{"id":5102,"date":"2019-09-05T03:32:55","date_gmt":"2019-09-05T00:32:55","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/hieu-ung-hao-quang-tai-sao-ipod-ban-dat-thi-doanh-thu-cua-iphone-ipad-va-macbook-cung-tang-truong-lay\/"},"modified":"2019-09-05T03:32:56","modified_gmt":"2019-09-05T00:32:56","slug":"hieu-ung-hao-quang-tai-sao-ipod-ban-dat-thi-doanh-thu-cua-iphone-ipad-va-macbook-cung-tang-truong-lay","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/hieu-ung-hao-quang-tai-sao-ipod-ban-dat-thi-doanh-thu-cua-iphone-ipad-va-macbook-cung-tang-truong-lay\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng h\u00e0o quang \u2013 T\u1ea1i sao iPod b\u00e1n \u0111\u1eaft th\u00ec doanh thu c\u1ee7a\u2026 iPhone, iPad v\u00e0 Macbook c\u0169ng \u201ct\u0103ng tr\u01b0\u1edfng l\u00e2y\u201d?"},"content":{"rendered":"

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Hi\u1ec7u \u1ee9ng h\u00e0o quang (Halo Effect) l\u00e0 g\u00ec?<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang (hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “hi\u1ec7u \u1ee9ng lan t\u1ecfa”) l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng thi\u00ean v\u1ecb nh\u1eadn th\u1ee9c r\u1ea5t ph\u1ed5 bi\u1ebfn, khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 “c\u1ea3m t\u00ecnh” v\u1edbi m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, t\u1ea5t c\u1ea3 nh\u1eefng s\u1ef1 v\u1eadt\/hi\u1ec7n t\u01b0\u1ee3ng xung quanh ch\u1ee7 th\u1ec3 \u0111\u00f3 \u0111\u1ed9t nhi\u00ean tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n, nh\u01b0 c\u00f3 m\u1ed9t \u00e1nh h\u00e0o quang lan t\u1ecfa kh\u1eafp n\u01a1i.<\/p>\n

D\u1ec5 th\u1ea5y nh\u1ea5t \u1edf nh\u1eefng nh\u00e2n v\u1eadt c\u1ee7a c\u00f4ng ch\u00fang, v\u00ec h\u1ecd lu\u00f4n duy tr\u00ec h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn, t\u01b0\u01a1i tr\u1ebb, th\u00e0nh c\u00f4ng \u2026 n\u00ean \u0111a ph\u1ea7n ng\u01b0\u1eddi xem s\u1ebd ngh\u0129 th\u1ea7m r\u1eb1ng c\u00e1c “idol” n\u00e0y c\u0169ng th\u00f4ng minh, t\u1ed1t b\u1ee5ng v\u00e0 h\u00e0i h\u01b0\u1edbc h\u01a1n ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng.<\/p>\n

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Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi hi\u1ec7u \u1ee9ng h\u00e0o quang l\u00e0 hi\u1ec7u \u1ee9ng g\u00e0o th\u00e9t (horn effect, t\u1eeb “horn” l\u1ea5y t\u1eeb s\u1eebng c\u1ee7a qu\u1ef7). M\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecb \u1ea5n t\u01b0\u1ee3ng x\u1ea5u, h\u1ecd s\u1ebd lu\u00f4n ch\u0103m ch\u0103m nh\u00ecn v\u00e0o nh\u1eefng m\u1eb7t ch\u01b0a t\u1ed1t, nh\u1eefng khi\u1ebfm khuy\u1ebft v\u00e0 ra s\u1ee9c c\u00f4ng k\u00edch, “b\u00eau r\u1ebfu” \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 cho m\u1ecdi ng\u01b0\u1eddi xung quanh.<\/p>\n

Ch\u1ee9ng minh khoa h\u1ecdc<\/b><\/p>\n

Thu\u1eadt ng\u1eef n\u00e0y l\u1ea7n \u0111\u1ea7u xu\u1ea5t hi\u1ec7n v\u00e0o n\u0103m 1920, tr\u00ean m\u1ed9t b\u00e0i b\u00e1o khoa h\u1ecdc v\u1edbi ti\u00eau \u0111\u1ec1 “Sai l\u1ea7m li\u00ean ti\u1ebfp trong \u0111\u00e1nh gi\u00e1 t\u00e2m l\u00fd”. Trong th\u00ed nghi\u1ec7m n\u00e0y, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc Edward Thorndike y\u00eau c\u1ea7u c\u00e1c c\u00e1n b\u1ed9 ch\u1ec9 huy trong qu\u00e2n \u0111\u1ed9i ph\u1ea3i ch\u1ea5m \u0111i\u1ec3m nh\u1eefng ng\u01b0\u1eddi l\u00ednh c\u1ea5p d\u01b0\u1edbi.<\/p>\n

Nh\u1eefng ch\u1ec9 ti\u00eau bao g\u1ed3m s\u1ef1 ng\u0103n n\u1eafp, th\u1ec3 l\u1ef1c, n\u0103ng l\u01b0\u1ee3ng \u2026 li\u00ean quan \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u00e2n s\u1ef1, nh\u01b0ng c\u0169ng c\u00f3 c\u00e1c ch\u1ec9 ti\u00eau c\u00e1 nh\u00e2n bao g\u1ed3m l\u00f2ng trung th\u00e0nh, tr\u00e1ch nhi\u1ec7m, tr\u00ed th\u00f4ng minh \u2026<\/p>\n

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\"Hi\u1ec7u<\/div>\n<\/div>\n

\u00d4ng mu\u1ed1n x\u00e1c \u0111\u1ecbnh xem m\u1ed9t ti\u00eau ch\u00ed c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ti\u00eau ch\u00ed c\u00f2n l\u1ea1i hay kh\u00f4ng.<\/p>\n

V\u00e0 \u00f4ng \u0111\u00e3 \u0111\u00fang.<\/p>\n

H\u00e0ng lo\u1ea1t k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111i\u1ec3m chung, ch\u1ec9 c\u1ea7n m\u1ed9t ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, ch\u1eb3ng h\u1ea1n nh\u01b0 “th\u1ec3 l\u1ef1c”, c\u00e1c ti\u00eau ch\u00ed d\u01b0\u1eddng nh\u01b0 kh\u00f4ng li\u00ean quan nh\u01b0 “ng\u0103n n\u1eafp” v\u00e0 “tr\u00ed th\u00f4ng minh” c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n

\u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng ng\u01b0\u1eddi l\u00ednh \u0111ang n\u1eb1m trong t\u1ea7m ng\u1eafm c\u1ee7a ch\u1ec9 huy s\u1ebd b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p to\u00e0n b\u1ed9 c\u00e1c ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c \u0111\u01b0a ra, b\u1ea5t ch\u1ea5p m\u1ecdi c\u1ed1 g\u1eafng c\u1ea3i thi\u1ec7n c\u1ee7a h\u1ecd.<\/p>\n

T\u1eeb nghi\u00ean c\u1ee9u tr\u00ean, Thorndike \u0111\u00e3 k\u1ebft lu\u1eadn “Hi\u1ec7u \u1ee9ng h\u00e0o quang” l\u00e0 c\u00f3 th\u1eadt, v\u00e0 sau \u0111\u00f3 l\u00e0 h\u00e0ng lo\u1ea1t nh\u1eefng kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u kh\u00e1c c\u0169ng \u0111\u1ed3ng t\u00ecnh r\u1eb1ng “h\u00e0o quang” lu\u00f4n thay \u0111\u1ed5i c\u00e1ch nh\u00ecn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0o m\u1ed9t nh\u00e2n v\u1eadt, s\u1ea3n ph\u1ea9m hay doanh nghi\u1ec7p.<\/p>\n

Apple \u2013 B\u1eadc th\u1ea7y t\u1ecfa h\u00e0o quang<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u1edf r\u1ea5t nhi\u1ec1u l\u0129nh v\u1ef1c, t\u1eeb x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh b\u1ea3n th\u00e2n, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, cho \u0111\u1ebfn qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u2026<\/p>\n

Nh\u01b0ng n\u1ebfu \u0111\u00e3 nh\u1eafc \u0111\u1ebfn \u1ee9ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng h\u00e0o quang v\u00e0o kinh doanh, ch\u00fang ta kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn “b\u1eadc th\u1ea7y” Apple.<\/p>\n

2005 l\u00e0 m\u1ed9t n\u0103m \u0111\u1ea1i th\u1eafng c\u1ee7a Apple, doanh thu to\u00e0n t\u1eadp \u0111o\u00e0n t\u0103ng 68%, c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Canada \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn nhi\u1ec7t li\u1ec7t, kho iTunes ch\u00ednh th\u1ee9c b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n 500 tri\u1ec7u b\u00e0i h\u00e1t, l\u1ee3i nhu\u1eadn t\u0103ng 384% v\u00e0 c\u1ed5 phi\u1ebfu c\u0169ng nh\u1ea3y v\u1ecdt th\u00eam 177%.<\/p>\n

M\u1ed9t s\u1ed1 cho r\u1eb1ng th\u00e0nh c\u00f4ng tr\u00ean \u0111\u1ebfn t\u1eeb d\u00f2ng m\u00e1y t\u00ednh Macintosh, nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt ng\u01b0\u1eddi kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng Mac OS X Tiger m\u1edbi l\u00e0 th\u1ee9 \u0111em \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

Nh\u01b0ng \u0111\u1ed1i v\u1edbi b\u1eadc th\u1ea7y Marketing Al Ries, th\u00e0nh c\u00f4ng vang d\u1ed9i c\u1ee7a Apple ch\u1eafc ch\u1eafn \u0111\u1ebfn t\u1eeb “\u00e1nh h\u00e0o quang” c\u1ee7a s\u1ea3n ph\u1ea9m nh\u1ecf nh\u1ea5t \u0111\u01b0\u1ee3c b\u00e1n ra \u2013iPod.<\/p>\n

M\u1ed9t n\u0103m tr\u01b0\u1edbc \u0111\u00f3, v\u00e0o n\u0103m 2004, h\u01a1n 10 tri\u1ec7u iPod \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n ra tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng trong ng\u00e0nh \u00e2m nh\u1ea1c to\u00e0n c\u1ea7u. Thay v\u00ec ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m ti\u1ebfp theo nh\u01b0 nh\u1eefng g\u00ec h\u1ecd t\u1eebng l\u00e0m, Apple quy\u1ebft \u0111\u1ecbnh “ch\u01a1i l\u1edbn” khi ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o qu\u1ea3ng c\u00e1o, t\u1eeb TV, b\u00e1o ch\u00ed cho \u0111\u1ebfn c\u00e1c b\u1ea3ng hi\u1ec7u r\u1ea7m r\u1ed9.<\/p>\n

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\"Hi\u1ec7u<\/div>\n<\/div>\n

\u0110\u1ebfn n\u0103m 2005, Apple m\u1ed9t l\u1ea7n n\u1eefa l\u00e0m ng\u01b0\u1eddi d\u00f9ng ng\u1ea1c nhi\u00ean khi tung ra \u0111\u1ebfn 3 s\u1ea3n ph\u1ea9m iPod c\u00f9ng m\u1ed9t l\u00fac, iPod shuffle v\u00e0o th\u00e1ng 1, iPod mini v\u00e0o th\u00e1ng 2, v\u00e0 iPod nano v\u00e0o th\u00e1ng 9.<\/p>\n

C\u1ea3 th\u1ebf gi\u1edbi tr\u1edf n\u00ean “\u0111i\u00ean cu\u1ed3ng” v\u1edbi h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ed1 l\u01b0\u1ee3ng iPod \u0111\u01b0\u1ee3c b\u00e1n ra v\u01b0\u1ee3t m\u1ed1c 42 tri\u1ec7u chi\u1ebfc, ph\u00e1 nhi\u1ec1u k\u1ef7 l\u1ee5c kinh doanh trong ng\u00e0nh.<\/p>\n

Nh\u01b0ng doanh s\u1ed1 iPod v\u00e0 iTunes ch\u1ec9 chi\u1ebfm c\u00f3 39% c\u1ea3 t\u1eadp \u0111o\u00e0n Apple. L\u00e0m th\u1ebf n\u00e0o m\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u0103ng v\u1ecdt \u0111\u1ebfn 384% trong n\u0103m \u0111\u00f3?<\/p>\n

\u0110\u00f3 l\u00e0 t\u1eeb Hi\u1ec7u \u1ee9ng h\u00e0o quang.<\/p>\n

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\"Hi\u1ec7u<\/div>\n<\/div>\n

C\u00f3 th\u1ec3 th\u1ea5y, doanh thu t\u0103ng v\u1ecdt c\u1ee7a iPod t\u1eeb n\u0103m 2004 \u0111\u1ebfn n\u0103m 2005 \u0111\u00e3 k\u00e9o theo s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ea3ng m\u00e1y t\u00ednh Mac v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c (iTunes) kh\u00e1c.<\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng n\u00f3i \u1edf \u0111\u00e2y l\u00e0 chi ph\u00ed marketing g\u1ea7n nh\u01b0 ch\u1ec9 t\u1eadp trung v\u00e0o iPod trong giai \u0111o\u1ea1n n\u00e0y, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng nh\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c “h\u01b0\u1edfng l\u00e2y” h\u00e0o quang t\u1eeb s\u1ea3n ph\u1ea9m b\u00e9 nh\u1ecf kia.<\/p>\n

Kh\u00f4ng nh\u1eefng th\u1ebf, th\u00e0nh c\u00f4ng c\u1ee7a iPod c\u00f2n l\u00e0 ti\u1ec1n \u0111\u1ec1 cho s\u1ef1 ra \u0111\u1eddi v\u00e0 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n kh\u00e1c nh\u01b0 iPhone v\u00e0 Applewatch, s\u1ea3n ph\u1ea9m sau lu\u00f4n t\u1ed1t h\u01a1n s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, t\u1ea1o th\u00e0nh m\u1ed9t chu\u1ed7i s\u1ea3n ph\u1ea9m “ho\u00e0n h\u1ea3o” trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Thu\u00ea t\u1ea1m “h\u00e0o quang”<\/b><\/p>\n

Th\u00e0nh c\u00f4ng l\u00e0 th\u1ebf, nh\u01b0ng “sao ch\u00e9p” c\u00e2u chuy\u1ec7n Apple kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n \u0111\u01a1n gi\u1ea3n, v\u00ec \u00e1nh h\u00e0o quang \u0111\u00f3 c\u1ea7n c\u1ea3 th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 m\u1ed9t ch\u00fat may m\u1eafn.<\/p>\n

Nh\u01b0ng kh\u00f4ng v\u00ec th\u1ebf m\u00e0 h\u00e0o quang tr\u1edf n\u00ean “kh\u00f3 x\u00e0i”, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay v\u1eabn li\u00ean t\u1ee5c s\u1eed d\u1ee5ng “\u0111\u01b0\u1eddng t\u1eaft”, t\u1ea1o h\u00e0o quang cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch m\u01b0\u1ee3n \u00e1nh s\u00e1ng c\u1ee7a m\u1ed9t b\u00ean th\u1ee9 3 \u2013 nh\u1eefng ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng.<\/p>\n

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\"Hi\u1ec7u<\/div>\n<\/div>\n

L\u00e0 nh\u1eefng h\u00ecnh t\u01b0\u1ee3ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1ed9t m\u1ef1c ng\u01b0\u1ee1ng m\u1ed9, khi c\u00e1c nh\u00e2n v\u1eadt g\u00e2y \u1ea3nh h\u01b0\u1edfng xu\u1ea5t hi\u1ec7n c\u00f9ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, l\u00f2ng ng\u01b0\u1ee1ng m\u1ed9 s\u1ebd \u0111\u01b0\u1ee3c “chia s\u1ebb” cho s\u1ea3n ph\u1ea9m \u0111\u00f3, hay n\u00f3i c\u00e1ch kh\u00e1c, h\u00e0o quang t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng s\u1ebd “soi s\u00e1ng” s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng.<\/p>\n

Nh\u01b0 trong “phi\u00ean t\u00f2a ly h\u00f4n l\u1edbn nh\u1ea5t Vi\u1ec7t Nam” v\u1eeba qua, ngo\u00e0i nh\u1eefng b\u00e0n lu\u1eadn x\u00f4n xao v\u1ec1 kh\u1ed1i t\u00e0i s\u1ea3n 8.400 t\u1ef7 \u0111\u1ed3ng t\u1ea1i Trung Nguy\u00ean, \u0111\u00f4i gi\u00e0y v\u1ea3i m\u00e0u tr\u1eafng c\u1ee7a Ch\u1ee7 t\u1ecbch V\u0169 c\u0169ng \u0111\u01b0\u1ee3c d\u00e2n m\u1ea1ng soi ra v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

\n
\"Hi\u1ec7u<\/div>\n<\/div>\n

Nh\u01b0ng c\u00f3 c\u00e2u n\u00f3i “d\u1ee5c t\u1ed1c b\u1ea5t \u0111\u1ea1t”, th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch “\u0111i t\u1eaft \u0111\u00f3n \u0111\u1ea7u” c\u0169ng c\u00f3 nh\u1eefng r\u1ee7i ro nh\u1ea5t \u0111\u1ecbnh, c\u1ee5 th\u1ec3 l\u00e0 khi “h\u00e0o quang” tr\u1edf th\u00e0nh “ti\u1ebfng th\u00e9t”, khi\u1ebfn h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ngay l\u1eadp t\u1ee9c b\u1ecb \u1ea3nh h\u01b0\u1edfng,<\/p>\n

Nh\u01b0 scandal t\u00ecnh \u00e1i x\u1ea3y ra n\u0103m 2010 c\u1ee7a tay golf t\u1eebng \u0111\u1ee9ng s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi Tiger Woods \u0111\u00e3 khi\u1ebfn h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Gillette, Accenture, AT&T hay Gatorade chao \u0111ao.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng t\u1eebng di\u1ec5n ra khi Mai Ph\u01b0\u01a1ng Th\u00fay b\u1ecb m\u1ed9t h\u00e3ng d\u1ea7u g\u1ed9i \u0111\u1ea7u c\u1eaft h\u1ee3p \u0111\u1ed3ng do d\u00ednh scandal “v\u1ea1 mi\u1ec7ng” v\u1edbi ng\u01b0\u1eddi l\u1edbn tu\u1ed5i.<\/p>\n<\/div>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] Hi\u1ec7u \u1ee9ng h\u00e0o quang (Halo Effect) l\u00e0 g\u00ec? Hi\u1ec7u \u1ee9ng h\u00e0o quang (hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “hi\u1ec7u \u1ee9ng lan t\u1ecfa”) l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng thi\u00ean v\u1ecb nh\u1eadn th\u1ee9c r\u1ea5t ph\u1ed5 bi\u1ebfn, khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 “c\u1ea3m t\u00ecnh” v\u1edbi m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, t\u1ea5t c\u1ea3 nh\u1eefng s\u1ef1 v\u1eadt\/hi\u1ec7n t\u01b0\u1ee3ng xung quanh ch\u1ee7 th\u1ec3 […]<\/p>\n","protected":false},"author":2,"featured_media":5103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nHi\u1ec7u \u1ee9ng h\u00e0o quang \u2013 T\u1ea1i sao iPod b\u00e1n \u0111\u1eaft th\u00ec doanh thu c\u1ee7a\u2026 iPhone, iPad v\u00e0 Macbook c\u0169ng \u201ct\u0103ng tr\u01b0\u1edfng l\u00e2y\u201d? - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/hieu-ung-hao-quang-tai-sao-ipod-ban-dat-thi-doanh-thu-cua-iphone-ipad-va-macbook-cung-tang-truong-lay\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hi\u1ec7u \u1ee9ng h\u00e0o quang \u2013 T\u1ea1i sao iPod b\u00e1n \u0111\u1eaft th\u00ec doanh thu c\u1ee7a\u2026 iPhone, iPad v\u00e0 Macbook c\u0169ng \u201ct\u0103ng tr\u01b0\u1edfng l\u00e2y\u201d? - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Hi\u1ec7u \u1ee9ng h\u00e0o quang (Halo Effect) l\u00e0 g\u00ec? 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