{"id":5129,"date":"2019-09-05T17:09:46","date_gmt":"2019-09-05T14:09:46","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/loreal-thi-nghiem-cong-nghe-mua-sam-truc-tuyen-moi-tai-trung-quoc\/"},"modified":"2019-09-05T17:09:48","modified_gmt":"2019-09-05T14:09:48","slug":"loreal-thi-nghiem-cong-nghe-mua-sam-truc-tuyen-moi-tai-trung-quoc","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/loreal-thi-nghiem-cong-nghe-mua-sam-truc-tuyen-moi-tai-trung-quoc\/","title":{"rendered":"L\u2019Oreal \u201cth\u00ed nghi\u1ec7m\u201d c\u00f4ng ngh\u1ec7 mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1edbi t\u1ea1i Trung Qu\u1ed1c"},"content":{"rendered":"

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L\u2019Oreal, c\u00f4ng ty s\u1edf h\u1eefu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 l\u00e0m \u0111\u1eb9p t\u1eeb b\u00ecnh d\u00e2n nh\u01b0 Garnier v\u00e0 Maybelline cho \u0111\u1ebfn cao c\u1ea5p nh\u01b0 Lancome v\u00e0 Kiehl\u2019s, c\u00f3 doanh thu 26,9 t\u1ef7 euro (29,4 t\u1ef7 USD) v\u00e0o n\u0103m 2018. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi\u1ebfm 40% doanh s\u1ed1 c\u1ee7a L\u2019Oreal t\u1ea1i Trung Qu\u1ed1c, t\u0103ng t\u1eeb kho\u1ea3ng 2% v\u00e0o n\u0103m 2012. S\u1ef1 thay \u0111\u1ed5i l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n

L\u2019Oreal \u0111ang \u0111\u1ea9y m\u1ea1nh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng, thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp.<\/p>\n

T\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng tr\u00f2 chuy\u1ec7n nh\u01b0 WeChat, v\u00ec v\u1eady L\u2019Oreal \u0111\u00e3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1eed c\u00e1c lo\u1ea1i\/m\u00e0u son tr\u1ef1c tuy\u1ebfn tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Giorgio Armani thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a L\u2019Oreal \u0111\u00e3 tr\u1edf th\u00e0nh d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y tr\u00ean WeChat v\u00e0o th\u00e1ng 7.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 h\u00f3a l\u1edbn, t\u1eeb Trung Qu\u1ed1c s\u1ebd lan r\u1ed9ng ra nhi\u1ec1u qu\u1ed1c gia.<\/p>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap doanh thu c\u1ee7a L\u2019Oreal t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u1ea1t 7,4 t\u1ef7 euro trong n\u0103m 2018, t\u0103ng 24,1% so v\u1edbi n\u0103m tr\u01b0\u1edbc, so v\u1edbi doanh s\u1ed1 7,2 t\u1ef7 euro t\u1ea1i B\u1eafc M\u1ef9 ch\u1ec9 t\u0103ng 2,7% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n

C\u00f4ng ngh\u1ec7 gi\u00fap L\u2019Oreal ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u1eafp m\u1ecdi n\u01a1i t\u1ea1i Trung Qu\u1ed1c. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u00ean c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Lazada (thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Alibaba) v\u00e0 Shopee cho ph\u00e9p h\u1ecd t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi tr\u00ean to\u00e0n khu v\u1ef1c, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n

Nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a L\u2019Oreal \u0111\u00e3 chuy\u1ec3n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0ng v\u1eabn k\u1ef3 v\u1ecdng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 trong cu\u1ed9c s\u1ed1ng th\u1ef1c. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t c\u1eeda h\u00e0ng trang \u0111i\u1ec3m, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi khuy\u00ean t\u1eeb m\u1ed9t c\u1ed1 v\u1ea5n l\u00e0m \u0111\u1eb9p, m\u1ed9t chuy\u00ean gia c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 chi\u1ec1u l\u00f2ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 lo\u1ea1i d\u1ecbch v\u1ee5 m\u00e0 L\u2019Oreal \u0111ang ph\u00e1t tri\u1ec3n b\u1eb1ng vi\u1ec7c mua l\u1ea1i c\u00f4ng ty th\u1ef1c t\u1ebf \u1ea3o ModiFace v\u00e0o n\u0103m 2018 v\u1edbi c\u00f4ng ngh\u1ec7 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1eed trang \u0111i\u1ec3m tr\u1ef1c tuy\u1ebfn.<\/p>\n

C\u00f4ng ngh\u1ec7 ModiFace \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai cho t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty, tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng, trang web v\u00e0 t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. ModiFace c\u0169ng l\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1eb1ng sau \u1ee9ng d\u1ee5ng th\u1eed trang \u0111i\u1ec3m Giorgio Armani v\u1edbi WeChat v\u00e0 \u1ee9ng d\u1ee5ng BeautyCam v\u1eeba ra m\u1eaft tr\u00ean Shopee v\u00e0o th\u00e1ng 7. Nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a L\u2019Oreal.<\/p>\n

<\/span><\/p>\n

Kh\u00e1nh An<\/p>\n

Theo Tr\u00ed th\u1ee9c tr\u1ebb\/CNBC<\/p>\n<\/p><\/div>\n

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[ad_1] L\u2019Oreal, c\u00f4ng ty s\u1edf h\u1eefu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 l\u00e0m \u0111\u1eb9p t\u1eeb b\u00ecnh d\u00e2n nh\u01b0 Garnier v\u00e0 Maybelline cho \u0111\u1ebfn cao c\u1ea5p nh\u01b0 Lancome v\u00e0 Kiehl\u2019s, c\u00f3 doanh thu 26,9 t\u1ef7 euro (29,4 t\u1ef7 USD) v\u00e0o n\u0103m 2018. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi\u1ebfm 40% doanh s\u1ed1 c\u1ee7a L\u2019Oreal t\u1ea1i Trung Qu\u1ed1c, t\u0103ng t\u1eeb […]<\/p>\n","protected":false},"author":2,"featured_media":5130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nL\u2019Oreal \u201cth\u00ed nghi\u1ec7m\u201d c\u00f4ng ngh\u1ec7 mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1edbi t\u1ea1i Trung Qu\u1ed1c - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/loreal-thi-nghiem-cong-nghe-mua-sam-truc-tuyen-moi-tai-trung-quoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Oreal \u201cth\u00ed nghi\u1ec7m\u201d c\u00f4ng ngh\u1ec7 mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1edbi t\u1ea1i Trung Qu\u1ed1c - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] L\u2019Oreal, c\u00f4ng ty s\u1edf h\u1eefu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 l\u00e0m \u0111\u1eb9p t\u1eeb b\u00ecnh d\u00e2n nh\u01b0 Garnier v\u00e0 Maybelline cho \u0111\u1ebfn cao c\u1ea5p nh\u01b0 Lancome v\u00e0 Kiehl\u2019s, c\u00f3 doanh thu 26,9 t\u1ef7 euro (29,4 t\u1ef7 USD) v\u00e0o n\u0103m 2018. 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