{"id":4826,"date":"2019-08-29T13:56:23","date_gmt":"2019-08-29T10:56:23","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/tu-chuoi-ban-le-800-cua-hang-den-thuong-hieu-ben-bo-vuc-pha-san-chi-vi-pha-loang-chat-mai-mai-tuoi-21-khien-gioi-tre-quay-lung\/"},"modified":"2019-08-29T13:56:24","modified_gmt":"2019-08-29T10:56:24","slug":"tu-chuoi-ban-le-800-cua-hang-den-thuong-hieu-ben-bo-vuc-pha-san-chi-vi-pha-loang-chat-mai-mai-tuoi-21-khien-gioi-tre-quay-lung","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/tu-chuoi-ban-le-800-cua-hang-den-thuong-hieu-ben-bo-vuc-pha-san-chi-vi-pha-loang-chat-mai-mai-tuoi-21-khien-gioi-tre-quay-lung\/","title":{"rendered":"T\u1eeb chu\u1ed7i b\u00e1n l\u1ebb 800 c\u1eeda h\u00e0ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u b\u00ean b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n ch\u1ec9 v\u00ec pha lo\u00e3ng ch\u1ea5t “m\u00e3i m\u00e3i tu\u1ed5i 21” khi\u1ebfn gi\u1edbi tr\u1ebb quay l\u01b0ng"},"content":{"rendered":"

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G\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc, tr\u01b0\u1edbc khi t\u1ed3n t\u1ea1i s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a nh\u1eefng KOL (ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng) tr\u00ean Instagram, Forever 21 (F21) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00fap nh\u1eefng c\u00f4 g\u00e1i tu\u1ed5i teen c\u00f3 th\u1ec3 m\u1eb7c trang ph\u1ee5c gi\u1ed1ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng y\u00eau th\u00edch c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 r\u1ebb.<\/p>\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a F21 l\u00e0 th\u1eddi trang nhanh \u2013 c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang h\u1ee3p xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t v\u1edbi m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng. Nh\u1edd \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 tr\u1edf th\u00e0nh chu\u1ed7i th\u1eddi trang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, c\u00f3 m\u1eb7t \u1edf kh\u1eafp c\u00e1c trung t\u00e2m mua s\u1eafm v\u00e0 m\u1edf h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1ea1i M\u1ef9.<\/p>\n

M\u1eb7c d\u00f9 v\u1eady, ng\u00e0nh th\u1eddi trang b\u00e1n l\u1ebb \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf ch\u00e2u \u00c2u v\u00e0 M\u1ef9 khi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111ang tr\u1ef1c ti\u1ebfp \u0111e d\u1ecda ho\u1ea1t \u0111\u1ed9ng v\u00e0 th\u1eadm ch\u00ed l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u danh ti\u1ebfng nh\u01b0 Gap, Topshop v\u00e0 F21.<\/p>\n

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F21 v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u1eddi trang \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh.<\/p>\n<\/div>\n<\/div>\n

Theo m\u1ed9t s\u1ed1 ngu\u1ed3n tin th\u00e2n c\u1eadn, F21 hi\u1ec7n \u0111ang g\u1eb7p r\u1eafc r\u1ed1i v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 \u0111ang \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c b\u00ean t\u01b0 v\u1ea5n \u0111\u1ec3 n\u1ed9p \u0111\u01a1n xin ph\u00e1 s\u1ea3n trong th\u1eddi gian t\u1edbi. F21 l\u00e0 m\u1ed9t doanh nghi\u1ec7p gia \u0111\u00ecnh t\u01b0 nh\u00e2n kh\u1edfi \u0111\u1ea7u t\u1eeb m\u1ed9t c\u1eeda h\u00e0ng \u1edf khu Highland Park, Los Angeles n\u0103m 1984 v\u00e0 hi\u1ec7n c\u00f3 kho\u1ea3ng 800 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 doanh thu h\u00e0ng n\u0103m \u01b0\u1edbc t\u00ednh h\u01a1n 3 t\u1ef7 USD. Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n tr\u00ean nhi\u1ec1u m\u1eb7t tr\u1eadn.<\/p>\n

Chuy\u00ean gia cho bi\u1ebft F21 \u0111\u00e3 m\u1ea5t m\u1ed9t l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb khi h\u1ecd c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n sang nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. N\u1ed7 l\u1ef1c thay \u0111\u1ed5i c\u1ee7a h\u00e3ng c\u0169ng kh\u00f4ng gi\u00fap \u00edch l\u00e0 bao. Vi\u1ec7c chuy\u1ec3n sang b\u00e1n qu\u1ea7n \u00e1o v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c cho nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n c\u1ee7a c\u00f4ng ty \u0111\u00e3 l\u00e0m gi\u1ea3m uy t\u00edn v\u00e0 s\u1ef1 y\u00eau th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i v\u1edbi h\u00e3ng v\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng th\u1eddi trang c\u1ee7a gi\u1edbi tr\u1ebb.<\/p>\n

Roger Beahm, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Trung t\u00e2m \u0110\u1ed5i m\u1edbi B\u00e1n l\u1ebb t\u1ea1i \u0110\u1ea1i h\u1ecdc Wake Forest cho bi\u1ebft: “H\u1ecd \u0111\u00e3 m\u1ea5t \u0111i t\u1ea7m nh\u00ecn v\u1ec1 \u0111i\u1ec1u \u0111\u00e3 gi\u00fap m\u00ecnh ph\u00e1t tri\u1ec3n nh\u01b0 ng\u00e0y nay. H\u1ecd c\u1ed1 g\u1eafng thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng k\u1ebft qu\u1ea3 l\u1ea1i pha lo\u00e3ng \u0111i c\u00e1i ch\u1ea5t v\u1ed1n c\u00f3 c\u1ee7a m\u00ecnh”.<\/p>\n

Ngo\u00e0i F21, H&M, g\u00e3 kh\u1ed5ng l\u1ed3 th\u1eddi trang nhanh c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Stockholm c\u0169ng \u0111ang v\u1eadt l\u1ed9n v\u1edbi kh\u00f3 kh\u0103n khi l\u1ee3i nhu\u1eadn gi\u1ea3m, gi\u00e1 c\u1ed5 phi\u1ebfu gi\u1ea3m m\u1ed9t n\u1eeda trong b\u1ed1n n\u0103m qua v\u00e0 nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 kh\u00e1ch h\u00e0ng tr\u1ebb c\u1ee7a h\u1ecd b\u1eaft \u0111\u1ea7u mua s\u1eafm t\u1ea1i c\u00e1c trang web b\u00e1n l\u1ebb nhi\u1ec1u h\u01a1n.<\/p>\n

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\"Forever<\/div>\n
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F21 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng th\u1eddi trang m\u1ed9t th\u1eddi c\u1ee7a gi\u1edbi tr\u1ebb.<\/p>\n<\/div>\n<\/div>\n

\u0110\u01b0\u1ee3c bi\u1ebft, F21 \u0111\u00e3 thu h\u1eb9p nhi\u1ec1u c\u1eeda h\u00e0ng c\u00f3 di\u1ec7n t\u00edch l\u1edbn v\u00e0 nh\u01b0\u1ee3ng l\u1ea1i m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng outlet (ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m t\u1ed3n kho, h\u00e0ng gi\u1ea3m gi\u00e1) cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c. Th\u00e1ng 12 n\u0103m ngo\u00e1i, h\u00e3ng \u0111\u00e3 b\u00e1n t\u00f2a nh\u00e0 tr\u1ee5 s\u1edf t\u1ea1i Los Angeles v\u1edbi gi\u00e1 166 tri\u1ec7u USD.<\/p>\n

N\u1ebfu F21 ph\u00e1 s\u1ea3n v\u00e0 \u0111\u00f3ng c\u1eeda h\u00e0ng lo\u1ea1t c\u1eeda h\u00e0ng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd g\u00e2y ra v\u1ea5n \u0111\u1ec1 l\u1edbn v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb s\u1edf h\u1eefu trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i nh\u01b0 Simon Property v\u00e0 Brookfield Property Partners b\u1edfi F21 l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t thu\u00ea m\u1eb7t b\u1eb1ng kinh doanh c\u1ee7a hai \u0111\u01a1n v\u1ecb tr\u00ean.<\/p>\n

Do Won Chang, nh\u00e0 s\u00e1ng l\u1eadp F21 t\u1eebng chia s\u1ebb v\u1edbi CNN: “Ban \u0111\u1ea7u, c\u00f4ng ty c\u00f3 t\u00ean l\u00e0 Fashion 21 nh\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ed5i th\u00e0nh Forever 21 v\u00ec kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1edf \u0111\u1ed9 tu\u1ed5i 20. Ng\u01b0\u1eddi gi\u00e0 mu\u1ed1n tr\u1edf l\u1ea1i tu\u1ed5i 21 m\u1ed9t l\u1ea7n n\u1eefa c\u00f2n ng\u01b0\u1eddi tr\u1ebb th\u00ec mu\u1ed1n m\u00ecnh m\u00e3i m\u00e3i 21 tu\u1ed5i”.<\/p>\n

N\u0103m 2009, Forever 21 c\u00f3 kho\u1ea3ng 450 c\u1eeda h\u00e0ng v\u00e0 c\u00e1i “ch\u1ea5t” c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3n nh\u1eadn n\u1ed3ng nhi\u1ec7t. Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, h\u00e0ng tr\u0103m ng\u01b0\u1eddi s\u1eb5n s\u00e0ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 x\u1ebfp h\u00e0ng trong s\u1ef1 ki\u1ec7n khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng m\u1edbi c\u1ee7a h\u00e3ng.<\/p>\n

C\u00f4ng ty ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf th\u00eam nhi\u1ec1u c\u1eeda h\u00e0ng sau \u0111\u00f3. Theo \u01b0\u1edbc t\u00ednh c\u1ee7a Forbes, n\u0103m 2015, v\u1ee3 ch\u1ed3ng nh\u00e0 s\u00e1ng l\u1eadp Chang c\u00f3 t\u1ed5ng t\u00e0i s\u1ea3n r\u00f2ng kho\u1ea3ng 5,9 t\u1ef7 USD.<\/p>\n

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\"Forever<\/div>\n
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V\u1ee3 ch\u1ed3ng nh\u00e0 s\u00e1ng l\u1eadp Do Won Chang.<\/p>\n<\/div>\n<\/div>\n

Khi \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, F21 b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng sang trang ph\u1ee5c cho nam gi\u1edbi, tr\u1ebb em, b\u00e0 b\u1ea7u, \u0111\u1ed3 ngo\u1ea1i c\u1ee1, m\u1ef9 ph\u1ea9m c\u00f9ng nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c. M\u1eb7c d\u00f9 v\u1eady, \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 kh\u00f4ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y duy tr\u00ec \u0111\u01b0\u1ee3c c\u00e1i “ch\u1ea5t” v\u1ed1n c\u00f3.<\/p>\n

H\u01a1n n\u1eefa, khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, s\u1ef1 suy gi\u1ea3m l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1edbi trung t\u00e2m mua s\u1eafm truy\u1ec1n th\u1ed1ng \u0111\u00e3 l\u00e0m tr\u1ea7m tr\u1ecdng h\u01a1n c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a F21. Tuy v\u1eabn c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i (F21 c\u00f3 h\u01a1n 16 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Instagram) nh\u01b0ng bi\u1ec3u t\u01b0\u1ee3ng th\u1eddi trang m\u1ed9t th\u1eddi n\u00e0y \u0111ang d\u1ea7n b\u1ecb gi\u1edbi tr\u1ebb qu\u00ean l\u00e3ng.<\/p>\n

M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i chia s\u1ebb: “Ngay c\u1ea3 tr\u01b0\u1edbc khi b\u01b0\u1edbc sang tu\u1ed5i 21, t\u00f4i c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n \u0111em \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 ch\u00fang t\u00f4i \u0111ang t\u00ecm ki\u1ebfm nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

T\u1ea5t nhi\u00ean, \u1edf m\u1ed9t kh\u00eda c\u1ea1nh n\u00e0o \u0111\u00f3, v\u1eabn c\u00f3 ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a F21 nh\u01b0ng t\u1eeb 21 tu\u1ed5i tr\u1edf \u0111i, khi b\u1ea1n \u0111i th\u1ef1c t\u1eadp hay th\u1eadm ch\u00ed l\u00e0 \u0111i l\u00e0m, b\u1ea1n c\u1ea7n trang ph\u1ee5c b\u1ec1n \u0111\u1eb9p h\u01a1n. V\u00ec v\u1eady, F21 kh\u00f4ng c\u00f2n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u”.<\/p>\n<\/div>\n

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[ad_1] G\u1ea7n m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc, tr\u01b0\u1edbc khi t\u1ed3n t\u1ea1i s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a nh\u1eefng KOL (ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng) tr\u00ean Instagram, Forever 21 (F21) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00fap nh\u1eefng c\u00f4 g\u00e1i tu\u1ed5i teen c\u00f3 th\u1ec3 m\u1eb7c trang ph\u1ee5c gi\u1ed1ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng y\u00eau th\u00edch c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 r\u1ebb. \u0110i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a […]<\/p>\n","protected":false},"author":2,"featured_media":4827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nT\u1eeb chu\u1ed7i b\u00e1n l\u1ebb 800 c\u1eeda h\u00e0ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u b\u00ean 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