It’s a more important measure than spend
[ad_1] Procter & Gamble is reinvesting the parts of its media budget it found were being...
‘The numbers will only rise if marketers become more commercial’ – Marketing Week
[ad_1] Insular thinking, a lack of commercial focus and too few positive role models are preventing...
Coca-Cola highlights its innovation credentials in campaign for new Diet Coke flavours
[ad_1] Diet Coke is launching a tongue-in-cheek campaign to promote its new flavours – Diet Coke...
Ritson on how Tourism Australia used the sales funnel to boost effectiveness
[ad_1] In 2017, Tourism Australia diagnosed a problem. While the number of Americans taking holidays outside...
How brands are injecting creativity into digital – Marketing Week
[ad_1] It can be tempting to see digital as a highly measurable, metric-driven environment that does...
FCA wants to avoid being seen as ‘dull’ or ‘preachy’ in final PPI campaign – Marketing Week
[ad_1] The Financial Conduct Authority (FCA) hopes the final instalment of its Payment Protection Insurance (PPI)...
Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender – Marketing Week
[ad_1] Unilever is getting its marketers to take DNA tests in a bid to challenge ethnic...
Are brands measuring the impact of creativity?
[ad_1] Measuring creativity is a complex process because it is so subjective. While trying to work...
Ban on ‘harmful’ gender stereotypes in advertising comes into force
[ad_1] A landmark new ruling that will prohibit marketers from portraying ‘harmful’ gender stereotypes in advertising...
Ethics are central to consumers’ new definition of value – Marketing Week
[ad_1] Marketers know that when consumers evaluate a product or service, they weigh its perceived value...
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