How Birds Eye is measuring ‘return on creative investment’
[ad_1] A refocus on creativity saw Birds Eye bring back the Captain with a more modern...
Direct Line promotes Mark Evans to help accelerate digital transformation
[ad_1] Direct Line’s marketing director Mark Evans has been promoted to a new role of managing...
Huawei, Bodyform and HSBC top Marketing Week Masters awards shortlist
[ad_1] Huawei, HSBC, Bodyform, Greenpeace, The Guardian, Elvie and Diageo are among the brands leading the...
Creative awards remind brands of the need to take risks
[ad_1] Cannes marina, home to the Cannes Lions awards With the Cannes Lions International Festival of...
Marketing Week Masters awards shortlist: Sector Masters
[ad_1] Automotive The BMW Group – Using data to target car buyers – ZoneLexus Europe –...
Marketing Week Masters awards 2019 shortlist: Special Masters
[ad_1] Agency of the Year Accenture InteractiveAMVBBDOThe&PartnershipVCCPMother Best Use of a Small Budget Elvie– Pumping. Unplugged...
Marketing Week Masters awards 2019 shortlist: Channel Masters
[ad_1] Branded Experiences and Events Asics – Blackout Track – EdelmanCo-op – Co-op @ Music Festivals...
Costa launches first ready-to-drink product
[ad_1] Coca-Cola is launching a low sugar ready-to-drink Costa product in its first move since the...
Seven cognitive shortcuts that dictate what people buy and what they don’t
[ad_1] Your customers are faced with an overwhelming selection of products and services, each claiming to...
Just Eat’s boss on the challenge of transitioning from marketer to CEO
[ad_1] Peter Duffy was just seven months into his new role as Just Eat’s first chief...