Measuring the effectiveness of creativity in marketing
[ad_1] Measuring creativity might sound like an oxymoron. That ability to perceive the world in a...
How to understand your ideal customer profile – Marketing Week
[ad_1] What do you know about your target audience? Have you established who would be the...
For career success, relevance trumps being cool – Marketing Week
[ad_1] I love the Airbus A380. It’s an engineering masterpiece. The world’s largest aeroplane. Quiet. Spacious....
Millennial travel brand Day 8 on the end of the influencer and rise of community
[ad_1] When Fyre Festival documentaries launched in January this year detailing the rise and fall of...
How one B2B brand is taking inspiration from consumer marketing
[ad_1] B2B marketing is all too often see as the poor cousin of consumer marketing, yet...
Brands found targeting junk food ads at children online
[ad_1] Junk food ads for brands including McDonald’s, Marks & Spencer and Asda were found to...
Binet and Field aren’t perfect but it doesn’t make them wrong
[ad_1] When Bill Murray meets people who tell him they want to be rich and famous...
Channel 4 puts focus on LGBT+ representation in annual diversity competition
[ad_1] Channel 4’s annual diversity award will focus on LGBT+ representation after finding the community features...
Almost two-thirds of UK ad spend to be online by 2020
[ad_1] Britain is racing ahead as one of the world’s largest online advertising powerhouses behind only...
Channel 4 hires BT’s Zaid Al-Qassab as CMO
[ad_1] Channel 4 has hired BT’s Zaid Al-Qassab as its new chief marketing officer as part...
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