<\/p>\n
Ng\u00e0nh b\u00e1n l\u1ebb<\/b><\/p>\n
\u0110i\u1ec1u n\u00e0y r\u1ea5t r\u00f5 r\u00e0ng b\u1edfi khi ng\u00e2n s\u00e1ch ch\u1ecbu \u00e1p l\u1ef1c c\u0103ng th\u1eb3ng t\u1eeb suy tho\u00e1i kinh t\u1ebf, m\u1ecdi ng\u01b0\u1eddi chuy\u1ec3n sang mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng cung c\u1ea5p nhi\u1ec1u th\u1ee9 nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb gi\u1ea3m gi\u00e1 nh\u01b0 Walmart v\u1eabn ho\u1ea1t \u0111\u1ed9ng t\u1ed1t t\u1ea1i b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o, song h\u1ecd c\u00f3 th\u1ec3 ph\u1ea3i v\u1eadt l\u1ed9n m\u1ed9t ch\u00fat trong th\u1eddi k\u1ef3 kinh t\u1ebf \u0111i l\u00ean, khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed5 ti\u1ec1n mua h\u00e0ng h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c. \u0110\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00e0y bu\u1ed9c ph\u1ea3i n\u00e2ng c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m v\u00e0 thay \u0111\u1ed5i tr\u1ecdng t\u00e2m kinh doanh c\u1ee7a h\u1ecd t\u1eeb ti\u1ebft ki\u1ec7m sang ch\u1ea5t l\u01b0\u1ee3ng. L\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd b\u1ecb gi\u1ea3m t\u1eeb vi\u1ec7c doanh thu gi\u1ea3m ho\u1eb7c l\u1ee3i nhu\u1eadn gi\u1ea3m tr\u00ean m\u1ed7i h\u00e0ng h\u00f3a b\u00e1n ra.<\/p>\n
Tuy nhi\u00ean, trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00e0y n\u1ed5i b\u1eadt l\u00ean nh\u1edd vi\u1ec7c quay tr\u1edf l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i v\u00e0 s\u1eed d\u1ee5ng quy m\u00f4 kinh t\u1ebf r\u1ed9ng l\u1edbn \u0111\u1ec3 cung c\u1ea5p h\u00e0ng h\u00f3a gi\u00e1 r\u1ebb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea5p th\u1ea5p c\u0169ng th\u1ea5y s\u1ef1 gia t\u0103ng khi nhi\u1ec1u ng\u01b0\u1eddi, t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c nh\u00e3n h\u00e0ng t\u00ean tu\u1ed5i l\u1edbn, chuy\u1ec3n sang nh\u00f3m b\u00ecnh d\u00e2n \u0111\u1ea1i tr\u00e0 \u0111\u1ec3 duy tr\u00ec l\u01b0\u01a1ng \u0111\u01b0\u1ee3c l\u00e2u h\u01a1n. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng th\u00edch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb gi\u1ea3m gi\u00e1, nh\u01b0ng trong l\u00fac suy tho\u00e1i, h\u1ea7u h\u1ebft cu\u1ed1i c\u00f9ng \u0111\u1ec1u ch\u1ecdn mua s\u1eafm \u1edf \u0111\u00f3. L\u1ee3i nhu\u1eadn r\u00f2ng c\u1ee7a Walmart \u0111\u00e3 t\u0103ng trong n\u0103m 2008, 2009 v\u00e0 2010 – nh\u1eefng n\u0103m kh\u00f3 kh\u0103n nh\u1ea5t sau cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh v\u00e0 n\u1ee3 d\u01b0\u1edbi chu\u1ea9n.<\/p>\n
Ng\u00e0nh c\u00f4ng nghi\u1ec7p “t\u1ed9i l\u1ed7i”<\/b><\/p>\n
Trong th\u1eddi \u0111i\u1ec3m x\u1ea5u, ng\u00e0nh c\u00f4ng nghi\u1ec7p “t\u1ed9i l\u1ed7i” ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. M\u1eb7c d\u00f9 c\u00f3 v\u1ebb h\u01a1i ph\u1ea3n tr\u1ef1c quan, m\u1ecdi ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p “t\u1ed9i l\u1ed7i” nhi\u1ec1u h\u01a1n trong th\u1eddi k\u1ef3 suy tho\u00e1i. Trong th\u1eddi k\u1ef3 \u1ed5n \u0111\u1ecbnh, nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 \u0111\u00e3 mua gi\u00e0y m\u1edbi, d\u00e0n \u00e2m thanh m\u1edbi ho\u1eb7c c\u00e1c m\u1eb7t h\u00e0ng l\u1edbn. Trong th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng, nh\u01b0 c\u1ea7u l\u00e0m th\u1ecfa m\u00e3n b\u1ea3n th\u00e2n kh\u00f4ng h\u1ec1 m\u1ea5t \u0111i m\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ea1n ch\u1ebf h\u01a1n. M\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng mua d\u00e0n loa n\u1eefa, nh\u01b0ng m\u1ed9t ly r\u01b0\u1ee3u vang h\u00e0ng \u0111\u00eam, m\u1ed9t g\u00f3i thu\u1ed1c l\u00e1 ho\u1eb7c m\u1ed9t v\u00e0i thanh s\u00f4 c\u00f4 la l\u00e0 nh\u1eefng kho\u1ea3n chi ti\u00eau nh\u1ecf gi\u00fap k\u00ecm h\u00e3m t\u00ecnh tr\u1ea1ng kh\u00f3 ch\u1ecbu do ph\u1ea3i th\u1eaft ch\u1eb7t chi ti\u00eau.<\/p>\n
Nh\u01b0ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p thu\u1ed9c ng\u00e0nh n\u00e0y \u0111\u1ec1u l\u00e0m \u0103n ph\u00e1t \u0111\u1ea1t khi c\u00f3 suy tho\u00e1i. V\u00ed d\u1ee5, c\u1edd b\u1ea1c l\u00e0 m\u1ed9t s\u1ef1 hoang ph\u00ed n\u00ean c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m ti\u00eau th\u1ee5. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c s\u00f2ng b\u1ea1c thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn khi n\u1ec1n kinh t\u1ebf \u0111ang b\u00f9ng n\u1ed5 v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u1ea3m th\u1ea5y may m\u1eafn. Doanh nghi\u1ec7p th\u1ecbnh v\u01b0\u1ee3ng nh\u1ea5t trong ng\u00e0nh n\u00e0y c\u00f3 l\u1ebd l\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p s\u1ef1 th\u1ecfa m\u00e3n nh\u1ecf b\u00e9, \u00edt t\u1ed1n k\u00e9m m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua t\u1ea1i tr\u1ea1m x\u0103ng ho\u1eb7c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i.<\/p>\n
D\u1ecbch v\u1ee5 ch\u1ecdn l\u1ecdc<\/b><\/p>\n
Ng\u00e0nh d\u1ecbch v\u1ee5 th\u01b0\u1eddng b\u1ecb cho l\u00e0 s\u1ebd ki\u1ec7t qu\u1ec7 khi suy tho\u00e1i x\u1ea3y ra, b\u1edfi v\u00ec c\u00e1c c\u00f4ng ty v\u00e0 gia \u0111\u00ecnh s\u1eb5n s\u00e0ng t\u1ef1 \u0111\u1ea3m nh\u1eadn nhi\u1ec1u c\u00f4ng vi\u1ec7c h\u01a1n \u0111\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh s\u1ebd nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i trong th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n n\u00e0y. C\u00e1c c\u00f4ng ty chuy\u00ean s\u1eeda ch\u1eefa, n\u00e2ng c\u1ea5p v\u00e0 b\u1ea3o tr\u00ec c\u00e1c thi\u1ebft b\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m hi\u1ec7n ph\u00e1t tri\u1ec3n m\u1ea1nh khi nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o s\u1eeda nh\u1eefng g\u00ec h\u1ecd c\u00f3 h\u01a1n l\u00e0 mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi.<\/p>\n
Nh\u1eefng d\u1ecbch v\u1ee5 thi\u1ebft y\u1ebfu<\/b><\/p>\n
Trong m\u1ed9t cu\u1ed9c suy tho\u00e1i, ch\u1ec9 c\u1ea7n ti\u1ebfp t\u1ee5c c\u00f4ng vi\u1ec7c kinh doanh m\u1ed9t c\u00e1ch b\u00ecnh th\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t th\u00e0nh t\u1ef1u. D\u01b0\u1ee3c ph\u1ea9m, c\u00f4ng ty ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, c\u00f4ng ty d\u1ecbch v\u1ee5 thu\u1ebf, ng\u01b0\u1eddi \u0111\u00e0o m\u1ed9, c\u00f4ng ty x\u1eed l\u00fd ch\u1ea5t th\u1ea3i v\u00e0 nhi\u1ec1u c\u00f4ng ty kh\u00e1c n\u1eb1m trong danh m\u1ee5c, d\u00f9 kh\u00f4ng n\u1ed5i b\u1eadt l\u00ean khi suy tho\u00e1i song v\u1eabn r\u1ea5t \u1ed5n \u0111\u1ecbnh, trong l\u00fac c\u00e1c c\u00f4ng ty kh\u00e1c v\u00f4 c\u00f9ng ch\u1eadt v\u1eadt. \u0110i\u1ec1u n\u00e0y \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec m\u1ecdi ng\u01b0\u1eddi b\u1ecb b\u1ec7nh, b\u1ecb \u0111\u00e1nh thu\u1ebf v\u00e0 ch\u1ebft d\u00f9 b\u1ea5t k\u1ec3 t\u00ecnh tr\u1ea1ng c\u1ee7a n\u1ec1n kinh t\u1ebf l\u00e0 g\u00ec. \u0110\u00f4i khi c\u00e1c doanh nghi\u1ec7p nh\u00e0m ch\u00e1n l\u1ea1i l\u00e0 nh\u1eefng k\u1ebb b\u1ec1n b\u1ec9 nh\u1ea5t, v\u00e0 trong b\u1ed1i c\u1ea3nh n\u00e0y, mang l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1t nh\u1ea5t.<\/p>\n
“L\u1ee3i \u00edch” t\u1eeb suy tho\u00e1i kinh t\u1ebf<\/b><\/p>\n
L\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n l\u00e0 c\u00e1c c\u00f4ng ty b\u1ecb t\u1ed5n h\u1ea1i b\u1edfi s\u1ef1 k\u00e9m hi\u1ec7u qu\u1ea3 m\u00e0 h\u1ecd \u0111\u00e3 ph\u1edbt l\u1edd trong l\u00fac \u1ed5n \u0111\u1ecbnh. Suy tho\u00e1i c\u00f3 ngh\u0129a l\u00e0 c\u1eaft gi\u1ea3m “ch\u1ea5t b\u00e9o” c\u1ee7a c\u00e1c c\u00f4ng ty, t\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd b\u1eadt l\u00ean m\u1ea1nh m\u1ebd h\u01a1n, v\u00e0 \u0111\u00f3 ch\u1eafc ch\u1eafn l\u00e0 tin t\u1ed1t cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n
M\u1ed9t trong nh\u1eefng d\u1ea5u hi\u1ec7u t\u1ed1t nh\u1ea5t l\u00e0 m\u1ed9t c\u00f4ng ty trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u00f9 b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1, v\u1eabn ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng. V\u00ed d\u1ee5, McDonald Corp (MCD) ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong th\u1eddi k\u1ef3 suy tho\u00e1i c\u1ee7a th\u1eadp ni\u00ean 1970, m\u1eb7c d\u00f9 c\u00e1c nh\u00e0 h\u00e0ng g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n b\u1edfi m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng n\u1ea5u \u0103n h\u01a1n l\u00e0 ra ngo\u00e0i \u0111i \u0103n. T\u01b0\u01a1ng t\u1ef1, Toyota Motor Corp (TM) \u0111\u00e3 m\u1edf c\u00e1c nh\u00e0 m\u00e1y m\u1edbi t\u1ea1i M\u1ef9 trong th\u1eddi k\u1ef3 suy tho\u00e1i c\u1ee7a th\u1eadp ni\u00ean 1990 khi Big Three (g\u1ed3m General Motors, Chrysler and Ford) \u0111\u00f3ng c\u1eeda c\u00e1c nh\u00e0 m\u00e1y do doanh s\u1ed1 d\u00f2ng xe m\u1edbi gi\u1ea3m.<\/p>\n
M\u1ed9t cu\u1ed9c suy tho\u00e1i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t “ph\u01b0\u1edbc l\u00e0nh” cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, v\u00ec vi\u1ec7c ph\u00e1t hi\u1ec7n ra m\u1ed9t c\u00f4ng ty m\u1ea1nh m\u00e0 kh\u00f4ng kh\u00f4ng b\u1ecb \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh to\u00e0n n\u1ec1n kinh t\u1ebf \u0111\u1ec1u t\u1ed1t \u0111\u1eb9p s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n
\u0110i\u1ec3m m\u1ea5u ch\u1ed1t<\/b><\/p>\n
M\u1eb7c d\u00f9 th\u1eadt t\u1ed1t khi bi\u1ebft c\u00f4ng ty n\u00e0o n\u1ed5i tr\u1ed9i trong l\u00fac suy tho\u00e1i, th\u00ec \u0111\u1ea7u t\u01b0 theo chu k\u1ef3 kinh t\u1ebf v\u1eabn r\u1ea5t kh\u00f3 kh\u0103n. N\u1ebfu b\u1ea1n \u0111\u1ea7u t\u01b0 theo c\u00e1ch n\u00e0y, h\u00e3y s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi n\u1ec1n kinh t\u1ebf ph\u1ee5c h\u1ed3i, v\u00ec c\u00e1c c\u00f4ng ty c\u00f2n l\u1ea1i s\u1ebd s\u1edbm l\u1ea5y l\u1ea1i l\u1ee3i th\u1ebf tr\u01b0\u1edbc ng\u00e0nh c\u00f4ng nghi\u1ec7p “ch\u1ed1ng suy tho\u00e1i”.<\/p>\n
M\u1ed9t s\u1ed1 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong th\u1eddi k\u1ef3 suy tho\u00e1i c\u0169ng s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong qu\u00e1 tr\u00ecnh ph\u1ee5c h\u1ed3i; s\u1ed1 kh\u00e1c s\u1ebd thay \u0111\u1ed5i c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a s\u1ef1 \u0111i l\u00ean. Tuy nhi\u00ean, nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 s\u1ebd m\u1ea5t ch\u1ed7 \u0111\u1ee9ng tr\u01b0\u1edbc c\u00e1c c\u00f4ng ty c\u00f3 xu h\u01b0\u1edbng ch\u1ea1y \u0111ua trong th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng – c\u00e1c c\u00f4ng ty t\u00e0i ch\u00ednh, thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u00e1t tri\u1ec3n nhanh kh\u00e1c. M\u1eb7c d\u00f9 v\u1eady, v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p, vi\u1ec7c mua nh\u1eefng c\u00f4ng ty ph\u00e1t tri\u1ec3n t\u1ed1t t\u1ecfng suy tho\u00e1i gi\u00fap cung c\u1ea5p “\u0111\u1ec7m \u0111\u1ee1” trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n, trong l\u00fac ch\u1edd \u0111\u1ee3i c\u00e1c c\u00f4ng ty kh\u00e1c “c\u1ea5t c\u00e1nh” tr\u1edf l\u1ea1i.<\/p>\n<\/div>\n
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Ng\u00e0nh b\u00e1n l\u1ebb \u0110i\u1ec1u n\u00e0y r\u1ea5t r\u00f5 r\u00e0ng b\u1edfi khi ng\u00e2n s\u00e1ch ch\u1ecbu \u00e1p l\u1ef1c c\u0103ng th\u1eb3ng t\u1eeb suy tho\u00e1i kinh t\u1ebf, m\u1ecdi ng\u01b0\u1eddi chuy\u1ec3n sang mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng cung c\u1ea5p nhi\u1ec1u th\u1ee9 nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb gi\u1ea3m gi\u00e1 nh\u01b0 Walmart v\u1eabn ho\u1ea1t \u0111\u1ed9ng […]<\/p>\n","protected":false},"author":2,"featured_media":4629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\n
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