{"id":78,"date":"2019-04-25T06:11:39","date_gmt":"2019-04-25T03:11:39","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/digital-marketing-la-gi-tong-quan-ve-digital-marketing-step-by-step\/"},"modified":"2019-04-25T06:11:41","modified_gmt":"2019-04-25T03:11:41","slug":"digital-marketing-la-gi-tong-quan-ve-digital-marketing-step-by-step","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/digital-marketing-la-gi-tong-quan-ve-digital-marketing-step-by-step\/","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec? T\u1ed5ng Quan v\u1ec1 Digital Marketing (Step by Step)"},"content":{"rendered":"

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Digital marketing l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m ph\u1ed5 bi\u1ebfn trong ng\u00e0nh marketing.<\/p>\n

Xu h\u01b0\u1edbng k\u00e8m theo s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 khi\u1ebfn n\u00f3 tr\u1edf n\u00ean quan tr\u1ecdng v\u1edbi hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 t\u01b0\u01a1ng lai.<\/p>\n

C\u00f3 h\u00e0ng tr\u0103m tri\u1ec7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a \u2018digital marketing\u2019 tr\u00ean Google nh\u01b0ng vi\u1ec7c ch\u1ecdn l\u1ecdc ki\u1ebfn th\u1ee9c \u0111\u00fang \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u1ecdc v\u00e0 l\u00e0m li\u1ec7u c\u00f3 ph\u1ea3i d\u1ec5 d\u00e0ng?<\/p>\n

V\u1edbi ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u00e1 nh\u00e2n, t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch kh\u00e1i qu\u00e1t nh\u1ea5t v\u1ec1 digital marketing d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, hy v\u1ecdng s\u1ebd h\u1eefu \u00edch v\u1edbi b\u1ea1n.<\/p>\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi digital marketing, b\u1ea1n c\u0169ng c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c\u00a0l\u00fd do khi\u1ebfn b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n h\u1ecdc.<\/p>\n

\u0110\u1ecdc th\u00eam v\u1ec1 thuy\u1ebft \u201cV\u00f2ng Tr\u00f2n V\u00e0ng\u201d m\u00e0 t\u00f4i \u0111\u1ec1 c\u1eadp trong\u00a0b\u00e0i vi\u1ebft tr\u01b0\u1edbc\u00a0\u0111\u1ec3 hi\u1ec3u \u0111i\u1ec1u t\u00f4i mu\u1ed1n n\u00f3i v\u1edbi b\u1ea1n.<\/p>\n

Ti\u1ebfp theo, ch\u00fang ta \u0111\u1ebfn v\u1edbi \u0111\u1ecbnh ngh\u0129a, th\u1ee9 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang l\u00e0m digital marketing h\u00e0ng ng\u00e0y c\u00f3 th\u1ec3 v\u1eabn c\u00f2n m\u01a1 h\u1ed3.<\/p>\n

B\u01b0\u1edbc 1: Hi\u1ec3u \u0111\u00fang v\u1ec1 digital marketing v\u00e0 t\u1ea1i sao ch\u00fang ta s\u1eed d\u1ee5ng<\/strong><\/span><\/span><\/h2>\n

Digital Marketing l\u00e0 g\u00ec? Li\u1ec7u c\u00f3 ph\u1ea3i ch\u1ec9 l\u00e0 marketing tr\u00ean internet?<\/strong><\/span><\/span><\/h3>\n

Ch\u1ec9 c\u1ea7n b\u1ea1n g\u00f5 \u2018what is digital marketing?\u2019 ho\u1eb7c \u2018\u4ec0\u4e48\u662f\u6570\u5b57\u8425\u9500\uff1f\u2019 tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00ec s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u k\u1ebft qu\u1ea3 hi\u1ec7n ra nh\u01b0ng \u0111\u1ecbnh ngh\u0129a n\u00e0o m\u1edbi l\u00e0 ch\u00ednh x\u00e1c.<\/p>\n

T\u00f4i tin t\u01b0\u1edfng v\u00e0o \u0111\u1ecbnh ngh\u0129a ph\u00eda d\u01b0\u1edbi b\u1edfi n\u00f3 cho th\u1ea5y to\u00e0n c\u1ea3nh v\u1ec1 digital marketing trong m\u1ed9t c\u00e2u ng\u1eafn g\u1ecdn.<\/p>\n

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Digital marketing, the promotion of products or brands via one or more forms of electronic media. \u2013 Ngu\u1ed3n:\u00a0SAS Software &\u00a0Business Dictionary<\/p>\n<\/blockquote>\n

T\u1ea1m d\u1ecbch:\u00a0Digital marketing l\u00e0\u00a0qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u1ed9t ho\u1eb7c nhi\u1ec1u h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng \u0111i\u1ec7n t\u1eed.<\/p>\n

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Electronic media<\/strong> are media that use electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but do not require electronics to be accessed by the end user in the printed form. \u2013 Ngu\u1ed3n: CTI Reviews & Quizlet.com<\/p>\n<\/blockquote>\n

T\u1ea1m d\u1ecbch: Truy\u1ec1n th\u00f4ng \u0111i\u1ec7n t\u1eed l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng \u0111i\u1ec7n t\u1eed<\/strong>(1)<\/sup> ho\u1eb7c n\u0103ng l\u01b0\u1ee3ng \u0111i\u1ec7n<\/strong>(2)<\/sup>\u00a0cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i (kh\u00e1n gi\u1ea3) truy c\u1eadp n\u1ed9i dung. \u0110i\u1ec1u n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng t\u0129nh (ch\u1ee7 y\u1ebfu l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n in), ng\u00e0y nay th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng \u0111i\u1ec7n t\u1eed, nh\u01b0ng kh\u00f4ng \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i truy c\u1eadp v\u00e0o c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed d\u01b0\u1edbi d\u1ea1ng in.<\/p>\n

(1) S\u1eed d\u1ee5ng \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0\u00a0s\u1eed d\u1ee5ng m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn (online) bao g\u1ed3m nh\u1eefng c\u00f4ng ngh\u1ec7 ho\u1eb7c n\u1ec1n t\u1ea3ng nh\u01b0\u00a0website, email, \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i,\u2026<\/p>\n

(2) S\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng \u0111i\u1ec7n\u00a0\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed (k\u1ef9 thu\u1eadt s\u1ed1) nh\u01b0 ti vi, radio, \u0111i\u1ec7n tho\u1ea1i, m\u00e0n h\u00ecnh LED qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, k\u00ednh th\u1ef1c t\u1ebf \u1ea3o,\u2026<\/p>\n

Electromechanical l\u00e0 t\u1eeb gh\u00e9p c\u1ee7a t\u1eeb electronic (\u0111i\u1ec7n t\u1eed) v\u00e0 t\u1eeb mechanical (c\u01a1 kh\u00ed\/thu\u1ed9c v\u1ec1 c\u01a1 kh\u00ed), \u1edf \u0111\u00e2y nh\u1eb1m n\u00f3i t\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

\"Electronic<\/p>\n

Ch\u00fang ta th\u01b0\u1eddng nh\u1eafc \u0111\u1ebfn digital marketing v\u1edbi nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1eafc l\u1ef1c nh\u01b0 Facebook advertising, Google adwords hay c\u00e1c chi\u1ebfn d\u1ecbch email marketing, affiliate marketing m\u00e0 qu\u00ean r\u1eb1ng b\u1ea3n ch\u1ea5t c\u1ee7a digital marketing l\u00e0 ti\u1ebfp th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

V\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 th\u00ec ch\u1eafc ch\u1eafn kh\u00f4ng ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed7i internet.<\/p>\n

Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n

Digital marketing b\u1eaft \u0111\u1ea7u t\u1eeb khi n\u00e0o?<\/strong><\/span><\/span><\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng, digital marketing ch\u1ec9 m\u1edbi xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ebf gi\u1edbi v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000.<\/p>\n

Nh\u01b0ng th\u1ef1c t\u1ebf, \u0111\u00f3 l\u00e0 kho\u1ea3ng th\u1eddi gian m\u00e0 digital marketing tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i nh\u01b0 l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef v\u00e0 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng h\u01a1n n\u1eefa v\u1ec1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

\u0110\u1ec3 \u00fd m\u1ed9t ch\u00fat th\u00ec \u0111\u00f3 c\u0169ng l\u00e0 l\u00fac th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn nh\u01b0 Amazon, Alibaba,\u2026<\/p>\n

N\u0103m 1896, Guglielmo Marconi nghi\u00ean c\u1ee9u v\u00e0 ch\u1ee9ng minh v\u1ec1 truy\u1ec1n t\u00edn hi\u1ec7u c\u00f4ng c\u1ed9ng kh\u00f4ng d\u00e2y.<\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 digital (k\u1ef9 thu\u1eadt s\u1ed1) b\u1eaft \u0111\u1ea7u m\u1edf ra.<\/p>\n

\u00d4ng c\u0169ng l\u00e0 ng\u01b0\u1eddi ph\u00e1t minh ra\u00a0\u0111\u00e0i (radio).<\/p>\n

\"\"<\/p>\n

Marconi \u0111\u00e3 th\u1ef1c hi\u1ec7n bu\u1ed5i tr\u00ecnh di\u1ec5n \u0111\u1ea7u ti\u00ean v\u1ec1 h\u1ec7 th\u1ed1ng truy\u1ec1n t\u00edn hi\u1ec7u c\u1ee7a \u00f4ng cho ch\u00ednh ph\u1ee7 Anh v\u00e0o th\u00e1ng 7 n\u0103m 1896.<\/p>\n

Kh\u00f4ng l\u00e2u sau \u0111\u00f3, Marconi b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a qu\u1ed1c t\u1ebf.<\/p>\n

Trong khi ph\u1ea3i m\u1ea5t th\u00eam 10 n\u0103m n\u1eefa \u0111\u00e0i ph\u00e1t thanh m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi c\u00f4ng ch\u00fang th\u00ec ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111\u00e3 nh\u1eadn ra r\u1eb1ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 b\u00e1n h\u00e0ng.<\/p>\n

Marconi th\u00e0nh l\u1eadp c\u00f4ng ty\u00a0The Wireless Telegraph & Signal Company\u00a0v\u00e0o n\u0103m 1897.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp \u0111\u1ea7u ti\u00ean l\u00e0 t\u1eeb bu\u1ed5i tr\u00ecnh di\u1ec5n opera t\u1ea1i Metropolitan v\u00e0 \u0111o\u00e1n xem m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 l\u00e0m g\u00ec sau \u0111\u00f3?\u00a0H\u1ecd \u0111\u00e3 mua v\u00e9 xem!<\/p>\n

\u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p l\u00e0m digital marketing m\u00e0 kh\u00f4ng li\u00ean quan g\u00ec t\u1edbi internet.<\/p>\n

Guglielmo Marconi l\u00e0 digital marketer \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed.<\/p>\n

B\u1ea1n ng\u1ea1c nhi\u00ean ch\u1ee9?<\/p>\n

Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n

T\u1ea1i sao ch\u00fang ta s\u1eed d\u1ee5ng?<\/span><\/strong><\/span><\/h3>\n

Digital media ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u1ebfn n\u1ed7i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o th\u00f4ng tin b\u1ea5t c\u1ee9 l\u00fac n\u00e0o v\u00e0 b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o h\u1ecd mu\u1ed1n.<\/p>\n

Digital marketing ph\u00e1t tri\u1ec3n m\u1ea1nh kh\u00f4ng nh\u1eb1m l\u00e0m bi\u1ebfn m\u1ea5t s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a marketing truy\u1ec1n th\u1ed1ng. N\u00f3 gi\u00fap ch\u00fang ta c\u00f3 th\u00eam nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n

V\u00ed d\u1ee5<\/span>: T\u00f4i mu\u1ed1n qu\u1ea3ng b\u00e1 ti\u1ec7m ph\u1edf c\u1ee7a gia \u0111\u00ecnh trong ph\u1ea1m vi 2 km.<\/p>\n

T\u00f4i s\u1ebd d\u00f9ng Facebook advertising nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng trong b\u00e1n k\u00ednh 2 km t\u1eeb v\u1ecb tr\u00ed ti\u1ec7m ph\u1edf. T\u00f4i c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed (b\u1eb1ng \u0111\u00e8n LED) v\u00e0 loa ph\u00e1t nh\u1ea1c tr\u01b0\u1edbc ti\u1ec7m \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111i qua ch\u00fa \u00fd,\u2026<\/p>\n

\u0110\u00f3 l\u00e0 digital marketing ph\u1ea3i kh\u00f4ng?<\/p>\n

V\u1eady n\u1ebfu t\u00f4i ph\u00e1t t\u1edd r\u01a1i t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f4ng ng\u01b0\u1eddi trong ph\u1ea1m vi th\u00ec b\u1ea1n c\u00f3 ch\u1eafc r\u1eb1ng n\u00f3 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3?<\/p>\n

Nh\u01b0ng d\u00f9 sao, kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 digital marketing l\u1ea1i ph\u00e1t tri\u1ec3n r\u1ed3i tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/p>\n

V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do gi\u1ea3i th\u00edch cho \u0111i\u1ec1u n\u00e0y.<\/p>\n

1. C\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi chi ph\u00ed th\u1ea5p<\/strong><\/span><\/span><\/h4>\n

Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u2013 h\u1ed9i ch\u1ee3, in h\u00e0ng ch\u1ee5c ng\u00e0n t\u1edd r\u01a1i,\u2026 c\u00f3 l\u1ebd l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111\u1ec3 l\u00e0m marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u1ea7n b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch l\u1edbn.<\/p>\n

Ng\u00e0y nay, digital marketing hay n\u00f3i ch\u00ednh x\u00e1c h\u01a1n l\u00e0 digital online marketing s\u1ebd gi\u00fap ch\u00fang ta b\u1eaft \u0111\u1ea7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p.<\/p>\n

V\u00ed d\u1ee5<\/span>: Ch\u00fang ta c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Facebook advertising ch\u1ec9 v\u1edbi 30.000 \u0111\u1ed3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n

\"\"<\/p>\n

2. K\u1ebft qu\u1ea3 trong th\u1eddi gian th\u1ef1c<\/span><\/strong><\/span><\/h4>\n

\u0110\u1ed1i v\u1edbi marketing truy\u1ec1n th\u1ed1ng, th\u1eadt kh\u00f3 \u0111\u1ec3 theo d\u00f5i, \u0111o l\u01b0\u1eddng trong th\u1eddi gian th\u1ef1c.<\/p>\n

Nh\u01b0ng v\u1edbi digital online marketing, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u00eanh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1ebd cho ph\u00e9p marketer ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch marketing trong th\u1eddi gian th\u1ef1c v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

\"\"<\/p>\n

C\u00f2n \u0111\u1ed1i v\u1edbi digital offline marketing th\u00ec \u0111i\u1ec1u n\u00e0y v\u1eabn c\u00f2n l\u00e0 r\u1ea5t kh\u00f3.<\/p>\n

B\u1edfi nh\u1eefng k\u00eanh nh\u01b0 b\u1ea3ng\u00a0qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed, television hay radio\u2026 \u0111\u1ec1u d\u01b0\u1eddng nh\u01b0 kh\u00f4ng ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng s\u1ed1 trong th\u1eddi gian th\u1ef1c.<\/p>\n

N\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea nh\u1ea5t \u0111\u1ecbnh qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, v\u1ec7 tinh (ch\u1ee7 y\u1ebfu l\u00e0 ch\u1ec9 s\u1ed1 rating) t\u1eeb b\u00ean b\u00e1n qu\u1ea3ng c\u00e1o.<\/p>\n

3. C\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c r\u1ed9ng h\u01a1n, s\u00e2u h\u01a1n<\/span><\/strong><\/span><\/h4>\n

B\u1ea1n c\u00f3 t\u1ef1 h\u1ecfi t\u1ea1i sao qu\u1ea3ng c\u00e1o Facebook c\u1ee7a m\u1ed9t fanpage n\u00e0o \u0111\u00f3 hi\u1ec7n tr\u01b0\u1edbc m\u1eb7t b\u1ea1n v\u00e0 n\u00f3 l\u1ea1i tr\u00f9ng v\u1edbi th\u1ee9 m\u00e0 b\u1ea1n \u0111ang quan t\u00e2m kh\u00f4ng?<\/p>\n

Th\u00f4ng qua \u2018d\u1ea5u v\u1ebft\u2019 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i tr\u00ean internet (ip, cookies, trang web \u0111\u00e3 truy c\u1eadp, h\u00e0nh vi s\u1eed d\u1ee5ng, thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng, th\u00f4ng tin ch\u1ee7 \u0111\u1ed9ng khai b\u00e1o \u2013 nh\u01b0 cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n cho Facebook, Google,\u2026) c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta ti\u1ebfp c\u1eadn t\u1edbi t\u1eebng ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 \u2013 \u0111\u00f3 l\u00e0 \u0111\u1ed9 s\u00e2u.<\/p>\n

\"\"<\/p>\n

V\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ecdi n\u01a1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi m\u00e0 kh\u00f4ng g\u1eb7p b\u1ea5t k\u1ef3 s\u1ef1 kh\u00f3 kh\u0103n n\u00e0o.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 kh\u00f3 n\u1ebfu s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng, nh\u1ea5t l\u00e0 b\u1eb1ng s\u1ea3n ph\u1ea9m t\u1eeb in \u1ea5n nh\u01b0 t\u1edd r\u01a1i, bi\u1ec3n hi\u1ec7u.<\/p>\n

N\u00f3 ch\u1ec9 ph\u00f9 h\u1ee3p \u0111\u1ec3 l\u00e0m marketing trong ph\u1ea1m vi \u0111\u1ecba ph\u01b0\u01a1ng, ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

4. M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n<\/strong><\/span><\/span><\/h4>\n

Online marketing cho ph\u00e9p b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m theo th\u1eddi gian th\u1ef1c.<\/p>\n

Th\u00f4ng qua m\u00f4i tr\u01b0\u1eddng internet, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tr\u00f2 chuy\u1ec7n, trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

\u0110a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u mu\u1ed1n nh\u1eafn tin, b\u00ecnh lu\u1eadn qua tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n m\u1ed9t cu\u1ed9c g\u1ecdi t\u1edbi hotline ho\u1eb7c ph\u1ea3i \u0111\u1ebfn tr\u1ef1c ti\u1ebfp doanh nghi\u1ec7p \u0111\u1ec3 h\u1ecfi v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111ang th\u1eafc m\u1eafc.<\/p>\n

5. D\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch<\/strong><\/span><\/span><\/h4>\n

\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c digital marketer th\u00edch th\u00fa nh\u1ea5t b\u1edfi h\u1ecd c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng, k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng,\u2026 th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i \u0111o l\u01b0\u1eddng (tracking tools).<\/p>\n

T\u1eeb nh\u1eefng s\u1ed1 li\u1ec7u theo th\u1eddi gian th\u1ef1c m\u00e0 h\u1ecd thu th\u1eadp \u0111\u01b0\u1ee3c, h\u1ecd c\u00f3 th\u1ec3 suy ngh\u0129, ph\u00e2n t\u00edch (analytics) \u0111\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 tr\u1edf n\u00ean t\u1ed1t h\u01a1n.<\/p>\n

Nh\u00ecn chung, digital marketing d\u00f9 l\u00e0 online hay offline c\u0169ng \u0111em \u0111\u1ebfn cho ch\u00fang ta nhi\u1ec1u l\u1ee3i \u00edch. N\u00f3 gi\u00fap ch\u00fang ta c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn v\u1ec1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n

\u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng gi\u00fap cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n

B\u01b0\u1edbc 2: Digital marketing g\u1ed3m nh\u1eefng g\u00ec b\u00ean trong? (Overview)<\/strong><\/span><\/span><\/h2>\n

Digital marketing bao g\u1ed3m 2 k\u00eanh ch\u00ednh l\u00e0 digital online marketing v\u00e0 digital offline marketing.<\/p>\n

K\u00eanh online g\u1eafn li\u1ec1n v\u1edbi internet \/ electronics, k\u00eanh offline g\u1eafn li\u1ec1n v\u1edbi thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \/ electromechanical energy.<\/p>\n

\"Online<\/p>\n

Digital online marketing g\u1ed3m nh\u1eefng g\u00ec?<\/span><\/strong><\/span><\/h3>\n

\u0110\u1ebfn nay, digital online marketing chia th\u00e0nh 7 lo\u1ea1i ch\u00ednh:<\/p>\n

1. Search engine optimization (SEO)<\/strong><\/span><\/span><\/h4>\n

T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) l\u00e0 qu\u00e1 tr\u00ecnh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u1ed9t website ho\u1eb7c m\u1ed9t trang web trong \u2018k\u1ebft qu\u1ea3 ch\u01b0a thanh to\u00e1n\u2019 c\u1ee7a m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm web.<\/p>\n

T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t website trong c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Google).<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00f3 bao g\u1ed3m vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a website (t\u00e1c \u0111\u1ed9ng m\u00e3 ngu\u1ed3n HTML v\u00e0 n\u1ed9i dung website) v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn trang \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u1ecdn l\u1ef1a trang web ph\u00f9 h\u1ee3p nh\u1ea5t ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u00ean Internet \u1ee9ng v\u1edbi m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng truy v\u1ea5n.<\/p>\n

2.\u00a0Search engine marketing (SEM)<\/span><\/strong><\/span><\/h4>\n

Marketing c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u00ean internet li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00e1c trang web b\u1eb1ng c\u00e1ch t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a h\u1ecd trong c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs) ch\u1ee7 y\u1ebfu th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n.<\/p>\n

3. Content marketing<\/span><\/strong><\/span><\/h4>\n

Content marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o, xu\u1ea5t b\u1ea3n v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3:<\/p>\n