Doritos offers fans a chance to create a TV commercial

Coral Murphy
USA TODAYPublished 7:00 AM EDT Jul 15, 2020Doritos is offering fans a chance to create a commercial to air during the return of NFL Kickoff Weekend. The winner of the “Crash from Home” campaign will receive a $150,000 prize and the winning ad will air during the Week 1 games on Sunday, Sept. 13, officials with FritoLay, the snack brand’s parent company, shared exclusively with USA TODAY Wednesday.The contest is open to U.S. residents 18 years or older. Top entries will be highlighted on Doritos social channels, while Doritos will create a compilation of their favorites to air in a TV commercial the return of NFL Sunday. Ask HR: Can you be fired for not accepting different role during COVID-19?Store closings: Can shopping malls survive the coronavirus pandemic?”We are looking for people to submit their content based on their self-expression,” Marissa Solis, Frito Lay senior vice president of core brands, partnerships and media told USA TODAY. “The creative community is in need of work, and we want to give them an opportunity and a big stage.” The deadline to enter is July 28 and winners will be announced Aug. 3 on Doritos social accounts. To enter or for full details and terms and conditions, visit Crashfromhome.com.This initiative is similar to Doritos’ “Crash the Super Bowl” campaign, which gives consumers the opportunity to create Doritos Super Bowl commercials.Doritos’ Super Bowl campaign ran for a decade and saw several consumer-created commercials rank in the top five of the USA TODAY Super Bowl Ad Meter.This campaign also handed out more than $7 million in prize money and elevated the careers of countless aspiring filmmakers, a handful of whom have since created major films and television shows, according to the company. Frito-Lay, along with Pepsi Co., contributed over $60 million in support of COVID-19 relief efforts, including targeting the disproportionally affected Hispanic and African American communities, according to the company. 


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