School of Marketing readies debut event to engage young people nationwide
[ad_1] The School of Marketing is to host its first event in a bid to inspire...
Prostate Cancer UK celebrates men with ‘stripped back’ campaign that aims to raise awareness
[ad_1] Prostate Cancer UK has launched a new “stripped back” marketing campaign that is designed to...
The long and short of B2B marketing
[ad_1] The case for long-term thinking has been building since Les Binet and Peter Field’s highly...
General Mills invests a third of digital spend in influencer marketing
[ad_1] General Mills now invests a third of its digital spend in influencer marketers but to...
Boots makes Advantage Card loyalty scheme digital
[ad_1] Boots UK is launching its Advantage Card in digital format, meaning customers will be able...
How progressive email policies can help improve mental health at work
[ad_1] Emails are stressful. Whether you are someone who racks up millions of unread numbers or...
Asda refocuses on price and experience following failed Sainsbury’s merger
[ad_1] Asda is picking up where it left off following the failed merger with Sainsbury’s, however...
BrewDog needs to be honest with itself about its ‘honest’ new ad
[ad_1] BrewDog has boldly gone where no brand has gone before. It has, in its own...
How Levi’s ‘Laundrette’ ad led to an 800% sales boost
[ad_1] Levi’s ‘Launderette’ ad launched in the UK on Boxing Day, 1985. From its opening shots,...
All marketing is data-driven marketing
[ad_1] What is data-driven marketing? Good question. To understand why it is important, try asking instead:...