We want to be as famous for quality as we are for price
[ad_1] Lidl is shifting the focus of its marketing communications to talk more about its quality...
‘It’s a Tide Ad’ showed marketers and creatives at their best
[ad_1] The quest to make marketing a science is ongoing. It’s a quest that might ultimately...
Watch Ritson analyse the effectiveness of Tide’s 2018 Super Bowl ad
[ad_1] Marketing Week columnist Mark Ritson explains how Tide used a key strategic insight to defend...
Consumer confidence gets a boost in May
[ad_1] Consumer confidence returning to growth in May despite ongoing economic and political upheaval caused continuing...
EDF’s new campaign hopes to get people focusing on more than price
[ad_1] EDF Energy is aiming to tap into a shift in consumers’ attitudes around climate change...
AB InBev launches in-house agency to help ’embrace creativity’
[ad_1] Anheuser-Busch InBev (AB InBev) is launching its first in-house agency in Europe as it looks...
99.99% of the smartest people don’t work for your brand
[ad_1] Bill Joy, one of the founders of Sun Microsystems, framed the principle that “no matter...
How brands are leveraging a ‘culturally relevant’ moment
[ad_1] A target television audience of one billion people has been set for the 2019 FIFA...
If our job is only metrics and sales, we are not marketers anymore
[ad_1] Citroën’s senior vice-president of global marketing communications, Arnaud Belloni, is very French. Whether it is...
McDonald’s unites marketing, food development and insight under new CMO – Marketing Week
[ad_1] McDonald’s has restructured its marketing leadership team in the UK and Ireland to bring together...
Connect with us