WaterWipes tackles ‘myths’ around parenthood in first global campaign
[ad_1] Babycare brand WaterWipes is hoping to tackle some of the taboos around the realities of...
Thrive in a matrix organisation
[ad_1] Do you thrive in a matrix organisation? Here’s the essential matrix-fact: everybody is in charge....
Shell Energy on rebranding First Utility
[ad_1] Shell Energy is launching its first marketing campaign since it rebranded from First Utility as...
Marketoonist on smart speakers and voice-driven AI – Marketing Week
[ad_1] THE BEST CONTENT Our award winning editorial team (PPA Digital Brand of the Year) ask...
Are terms like ‘millennial’ actually useful for marketers?
[ad_1] Just 7% of marketers believe terms like Gen X, Gen Z and millennial are a...
Five game-changing facts that prove the value of multi-touch attribution
[ad_1] What makes a prospect go from seeing your ad to browsing your site to becoming...
Marketers taking ‘more cautious’ approach to hiring
[ad_1] Marketers are taking a “more cautious” approach to recruitment as they balance the need for...
Marketing budgets make surprise return to growth
[ad_1] UK companies revised their marketing budgets up markedly in the first quarter of 2019, a...
How brands are working to boost Brits’ appetite for ‘local’ as Brexit looms – Marketing Week
[ad_1] Tyrrells’ potatoes are locally sourced and transformed into hand cooked crisps at its Herefordshire farm....
How ‘flexitarianism’ is transforming consumers’ eating habits
[ad_1] With consumers becoming more aware of the health, animal welfare and environmental implications of producing...