Amstel applauds Carlsberg’s ‘bold’ approach as it launches campaign starring Jeff Bridges
[ad_1] Amstel is launching a campaign it hopes will boost “saliency, memorability and general awareness of...
H&M has raised the bar for transparency, but do consumers really care? – Marketing Week
[ad_1] Model Irina Shayk wearing H&M Conscious Exclusive H&M began the next phase of its transparency...
Mark Ritson investigates: Recreational marijuana
[ad_1] About four times a year I jet over to the United States to do a...
How to ensure implementation runs smoothly
[ad_1] According to the Martech 2019 report – a collaboration between four organisations in the sector...
Marlboro offering ex-smokers cheap life insurance leaves a bad taste – Marketing Week
[ad_1] Philip Morris is selling life insurance. Yes, that’s right. The 172-year-old cigarette and tobacco giant...
Meet the brands democratising payments and investments
[ad_1] Laybuy aims to offer a transparent, interest free payment option. The ripple effect emanating from...
Could a computer write a prize-winning ad campaign?
[ad_1] Much of what is written about artificial intelligence (AI) is either hype or a variation...
Demographics in decline and rethinking tired stereotypes
[ad_1] Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life...
Personalisation is not the end-game of marketing
[ad_1] I do not share the sentiments of those that say digital is merely a marketing...
Will any put the fizz back into lager sales?
[ad_1] The lager market is struggling. With more and more young people drinking less alcohol people...
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