Vodafone brings together marketing and digital teams as it renews focus on innovation
[ad_1] Vodafone is bringing together its consumer marketing and digital division in new offices in Southwark,...
Adidas reduces focus on short-term marketing metrics
[ad_1] Adidas is trying to reducing its focus on short-term metrics as part of a major...
Carlsberg brings its ‘Probably not the best beer’ campaign to TV
[ad_1] Carlsberg is bringing its ‘Probably not the best beer in the world’ campaign to TV...
NatWest tackles ‘patronising’ way banks to women in new campaign
[ad_1] NatWest is aiming to tackle the “huge” financial confidence gap between men and women with...
Pret confirms the end of the Eat brand to ‘turbocharge’ Veggie Pret
[ad_1] Pret A Manger has bought rival sandwich chain Eat in a move that will see...
We must get back to being a value retailer
[ad_1] Marks & Spencer is focusing on boosting its appeal to families and “getting back” to...
Tango returns to TV advertising with vibrators, sexts and Tanguru
[ad_1] Tango wants to “become part of the national conversation again” with its new and deliberately...
To instigate change, first you must prove yourself
[ad_1] “You can help us build a love brand. I want to hire you,” the CEO...
Talk of crisis could be a death spiral for Thomas Cook
[ad_1] One of the greatest moments of the very great comedy series The League of Gentlemen...
One globe-trotting marketer on never getting ‘too comfortable’
[ad_1] Anna Chokina is truly a global marketer, having worked for Procter & Gamble, L’Oréal and...
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