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Here’s everything you need to know

Here's everything you need to know


Here’s everything you need to know


— Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA Today’s newsroom and any business incentives.

Sales come and go (trust me, I know), but some savings events really are just in a class all their own. Ulta’s 21 Days of Beauty Sale is like that—it’s like Way Day or the Nordstrom Anniversary Sale, but for beauty lovers.

During this biannual sale—which kicks off this Sunday, September 1 and lasts through Saturday, September 21—you can get up to 50% off select makeup and skincare products, including lip kits, eyeshadow palettes, serums, face masks, primers, foundation, and more from brands like Anastasia Beverly Hills, Kylie Cosmetics, Tarte, Philosophy, Mario Badescu, Urban Decay, and Smashbox, among others. 

More: 18 ridiculously practical products you can get on Amazon for under $30

The catch? The deals (which are good online and in stores) only last for a day, so you have to act fast. Since I know Ulta’s 21 Days of Beauty Sale can get pretty overwhelming, I’ve put together this list of all 48 deals you can snag during the event. Mark your calendars and get your credit cards ready, because this sales event is friggin’ amazing.

Week One

Sunday, September 1

Peter Thomas Roth FirmX 360 Eye Renewal and Retinol Fusion PM Eye Cream—$28 to $38 (originally $55 to $75)

Benefit Cosmetics The POREfessional Face Primer—$16 to $27 (originally $32 to $54)

Monday, September 2

Ofra Cosmetics Highlighter Singles—$15 (originally $29)

Foreo Luna Play Plus—$25 (originally $49)

Tuesday, September 3

Becca Hydra-Mist Set & Refresh Powder—$20 (originally $39)

Mario Badescu Rose Hip Nourishing Oil—$11 on sale (originally $22)

Wednesday, September 4

Skyn Iceland Hydro Cool Firming Eye Gels—$9 to $16 (originally $18 to $32) BareMinerals Concealers—$10 to $12 (originally $20 to $24)

Thursday, September 5

Tarte Tarteist Double Take Eyeliner—$12 (originally $24)

M.A.C. Lipstick in Diva and Cream In Your Coffee—$9 (originally $19)

Murad Nutrient-Charged Water Gel—$30 (originally $60)

Friday, September 6

Lancôme Monsieur Big Mascara—$13 (originally $25)

Perricone MD High Potency Classics Collection—$19 to $50 (originally $38 to $95)

Saturday, September 7

Anastasia Beverly Hills Brow Definer—$12 (originally $23)

Dermalogica Skin Smoothing Cream—$35 (originally $69)

Week Two Deals

Sunday, September 8

Too Faced Natural Face and Eye Palettes—$19 to $22 (originally $38 to $44)

Smashbox Photo Finish Primer Light or Reduce Redness Primer—$18 to $20 ($36 to $39 originally)

Dermadoctor Kakadu C 20% Vitamin C Serum With Ferulic Acid & Vitamin E—$48 ($95 originally)

Monday, September 9

Urban Decay All Nighter Waterproof Setting Powder—$17 (originally $34)

Peach & Lily Glass Skin Refining Serum—$20 (originally $39)

Tuesday, September 10

Too Faced Tutti Frutti Palettes—$17 (originally $34)

Dr. Brandt No More Baggage—$11 to $21 (originally $22 to $42)

Wednesday, September 11

Buxom Plumpline Lip Liner—$9 (originally $18)

Proactiv Select Cleansing—$15 to $28 (originally $30 to $55)

Thursday, September 12

Tarte Lights, Camera, Lashes 4-in-1 Mascara—$11.50 (originally $23)

Mario Badescu Cleansers—$7 to $8 (originally $14)

Friday, September 13

Tarte Amazonian Clay Blush and Highlighters—$14.50 (originally $29)

Clarisonic Cleansing Brush Heads—$7 to $8 (originally $27 to $32)

Saturday, September 14

Kylie Cosmetics Matte and Velvet Lip Kits—$14 to $15 (originally $27 to $29)

It Cosmetics Bye Bye Foundation—$20 (originally $40)

Philosophy All Night Creams—$25 to $40 (originally $49 to $80)

Week Three Deals

Sunday, September 15

Tarte Tartelette 2 In Bloom Clay Eye Shadow Palette—$19.50 (originally $39)

Too Faced select Hangover products—$16 to $17 (originally $32 to $34)

Monday, September 16

It Brushes for Ulta Velvet Luxe Brushes—$12 to $24 (originally $24 to $48)

StriVectin Wrinkle Recode Line Transforming Melting Serum—$45 (originally $89)

Tuesday, September 17

Cover FX Perfect Setting Powder—$18 (originally $35)

SeroVital HGH Dietary Supplement—$99 (originally $50)

Wednesday, September 18

Pür Lashes and Mascaras—$4 to $11 (originally $8 to $22)

First Aid Beauty Pure Skin Face Cleanser—$11 (originally $21)

Lancôme Visionnaire Skin Solutions—$33 to $38 (originally $65 to $75)

Thursday, September 19

Dose of Colors Matte Liquid Lipstick—$9 (originally $18)

Origins Travel & Trial Kit—$15 (originally $30)

Friday, September 20

It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer—$13 (originally $26)

It Brushes for Ulta Concealer Brushes—$8 to $17 (originally $16 to $34)

Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator—$11 (originally $21)

Saturday, September 21

Urban Decay 24/7 Glide-On Eye Pencils—$11 (originally $22)

Benefit Cosmetics Precisely, My Brow Pencil—$12 (originally $24)

Juice Beauty Stem Cellular Anti-Wrinkle Serum or Moisturizer—$35 to $40 (originally $70 to $80)

The product experts at Reviewed have all your shopping needs covered. Follow Reviewed on Facebook, Twitter, and Instagram for the latest deals, reviews, and more.

Prices are accurate at the time this article was published, but may change over time.


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