{"id":3956,"date":"2019-08-08T13:04:19","date_gmt":"2019-08-08T10:04:19","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/khong-phai-adidas-hay-nike-thuong-hieu-the-thao-lon-nhat-the-gioi-nay-lai-chua-he-quen-ten-voi-so-dong-nguoi-viet-ho-dang-dung-chien-luoc-gi-de-chinh-phuc-thi-truong-100-trieu-dan\/"},"modified":"2019-08-08T13:04:20","modified_gmt":"2019-08-08T10:04:20","slug":"khong-phai-adidas-hay-nike-thuong-hieu-the-thao-lon-nhat-the-gioi-nay-lai-chua-he-quen-ten-voi-so-dong-nguoi-viet-ho-dang-dung-chien-luoc-gi-de-chinh-phuc-thi-truong-100-trieu-dan","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/khong-phai-adidas-hay-nike-thuong-hieu-the-thao-lon-nhat-the-gioi-nay-lai-chua-he-quen-ten-voi-so-dong-nguoi-viet-ho-dang-dung-chien-luoc-gi-de-chinh-phuc-thi-truong-100-trieu-dan\/","title":{"rendered":"Kh\u00f4ng ph\u1ea3i Adidas hay Nike, th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y l\u1ea1i ch\u01b0a h\u1ec1 quen t\u00ean v\u1edbi s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi Vi\u1ec7t, h\u1ecd \u0111ang d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c g\u00ec \u0111\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng 100 tri\u1ec7u d\u00e2n?"},"content":{"rendered":"

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T\u1ea1i Vi\u1ec7t Nam, khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao qu\u1ed1c t\u1ebf, ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i \u0111\u1ebfn Adidas hay Nike, r\u1ea5t \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u01b0\u1ee3c, th\u1eadt ra th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao l\u1edbn nh\u1ea5t nh\u1ea5t th\u1ebf gi\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 Nike hay Adidas m\u00e0 l\u00e0 Decathlon. \u00d4ng l\u1edbn n\u00e0y hi\u1ec7n c\u00f3 22.000 s\u1ea3n ph\u1ea9m v\u1edbi 85 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, c\u00f3 45 nh\u00e0 cung c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c, v\u1edbi 69 kho b\u00e3i l\u1edbn kh\u1eafp th\u1ebf gi\u1edbi, 1.563 c\u1eeda h\u00e0ng t\u1ea1i 55 qu\u1ed1c gia v\u00e0 275 tri\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng n\u00e0y r\u1ea5t \u0111a d\u1ea1ng: ngo\u00e0i \u00e1o qu\u1ea7n t\u1eadp th\u1ec3 thao, h\u1ecd c\u00f2n s\u1ea3n xu\u1ea5t c\u00e1c d\u1ee5ng c\u1ee5 t\u1eadp th\u1ec3 thao nh\u01b0 xe \u0111\u1ea1p, m\u00e1y t\u1eadp trong ph\u00f2ng gym, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, \u0111\u1ed3 \u0111i\u1ec7n t\u1eed\u2026.<\/p>\n

5 chi\u1ebfn l\u01b0\u1ee3c kinh doanh gi\u00fap Decathlon d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi<\/b><\/p>\n

Theo b\u00e0 Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Th\u1ea3o \u2013 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Thu mua v\u00e0 Logistics, Decathlon Vi\u1ec7t Nam, s\u1edf d\u0129 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i \u2013 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m th\u1ec3 thao l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, nh\u1edd tu\u00e2n th\u1ee7 5 chi\u1ebfn l\u01b0\u1ee3c sau.<\/p>\n

\u0110\u1ea7u ti\u00ean<\/i>, t\u1eadp trung h\u00f3a s\u1ea3n xu\u1ea5t, l\u1ef1a ch\u1ecdn nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi Decathlon \u0111\u1ec3 c\u1ea3 hai c\u00f3 th\u1ec3 t\u1eadp trung \u0111\u1ea7u t\u01b0 con ng\u01b0\u1eddi c\u0169ng nh\u01b0 c\u00f4ng ngh\u1ec7, s\u1ea3n xu\u1ea5t t\u1ed1t nh\u1ea5t m\u1ed9t ng\u00e0nh h\u00e0ng. Theo \u0111\u00f3, Decathlon \u01b0u ti\u00ean nh\u1eefng nh\u00e0 cung c\u1ea5p l\u1edbn h\u01a1n l\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u1ea7u t\u01b0 nh\u1ecf l\u1ebb.<\/p>\n

Th\u1ee9 hai,<\/i> \u0111a d\u1ea1ng h\u00f3a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn chuy\u1ec3n \u0111\u1ec3 gi\u1ea3m gi\u00e1 th\u00e0nh c\u0169ng nh\u01b0 gi\u1ea3m \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng. V\u00ed d\u1ee5: do kh\u00ed th\u1ea3i t\u1eeb \u0111\u01b0\u1eddng h\u00e0ng kh\u00f4ng nhi\u1ec1u nh\u1ea5t n\u00ean Decathlon \u0111ang c\u1ed1 gi\u1ea3m vi\u1ec7c v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m qua m\u00e1y bay \u0111\u1ec3 chuy\u1ec3n qua \u0111\u01b0\u1eddng th\u1ee7y v\u00e0 t\u00e0u l\u1eeda. Hi\u1ec7n nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a Decathlon v\u1eadn chuy\u1ec3n qua Trung Qu\u1ed1c v\u00e0 ch\u00e2u \u00c2u b\u1eb1ng t\u00e0u l\u1eeda. H\u1ecd c\u0169ng \u01b0u ti\u00ean v\u1eadn chuy\u1ec3n b\u1eb1ng \u0111\u01b0\u1eddng th\u1ee7y trong n\u1ed9i \u0111\u1ecba.<\/p>\n

Ho\u1eb7c t\u00f9y t\u00ecnh h\u00ecnh, Decathlon s\u1ebd ph\u1ed1i k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng kh\u00e1c nhau, \u0111\u1ec3 l\u00e0m gi\u1ea3m chi ph\u00ed logistics cho kh\u00e1ch h\u00e0ng c\u00f9ng kh\u00ed th\u1ea3i CO2<\/sub> ra m\u00f4i tr\u01b0\u1eddng xu\u1ed1ng m\u1ee9c th\u1ea5p nh\u1ea5t. Do \u0111\u1eb7c th\u00f9 ng\u00e0nh h\u00e0ng, c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a Decathlon kh\u00f4ng qu\u00e1 quan t\u00e2m \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 giao h\u00e0ng, n\u00ean doanh nghi\u1ec7p n\u00e0y m\u1edbi c\u00f3 th\u1ec3 l\u00e0m th\u1ebf.<\/p>\n

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B\u00e0 Ph\u01b0\u01a1ng Th\u1ea3o ch\u1ee5p \u1ea3nh c\u00f9ng 2 quan ch\u1ee9c cao c\u1ea5p c\u1ee7a DHL.<\/p>\n<\/div>\n<\/div>\n

Th\u1ee9 ba,<\/i> \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u1edf \u0111\u1ecba ph\u01b0\u01a1ng. Decathlon \u0111ang h\u01b0\u1edbng c\u00e1c chi nh\u00e1nh c\u1ee7a m\u00ecnh tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u01b0u ti\u00ean ti\u00eau th\u1ee5 nh\u1eefng s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t n\u1ed9i \u0111\u1ecba. Theo \u0111\u00f3, \u0111i\u1ec1u n\u00e0y v\u1eeba gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u00e0 m\u00e1y v\u00e0 th\u1ecb tr\u01b0\u1eddng, gi\u00fap h\u00e3ng b\u00e1m s\u00e1t h\u01a1n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u1eeba gi\u00fap h\u1ecd gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed logistics.<\/p>\n

Th\u1ee9 t\u01b0, <\/i>\u0111\u1ed3ng b\u1ed9 h\u00f3a h\u1ec7 th\u1ed1ng IT. Decathlon \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 li\u00ean k\u1ebft h\u1ec7 th\u1ed1ng chu\u1ed7i s\u1ea3n xu\u1ea5t, cung \u1ee9ng, logistics\u2026 gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn lu\u00f4n c\u00f3 th\u00f4ng tin li\u00ean t\u1ee5c, ch\u00ednh x\u00e1c v\u00e0 t\u1ed1i \u01b0u. \u00c1p d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u1ea5t nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u2013 AI v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0o qu\u1ea3n l\u00fd v\u1eadn t\u1ea3i hi\u1ec7n \u0111\u1ea1i.<\/p>\n

Cu\u1ed1i c\u00f9ng,<\/i> k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1ed1i t\u00e1c \u0111\u00fang \u0111\u1eafn v\u00e0 ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, n\u0103m 2016, Decathlon \u0111\u00e3 ch\u1ecdn DHL \u0111\u1ec3 h\u1ee3p t\u00e1c trong m\u1ea3ng logistic. DHL \u0111\u00e3 gi\u00fap Decathlon x\u00e2y d\u1ef1ng trung t\u00e2m ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a, t\u1eeb nh\u00e0 m\u00e1y c\u1ee7a h\u1ecd tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea7u cu\u1ed1i v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. N\u1ebfu \u0111\u1eb7t h\u00e0ng tr\u00ean app c\u1ee7a Decathlon, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c s\u1ef1 di chuy\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m trong \u0111\u01a1n h\u00e0ng t\u1eeb l\u00fac r\u1eddi kh\u1ecfi nh\u00e0 m\u00e1y cho t\u1edbi l\u00fac \u0111\u1ebfn tay m\u00ecnh.<\/p>\n

Ngo\u00e0i ti\u1ec1m l\u1ef1c m\u1ea1nh m\u1ebd v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, DHL c\u00f2n r\u1ea5t quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Ngo\u00e0i chi\u1ebfn d\u1ecbch tr\u1ed3ng c\u00e2y xanh m\u00e0 h\u1ecd ph\u00e1t \u0111\u1ed9ng cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, DHL c\u00f2n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c v\u1eadn chuy\u1ec3n \u00edt kh\u00ed th\u1ea3i CO2<\/sub> nh\u01b0 qua \u0111\u01b0\u1eddng th\u1ee7y, \u0111\u01b0\u1eddng b\u1ed9 h\u01a1n l\u00e0 h\u00e0ng kh\u00f4ng. H\u1ee3p t\u00e1c v\u1edbi DHL, r\u00f5 r\u00e0ng s\u1ef1 th\u00e2n thi\u1ec7n c\u1ee7a Decathlon v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00e0ng \u0111\u01b0\u1ee3c c\u1ed9ng h\u01b0\u1edfng.<\/p>\n

“L\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 c\u00e1c nh\u00e0 cung c\u1ea5p tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n nh\u1ea5t c\u1ee7a c\u00e1c l\u00e3nh \u0111\u1ea1o Decathlon. C\u00f2n trong qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, v\u1ea5t v\u1ea3 nh\u1ea5t ch\u00ednh l\u00e0 khi\u1ebfn chu\u1ed7i cung \u1ee9ng c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng linh ho\u1ea1t c\u0169ng nh\u01b0 c\u00f3 \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u v\u1eeba ch\u00ednh x\u00e1c v\u00e0 theo th\u1eddi gian th\u1ef1c. C\u00f3 nh\u01b0 th\u1ebf, t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn c\u1ea5u th\u00e0nh n\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi m\u1edbi c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng nh\u1ecbp nh\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3”<\/i>, b\u00e0 Ph\u01b0\u01a1ng Th\u1ea3o nh\u1eadn \u0111\u1ecbnh.<\/p>\n

K\u1ef3 v\u1ecdng nhi\u1ec1u v\u00e0o m\u1ea3ng b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam v\u00e0 \u0110\u00f4ng Nam \u00c1 trong v\u00e0i n\u0103m t\u1edbi<\/b><\/p>\n

Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng v\u1edbi Decathlon. H\u1ecd v\u00e0o Vi\u1ec7t Nam c\u00e1ch \u0111\u00e2y 23 n\u0103m v\u00e0 hi\u1ec7n t\u1ea1i, Decathlon c\u00f3 100 nh\u00e0 cung c\u1ea5p, trong \u0111\u00f3 c\u00f3 6 \u0111\u1ed1i t\u00e1c l\u1edbn s\u1ea3n xu\u1ea5t 70% s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1ea1i Vi\u1ec7t Nam. H\u00e3ng c\u00f3 3 v\u0103n ph\u00f2ng t\u1ea1i H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng v\u00e0 TP.HCM c\u00f9ng 450 nh\u00e2n vi\u00ean \u0111\u1ec3 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111i\u1ec1u ph\u1ed1i c\u00f4ng vi\u1ec7c c\u1ee7a 80.000 c\u00f4ng nh\u00e2n. Hi\u1ec7n Vi\u1ec7t Nam l\u00e0 \u0111\u1ea5t n\u01b0\u1edbc s\u1ea3n xu\u1ea5t l\u1edbn th\u1ee9 hai c\u1ee7a Decathlon, sau Trung Qu\u1ed1c.<\/p>\n

Nh\u01b0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao n\u1ed5i ti\u1ebfng kh\u00e1c, doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb Ph\u00e1p n\u00e0y h\u1ea7u nh\u01b0 kh\u00f4ng s\u1edf h\u1eefu b\u1ea5t c\u1ee9 nh\u00e0 m\u00e1y n\u00e0o v\u00e0 h\u1ea7u h\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec1u \u0111\u1ebfn t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p.<\/p>\n

Vi\u1ec7t Nam ch\u1ee7 y\u1ebfu s\u1ea3n xu\u1ea5t \u00e1o qu\u1ea7n \u2013 chi\u1ebfm 50% s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ti\u1ebfp theo l\u00e0 gi\u00e0y d\u00e9p – chi\u1ebfm 36%. Th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u ch\u1ee7 y\u1ebfu c\u1ee7a Decathlon Vi\u1ec7t Nam l\u00e0 Ph\u00e1p \u2013 chi\u1ebfm 68%, c\u00f9ng 13 th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

Trong n\u0103m 2018, Decathlon xu\u1ea5t kh\u1ea9u 14.520 container h\u00e0ng, t\u0103ng 9% so v\u1edbi n\u0103m tr\u01b0\u1edbc, n\u0103m 2019, h\u00e3ng d\u1ef1 ki\u1ebfn s\u1ebd xu\u1ea5t 15.252 container, t\u0103ng 4% so v\u1edbi n\u0103m 2018. Theo k\u1ebf ho\u1ea1ch, h\u00e3ng s\u1ebd xu\u1ea5t 16.840 container trong n\u0103m 2020 v\u00e0 19.095 container trong n\u0103m 2021.<\/p>\n

“S\u1edf d\u0129, Decathlon ch\u1ecdn Vi\u1ec7t Nam \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n xu\u1ea5t l\u1edbn l\u00e0 b\u1edfi Vi\u1ec7t Nam c\u00f3 s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa chi ph\u00ed v\u00e0 k\u1ef9 n\u0103ng ng\u01b0\u1eddi lao \u0111\u1ed9ng, s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 kinh t\u1ebf v\u0129 m\u00f4 v\u00e0 ch\u00ednh tr\u1ecb, s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong c\u00e1c quy\u1ebft s\u00e1ch g\u1ea7n \u0111\u00e2y c\u1ee7a Ch\u00ednh ph\u1ee7, ti\u1ec1m n\u0103ng v\u00f4 c\u00f9ng to l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0110\u00f4ng Nam \u00c1 v\u00e0 Vi\u1ec7t Nam, c\u0169ng nh\u01b0 Vi\u1ec7t Nam v\u1eeba k\u00fd k\u1ebft r\u1ea5t nhi\u1ec1u hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i kh\u00e1c nhau.<\/i><\/p>\n

V\u1edbi vi\u1ec7c th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u ch\u1ee7 y\u1ebfu c\u1ee7a Decathlon l\u00e0 ch\u00e2u \u00c2u \u2013 c\u1ee5 th\u1ec3 \u1edf Ph\u00e1p, n\u00ean ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng kh\u00e1 nhi\u1ec1u v\u00e0o hi\u1ec7p \u0111\u1ecbnh EVFTA v\u00e0 \u0111ang h\u00e1o h\u1ee9c ch\u1edd th\u1eddi \u0111i\u1ec3m n\u00f3 c\u00f3 hi\u1ec7u l\u1ef1c<\/i>“, b\u00e0 Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Th\u1ea3o cho bi\u1ebft.<\/p>\n

\u0110\u1ebfn Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m 1995, nh\u01b0ng ph\u1ea3i \u0111\u1ebfn n\u0103m 2017 Decathlon m\u1edbi m\u1edf b\u00e1n online cho ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 n\u0103m 2019 m\u1edbi khai tr\u01b0\u01a1ng 2 c\u1eeda h\u00e0ng t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP. HCM. Hi\u1ec7n t\u1ea1i, ch\u1ec9 c\u00f3 30% s\u1ea3n ph\u1ea9m Decathlon b\u00e1n t\u1ea1i Vi\u1ec7t Nam l\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i \u0111\u1ecba. Trong t\u01b0\u01a1ng l\u1ea1i, h\u00e3ng n\u00e0y cho bi\u1ebft s\u1ebd n\u00e2ng con s\u1ed1 n\u00e0y l\u00ean cao nh\u01b0 Trung Qu\u1ed1c ho\u1eb7c \u1ea4n \u0110\u1ed9. Hi\u1ec7n 91,5% s\u1ea3n ph\u1ea9m b\u00e1n t\u1ea1i Trung Qu\u1ed1c l\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i Trung Qu\u1ed1c, 40,4% s\u1ea3n ph\u1ea9m b\u00e1n t\u1ea1i \u1ea4n \u0110\u1ed9 l\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i \u1ea4n \u0110\u1ed9.<\/p>\n

Ngo\u00e0i doanh thu \u0111\u1ebfn t\u1eeb xu\u1ea5t kh\u1ea9u, trong nh\u1eefng n\u0103m t\u1edbi, Decathlon c\u00f2n hy v\u1ecdng nhi\u1ec1u v\u00e0o doanh thu \u0111\u1ebfn t\u1eeb b\u00e1n l\u1ebb \u1edf th\u1ecb tr\u01b0\u1eddng g\u1ea7n 100 tri\u1ec7u d\u00e2n \u1edf Vi\u1ec7t Nam c\u0169ng nh\u01b0 \u0110\u00f4ng Nam \u00c1.<\/p>\n<\/div>\n

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[ad_1] T\u1ea1i Vi\u1ec7t Nam, khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao qu\u1ed1c t\u1ebf, ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i \u0111\u1ebfn Adidas hay Nike, r\u1ea5t \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u01b0\u1ee3c, th\u1eadt ra th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao l\u1edbn nh\u1ea5t nh\u1ea5t th\u1ebf gi\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 Nike hay Adidas m\u00e0 l\u00e0 Decathlon. \u00d4ng l\u1edbn n\u00e0y hi\u1ec7n c\u00f3 22.000 s\u1ea3n […]<\/p>\n","protected":false},"author":2,"featured_media":3957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nKh\u00f4ng ph\u1ea3i Adidas hay Nike, th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y l\u1ea1i ch\u01b0a h\u1ec1 quen t\u00ean v\u1edbi s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi Vi\u1ec7t, h\u1ecd \u0111ang d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c g\u00ec \u0111\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng 100 tri\u1ec7u d\u00e2n? - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/khong-phai-adidas-hay-nike-thuong-hieu-the-thao-lon-nhat-the-gioi-nay-lai-chua-he-quen-ten-voi-so-dong-nguoi-viet-ho-dang-dung-chien-luoc-gi-de-chinh-phuc-thi-truong-100-trieu-dan\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00f4ng ph\u1ea3i Adidas hay Nike, th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y l\u1ea1i ch\u01b0a h\u1ec1 quen t\u00ean v\u1edbi s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi 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