{"id":3995,"date":"2019-08-09T11:53:27","date_gmt":"2019-08-09T08:53:27","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/mot-the-luc-moi-dang-ngay-cang-lon-manh-de-doa-doanh-thu-quang-cao-truc-tuyen-cua-google-facebook\/"},"modified":"2019-08-09T11:53:30","modified_gmt":"2019-08-09T08:53:30","slug":"mot-the-luc-moi-dang-ngay-cang-lon-manh-de-doa-doanh-thu-quang-cao-truc-tuyen-cua-google-facebook","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/mot-the-luc-moi-dang-ngay-cang-lon-manh-de-doa-doanh-thu-quang-cao-truc-tuyen-cua-google-facebook\/","title":{"rendered":"M\u1ed9t th\u1ebf l\u1ef1c m\u1edbi \u0111ang ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh, \u0111e d\u1ecda doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google, Facebook"},"content":{"rendered":"

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C\u1ee5 th\u1ec3, s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a Facebook<\/strong> v\u00e0 Google tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111ang s\u1ee5t gi\u1ea3m tr\u01b0\u1edbc s\u1ef1 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c h\u00e3ng nh\u01b0 Snap, Amazon v\u00e0 Twitter.<\/p>\n

M\u1eb7c d\u00f9 doanh thu qu\u1ea3ng c\u00e1o t\u1ea1i Facebook v\u00e0 Google v\u1eabn r\u1ea5t l\u1edbn, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 16,62 t\u1ef7 USD v\u00e0 32,6 t\u1ef7 USD trong qu\u00fd hai, song nh\u1eefng ng\u01b0\u1eddi ch\u01a1i nh\u1ecf h\u01a1n cho th\u1ea5y h\u1ecd \u0111ang c\u00f3 c\u01a1 gi\u00e0nh th\u1ecb ph\u1ea7n. H\u00e3ng nghi\u00ean c\u1ee9u EMarketer d\u1ef1 \u0111o\u00e1n b\u1ed9 \u0111\u00f4i n\u00e0y s\u1ebd m\u1ea5t th\u1ecb ph\u1ea7n qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p v\u00e0o n\u0103m 2019 khi chi ti\u00eau qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng l\u00ean 333,25 t\u1ef7 USD.<\/p>\n

Hi\u1ec7n nay, Snap \u0111\u00e3 gi\u1edbi thi\u1ec7u nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00f4ng b\u1ecf qua trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a m\u00ecnh th\u00f4ng qua \u201cSnap Select\u201d. C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Amazon v\u00e0 Twitter \u0111\u1ec1u n\u00f3i v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n t\u00edch r\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn n\u00f3i chung \u0111ang mang l\u1ea1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nhi\u1ec1u l\u00fd do \u0111\u1ec3 h\u1ee3p t\u00e1c v\u1edbi h\u1ecd.<\/p>\n

Snap \u0111\u00e3 b\u00e1o c\u00e1o t\u0103ng 48% t\u1ed5ng doanh thu so v\u1edbi n\u0103m tr\u01b0\u1edbc, \u0111\u1ea1t m\u1ee9c 388 tri\u1ec7u USD. Amazon \u0111\u00e3 b\u00e1o c\u00e1o m\u1ee9c t\u0103ng tr\u01b0\u1edfng 37% so v\u1edbi n\u0103m tr\u01b0\u1edbc trong danh m\u1ee5c doanh thu. Doanh thu cho ph\u00e2n kh\u00fac n\u00e0y l\u00e0 3 t\u1ef7 USD trong qu\u00fd 2. C\u00f2n Twitter cho bi\u1ebft h\u1ecd \u0111\u00e3 t\u0103ng 21% so v\u1edbi n\u0103m tr\u01b0\u1edbc, b\u00e1o c\u00e1o doanh thu qu\u1ea3ng c\u00e1o qu\u00fd 2 l\u00e0 727 tri\u1ec7u USD.<\/p>\n

Trong khi \u0111\u00f3, Facebook \u0111\u00e3 t\u0103ng doanh thu qu\u1ea3ng c\u00e1o l\u00ean 28% so v\u1edbi qu\u00fd tr\u01b0\u1edbc v\u00e0 Google t\u0103ng 16%. T\u0103ng tr\u01b0\u1edfng doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a Google \u0111\u00e3 l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong qu\u00fd \u0111\u1ea7u ti\u00ean, khi b\u00e1o c\u00e1o ch\u1ec9 t\u0103ng 15% so v\u1edbi 24% trong c\u00f9ng k\u1ef3 n\u0103m 2018. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Google CFO Ruth Porat \u0111\u00e3 \u0111\u1ed5 l\u1ed7i m\u1ed9t ph\u1ea7n cho s\u1ef1 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m trong YouTube, nh\u01b0ng cho bi\u1ebft trong qu\u00fd th\u1ee9 hai r\u1eb1ng n\u1ec1n t\u1ea3ng video \u0111\u00e3 l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng l\u1edbn trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y.<\/p>\n

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Theo B\u1ea3o B\u00ecnh<\/p>\n

ICT News<\/p>\n<\/p><\/div>\n

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[ad_1] C\u1ee5 th\u1ec3, s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a Facebook v\u00e0 Google tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111ang s\u1ee5t gi\u1ea3m tr\u01b0\u1edbc s\u1ef1 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c h\u00e3ng nh\u01b0 Snap, Amazon v\u00e0 Twitter. M\u1eb7c d\u00f9 doanh thu qu\u1ea3ng c\u00e1o t\u1ea1i Facebook v\u00e0 Google v\u1eabn r\u1ea5t l\u1edbn, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 16,62 t\u1ef7 USD v\u00e0 […]<\/p>\n","protected":false},"author":2,"featured_media":3996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nM\u1ed9t th\u1ebf l\u1ef1c m\u1edbi \u0111ang ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh, \u0111e d\u1ecda doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google, Facebook - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/mot-the-luc-moi-dang-ngay-cang-lon-manh-de-doa-doanh-thu-quang-cao-truc-tuyen-cua-google-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u1ed9t th\u1ebf l\u1ef1c m\u1edbi \u0111ang ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh, \u0111e d\u1ecda doanh thu qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google, Facebook - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] C\u1ee5 th\u1ec3, s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a Facebook v\u00e0 Google tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111ang s\u1ee5t gi\u1ea3m tr\u01b0\u1edbc s\u1ef1 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c h\u00e3ng nh\u01b0 Snap, Amazon v\u00e0 Twitter. 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