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BMW celebrates Pride month with car show broadcast

BMW celebrates Pride month with car show broadcast

BUSINESS NEWS

BMW celebrates Pride month with car show broadcast

Coral Murphy
USA TODAYPublished 3:25 PM EDT Jun 28, 2020BMW celebrates Pride month with a virtual broadcast of its five custom-wrapped BMW 8 Series Convertibles, which will feature blended rainbow colors. BMW partnered with NYC Pride to deliver its “Driven By Pride” campaign in celebration of the month honoring the LGBTQ community. The broadcast is available on BMW’s Facebook page and Instagram story. Viewers can also watch the broadcast on ABC. Along with the car show, the event includes live musical performances from Janelle Monae, Billy Porter, Deborah Cox and Luisa Sonza. In addition, the broadcast features grand marshals from the LGBTQIA+ community, including Dan Levy of Schitt’s Creek. Save better, spend better:  Money tips and advice delivered right to your inbox. Sign up hereFacebook advertising boycott list: Companies halting ads include Unilever, Coca-Cola, Verizon, Ben & Jerry’sBMW will also change its traditional logo, replacing the BMW letters with PRIDE and filling the updated roundel’s transparent areas with blended Pride colors.


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