{"id":5961,"date":"2021-09-01T22:48:43","date_gmt":"2021-09-01T19:48:43","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/nho-thuat-toan-va-du-lieu-cong-ty-bi-an-nay-cua-trung-quoc-tro-thanh-thuong-hieu-thoi-trang-truc-tuyen-gia-tri-nhat-the-gioi-nhu-the-nao\/"},"modified":"2021-09-01T22:48:51","modified_gmt":"2021-09-01T19:48:51","slug":"nho-thuat-toan-va-du-lieu-cong-ty-bi-an-nay-cua-trung-quoc-tro-thanh-thuong-hieu-thoi-trang-truc-tuyen-gia-tri-nhat-the-gioi-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/nho-thuat-toan-va-du-lieu-cong-ty-bi-an-nay-cua-trung-quoc-tro-thanh-thuong-hieu-thoi-trang-truc-tuyen-gia-tri-nhat-the-gioi-nhu-the-nao\/","title":{"rendered":"Nh\u1edd thu\u1eadt to\u00e1n v\u00e0 d\u1eef li\u1ec7u, c\u00f4ng ty b\u00ed \u1ea9n n\u00e0y c\u1ee7a Trung Qu\u1ed1c tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang tr\u1ef1c tuy\u1ebfn gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"


\n \u1ee8ng d\u1ee5ng Shein c\u1ee7a h\u00e3ng b\u00e1n l\u1ebb th\u1eddi trang Trung Qu\u1ed1c v\u1eeba m\u1edbi v\u01b0\u1ee3t m\u1eb7t Amazon \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng mua s\u1eafm \u0111\u01b0\u1ee3c t\u1ea3i nhi\u1ec1u nh\u1ea5t \u1edf M\u1ef9 trong n\u0103m nay.Kh\u00f4ng nh\u1eefng th\u1ebf, theo b\u00e1o c\u00e1o c\u1ee7a Euromonitor, gi\u1edd \u0111\u00e2y h\u1ecd l\u00e0 c\u00f4ng ty th\u1eddi trang online l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, c\u0169ng nh\u01b0 \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang \u0103n li\u1ec1n b\u1eb1ng c\u00e1ch c\u1eaft gi\u1ea3m th\u1eddi gian s\u1ea3n xu\u1ea5t xu\u1ed1ng ch\u1ec9 c\u00f2n 1 tu\u1ea7n v\u00e0 trung b\u00ecnh b\u1ed5 sung th\u00eam kho\u1ea3ng 3.000 m\u1eabu m\u1edbi m\u1ed7i tu\u1ea7n v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.Theo h\u00e3ng Coresight Research, doanh thu c\u1ee7a h\u00e3ng n\u00e0y \u01b0\u1edbc \u0111\u1ea1t 10 t\u1ef7 USD trong n\u0103m 2020 \u2013 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c t\u0103ng 250% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Trong khi \u0111\u00f3, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd trong l\u0129nh v\u1ef1c th\u1eddi trang tr\u1ef1c tuy\u1ebfn \u2013 Asos v\u00e0 Boohoo \u2013 ch\u1ec9 \u0111\u1ea1t kho\u1ea3ng 4,4 t\u1ef7 USD v\u00e0 2,4 t\u1ef7 USD doanh thu trong n\u0103m 2020.T\u1ea1i sao c\u00f4ng ty b\u00ed \u1ea9n n\u00e0y c\u1ee7a Trung Qu\u1ed1c l\u1ea1i \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00e1ng kinh ng\u1ea1c nh\u01b0 v\u1eady?\u00a0\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2008 b\u1edfi Chris Xu. V\u1edbi n\u1ec1n t\u1ea3ng l\u00e0 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 t\u1ed1i \u01b0u t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm, Xu b\u1eaft \u0111\u1ea7u chuy\u1ec3n h\u01b0\u1edbng sang b\u00e1n v\u00e1y tr\u1ef1c tuy\u1ebfn. N\u0103m 2012, anh ta b\u1eaft \u0111\u1ea7u \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m sang qu\u1ea7n \u00e1o n\u1eef v\u00e0 sau \u0111\u00f3 \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh Shein.Hi\u1ec7n t\u1ea1i Shein \u0111ang cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho c\u1ea3 nam n\u1eef v\u00e0 tr\u1ebb nh\u1ecf t\u1edbi 220 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.M\u1ed9t ph\u1ea7n trong th\u00e0nh c\u00f4ng ng\u00e0y nay c\u1ee7a Shein l\u00e0 nh\u1edd v\u00e0o m\u00f4 h\u00ecnh th\u1eddi trang theo nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ch\u1ec9 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng nh\u1ecf (kho\u1ea3ng 100 \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m) v\u00e0 vi\u1ec7c s\u1ea3n xu\u1ea5t ch\u1ec9 \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng \u0111\u1ed1i v\u1edbi m\u1eabu qu\u1ea7n \u00e1o n\u00e0o \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng.\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00f4ng ty gi\u1ea3m l\u01b0\u1ee3ng v\u1ea3i l\u00e3ng ph\u00ed t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed3n kho v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, do kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn.C\u00e1c thu\u1eadt to\u00e1n v\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap h\u1ecd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng th\u1eddi trang m\u1edbi. Theo Coresight, trung b\u00ecnh Shein b\u1ed5 sung th\u00eam 2.800 m\u1eabu qu\u1ea7n \u00e1o m\u1edbi l\u00ean website c\u1ee7a h\u1ecd v\u00e0o m\u1ed7i tu\u1ea7n.Trong khi \u0111\u00f3 \u0111\u1ed1i th\u1ee7 t\u1ea1i Anh c\u1ee7a h\u1ecd, Boohoo ch\u1ec9 b\u1ed5 sung kho\u1ea3ng 500 m\u1eabu m\u1edbi cho m\u1ed7i tu\u1ea7n l\u00ean website.S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean website c\u00f4ng tyT\u1ed1c \u0111\u1ed9 xu\u1ea5t x\u01b0\u1edfng nhanh \u0111\u1ebfn v\u1eady l\u00e0 nh\u1edd v\u00e0o h\u1ec7 th\u1ed1ng chu\u1ed7i cung \u1ee9ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u1ecd. Xu t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh ngay t\u1eeb \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e1ch r\u1ea5t \u0111\u01a1n gi\u1ea3n \u2013 tr\u1ea3 ti\u1ec1n \u0111\u00fang h\u1ea1n.\u0110\u1ed5i l\u1ea1i, c\u00e1c nh\u00e0 m\u00e1y ph\u1ea3i s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng c\u1ee7a Shein, nh\u1eb1m cho ph\u00e9p c\u00f4ng ty gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 chia s\u1ebb theo th\u1eddi gian th\u1ef1c v\u1ec1 d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t.Kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a Shein t\u1ea1i London v\u00e0o n\u0103m 2019Theo Bloomberg, c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea3i n\u1eb1m trong ph\u1ea1m vi 5 gi\u1edd l\u00e1i xe t\u1eeb trung t\u00e2m c\u1ee7a c\u00f4ng ty t\u1ea1i Qu\u1ea3ng Ch\u00e2u. H\u1ecd c\u0169ng ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh thi\u1ebft k\u1ebf v\u00e0 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t trong kho\u1ea3ng 10 ng\u00e0y.\u0110\u00e2y l\u00e0 t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, k\u1ec3 c\u1ea3 ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb qu\u1ea7n \u00e1o Zara \u2013 v\u1ed1n th\u01b0\u1eddng ph\u1ea3i m\u1ea5t 5 tu\u1ea7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.Gi\u00e1 r\u1ebb c\u0169ng \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd. N\u00f3 “th\u1ea5p \u0111\u1ebfn k\u1ef3 l\u1ea1” \u2013 theo l\u1eddi \u00f4ng Erin Schmidt, nh\u00e0 ph\u00e2n t\u00edch c\u1ea5p cao t\u1ea1i Coresight Research, cho bi\u1ebft. C\u00e1c m\u00f3n ph\u1ee5 ki\u1ec7n c\u00f3 gi\u00e1 kh\u1edfi \u0111i\u1ec3m ch\u1ec9 t\u1eeb 1 USD v\u00e0 b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfc v\u00e1y c\u00f3 gi\u00e1 ch\u01b0a \u0111\u1ebfn 10 USD.K\u1ebft h\u1ee3p m\u1ee9c gi\u00e1 r\u1ebb l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb 0 \u0111\u1ed3ng c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 TikTok v\u00e0 Instagram. C\u00e1c video \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u00e3 t\u1ea1o th\u00e0nh nh\u1eefng tr\u00e0o l\u01b0u cho c\u00e1c t\u00edn \u0111\u1ed3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn, th\u01b0\u1eddng l\u00e0 gi\u1edbi tu\u1ed5i teen. V\u00ed d\u1ee5 c\u00e1c video cho bi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c bao nhi\u00eau m\u00f3n v\u1edbi 100 USD.Hi\u1ec7n Shein c\u00f3 kho\u1ea3ng 21,4 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Instagram v\u00e0 2,4 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean TikTok. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng ty c\u00f2n h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.N\u0103m 2020, Katy Perry l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng bi\u1ec3u di\u1ec5n trong ch\u01b0\u01a1ng tr\u00ecnh th\u1eddi trang \u1ea3o c\u1ee7a SheinTuy v\u1eady, qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n c\u1ee7a Shein c\u0169ng d\u1eabn \u0111\u1ebfn nh\u1eefng r\u1ee7i ro l\u1edbn trong qu\u00e1 kh\u1ee9. Trong n\u0103m nay, h\u00e3ng g\u00e2y ra c\u00e1c tranh c\u00e3i khi ra m\u1eaft v\u00f2ng c\u1ed5 c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng ch\u1eef V\u1ea1n. Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng \u0111\u00e2y l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng ch\u1eef Th\u1eadp ngo\u1eb7c c\u1ee7a Ph\u00e1t x\u00edt, nh\u01b0ng h\u00e3ng cho r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Ph\u1eadt gi\u00e1o.V\u00f2ng \u0111eo c\u1ed5 mang bi\u1ec3u t\u01b0\u1ee3ng ch\u1eef V\u1ea1n g\u00e2y tranh c\u00e3i c\u1ee7a SheinM\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c t\u1eebng b\u1ecb ch\u1ec9 tr\u00edch l\u00e0 t\u1ea5m th\u1ea3m c\u1ea7u nguy\u1ec7n c\u1ee7a H\u1ed3i gi\u00e1o, n\u00f3 \u0111\u01b0\u1ee3c trang web c\u1ee7a c\u00f4ng ty \u0111\u01b0a v\u00e0o m\u1ee5c “th\u1ea3m trang tr\u00ed”. Sau \u0111\u00f3, Shein \u0111\u00e3 ph\u1ea3i \u0111\u0103ng t\u1ea3i l\u1eddi xin l\u1ed7i tr\u00ean Instagram c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m n\u00e0y ra kh\u1ecfi trang web.Tham kh\u1ea3o Business Insider
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\n<\/p>\n","protected":false},"excerpt":{"rendered":"

\u1ee8ng d\u1ee5ng Shein c\u1ee7a h\u00e3ng b\u00e1n l\u1ebb th\u1eddi trang Trung Qu\u1ed1c v\u1eeba m\u1edbi v\u01b0\u1ee3t m\u1eb7t Amazon \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng mua s\u1eafm \u0111\u01b0\u1ee3c t\u1ea3i nhi\u1ec1u nh\u1ea5t \u1edf M\u1ef9 trong n\u0103m nay.Kh\u00f4ng nh\u1eefng th\u1ebf, theo b\u00e1o c\u00e1o c\u1ee7a Euromonitor, gi\u1edd \u0111\u00e2y h\u1ecd l\u00e0 c\u00f4ng ty th\u1eddi trang online l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, c\u0169ng nh\u01b0 […]<\/p>\n","protected":false},"author":2,"featured_media":5962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nNh\u1edd thu\u1eadt to\u00e1n v\u00e0 d\u1eef li\u1ec7u, c\u00f4ng ty b\u00ed \u1ea9n n\u00e0y c\u1ee7a Trung Qu\u1ed1c tr\u1edf 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