentine’s Day experience.”Valentine’s Day gift ideas from Reviewed: 15 of the best Valentine’s Day gifts to get on sale right nowMcDonald’s Shamrock Shake is coming back: Here’s when you can get one and the Oreo Shamrock McFlurryThe stores hosting events are located in the metropolitan markets of Nashville, Tennessee; Denver, Colorado; Savannah, Georgia; Chicago; San Francisco; Palm Beach, Florida; Jacksonville, Florida; New Orleans; Providence, Rhode Island; and Milwaukee, Wisconsin.Couples need to live within the metro areas and agree to follow Lowe’s social distancing and safety protocols to attend. Winning couples will be notified before the events, which are from 8 to 10 p.m. Feb. 14.As part of the events, couples will splash paint a large canvas together.”We’ve seen all of this great DIY energy that people have channeled throughout these long months,” Thalberg said. “We thought why not turn it into some romantic DIY energy and create something that has long-lasting benefits, which is the spirit of DIY in general.”Lowe’s virtual event, open to allBut couples who don’t win a spot including those living outside the 10 cities can get in the holiday mood with a pre-Valentine’s Day virtual event. Registration also is at Lowes.com/valentines and the cut-off date is Feb. 7.“Like any hot reservation, we won’t be able to accommodate everyone. So we wanted to make sure people don’t go away entirely disappointed if they don’t get selected,” Thalberg said. Chef Kelli Ferrell, who has been featured on the Oprah Winfrey Network and Food Network, will host the event and show how to make a charcuterie board and themed mocktail.Before the event, a list of supplies and ingredients will be sent out along with a link to participate.Lowe’s stores hosting eventsRegistration is required and couples will be notified if they are accepted. According to the fine print, the contest is open to residents of the metropolitan areas who are 21 and older. They also need to have a Lowes.com account. No children or additional guests will be permitted.Denver, Colorado: 1360 New Beale St., Castle RockSavannah, Georgia: 1565 Pooler Parkway, PoolerChicago, Illinois: 1440 South Route 59, NapervilleSan Francisco, California: 1935 Arnold Industrial Way, ConcordNashville, Tennessee: 360 E. Main St., HendersonvilleNew Orleans, Louisiana: 3640 Veterans Memorial Blvd., MetairieProvidence, Rhode Island: 1703 Mineral Springs Ave., North ProvidenceMilwaukee, Wisconsin: 7027 South 27th St., FranklinPalm Beach, Florida: 401 North Congress Ave., Lake ParkJacksonville, Florida: 474283 East State Road 200, Fernandina BeachFollow USA TODAY reporter Kelly Tyko on Twitter: @KellyTykoNew Taco Bell combo: Taco Bell releases $5 ‘Build Your Own Cravings Box,’ and rewards members get early access


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