Love Island may be a ratings hit, but it’s a brand risk
[ad_1] The new crop of Love Island contestants. Love Island is undoubtedly a TV phenomenon. In...
Marketoonist on digital transformation – Marketing Week
[ad_1] THE BEST CONTENT Our award winning editorial team (PPA Digital Brand of the Year) ask...
Why B2B brands need to invest in brand marketing
[ad_1] Businesspeople do not park their emotions and personality in a cardboard box when they come...
Why Tenzing isn’t losing sleep over the competition
[ad_1] The energy drink market is on the rise, with volume sales accounting for 5% of...
MoneySuperMarket tests ‘better balance’ of short- and long-term metrics
[ad_1] MoneySuperMarket is testing a “better balance” of marketing investment that focuses more on long-term brand...
BT wants to shake off its ‘ornamental’ status with FA sponsorship
[ad_1] BT hopes its new sponsorship deal with the Football Association (FA) will encourage people to...
Santander wants to make its purpose ‘more tangible’ as it shifts brand positioning
[ad_1] Santander is shifting its brand positioning to focus on what’s possible rather than prosperity as...
Women’s World Cup 2019 blog
[ad_1] 3 June – Nike debuts electrifying Women’s World Cup spot With the FIFA Women’s World...
Hovis brings its iconic ‘The Bike Ride’ ad back to TV
[ad_1] Hovis is bringing its iconic 1973 advert ‘The Bike Ride’ back to TV screens as...
Walkers launches biggest ever marketing campaign as it looks to ‘rejuvenate the brand’
[ad_1] Walkers is launching its biggest advertising campaign to-date as it implements a new marketing strategy...