The government kicks off ‘year of marketing’ with manifesto for change
[ad_1] The government is kicking off its ‘Year of Marketing’ as part of a wider push...
Visa looks to end ‘vicious circle’ in women’s football as it launches World Cup campaign – Marketing Week
[ad_1] Visa has pledged to help women’s football out of a “vicious circle” and be a...
Coca-Cola moves into alcohol market with premium mixers
[ad_1] Coca-Cola is launching its first premium mixers under the Coke brand as it looks to...
Help us define the future of marketing effectiveness – Marketing Week
[ad_1] Marketing effectiveness has been a major focus for Marketing Week over the past year and...
The ethics of algorithms and the risks of getting it wrong
[ad_1] Machines started showing signs of life in the human imagination as far back as the...
Festival of Marketing expands to incorporate Marketing Week Live and The Insight Show – Marketing Week
[ad_1] The shows will be included as the part of the two-day Festival in October, the...
Can Marriott really beat Airbnb in the luxury home rentals market?
[ad_1] A Marriott Homes & Villas property in Anguilla. Marriott has added yet another product to...
Sainsbury’s sees opportunities in consolidation despite failed Asda merger
[ad_1] Sainsbury’s sees significant opportunities to grow its general merchandise and clothing businesses, suggesting it is...
Camelot names Santander’s Keith Moor CMO – Marketing Week
[ad_1] Camelot has appointed Santander’s UK chief marketing officer, Keith Moor, as its new CMO. Starting...
ITV ‘reboots’ brand tracking after ditching ‘cosy’ positioning
[ad_1] ITV is currently undergoing one of its biggest transformations to date as part of efforts...