{"id":60,"date":"2019-04-24T10:18:39","date_gmt":"2019-04-24T07:18:39","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/3-yeu-to-nen-tang-seo\/"},"modified":"2019-04-24T10:18:40","modified_gmt":"2019-04-24T07:18:40","slug":"3-yeu-to-nen-tang-seo","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/3-yeu-to-nen-tang-seo\/","title":{"rendered":"3 Y\u1ebfu T\u1ed1 N\u1ec1n T\u1ea3ng SEO"},"content":{"rendered":"

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Google lu\u00f4n mong mu\u1ed1n \u0111em l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (Search Engine Results Page \u2013 SERPs) tuy\u1ec7t v\u1eddi nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng. Ch\u1eafc ch\u1eafn v\u1eady!<\/p>\n

H\u1ecd mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t, n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 r\u00f5 r\u00e0ng.<\/p>\n

H\u1ecd bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mu\u1ed1n th\u1ea5y m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t trang (bounce rate) g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i. Ho\u1eb7c ph\u1ea3i ch\u1edd t\u1edbi h\u01a1n 15 gi\u00e2y \u0111\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c v\u00e0o website.<\/p>\n

Nh\u01b0ng, nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung d\u01b0\u1eddng nh\u01b0 l\u1ea1i kh\u00f4ng quan t\u00e2m \u0111\u1ebfn k\u1ef3 v\u1ecdng c\u1ee7a b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi n\u00e0y h\u01b0\u1edbng t\u1edbi.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi t\u1ed1i ng\u00e0y ch\u1ec9 ch\u0103m ch\u00fa s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt, th\u1ee7 thu\u1eadt,\u2026 nh\u1eb1m leo l\u00ean v\u1ecb tr\u00ed top 10 trong trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. T\u1ea5t nhi\u00ean, Google kh\u00f4ng m\u1ea5y \u01b0a th\u00edch \u0111i\u1ec1u n\u00e0y.<\/p>\n

B\u1edfi v\u1eady, c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung tr\u1ef1c tuy\u1ebfn c\u1ea7n nh\u00ecn nh\u1eadn nghi\u00eam t\u00fac v\u00e0 l\u00e0m m\u1ecdi th\u1ee9 t\u1ed1t h\u01a1n d\u1ef1a tr\u00ean 3 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng m\u0169i nh\u1ecdn sau:<\/p>\n

1. T\u1eeb kh\u00f3a<\/strong><\/span><\/h2>\n

Khi b\u1ea1n v\u00e0o Google, b\u1ea1n l\u00e0m g\u00ec \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm? D\u00f9 b\u1ea1n g\u00f5 hay n\u00f3i th\u00ec th\u00f4ng tin b\u1ea1n \u0111\u01b0a ra \u0111\u1ec3 n\u1ea1p v\u00e0o Google (input) s\u1ebd \u0111\u1ec1u l\u00e0 t\u1eeb kh\u00f3a (keyword).<\/p>\n

\"\"<\/p>\n

C\u00f3 th\u1ec3 chia th\u00e0nh nhi\u1ec1u t\u1ea7ng t\u1eeb kh\u00f3a, bao g\u1ed3m t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 t\u1eeb kh\u00f3a ph\u1ee5.<\/p>\n

Google d\u1ef1a v\u00e0o m\u1ed1i li\u00ean quan gi\u1eefa c\u00e1c t\u1eeb ng\u1eef trong m\u1ed9t n\u1ed9i dung (n\u00f3i chung) \u0111\u1ec3 xem x\u00e9t n\u1ed9i dung n\u00e0y c\u00f3 \u00fd ngh\u0129a v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm hay kh\u00f4ng.<\/p>\n

Khi h\u1ecdc m\u00e1y (machine learning) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (artificial intelligence \u2013 AI) c\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng, khai ph\u00e1 th\u00ec kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft, k\u1ebft n\u1ed1i d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00e0ng n\u00e2ng cao.<\/p>\n

H\u00e3y t\u1eadp trung v\u00e0o t\u1eeb kh\u00f3a v\u00e0 gi\u00e1 tr\u1ecb n\u1ed9i dung b\u1ea1n mu\u1ed1n \u0111em \u0111\u1ebfn cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng t\u00ecm ki\u1ebfm tr\u00ean Google, b\u1eaft \u0111\u1ea7u b\u1eb1ng t\u1eeb kh\u00f3a th\u00ec ch\u1eafc b\u1ea1n s\u1ebd hi\u1ec3u nh\u1eefng g\u00ec t\u00f4i n\u00f3i.<\/p>\n

2. M\u1ee9c \u0111\u1ed9 t\u00edn nhi\u1ec7m<\/strong><\/span><\/h2>\n

Ch\u00fang ta \u0111ang n\u00f3i \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n, \u2018ng\u00f4i nh\u00e0\u2019 tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n

D\u00f9 b\u1ea1n c\u00f3 n\u00f3i tr\u1eddi b\u1ec3 v\u1ec1 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (internal link), li\u00ean k\u1ebft ra b\u00ean ngo\u00e0i (external link), anchor text,\u00a0link equity hay backlink,\u2026 th\u00ec t\u1ea5t c\u1ea3 c\u0169ng \u0111\u1ec1u \u0111\u1ec3 nh\u1eb1m ch\u1ee9ng minh cho Google th\u1ea5y r\u1eb1ng: \u2018ng\u00f4i nh\u00e0\u2019 c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n, an to\u00e0n h\u01a1n \u2018ng\u00f4i nh\u00e0\u2019 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Ph\u1ea3i kh\u00f4ng n\u00e0o?<\/p>\n

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B\u1edfi v\u1eady h\u00e3y minh b\u1ea1ch, c\u1ea9n th\u1eadn trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng nh\u1eefng th\u1ee9 li\u00ean quan t\u1edbi \u0111\u01b0\u1eddng d\u1eabn.<\/p>\n

M\u1ed9t c\u00e2u h\u1ecfi \u0111\u1eb7t ra khi s\u1eed d\u1ee5ng m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn l\u00e0: \u0110i\u1ec1u n\u00e0y c\u00f3 an to\u00e0n v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng? Ho\u1eb7c h\u1ecd c\u00f3 mu\u1ed1n n\u00f3 kh\u00f4ng?<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean quan t\u00e2m \u0111\u1ebfn HTTPS (vi\u1ebft t\u1eaft c\u1ee7a Hypertext Transfer Protocol Secure, l\u00e0 m\u1ed9t giao th\u1ee9c k\u1ebft h\u1ee3p gi\u1eefa giao th\u1ee9c HTTP v\u00e0 giao th\u1ee9c b\u1ea3o m\u1eadt SSL hay TLS cho ph\u00e9p trao \u0111\u1ed5i th\u00f4ng tin m\u1ed9t c\u00e1ch b\u1ea3o m\u1eadt tr\u00ean Internet).<\/p>\n

3. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX)<\/strong><\/span><\/h2>\n

K\u1ec3 t\u1eeb n\u0103m 2016, Google \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p cho ph\u00e9p h\u1ecd tri\u1ec3n khai l\u1eadp ch\u1ec9 m\u1ee5c l\u1ea7n \u0111\u1ea7u tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<\/p>\n

\"\"
Mobile-First Indexing<\/figcaption><\/figure>\n

Kh\u00f4ng qu\u00e1 l\u00e2u, ng\u00e0y 26\/03\/2018, Fan Zhang (Software Engineer t\u1ea1i Google) \u0111\u00e3 th\u00f4ng b\u00e1o trong m\u1ed9t blog r\u1eb1ng: Google s\u1ebd ch\u00ednh th\u1ee9c l\u1eadp ch\u1ec9 m\u1ee5c l\u1ea7n \u0111\u1ea7u v\u1edbi phi\u00ean b\u1ea3n di \u0111\u1ed9ng (mobile-first indexing).<\/p>\n

\"Giao<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 g\u00ec? Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

Trang web c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 phi\u00ean b\u1ea3n th\u00e2n thi\u1ec7n d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng ch\u01b0a? N\u1ebfu ch\u01b0a, h\u00e3y l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ngay b\u00e2y gi\u1edd.<\/p>\n

\"T\u1ed1c
K\u1ebft qu\u1ea3 PageSpeed Insights c\u1ee7a Neilpatel.com<\/figcaption><\/figure>\n

Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u00f3 1-3s \u0111\u1ee3i ch\u1edd s\u1ef1 xu\u1ea5t hi\u1ec7n n\u1ed9i dung c\u1ee7a m\u1ed9t trang web, sau \u0111\u00f3 \u0111a ph\u1ea7n h\u1ecd s\u1ebd r\u1eddi \u0111i.<\/p>\n

T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. B\u1edfi n\u00f3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n

B\u1ea1n mu\u1ed1n bi\u1ebft v\u1ec1 c\u00e1ch x\u1ebfp h\u1ea1ng \u0111i\u1ec3m chu\u1ea9n cho t\u1ed1c \u0111\u1ed9 trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng theo ng\u00e0nh? Xem n\u00f3 t\u1ea1i \u0111\u00e2y.<\/p>\n

Sau \u0111\u00f3, b\u1ea1n h\u00e3y quan t\u00e2m t\u1edbi s\u01a1 \u0111\u1ed3 website (site map), \u0111\u01b0\u1eddng d\u1eabn ng\u01b0\u1ee3c (breadcrum), c\u00e1c v\u1ecb tr\u00ed \u0111i\u1ec1u h\u01b0\u1edbng (gi\u00fap ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n d\u1ec5 d\u00e0ng \u0111\u1ebfn ph\u1ea7n kh\u00e1c tr\u00ean website), c\u00e1ch tr\u00ecnh b\u00e0y n\u1ed9i dung tr\u00ean trang web v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c \u1ea3nh h\u01b0\u1edfng t\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

L\u00e0m sao \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t \u0111i\u1ec1u n\u00e0y?<\/p>\n

M\u1ed9t, b\u1ea1n n\u00ean \u0111\u1eb7t m\u00ecnh l\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng b\u00ecnh th\u01b0\u1eddng.<\/p>\n

Hai, b\u1ea1n \u0111\u01b0a cho ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng trang web c\u1ee7a b\u1ea1n v\u00e0 quan s\u00e1t h\u1ecd tr\u1ea3i nghi\u1ec7m.<\/p>\n

Ba, b\u1ea1n s\u1eed d\u1ee5ng th\u00eam c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng tr\u00ean website nh\u01b0 Crazy Egg, Hotjar\u00a0\u0111\u1ec3 \u0111\u00e1nh gi\u00e1.<\/p>\n

\"Ki\u1ec3m<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n

C\u00f3 kho\u1ea3ng 200 y\u1ebfu t\u1ed1 kh\u00e1c nhau \u0111\u1ec3 Google xem x\u00e9t x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u1eb1m \u0111em l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Ba y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng SEO quan tr\u1ecdng m\u00e0 b\u1ea1n n\u00ean ch\u00fa tr\u1ecdng khi ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Search Engine Optimization) l\u00e0:<\/p>\n