{"id":4310,"date":"2019-08-17T00:44:29","date_gmt":"2019-08-16T21:44:29","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/duoc-rot-hang-chuc-trieu-usd-ban-online-gia-re-do-dep-muon-hang-tram-quan-ca-phe-phong-yoga-lam-noi-thu-do-cho-khach\/"},"modified":"2019-08-17T00:44:30","modified_gmt":"2019-08-16T21:44:30","slug":"duoc-rot-hang-chuc-trieu-usd-ban-online-gia-re-do-dep-muon-hang-tram-quan-ca-phe-phong-yoga-lam-noi-thu-do-cho-khach","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/duoc-rot-hang-chuc-trieu-usd-ban-online-gia-re-do-dep-muon-hang-tram-quan-ca-phe-phong-yoga-lam-noi-thu-do-cho-khach\/","title":{"rendered":"\u0110\u01b0\u1ee3c r\u00f3t h\u00e0ng ch\u1ee5c tri\u1ec7u USD, b\u00e1n online, gi\u00e1 r\u1ebb, \u0111\u1ed3 \u0111\u1eb9p, m\u01b0\u1ee3n h\u00e0ng tr\u0103m qu\u00e1n c\u00e0 ph\u00ea, ph\u00f2ng yoga l\u00e0m n\u01a1i th\u1eed \u0111\u1ed3 cho kh\u00e1ch"},"content":{"rendered":"

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Khi Maneerat Tepraivipard – m\u1ed9t ng\u01b0\u1eddi d\u00e2n Bangkok – c\u1ea3m th\u1ea5y c\u1ea7n ph\u1ea3i l\u00e0m m\u1edbi cho t\u1ee7 \u0111\u1ed3 c\u1ee7a m\u00ecnh, c\u00f4 li\u1ec1n l\u00ean m\u1ea1ng v\u00e0 ch\u1ecdn ra m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang m\u00ec \u0103n li\u1ec1n Pomelo, Th\u00e1i Lan.<\/p>\n

Tuy nhi\u00ean, thay v\u00ec ch\u1edd \u0111\u1ee3i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u00e0, th\u1ea5p th\u1ecfm lo xem li\u1ec7u m\u00f3n \u0111\u1ed3 m\u00ecnh ch\u1ecdn c\u00f3 v\u1eeba kh\u00f4ng, c\u00f3 ph\u1ea3i tr\u1ea3 l\u1ea1i c\u1eeda h\u00e0ng kh\u00f4ng th\u00ec Maneerat l\u1ea1i \u0111\u1ebfn th\u1eed \u0111\u1ed3 t\u1ea1i Printa – m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea kh\u00e1 \u0111\u1eb9p \u0111\u1ed3ng th\u1eddi l\u00e0 \u0111i\u1ec3m th\u1eed \u0111\u1ed3 c\u1ee7a Pomelo. Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang non tr\u1ebb n\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi kho\u1ea3ng 40 m\u1ed1i h\u1ee3p t\u00e1c nh\u01b0 v\u1eady v\u1edbi c\u00e1c trung t\u00e2m yoga, c\u1eeda h\u00e0ng v\u00e0 nh\u1eefng qu\u00e1n c\u00e0 ph\u00ea kh\u00e1c nhau tr\u00ean kh\u1eafp th\u00e0nh ph\u1ed1.<\/p>\n

Maneerat cu\u1ed1i c\u00f9ng quy\u1ebft \u0111\u1ecbnh ch\u1ec9 l\u1ea5y b\u1ed9 jumpsuit m\u00e0u xanh s\u1eabm trong s\u1ed1 nh\u1eefng m\u00f3n \u0111\u1ed3 Pomelo \u0111\u00e3 ch\u1ecdn. “N\u00f3 v\u1eeba v\u1eb7n v\u1edbi v\u00f3c d\u00e1ng c\u1ee7a t\u00f4i”, Maneerat n\u00f3i. “Ch\u1ea5t li\u1ec7u kh\u00e1 t\u1ed1t, \u0111\u01b0\u1eddng may \u0111\u1eb9p. D\u1ecbch v\u1ee5 l\u1ea1i r\u1ea5t thu\u1eadn ti\u1ec7n”.<\/p>\n

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Ch\u00e2u \u00c1 hi\u1ec7n tr\u1edf th\u00e0nh trung t\u00e2m s\u1ea3n xu\u1ea5t c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang. Ri\u00eang khu v\u1ef1c n\u00e0y \u0111\u00e3 \u0111\u00f3ng g\u00f3p 60% kh\u1ed1i l\u01b0\u1ee3ng qu\u1ea7n \u00e1o xu\u1ea5t kh\u1ea9u to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2015, trong \u0111\u00f3 Trung Qu\u1ed1c, Bangladesh v\u00e0 Vi\u1ec7t Nam l\u00e0 3 nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u theo s\u1ed1 li\u1ec7u c\u1ee7a Li\u00ean h\u1ee3p qu\u1ed1c. Tuy nhi\u00ean, thu nh\u1eadp ng\u00e0y c\u00e0ng t\u0103ng c\u0169ng \u0111\u1ea9y nhu c\u1ea7u cao \u0111\u1ed1i v\u1edbi nh\u1eefng lo\u1ea1i qu\u1ea7n \u00e1o ch\u1ea5t l\u01b0\u1ee3ng \u1edf c\u00e1c qu\u1ed1c gia ch\u00e2u \u00c1.<\/p>\n

T\u1ea1i \u0110\u00f4ng Nam \u00c1, th\u1ecb tr\u01b0\u1eddng th\u1eddi trang c\u1ee7a 6 n\u1ec1n kinh t\u1ebf l\u1edbn g\u1ed3m Indonesia, Malaysia, Philippines, Singapore, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam t\u0103ng t\u1edbi 30% l\u00ean m\u1ee9c 33 t\u1ef7 USD v\u00e0o n\u0103m 2018, t\u1eeb m\u1ee9c 25 t\u1ef7 USD v\u00e0o n\u0103m 2013.<\/p>\n

Trong khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0 Uniqlo, Zara hay H&M \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u00ec nh\u1eefng nh\u00e0 m\u1ed1t nh\u1ecf h\u01a1n c\u0169ng \u0111ang n\u1ed5i l\u00ean nhanh ch\u00f3ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Hijup c\u1ee7a Indonesia, Juno c\u1ee7a Vi\u1ec7t Nam hay Love c\u1ee7a SIngapore \u0111\u1ec1u \u0111ang nh\u1eafm \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. V\u00e0 trong s\u1ed1 \u0111\u00f3, Pomelo \u0111ang tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng cho thay \u0111\u1ed5i t\u1ef1 nhi\u00ean c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb th\u1eddi trang trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n

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David Jou – Nh\u00e0 s\u00e1ng l\u1eadp Pomelo.<\/p>\n<\/div>\n<\/div>\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2013, website n\u00e0y \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng nh\u1edd s\u1ef1 b\u00f9ng n\u1ed5 “c\u01a1n nghi\u1ec7n smartphone” c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u \u1edf ch\u00e2u \u00c1. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y b\u1ecb l\u00f4i cu\u1ed1n b\u1edfi h\u00e0ng tr\u0103m s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u00e3ng tung ra m\u1ed7i tu\u1ea7n.<\/p>\n

C\u00f4ng ty c\u0169ng “l\u1ecdt m\u1eaft xanh” c\u1ee7a nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 gi\u00e0u c\u00f3 nh\u01b0 JD.com c\u1ee7a Trung Qu\u1ed1c. N\u0103m 2017, JD.com \u0111\u00e3 r\u00f3t 19 tri\u1ec7u USD cho c\u00f4ng ty n\u00e0y. T\u1eadp \u0111o\u00e0n Central Group t\u1ea1i Th\u00e1i Lan v\u00e0 Zozo c\u1ee7a Nh\u1eadt B\u1ea3n c\u0169ng n\u1eb1m trong danh s\u00e1ch nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o Pomelo v\u1edbi t\u1ed5ng l\u01b0\u1ee3ng v\u1ed1n \u0111\u1ea7u t\u01b0 l\u00ean t\u1edbi 31 tri\u1ec7u USD.<\/p>\n

Pomelo n\u00f3i \u0111ang h\u01b0\u1edbng t\u1edbi vi\u1ec7c huy \u0111\u1ed9ng th\u00eam 50 tri\u1ec7u USD trong n\u0103m nay, \u0111\u01b0a gi\u00e1 tr\u1ecb c\u00f4ng ty l\u00ean m\u1ee9c 200 – 240 tri\u1ec7u USD. C\u00f4ng ty c\u0169ng tuy\u00ean b\u1ed1 h\u1ecd \u0111\u00e3 c\u00f3 l\u00e3i \u1edf th\u1ecb tr\u01b0\u1eddng qu\u00ea nh\u00e0 Th\u00e1i Lan nh\u01b0ng t\u1eeb ch\u1ed1i \u0111\u01b0a ra con s\u1ed1 doanh thu c\u1ee5 th\u1ec3.<\/p>\n

V\u1edbi k\u1ebf ho\u1ea1ch t\u1ea1o ra 150 \u0111i\u1ec3m th\u1eed h\u00e0ng tr\u00ean h\u00e0ng kh\u1eafp Bangkok, h\u01a1n 100 \u0111i\u1ec3m kh\u00e1c \u1edf Singapore, Pomelo hy v\u1ecdng s\u1ebd c\u1ea1nh tranh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u b\u1eb1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi gi\u00fap gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u1eaft \u0111\u1ecf khi ph\u1ea3i chuy\u1ec3n \u0111\u1ebfn t\u1eadn nh\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

“Ch\u00fang t\u00f4i mu\u1ed1n x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c xem nh\u01b0 Zara c\u1ee7a \u0110\u00f4ng Nam \u00c1<\/i><\/b>“, nh\u00e0 s\u00e1ng l\u1eadp David Jou tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n t\u1edd Nikkei. “Ch\u00fang t\u00f4i mu\u1ed1n d\u1ef1a v\u00e0o l\u1ee3i th\u1ebf n\u1eb1m trong th\u1ee7 ph\u1ee7 c\u1ee7a nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u00e0 g\u1ea7n chu\u1ed7i cung \u1ee9ng, nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t. H\u01a1n h\u1ebft l\u00e0 s\u1ef1 g\u1eafn k\u1ebft ng\u00e0y c\u00e0ng l\u1edbn v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a kh\u00e1ch h\u00e0ng”.<\/p>\n

Tuy nhi\u00ean, ban \u0111\u1ea7u, Jou n\u00f3i Pomelo s\u1ebd c\u1ea7n ph\u1ea3i “x\u00e2y d\u1ef1ng m\u1eadt \u0111\u1ed9 d\u00e0y \u0111\u1eb7c c\u00e1c \u0111i\u1ec3m th\u1eed \u0111\u1ed3 \u1edf m\u1ed7i th\u00e0nh ph\u1ed1”. Anh gi\u1ea3i th\u00edch c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm n\u01a1i \u0111\u1eb7t \u0111i\u1ec3m th\u1eed \u0111\u1ed3 t\u1ea1i nhi\u1ec1u th\u00e0nh ph\u1ed1 kh\u00e1c nh\u01b0 Kuala Lumpur, Manila, Jakarta…<\/p>\n

“T\u1ea5t c\u1ea3 nh\u1eefng th\u00e0nh ph\u1ed1 n\u00e0y hi\u1ec7n \u0111\u1ec1u c\u00f3 ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a ch\u00fang t\u00f4i. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 khi c\u00f3 \u0111\u1ee7 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp, ch\u00fang t\u00f4i s\u1ebd thi\u1ebft l\u1eadp m\u1ea1ng l\u01b0\u1edbi c\u00e1c \u0111i\u1ec3m nh\u1eadn v\u00e0 th\u1eed h\u00e0ng”.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi d\u00e2n ch\u00e2u \u00c1 “nghi\u1ec7n” Internet th\u01b0\u1eddng c\u0169ng r\u1ea5t “cu\u1ed3ng” mua s\u1eafm online. T\u1ea1i Indonesia, 76% ng\u01b0\u1eddi d\u00f9ng Internet n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 b\u1eb1ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong th\u00e1ng v\u1eeba qua theo s\u1ed1 li\u1ec7u c\u1ee7a We Are Social, x\u1ebfp th\u1ee9 2 l\u00e0 Trung Qu\u1ed1c v\u1edbi 74%, Th\u00e1i Lan \u0111\u1ee9ng th\u1ee9 3, \u1edf m\u1ee9c 71%.<\/p>\n

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Th\u1ecb tr\u01b0\u1eddng qu\u1ea7n \u00e1o \u1edf \u0110\u00f4ng Nam \u00c1.<\/p>\n<\/div>\n<\/div>\n

S\u1ed1 li\u1ec7u c\u1ee7a Euromonitor cho th\u1ea5y gi\u00e1 tr\u1ecb qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p b\u00e1n tr\u1ef1c tuy\u1ebfn t\u1ea1i 6 n\u1ec1n kinh t\u1ebf l\u1edbn t\u0103ng g\u1ea5p 4 l\u1ea7n trong 5 n\u0103m qua l\u00ean m\u1ee9c 2,6 t\u1ef7 USD trong n\u0103m 2018.<\/p>\n

D\u1eabu v\u1eady, mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1eabn ch\u1ec9 chi\u1ebfm \u00edt h\u01a1n 10% trong t\u1ed5ng doanh thu b\u00e1n l\u1ebb t\u1ea1i khu v\u1ef1c n\u00e0y. V\u00ec v\u1eady, ch\u1ee7 y\u1ebfu v\u1edbi nh\u1eefng c\u00f4ng ty nh\u01b0 Pomelo v\u00e0 nh\u1eefng startup th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c, vi\u1ec7c t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c offline v\u1eabn l\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 l\u00fd gi\u1ea3i v\u00ec sao Pomelo \u0111\u00e3 m\u1edf chi nh\u00e1nh \u0111\u1ea7u ti\u00ean ra b\u00ean ngo\u00e0i Th\u00e1i Lan, m\u1ed9t c\u1eeda h\u00e0ng r\u1ed9ng t\u1edbi 550 m2 t\u1ea1i trung t\u00e2m mua s\u1eafm s\u1ea7m u\u1ea5t Orchard c\u1ee7a Singapore. V\u1edbi h\u01a1n 8.000 s\u1ea3n ph\u1ea9m t\u1eeb qu\u1ea7n \u00e1o t\u1edbi ph\u1ee5 ki\u1ec7n, c\u1eeda h\u00e0ng c\u0169ng s\u1ebd ph\u1ee5c v\u1ee5 nh\u1eefng \u0111i\u1ec3m th\u1eed \u0111\u1ed3 cho kh\u00e1ch h\u00e0ng kh\u00e1c n\u1eefa khi mua tr\u1ef1c tuy\u1ebfn.<\/p>\n

“C\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng nh\u1eefng c\u1eeda h\u00e0ng v\u1eadt l\u00fd nh\u01b0 m\u1ed9t trung t\u00e2m truy\u1ec1n th\u00f4ng v\u00e0 x\u1eed l\u00fd to\u00e0n b\u1ed9 quy tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng”, \u00f4ng Tsubasa Koseki, CEO c\u00f4ng ty Nh\u1eadt B\u1ea3n Styler n\u00f3i.<\/p>\n

S\u1ef1 k\u1ebft n\u1ed1i v\u1edbi th\u1ebf gi\u1edbi th\u1ef1c v\u1ed1n \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong ng\u00e0nh th\u1eddi trang: Vi\u1ec7c th\u1eed \u0111\u1ed3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Tuy nhi\u00ean Pomelo c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a xu h\u01b0\u1edbng m\u1edbi n\u1ebfu mu\u1ed1n t\u0103ng doanh thu. Ngay c\u1ea3 \u0111\u1ebf ch\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Alibaba c\u0169ng \u0111\u00e3 m\u1edf r\u1ed9ng th\u00e0nh \u0111\u1ea1i si\u00eau th\u1ecb, c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a v\u00e0 g\u1ea7n \u0111\u00e2y c\u1ea3 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i.<\/p>\n

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Doanh s\u1ed1 b\u00e1n h\u00e0ng qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p tr\u1ef1c tuy\u1ebfn \u0111ang t\u0103ng m\u1ea1nh.<\/p>\n<\/div>\n<\/div>\n

D\u00f9 c\u00f3 c\u1ea3 hi\u1ec7n di\u1ec7n offline nh\u01b0ng Pomelo v\u1eabn xem h\u1ecd l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7. G\u1ea7n \u0111\u00e2y, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng to\u00e0n h\u1ec7 th\u1ed1ng theo th\u1eddi gian th\u1ef1c. H\u1ec7 th\u1ed1ng n\u00e0y cung c\u1ea5p s\u1ef1 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 ph\u00e2n t\u00edch th\u00f3i quen, h\u00e0nh vi kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ed9i thi\u1ebft k\u1ebf v\u00e0 mua s\u1eafm \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

Jou kh\u00f4ng ch\u1ec9 c\u00f3 kinh nghi\u1ec7m trong th\u1eddi trang m\u00e0 c\u00f2n c\u1ea3 t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Sinh ra t\u1ea1i \u0110\u1ee9c v\u00e0 l\u1edbn l\u00ean t\u1ea1i M\u1ef9, CEO n\u00e0y t\u1eebng l\u00e0m cho c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 qu\u1ef9 \u0111\u1ea7u t\u01b0 t\u01b0 nh\u00e2n t\u1ea1i M\u1ef9 tr\u01b0\u1edbc khi t\u1edbi Bangkok.<\/p>\n

Anh sau \u0111\u00f3 \u0111\u00e3 \u0111\u1ed3ng s\u00e1ng l\u1eadp n\u00ean chi nh\u00e1nh Lazada Th\u00e1i Lan. Lazada sau \u0111\u00f3 \u0111\u01b0\u1ee3c mua l\u1ea1i b\u1edfi Alibaba v\u00e0 hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1. Jou t\u1ef1 tin v\u00e0o kinh nghi\u1ec7m c\u1ee7a m\u00ecnh \u1edf Lazada khi th\u00e0nh l\u1eadp n\u00ean Pomelo.<\/p>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 Jou quan t\u00e2m trong l\u0129nh v\u1ef1c th\u1eddi trang l\u00e0: Thi\u1ebft k\u1ebf. Hi\u1ec7n t\u1ea1i c\u00f4ng ty c\u00f3 10 nh\u00e0 thi\u1ebft k\u1ebf trong t\u1ed5ng s\u1ed1 500 nh\u00e2n vi\u00ean.<\/p>\n

Mickael Feige – m\u1ed9t chuy\u00ean gia n\u00f3i r\u1eb1ng “c\u1ea1nh tranh gay g\u1eaft” l\u00e0 m\u1ed9t trong nh\u1eefng th\u1eed th\u00e1ch l\u1edbn v\u1edbi Pomelo. “Khi tham gia l\u0129nh v\u1ef1c th\u1eddi trang truy\u1ec1n th\u1ed1ng, Pomelo \u0111ang t\u1ea5n c\u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u1ed1n c\u1ea1nh tranh r\u1ea5t gay g\u1eaft v\u1edbi nh\u1eefng h\u00e3ng l\u1edbn nh\u01b0 Zara v\u00e0 H&M”.<\/p>\n

Feige nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c c\u00f4ng ty t\u1ef7 \u0111\u00f4 nh\u01b0 Zara “l\u00e0 nh\u1eefng c\u1ed7 m\u00e1y v\u1edbi ngu\u1ed3n t\u00e0i ch\u00ednh m\u1ea1nh h\u01a1n, s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 s\u1ee9c m\u1ea1nh marketing l\u1edbn h\u01a1n”.<\/p>\n

Feige n\u00f3i r\u1eb1ng Pomelo s\u1ebd ph\u1ea3i t\u00ecm c\u00e1ch “khi\u1ebfn kh\u00e1ch h\u00e0ng th\u00edch th\u00fa s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u1eb7c cho s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i r\u1ea5t nhanh ch\u00f3ng”. Nh\u01b0ng v\u1edbi ngu\u1ed3n l\u1ef1c c\u00f3 h\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00f3 kh\u0103n, “n\u1ebfu c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a h\u1ecd kh\u00f4ng th\u1ec3 nhanh ch\u00f3ng t\u1ea1o ra nh\u1eefng thi\u1ebft k\u1ebf m\u1edbi ra m\u1eaft th\u1ecb tr\u01b0\u1eddng”.<\/p>\n

Pomelo \u0111ang t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 m\u1edf r\u1ed9ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 m\u1edf \u0111\u1ea7u ch\u1ec9 t\u1eadp trung v\u00e0o th\u1eddi trang n\u1eef nh\u01b0ng h\u1ecd \u0111\u00e3 cho ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam t\u1ea1i Th\u00e1i Lan trong th\u00e1ng 12 v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch nh\u00e2n r\u1ed9ng ra Singapore v\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00e1c trong t\u01b0\u01a1ng lai.<\/p>\n

\n
\"Th\u1ebf<\/div>\n
\n

Th\u1ecb ph\u1ea7n \u1edf ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang l\u1edbn trong n\u0103m 2018.<\/p>\n<\/div>\n<\/div>\n

Ngo\u00e0i nh\u1eefng c\u00f4ng ty t\u1ef7 \u0111\u00f4, Pomelo c\u0169ng ph\u1ea3i d\u00e8 ch\u1eebng nh\u1eefng startup th\u1eddi trang nh\u1ecf trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 kh\u00e1c.<\/p>\n

Zilingo c\u1ee7a Singapore l\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o v\u00e0o n\u0103m nay \u0111\u00e3 huy \u0111\u1ed9ng t\u1ed5ng c\u1ed9ng 226 tri\u1ec7u USD. CEO Zilingo l\u00e0 Ankiti Bose n\u00f3i v\u1edbi Nikkei r\u1eb1ng c\u00f4ng ty l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ki\u1ec3m kho… Zilingo c\u0169ng nh\u1eafm t\u1edbi m\u1edf th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ri\u00eang.<\/p>\n

T\u00ednh c\u1ea1nh tranh c\u1ee7a Pomelo m\u1ea5u ch\u1ed1t c\u00f2n n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Kh\u00f4ng ph\u1ea3i ai c\u0169ng \u1ea5n t\u01b0\u1ee3ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nh\u01b0 c\u00f4 kh\u00e1ch Maneerat k\u1ec3 tr\u00ean.<\/p>\n

M\u1ed9t nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n thu\u1ebf 27 tu\u1ed5i kh\u00e1c \u1edf Bangkok t\u1eebng mua h\u00e0ng \u1edf Pomelo n\u00f3i r\u1eb1ng d\u00f9 th\u00edch thi\u1ebft k\u1ebf c\u1ee7a h\u00e3ng nh\u01b0ng c\u00f4 c\u1ea3m th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i: “\u0110\u01b0\u1eddng kh\u00e2u m\u0169i ch\u1ec9 c\u1ee7a chi\u1ebfc v\u00e1y t\u00f4i mua kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1t l\u1eafm”.<\/p>\n

Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch n\u00f3i r\u1eb1ng \u0110\u00f4ng Nam \u00c1 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng nh\u00e2n t\u1ed1 c\u1ea7n \u0111\u1ec3 m\u1ed9t c\u00f4ng ty nh\u01b0 Pomelo ph\u00e1t tri\u1ec3n.<\/p>\n

“Nhu c\u1ea7u v\u1ec1 th\u1eddi trang t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac trung l\u01b0u \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh, song song v\u1edbi \u0111\u00f3, vi\u1ec7c k\u1ebft n\u1ed1i Internet c\u0169ng \u0111ang t\u0103ng nhanh \u1edf \u0110\u00f4ng Nam \u00c1”.<\/p>\n

Nh\u00ecn chung, nhu c\u1ea7u th\u1eddi trang s\u1ebd “t\u0103ng t\u1ef1 nhi\u00ean” b\u1edfi \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ch\u00ednh \u0111\u1ec3 m\u1ed9t ng\u01b0\u1eddi t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng cho b\u1ea3n th\u00e2n.<\/p>\n

Jou \u0111ang \u0111\u1eb7t Pomelo v\u00e0o t\u00e2m \u0111i\u1ec3m c\u1ee7a m\u1ed9t th\u1ee9 m\u00e0 anh t\u01b0\u1edfng t\u01b0\u1ee3ng l\u00e0 “trung t\u00e2m m\u1edbi<\/b>” c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1eddi trang m\u00ec \u0103n li\u1ec1n \u1edf \u0110\u00f4ng Nam \u00c1.<\/p>\n<\/div>\n

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[ad_1] Khi Maneerat Tepraivipard – m\u1ed9t ng\u01b0\u1eddi d\u00e2n Bangkok – c\u1ea3m th\u1ea5y c\u1ea7n ph\u1ea3i l\u00e0m m\u1edbi cho t\u1ee7 \u0111\u1ed3 c\u1ee7a m\u00ecnh, c\u00f4 li\u1ec1n l\u00ean m\u1ea1ng v\u00e0 ch\u1ecdn ra m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang m\u00ec \u0103n li\u1ec1n Pomelo, Th\u00e1i Lan. Tuy nhi\u00ean, thay v\u00ec ch\u1edd \u0111\u1ee3i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn […]<\/p>\n","protected":false},"author":2,"featured_media":4311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\n\u0110\u01b0\u1ee3c r\u00f3t h\u00e0ng ch\u1ee5c tri\u1ec7u USD, b\u00e1n online, gi\u00e1 r\u1ebb, \u0111\u1ed3 \u0111\u1eb9p, m\u01b0\u1ee3n h\u00e0ng tr\u0103m qu\u00e1n c\u00e0 ph\u00ea, ph\u00f2ng yoga l\u00e0m n\u01a1i th\u1eed \u0111\u1ed3 cho kh\u00e1ch - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/duoc-rot-hang-chuc-trieu-usd-ban-online-gia-re-do-dep-muon-hang-tram-quan-ca-phe-phong-yoga-lam-noi-thu-do-cho-khach\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u01b0\u1ee3c r\u00f3t h\u00e0ng ch\u1ee5c tri\u1ec7u USD, b\u00e1n online, gi\u00e1 r\u1ebb, \u0111\u1ed3 \u0111\u1eb9p, m\u01b0\u1ee3n h\u00e0ng tr\u0103m qu\u00e1n c\u00e0 ph\u00ea, ph\u00f2ng yoga l\u00e0m n\u01a1i th\u1eed \u0111\u1ed3 cho kh\u00e1ch - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Khi Maneerat Tepraivipard – m\u1ed9t ng\u01b0\u1eddi d\u00e2n Bangkok – c\u1ea3m th\u1ea5y c\u1ea7n ph\u1ea3i l\u00e0m m\u1edbi cho t\u1ee7 \u0111\u1ed3 c\u1ee7a m\u00ecnh, c\u00f4 li\u1ec1n l\u00ean m\u1ea1ng v\u00e0 ch\u1ecdn ra m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang m\u00ec \u0103n li\u1ec1n Pomelo, Th\u00e1i Lan. 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