{"id":4919,"date":"2019-08-31T10:37:14","date_gmt":"2019-08-31T07:37:14","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/coi-thuong-marketing-tesla-cuoi-cung-da-phai-thay-doi-de-chieu-long-khach-hang-trung-quoc\/"},"modified":"2019-08-31T10:37:16","modified_gmt":"2019-08-31T07:37:16","slug":"coi-thuong-marketing-tesla-cuoi-cung-da-phai-thay-doi-de-chieu-long-khach-hang-trung-quoc","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/coi-thuong-marketing-tesla-cuoi-cung-da-phai-thay-doi-de-chieu-long-khach-hang-trung-quoc\/","title":{"rendered":"Coi th\u01b0\u1eddng marketing, Tesla cu\u1ed1i c\u00f9ng \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 “chi\u1ec1u l\u00f2ng” kh\u00e1ch h\u00e0ng Trung Qu\u1ed1c"},"content":{"rendered":"

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L\u00e0 m\u1ed9t trong nh\u1eefng h\u00e3ng xe h\u01a1i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0ng Tesla l\u1ea1i kh\u00f4ng coi tr\u1ecdng marketing. CEO Elon Musk t\u1ef1 h\u00e0o r\u1eb1ng c\u00f4ng ty c\u1ee7a \u00f4ng kh\u00f4ng qu\u1ea3ng c\u00e1o, thay v\u00e0o \u0111\u00f3 s\u1ebd d\u00f9ng ti\u1ec1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

Nh\u01b0ng t\u1ea1i Trung Qu\u1ed1c, th\u1ecb tr\u01b0\u1eddng xe \u0111i\u1ec7n l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, n\u01a1i Tesla \u0111ang chu\u1ea9n b\u1ecb \u0111\u1ea9y cao doanh s\u1ed1 l\u1edbn, \u0111i\u1ec7p kh\u00fac \u0111\u00f3 \u0111\u00e3 b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i khi nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 n\u00e0y t\u1ed5 ch\u1ee9c nh\u1eefng s\u1ef1 ki\u1ec7n \u0111ua xe, ti\u1ec7c showroom v\u1edbi DJ v\u00e0 ra m\u1eaft b\u1ed9 sticker Tesla Trung Qu\u1ed1c tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng tr\u00f2 chuy\u1ec7n \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Tesla nay \u0111\u00e3 kh\u00e1c x\u01b0a, kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng, h\u01b0\u1edbng d\u1eabn h\u1ecd s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 t\u00ednh n\u0103ng nh\u1eefng chi\u1ebfc xe \u0111ang s\u1edf h\u1eefu.<\/p>\n

Trong th\u00e1ng 8, h\u1ecd \u0111\u00e3 t\u1ed5 ch\u1ee9c ba s\u1ef1 ki\u1ec7n tr\u1ea3i nghi\u1ec7m cho c\u00e1c ph\u00f3ng vi\u00ean \u00f4 t\u00f4, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 m\u1ed9t s\u1ed1 ch\u1ee7 s\u1edf h\u1eefu c\u00e1c d\u00f2ng xe Tesla – m\u1ed9t \u1edf B\u1eafc Kinh, hai \u1edf Th\u01b0\u1ee3ng H\u1ea3i v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng sang c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn kh\u00e1c nh\u01b0 Qu\u1ea3ng Ch\u00e2u v\u00e0 Th\u00e0nh \u0110\u00f4.<\/p>\n

Tesla \u0111ang tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 trong n\u0103m nay nh\u1eb1m t\u0103ng s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng v\u00e0 tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb c\u00e1c chuy\u00ean gia marketing v\u00e0 kinh doanh.<\/p>\n

Gi\u00fap n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1ea1i Trung Qu\u1ed1c, CEO Elon Musk \u0111\u00e3 \u0111\u1ebfn th\u0103m \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y v\u00e0 \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi Alibaba (BABA.N) c\u1ee7a Jack Ma t\u1ea1i m\u1ed9t s\u1ef1 ki\u1ec7n v\u1ec1 c\u00f4ng nghi\u1ec7p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI v\u00e0o h\u00f4m th\u1ee9 N\u0103m.<\/p>\n

Nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a Tesla nh\u1eb1m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ea1i Trung Qu\u1ed1c l\u00e0 do h\u00e3ng xe h\u01a1i Thung l\u0169ng Silicon \u0111ang chu\u1ea9n b\u1ecb m\u1edf m\u1ed9t nh\u00e0 m\u00e1y l\u1eafp r\u00e1p xe h\u01a1i l\u1edbn \u1edf Th\u01b0\u1ee3ng H\u1ea3i v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong th\u1ecb tr\u01b0\u1eddng xe \u0111i\u1ec7n h\u1ea1ng sang n\u01a1i \u0111\u00e2y.<\/p>\n

Nh\u00e0 m\u00e1y s\u1ebd b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t v\u00e0o cu\u1ed1i n\u0103m nay v\u00e0 c\u00f3 th\u1ec3 ch\u1ebf t\u1ea1o 3.000 xe Model 3 m\u1ed7i tu\u1ea7n trong giai \u0111o\u1ea1n \u0111\u1ea7u. Con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng g\u1ea7n g\u1ea5p b\u1ed1n l\u1ea7n s\u1ed1 l\u01b0\u1ee3ng xe Model 3 nh\u1eadp kh\u1ea9u \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i Trung Qu\u1ed1c m\u1ed7i th\u00e1ng trong n\u0103m nay. Nh\u00e0 m\u00e1y c\u0169ng s\u1ea3n xu\u1ea5t d\u00f2ng Model Y, d\u1ef1 ki\u1ebfn t\u1ed5ng c\u00f4ng su\u1ea5t s\u1ea3n xu\u1ea5t h\u00e0ng n\u0103m l\u00e0 250.000 xe.<\/p>\n

Tuy nhi\u00ean, Tesla \u0111ang chi ti\u00eau \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 th\u00f4ng th\u01b0\u1eddng \u1edf Trung Qu\u1ed1c s\u1ebd chi cho marketing.<\/p>\n

H\u00e3ng \u0111\u00e3 xu\u1ea5t kh\u1ea9u xe sang Trung Qu\u1ed1c t\u1eeb n\u0103m 2014 v\u00e0 v\u1eabn l\u00e0 chu\u1ea9n m\u1ef1c m\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 kh\u00e1c \u1edf Trung Qu\u1ed1c th\u01b0\u1eddng so s\u00e1nh trong qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n

S\u1ef1 ra m\u1eaft c\u1ee7a Model 3 cho th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c v\u00e0o cu\u1ed1i th\u00e1ng 2 c\u0169ng \u0111\u00e3 di\u1ec5n ra t\u1ed1t \u0111\u1eb9p, gi\u00fap doanh thu Tesla Trung Qu\u1ed1c trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m t\u0103ng 42% l\u00ean 1,5 t\u1ef7 USD, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 13,5% t\u1ed5ng doanh thu.<\/p>\n

Nh\u01b0ng Tesla \u1edf Trung Qu\u1ed1c kh\u00f4ng c\u00f3 s\u1ef1 kh\u1edfi \u0111\u1ea7u thu\u1eadn l\u1ee3i nh\u01b0 khi h\u1ecd ra m\u1eaft lo\u1ea1i xe ch\u1ea1y ho\u00e0n to\u00e0n b\u1eb1ng \u0111i\u1ec7n t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u1edbi Model S v\u00e0o n\u0103m 2012.<\/p>\n

C\u00f4ng ty kh\u1edfi nghi\u1ec7p Trung Qu\u1ed1c Nio Inc (NIO.N) b\u00e1n hai chi\u1ebfc SUV cao c\u1ea5p ch\u1ea1y \u0111i\u1ec7n ho\u00e0n to\u00e0n, Jaguar \u0111\u00e3 ra m\u1eaft l\u00e0 I-PACE SUV v\u00e0 BMW (BMWG.DE) c\u00f3 i3 hatchback v\u00e0 i8 sportcar. V\u00e0o cu\u1ed1i n\u0103m nay, Audi s\u1ebd tung ra th\u1ecb tr\u01b0\u1eddng hai chi\u1ebfc SUV ch\u1ea1y ho\u00e0n to\u00e0n b\u1eb1ng \u0111i\u1ec7n trong khi Mercedes c\u1ee7a Daimler (DAIGn.DE) s\u1ebd ra m\u1eaft m\u1ed9t chi\u1ebfc.<\/p>\n

Ngo\u00e0i c\u00e1c sticker trong \u1ee9ng d\u1ee5ng tr\u00f2 chuy\u1ec7n th\u1ec3 hi\u1ec7n nhi\u1ec1u c\u1ea3m x\u00fac kh\u00e1c nhau – m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 kh\u00e1c s\u1eed d\u1ee5ng – Tesla \u0111ang h\u1ee3p t\u00e1c v\u1edbi Tencent – m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn nh\u1ea5t ch\u00e2u \u00c1, n\u1ed5i ti\u1ebfng v\u1edbi \u1ee9ng d\u1ee5ng nh\u1eafn tin di \u0111\u1ed9ng WeChat – \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1ea1c s\u1ed1 tr\u1ef1c tuy\u1ebfn (0700.HK) QQ Music s\u1eed d\u1ee5ng cho c\u00e1c b\u1eefa ti\u1ec7c v\u1edbi DJ t\u1ed5 ch\u1ee9c t\u1ea1i c\u00e1c showroom.<\/p>\n

Tesla c\u0169ng t\u1eadn d\u1ee5ng t\u00e0i kho\u1ea3n Weibo, \u0111\u0103ng t\u1ea3i nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng, t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt marketing d\u00e0nh ri\u00eang cho th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c. Tesla cu\u1ed1i c\u00f9ng \u0111\u00e3 nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u00edch nghi v\u1edbi Trung Qu\u1ed1c.<\/p>\n<\/div>\n

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[ad_1] L\u00e0 m\u1ed9t trong nh\u1eefng h\u00e3ng xe h\u01a1i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0ng Tesla l\u1ea1i kh\u00f4ng coi tr\u1ecdng marketing. CEO Elon Musk t\u1ef1 h\u00e0o r\u1eb1ng c\u00f4ng ty c\u1ee7a \u00f4ng kh\u00f4ng qu\u1ea3ng c\u00e1o, thay v\u00e0o \u0111\u00f3 s\u1ebd d\u00f9ng ti\u1ec1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Nh\u01b0ng t\u1ea1i Trung Qu\u1ed1c, th\u1ecb tr\u01b0\u1eddng xe \u0111i\u1ec7n l\u1edbn nh\u1ea5t th\u1ebf […]<\/p>\n","protected":false},"author":2,"featured_media":4920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nCoi th\u01b0\u1eddng marketing, Tesla cu\u1ed1i c\u00f9ng \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 "chi\u1ec1u l\u00f2ng" kh\u00e1ch h\u00e0ng Trung Qu\u1ed1c - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/coi-thuong-marketing-tesla-cuoi-cung-da-phai-thay-doi-de-chieu-long-khach-hang-trung-quoc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coi th\u01b0\u1eddng marketing, Tesla cu\u1ed1i c\u00f9ng \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 "chi\u1ec1u l\u00f2ng" kh\u00e1ch h\u00e0ng Trung Qu\u1ed1c - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] L\u00e0 m\u1ed9t trong nh\u1eefng h\u00e3ng xe h\u01a1i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0ng Tesla l\u1ea1i kh\u00f4ng coi tr\u1ecdng marketing. 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