<\/p>\n
Tobi L\u00fctke, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Shopify, kh\u00f4ng th\u00edch nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty. V\u00ec v\u1eady, \u1edf Shopify c\u00f3 m\u1ed9t quy \u0111\u1ecbnh: n\u1ebfu b\u1ecb “b\u1eaft t\u1ea1i tr\u1eadn”, nh\u00e2n vi\u00ean s\u1ebd ph\u1ea3i mua b\u00e1nh cho nh\u1eefng th\u00e0nh vi\u00ean kh\u00e1c trong nh\u00f3m.<\/p>\n
C\u1ed5 phi\u1ebfu c\u1ee7a Shopify ra m\u1eaft v\u00e0o th\u00e1ng 5\/2015 t\u1ea1i S\u1edf Giao d\u1ecbch Ch\u1ee9ng kho\u00e1n New York. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u1ed5 phi\u1ebfu n\u0103ng \u0111\u1ed9ng nh\u1ea5t trong n\u0103m nay. K\u1ec3 t\u1eeb \u0111\u1ea7u n\u0103m 2019, gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Shopify \u0111\u00e3 t\u0103ng h\u01a1n 150%, gi\u00fap gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u01b0\u1ee3t qua nhi\u1ec1u doanh nghi\u1ec7p Internet \u0111\u00ecnh \u0111\u00e1m nh\u01b0 Twitter, Square hay Spotify. V\u00e0 v\u00e0o \u0111\u1ea7u n\u0103m nay, gi\u00e1 tr\u1ecb v\u1ed1n ho\u00e1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a Shopify, hi\u1ec7n l\u00e0 tr\u00ean 40 t\u1ec9 USD, \u0111\u00e3 v\u01b0\u1ee3t qua nh\u00e0 ti\u00ean phong trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed eBay.<\/p>\n
L\u00fctke so s\u00e1nh th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n v\u1edbi c\u00e1 c\u01b0\u1ee3c th\u1ec3 thao v\u00e0 chia s\u1ebb: “T\u00f4i ph\u1ea3i nh\u1eafc nh\u1edf m\u1ecdi ng\u01b0\u1eddi trong Slack [\u1ee9ng d\u1ee5ng tin nh\u1eafn \u0111\u01b0\u1ee3c n\u1ed9i b\u1ed9 c\u00e1c c\u00f4ng ty \u01b0a chu\u1ed9ng] r\u1eb1ng gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty d\u1ef1a tr\u00ean cung v\u00e0 c\u1ea7u, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng g\u00ec Ph\u1ed1 Wall l\u00e0m.”<\/p>\n
C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 h\u1ee9ng th\u00fa v\u1edbi Shopify b\u1edfi c\u00f4ng ty n\u00e0y hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed1i \u0111e do\u1ea1 l\u1edbn cho v\u1ecb th\u1ebf th\u1ed1ng tr\u1ecb c\u1ee7a Amazon. Trong khi nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1ef1c tuy\u1ebfn v\u1eabn \u0111ang ch\u1eadt v\u1eadt \u0111\u1ed1i \u0111\u1ea7u v\u1edbi “c\u1eeda h\u00e0ng b\u00e1n m\u1ecdi th\u1ee9” Amazon, Shopify \u0111\u00e3 gi\u00e0nh chi\u1ebfn th\u1eafng nh\u1edd cung c\u1ea5p c\u00f4ng ngh\u1ec7 v\u00e0 n\u0103ng l\u1ef1c t\u01b0\u01a1ng t\u1ef1 cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00e1 nh\u00e2n trong ph\u1ea1m vi ki\u1ec3m so\u00e1t l\u1edbn h\u01a1n.<\/p>\n
C\u00e1c nh\u00e0 b\u00e1n l\u1ebb, t\u1eeb doanh nghi\u1ec7p b\u00e1n \u0111\u1ed3 trang \u0111i\u1ec3m tri\u1ec7u \u0111\u00f4 c\u1ee7a Kylie Jenner \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u1ecf l\u1ebb, \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u1ee7a Shopify \u0111\u1ec3 x\u00e2y d\u1ef1ng trang web, \u0111\u0103ng t\u1ea3i s\u1ea3n ph\u1ea9m v\u00e0 thu ti\u1ec1n \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u d\u01b0\u1edbi t\u00ean mi\u1ec1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a h\u1ecd. H\u1ea7u h\u1ebft c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n h\u00e0ng c\u00f3 m\u1ee9c chi tr\u00ean 40 t\u1ec9 USD trong t\u1ed5ng s\u1ed1 800.000 th\u00e0nh vi\u00ean c\u1ee7a Shopify v\u00e0o n\u0103m ngo\u00e1i kh\u00f4ng h\u1ec1 bi\u1ebft m\u00ecnh \u0111ang giao d\u1ecbch v\u1edbi m\u1ed9t doanh nghi\u1ec7p Canada.<\/p>\n
L\u00fctke cho bi\u1ebft: “Kh\u00f4ng h\u1ec1 c\u00f3 b\u1ea5t k\u1ef3 d\u00f2ng ch\u1eef “do Shopify cung c\u1ea5p” n\u00e0o. Ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.” V\u00e0o n\u0103m 2014, Shopify t\u1eebng ch\u1ec9 l\u00e0 m\u1ed9t d\u1ef1 \u00e1n ph\u1ee5 trong c\u1eeda h\u00e0ng b\u00e1n v\u00e1n tr\u01b0\u1ee3t tr\u1ef1c tuy\u1ebfn c\u1ee7a L\u00fctke.<\/p>\n
V\u01b0\u1ee3t kh\u1ecfi bi\u00ean gi\u1edbi Thung l\u0169ng Silicon<\/b><\/p>\n
Quy\u1ebft \u0111\u1ecbnh kh\u00f4ng x\u00e2y d\u1ef1ng Shopify trong Thung l\u0169ng Silicon l\u00e0 ch\u1ee7 \u00fd c\u1ee7a L\u00fctke. T\u1eeb l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, L\u00fctke \u0111\u00e3 kh\u00f4ng h\u1ee9ng th\u00fa v\u1edbi s\u1ee9c h\u00fat c\u1ee7a V\u00f9ng V\u1ecbnh San Francisco, v\u00e0 kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao tr\u1eadn chi\u1ebfn tranh gi\u00e0nh t\u00e0i n\u0103ng v\u00e0 t\u00e0i s\u1ea3n \u0111\u1eaft \u0111\u1ecf \u1edf \u0111\u00e2y.<\/p>\n
Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a r\u1eb1ng Shopify kh\u00f4ng c\u00f3 tham v\u1ecdng ki\u1ec3u Thung l\u0169ng Silicon. C\u00f4ng ty v\u1eeba b\u1eaft \u0111\u1ea7u ti\u1ebfn h\u00e0nh qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u0111\u1ea7y kh\u00f3 kh\u0103n t\u1eeb m\u1ed9t doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn sang th\u1ebf gi\u1edbi th\u1ef1c sau khi ra m\u1eaft h\u1ec7 th\u1ed1ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kho b\u00e3i v\u00e0 logistics c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n h\u00e0ng, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Amazon.<\/p>\n
L\u00fctke \u0111\u00e3 “\u00f4m m\u1ed9ng” x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 logistics trong nhi\u1ec1u n\u0103m. Nh\u1eefng doanh nghi\u1ec7p nh\u1ecf chi\u1ebfm ph\u1ea7n \u0111\u00f4ng trong l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng tr\u00ean Shopify. \u0110\u1ed1i v\u1edbi h\u1ecd, vi\u1ec7c giao h\u00e0ng v\u00e0 l\u01b0u tr\u1eef h\u00e0ng t\u1ed3n kho l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi Amazon v\u1edbi nh\u1eefng \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c giao ch\u1ec9 trong 1-2 ng\u00e0y \u0111\u00e3 \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00ean cao.<\/p>\n
L\u00fctke cho bi\u1ebft: “\u0110i\u1ec1u ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 mu\u1ed1n l\u00e0m l\u00e0 trao n\u0103ng l\u1ef1c n\u00e0y cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng thu\u1ed9c gia t\u1ed9c Jenner v\u00e0 Kardashian. N\u1ebfu kh\u00f4ng c\u00f3 ai l\u00e0m \u0111i\u1ec1u n\u00e0y, th\u00ec ch\u1ec9 c\u00f3 nh\u1eefng doanh nghi\u1ec7p l\u1edbn m\u1edbi \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i.”<\/p>\n
Tuy nhi\u00ean, nh\u1eefng “quan s\u00e1t vi\u00ean” trong ng\u00e0nh c\u00f4ng ngh\u1ec7 cho r\u1eb1ng \u0111\u1ed9ng th\u00e1i m\u1edbi c\u1ee7a Shopify \u0111\u00e3 \u0111\u1ea9y c\u00f4ng ty v\u00e0o tr\u1eadn chi\u1ebfn kh\u00f3 nh\u1eb1n v\u1edbi Amazon \u2013 m\u1ed9t tr\u1eadn chi\u1ebfn r\u1ea5t \u00edt c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tham chi\u1ebfn v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng.<\/p>\n
Hi\u1ec7n nay, c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n h\u00e0ng tr\u00ean Shopify c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 b\u00e1n h\u00e0ng sang th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 trang web c\u1ee7a Amazon. Tuy v\u1eady, tr\u1ecdng t\u00e2m trong k\u1ebf ho\u1ea1ch c\u1ee7a Shopify l\u00e0 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb x\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng, thay v\u00ec gi\u00fap h\u1ecd s\u1eed d\u1ee5ng danh s\u00e1ch m\u1eabu c\u1ee7a Amazon.<\/p>\n
L\u00fctke kh\u00f4ng coi Shopify l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a Amazon. Thay v\u00e0o \u0111\u00f3, v\u1edbi \u00f4ng, c\u00f4ng ty l\u00e0 “nh\u00e0 m\u00e1y cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a Amazon.”<\/p>\n
Ngo\u00e0i th\u00e1ch th\u1ee9c t\u1eeb Amazon, t\u01b0\u01a1ng lai c\u1ee7a ngu\u1ed3n thu nh\u1eadp hi\u1ec7n t\u1ea1i c\u1ee7a Shopify c\u0169ng t\u1ea1o ra kh\u00e1 nhi\u1ec1u \u00e1p l\u1ef1c. C\u1ee5 th\u1ec3 l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Instagram v\u00e0 Pinterest. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ed1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn ngo\u00e0i Amazon. V\u00e0 vai tr\u00f2 c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c n\u00e0y c\u0169ng ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Shopify.<\/p>\n
L\u00fctke cho bi\u1ebft: “Instagram l\u00e0 v\u00e9c t\u01a1 t\u0103ng tr\u01b0\u1edfng phi th\u01b0\u1eddng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi m\u00e0 Amazon kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c.”<\/p>\n
Tuy nhi\u00ean, ph\u01b0\u01a1ng th\u1ee9c n\u00e0y t\u1ed3n t\u1ea1i m\u1ed9t tr\u1edf ng\u1ea1i, \u0111\u00f3 l\u00e0 b\u1ea3n th\u00e2n Facebook c\u0169ng \u0111ang x\u00fac ti\u1ebfn ti\u1ebfn h\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eeb t\u1ea1o ra Instagram Checkout cho ph\u00e9p ng\u01b0\u1eddi d\u00e0ng mua s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n tho\u00e1t \u1ee9ng d\u1ee5ng, t\u1edbi d\u1ef1 \u00e1n ti\u1ec1n s\u1ed1 Libra \u0111\u1ea7y tham v\u1ecdng.<\/p>\n
Tuy v\u1eady, L\u00fctke v\u1eabn \u0111\u1eb7t c\u01b0\u1ee3c r\u1eb1ng m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng Instagram s\u1ebd v\u1eabn l\u1ef1a ch\u1ecdn x\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng tr\u00ean Shopify d\u00f9 Facebook s\u1edf h\u1eefu m\u1ed9t v\u00e0i b\u01b0\u1edbc trong chu\u1ed7i mua b\u00e1n.<\/p>\n
L\u00fctke kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 t\u00ednh hi\u1ebfu th\u1eafng. \u00d4ng cho bi\u1ebft m\u00ecnh r\u1ea5t b\u1ea5t ng\u1edd khi c\u00f3 kh\u00f4ng nhi\u1ec1u \u0111\u1ed1i th\u1ee7 ch\u00fa \u00fd t\u1edbi Shopify d\u00f9 c\u00f4ng ty n\u00e0y cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1, k\u1ec3 c\u1ea3 khi c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng trong m\u1ed9t v\u00e0i n\u0103m.<\/p>\n
L\u00fctke chia s\u1ebb: “\u0110\u00f4i khi, t\u00f4i mu\u1ed1n c\u00f3 m\u1ed9t \u0111\u1ed1i th\u1ee7 v\u00ec khi \u0111\u00f3 \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n b\u1edfi b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ef1a qu\u00e1 nhi\u1ec1u v\u00e0o \u0111\u1ed9ng l\u1ef1c n\u1ed9i t\u1ea1i. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n ch\u1ec9 v\u00e0o ai \u0111\u00f3 v\u00e0 b\u1ea3o \u2018N\u00e0y, h\u1ecd mu\u1ed1n ch\u00fang ta ch\u1ebft!\u2019 \u2013 v\u00e0 \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c m\u1ea1nh.”<\/p>\n<\/div>\n
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Tobi L\u00fctke, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Shopify, kh\u00f4ng th\u00edch nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty. V\u00ec v\u1eady, \u1edf Shopify c\u00f3 m\u1ed9t quy \u0111\u1ecbnh: n\u1ebfu b\u1ecb “b\u1eaft t\u1ea1i tr\u1eadn”, nh\u00e2n vi\u00ean s\u1ebd ph\u1ea3i mua b\u00e1nh cho nh\u1eefng th\u00e0nh vi\u00ean kh\u00e1c trong nh\u00f3m. C\u1ed5 phi\u1ebfu c\u1ee7a […]<\/p>\n","protected":false},"author":2,"featured_media":4944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\n
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