{"id":3765,"date":"2019-08-04T16:39:56","date_gmt":"2019-08-04T13:39:56","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/11-buoc-don-gian-de-thanh-cong\/"},"modified":"2019-08-04T16:39:57","modified_gmt":"2019-08-04T13:39:57","slug":"11-buoc-don-gian-de-thanh-cong","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/11-buoc-don-gian-de-thanh-cong\/","title":{"rendered":"11 B\u01b0\u1edbc \u0110\u01a1n Gi\u1ea3n \u0110\u1ec3 Th\u00e0nh C\u00f4ng"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"td-post-featured-image\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"365\" class=\"entry-thumb\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/11-Buoc-Don-Gian-De-Thanh-Cong.png\"   alt=\"H\u01b0\u1edbng D\u1eabn X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e0nh C\u00f4ng cho Doanh Nghi\u1ec7p\" title=\"H\u01b0\u1edbng D\u1eabn X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Th\u00e0nh C\u00f4ng cho Doanh Nghi\u1ec7p\"\/><\/noscript><\/div>\n<p>N\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi Vincent Do, Co-Founder &amp; CEO GTV SEO.<\/p>\n<p>L\u01b0u \u00fd:<\/p>\n<p>\u00dd ki\u1ebfn b\u00e0y t\u1ecf b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p cho Ph\u1ea1m \u0110\u00ecnh Qu\u00e2n Blog l\u00e0 c\u1ee7a ri\u00eang h\u1ecd. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 suy ngh\u0129, g\u00f3c nh\u00ecn hay quan \u0111i\u1ec3m c\u1ee7a ch\u00ednh t\u00f4i.<\/p>\n<p>Tuy nhi\u00ean r\u00f5 r\u00e0ng m\u1ed9t \u0111i\u1ec1u, t\u00f4i s\u1ebd ch\u1ec9 ch\u1ea5p nh\u1eadn c\u00e1c n\u1ed9i dung s\u00e2u s\u1eafc hi\u1ec7n di\u1ec7n tr\u00ean blog c\u1ee7a m\u00ecnh v\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n theo d\u00f5i.<\/p>\n<p>H\u00e3y \u1ee7ng h\u1ed9 ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p n\u1ed9i dung n\u00e0y!<\/p>\n<hr\/>\n<p style=\"font-weight: 300;\">B\u1ea1n c\u1ea7n lu\u00f4n nh\u1edb r\u1eb1ng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 y\u00eau th\u00edch l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a c\u00f4ng ty.<\/p>\n<p>Theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Nielson, 59% kh\u00e1ch h\u00e0ng th\u00edch mua s\u1ea3n ph\u1ea9m m\u1edbi t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c v\u1edbi h\u1ecd.<\/p>\n<p>L\u00e0 doanh nghi\u1ec7p nh\u1ecf, c\u00f3 th\u1ec3 b\u1ea1n ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 l\u1edbn c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ng\u00e2n s\u00e1ch kh\u1ee7ng d\u00e0nh cho marketing. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao b\u1ea1n c\u1ea7n t\u00ecm c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc.<\/p>\n<p>B\u1ea1n \u00e1p d\u1ee5ng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m n\u00e0o cho doanh nghi\u1ec7p m\u00ecnh?<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 g\u00f3i g\u1ecdn trong m\u1ed9t logo th\u1eadt \u1ea5n t\u01b0\u1ee3ng hay b\u00e0i qu\u1ea3ng c\u00e1o \u0111\u0103ng \u1edf v\u1ecb tr\u00ed n\u1ed5i b\u1eadt nh\u1ea5t?<\/p>\n<p>Kh\u00f4ng, b\u1ea1n c\u1ea7n nhi\u1ec1u h\u01a1n th\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh!<\/p>\n<h2><span id=\"1_Thuong_hieu_la_gi\"><strong>1. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p>\nTh\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1eb1ng c\u1ea3m nh\u1eadn chung c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ph\u1ea3i nh\u1ea5t qu\u00e1n trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng, tr\u1ea3i nghi\u1ec7m th\u00f4ng qua nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n<ul>\n<li>M\u00f4i tr\u01b0\u1eddng (c\u1eeda h\u00e0ng tr\u01b0ng b\u00e0y hay v\u0103n ph\u00f2ng)<\/li>\n<li>T\u1edd r\u01a1i, b\u1ea3ng hi\u1ec7u, bao b\u00ec<\/li>\n<li>Website v\u00e0 qu\u1ea3ng c\u00e1o online<\/li>\n<li>N\u1ed9i dung xu\u1ea5t b\u1ea3n<\/li>\n<li>D\u1ecbch v\u1ee5 sale v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<p>Nh\u00e0 s\u00e1ng l\u1eadp Amazon, Jeff Bezos, t\u1eebng n\u00f3i r\u1eb1ng:<\/p>\n<blockquote class=\"td_quote_box td_box_center\">\n<p>Your brand is what other people say about you when you\u2019re not in the room.<\/p>\n<\/blockquote>\n<p>T\u1ea1m d\u1ecbch: Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c n\u00f3i v\u1ec1 b\u1ea1n khi b\u1ea1n kh\u00f4ng \u1edf trong ph\u00f2ng.<\/p>\n<p>N\u00f3i t\u00f3m l\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u = danh ti\u1ebfng.<\/p>\n<p>V\u1eady x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u li\u1ec7u c\u00f3 d\u1ec5 d\u00e0ng?<\/p>\n<p>S\u1ef1 th\u1eadt l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng trong m\u1ed9t \u0111\u00eam, hay th\u1eadm ch\u00ed l\u00e0 v\u00e0i th\u00e1ng. N\u00f3i ch\u00ednh x\u00e1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh.<\/p>\n<p>Tuy nhi\u00ean, n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng ngh\u1ec9 s\u1ebd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, k\u00e9o v\u1ec1 nhi\u1ec1u d\u1ef1 \u00e1n, truy\u1ec1n mi\u1ec7ng v\u00e0 l\u1eddi khen d\u00e0nh cho s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"2_Xay_dung_thuong_hieu_la_gi\"><strong>2. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p>\nX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p b\u1eb1ng c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 chi\u1ebfn d\u1ecbch marketing v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 t\u1ea1o ra h\u00ecnh \u1ea3nh \u0111\u1ed9c nh\u1ea5t v\u00e0 v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>N\u0103m 2019, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng digital marketing nh\u01b0:<\/p>\n<ul>\n<li>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (ch\u1eb3ng h\u1ea1n tr\u00ean website)<\/li>\n<li>SEO &amp; Content Marketing<\/li>\n<li>Social Media Marketing<\/li>\n<li>Email Marketing<\/li>\n<li>Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (PPC)<\/li>\n<\/ul>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y qua c\u00e1c landing page, b\u00e0i post hay email header v\u1edbi c\u00f9ng concept, th\u00f4ng \u0111i\u1ec7p s\u1ebd gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Ph\u1ea7n sau b\u00e0i vi\u1ebft, t\u00f4i s\u1ebd n\u00f3i chi ti\u1ebft h\u01a1n v\u1ec1 t\u1eebng k\u00eanh n\u00e0y.<\/p>\n<p>C\u00f2n b\u00e2y gi\u1edd, t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p hay th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<p>H\u00e3y \u00e1p d\u1ee5ng nh\u1eefng b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n!<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"3_Quy_trinh_xay_dung_thuong_hieu_voi_11_buoc_hieu_qua\"><strong>3. Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi 11 b\u01b0\u1edbc hi\u1ec7u qu\u1ea3<\/strong><\/span><\/h2>\n<h3><span id=\"Buoc_1_Xac_dinh_khach_hang_muc_tieu_cua_thuong_hieu\"><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1eebng bao gi\u1edd qu\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 nh\u1eefng ai, t\u1eeb \u0111\u00f3 v\u1ea1ch ra s\u1ee9 m\u1ec7nh v\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<p>B\u00ed quy\u1ebft l\u00e0 h\u00e3y c\u1ee5 th\u1ec3 h\u00f3a. B\u1ea1n ph\u1ea3i n\u1eafm r\u00f5 h\u00e0nh vi v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>M\u1eb9 \u0111\u01a1n th\u00e2n l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0<\/li>\n<li>Nh\u00f3m kh\u00e1ch h\u00e0ng am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7<\/li>\n<li>Sinh vi\u00ean du h\u1ecdc<\/li>\n<li>Chuy\u00ean vi\u00ean tuy\u1ec3n d\u1ee5ng chuy\u00ean nghi\u1ec7p<\/li>\n<\/ul>\n<p>Kh\u1eafc h\u1ecda r\u00f5 n\u00e9t b\u1ee9c tranh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, sau \u0111\u00f3 t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u sao cho ph\u00f9 h\u1ee3p v\u00e0 li\u00ean quan \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng (buyer persona).<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin c\u1ea7n bi\u1ebft khi m\u00f4 t\u1ea3 ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng:<\/p>\n<ul>\n<li>Tu\u1ed5i t\u00e1c<\/li>\n<li>Gi\u1edbi t\u00ednh<\/li>\n<li>\u0110\u1ecba ch\u1ec9<\/li>\n<li>Thu nh\u1eadp<\/li>\n<li>Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e0o s\u00e2u v\u00e0o nh\u1eefng chi ti\u1ebft nh\u01b0:<\/p>\n<ul>\n<li>\u0110\u1ed9ng l\u1ef1c h\u00e0nh \u0111\u1ed9ng<\/li>\n<li>M\u1ee5c ti\u00eau<\/li>\n<li>\u0110i\u1ec3m \u0111au (pain point)<\/li>\n<li>\u1ea2nh h\u01b0\u1edfng<\/li>\n<li>M\u1ee9c \u0111\u1ed9 \u01b0u th\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<p>L\u1ee3i th\u1ebf c\u1ea1nh tranh khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u00e0m sao thu h\u1eb9p nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1ea5t.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 l\u00e0 b\u01b0\u1edbc \u1ea3nh h\u01b0\u1edfng v\u00e0 h\u1ed7 tr\u1ee3 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, nh\u1ea5t l\u00e0 chi\u1ebfn d\u1ecbch ch\u1ea1y marketing online.<\/p>\n<p>B\u1ea1n mu\u1ed1n \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 s\u1ebd v\u00e0o \u0111\u1ecdc content, nh\u1ea5n v\u00e0o ads hay c\u00f3 m\u1eb7t trong email list c\u1ee7a b\u1ea1n? X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng cho chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u digital th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_2_Tao_mot_tuyen_bo_su_menh_cua_thuong_hieu\"><strong>B\u01b0\u1edbc 2: T\u1ea1o m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 t\u1eebng ngh\u0129 v\u1ec1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh l\u00e0 g\u00ec ch\u01b0a? N\u00f3i \u0111\u01a1n gi\u1ea3n, b\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1i m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang theo \u0111u\u1ed5i.<\/p>\n<p>Tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tin t\u01b0\u1edfng, b\u1ea1n c\u1ea7n bi\u1ebft gi\u00e1 tr\u1ecb m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 mang \u0111\u1ebfn l\u00e0 g\u00ec.<\/p>\n<p>Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh tr\u00ean c\u01a1 b\u1ea3n l\u00e0 n\u00eau r\u00f5 m\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty, t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh kh\u00e1c trong chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>M\u1ecdi th\u1ee9 t\u1eeb logo \u0111\u1ebfn tagline, t\u00f4ng gi\u1ecdng (voice), th\u00f4ng \u0111i\u1ec7p (message) v\u00e0 c\u00e1 t\u00ednh (personality) \u0111\u1ec1u ph\u1ea3i ph\u1ea3n \u00e1nh s\u1ee9 m\u1ec7nh n\u00e0y. \u0110\u1ec3 khi ai \u0111\u00f3 h\u1ecfi b\u1ea1n \u0111ang l\u00e0m g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 tr\u1ea3 l\u1eddi h\u1ecd.<\/p>\n<p>V\u00ed d\u1ee5 minh h\u1ecda: Nike<\/p>\n<figure id=\"attachment_6021\" aria-describedby=\"caption-attachment-6021\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6021 size-full\" alt=\"T\u1ea1o m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb logo cho \u0111\u1ebfn tagline\" width=\"1200\" height=\"630\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925969_848_11-Buoc-Don-Gian-De-Thanh-Cong.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6021 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925969_848_11-Buoc-Don-Gian-De-Thanh-Cong.png\" alt=\"T\u1ea1o m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb logo cho \u0111\u1ebfn tagline\" width=\"1200\" height=\"630\"  \/><\/noscript><figcaption id=\"caption-attachment-6021\" class=\"wp-caption-text\">Th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y th\u1ec3 thao Nike \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00f3n nh\u1eadn n\u1ed3ng nhi\u1ec7t. Ngu\u1ed3n \u1ea3nh: Nike Inc.<\/figcaption><\/figure>\n<p>Ch\u00fang ta \u0111\u1ec1u bi\u1ebft slogan c\u1ee7a Nike l\u00e0 <em>Just do it<\/em>. Nh\u01b0ng b\u1ea1n c\u00f3 bao gi\u1edd t\u00ecm hi\u1ec3u tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a h\u1ecd l\u00e0 g\u00ec kh\u00f4ng? H\u00e3y c\u00f9ng xem:<\/p>\n<p><em>\u201cMang \u0111\u1ebfn ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ee9c s\u00e1ng t\u1ea1o \u0111\u1ebfn m\u1ecdi v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ean th\u1ebf gi\u1edbi.\u201d<\/em><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y Nike th\u1ec3 hi\u1ec7n s\u1ee9 m\u1ec7nh n\u00e0y \u1edf m\u1ecdi n\u01a1i. H\u1ecd t\u1eadp trung v\u00e0o nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m Nike \u0111\u1ec3 th\u1ec3 hi\u1ec7n phong \u0111\u1ed9 t\u1ed1t nh\u1ea5t.<\/p>\n<p>Nike th\u1eadm ch\u00ed c\u00f2n m\u1edf r\u1ed9ng s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o d\u00f2ng ch\u1eef <em>\u201cCh\u1ec9 c\u1ea7n b\u1ea1n c\u00f3 m\u1ed9t c\u01a1 th\u1ec3, b\u1ea1n ch\u00ednh l\u00e0 v\u1eadn \u0111\u1ed9ng vi\u00ean\u201d<\/em>.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y v\u1edbi kh\u1ea9u hi\u1ec7u nh\u01b0 v\u1eady, ngu\u1ed3n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Nike \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng ra nh\u01b0 th\u1ebf n\u00e0o. H\u00e3ng \u0111\u00e3 kh\u00f4ng ng\u1eebng x\u00e2y d\u1ef1ng danh ti\u1ebfng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ee7ng h\u1ed9 \u0111\u1ec3 d\u1ea7n ti\u1ebfn \u0111\u1ebfn m\u1ee5c ti\u00eau l\u00e0 ti\u1ebfp c\u1eadn m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng, ch\u1ec9 c\u1ea7n h\u1ecd l\u00e0 ng\u01b0\u1eddi t\u1ea5t nhi\u00ean.<\/p>\n<p>Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb b\u01b0\u1edbc nh\u1ecf v\u00e0 \u0111\u1eebng qu\u00ean t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ng\u00e1ch tr\u01b0\u1edbc. Sau \u0111\u00f3, khi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u0103ng l\u00ean, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<p>Gi\u1edd h\u00e3y l\u00f9i l\u1ea1i m\u1ed9t ch\u00fat. Tr\u01b0\u1edbc khi ph\u00e1c th\u1ea3o m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh n\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ai. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_3_Nghien_cuu_nhung_thuong_hieu_khac_trong_linh_vuc_cua_ban\"><strong>B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n<\/strong><\/span><\/h3>\n<p>\u0110\u1eebng bao gi\u1edd b\u1eaft ch\u01b0\u1edbc y chang nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f9ng ng\u00e0nh. Nh\u01b0ng b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u h\u1ecd l\u00e0m t\u1ed1t m\u1eb7t n\u00e0o v\u00e0 th\u1ea5t b\u1ea1i \u1edf \u0111\u00e2u \u0111\u1ec3 c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n<p>Ch\u00fang ta lu\u00f4n ngh\u0129 l\u00e0m th\u1ebf n\u00e0o khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt. \u0110\u1eebng b\u1ecf qua b\u01b0\u1edbc n\u00e0y. Nghi\u00ean c\u1ee9u nh\u1eefng \u0111\u1ed1i th\u1ee7 ch\u00ednh ho\u1eb7c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u00ean tu\u1ed5i trong ng\u00e0nh.<\/p>\n<p>V\u00ed d\u1ee5 t\u00ecm hi\u1ec3u xem l\u00e0m th\u1ebf n\u00e0o h\u1ecd x\u00e2y d\u1ef1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Ph\u1ea3i n\u00f3i th\u00eam l\u00e0 m\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n c\u1ea7n ph\u1ea3i d\u1ec5 nh\u1eadn di\u1ec7n v\u00e0 d\u1ec5 nh\u1edb.<\/p>\n<p><strong>T\u1ea1o trang t\u00ednh excel nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7<\/strong><\/p>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 l\u00e0 b\u01b0\u1edbc \u0111i t\u1ea5t y\u1ebfu trong khi ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng t\u1ea1o trang t\u00ednh so s\u00e1nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 b\u1eb1ng Google Sheets, Excel hay notebook.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6032\" alt=\"T\u1ea1o trang t\u00ednh excel nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7\" width=\"1200\" height=\"739\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/11-Buoc-Don-Gian-De-Thanh-Cong.jpg\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6032\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/11-Buoc-Don-Gian-De-Thanh-Cong.jpg\" alt=\"T\u1ea1o trang t\u00ednh excel nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7\" width=\"1200\" height=\"739\"  \/><\/noscript><\/p>\n<p>Sau \u0111\u00f3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng sau:<\/p>\n<ul>\n<li>\u0110\u1ed1i th\u1ee7 c\u00f3 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng hay kh\u00f4ng?<\/li>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u00f3 review t\u1eeb kh\u00e1ch h\u00e0ng hay mention t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o kh\u00f4ng?<\/li>\n<li>\u0110\u1ed1i th\u1ee7 ch\u1ea1y marketing nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 online l\u1eabn offline?<\/li>\n<\/ul>\n<p>Ch\u1ecdn m\u1ed9t v\u00e0i \u0111\u1ed1i th\u1ee7 (kho\u1ea3ng 2-4 c\u00e1i t\u00ean) \u0111\u1ec3 cho v\u00e0o b\u1ea3ng. \u0110\u00f3 c\u00f3 th\u1ec3 nh\u1eefng doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 so s\u00e1nh v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn trong ng\u00e0nh.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_4_Lap_ra_danh_sach_diem_noi_bat_va_loi_ich_ma_thuong_hieu_ban_mang_den\"><strong>B\u01b0\u1edbc 4: L\u1eadp ra danh s\u00e1ch \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 l\u1ee3i \u00edch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n mang \u0111\u1ebfn<\/strong><\/span><\/h3>\n<p>Nh\u1eefng h\u00e3ng c\u00f3 ngu\u1ed3n kinh ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c l\u1edbn h\u01a1n s\u1ebd d\u1eabn \u0111\u1ea7u trong ng\u00e0nh. C\u00f2n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 l\u1ee3i \u00edch c\u1ee7a b\u1ea1n th\u00ec ch\u1ec9 thu\u1ed9c v\u1ec1 b\u1ea1n m\u00e0 th\u00f4i.<\/p>\n<p>B\u1eaft \u0111\u1ea7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u00e0o s\u00e2u t\u00ecm hi\u1ec3u b\u1ea1n \u0111ang cung c\u1ea5p m\u1eb7t h\u00e0ng n\u00e0o m\u00e0 kh\u00f4ng ai c\u00f3. T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u1ee3i \u00edch khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty b\u1ea1n n\u1ed5i tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n bi\u1ebft r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, th\u00ec h\u00e3y cho h\u1ecd l\u00fd do \u0111\u1ec3 ch\u1ecdn b\u1ea1n thay v\u00ec th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n<figure id=\"attachment_6025\" aria-describedby=\"caption-attachment-6025\" style=\"width: 626px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6025 size-full\" alt=\"T\u1eadp trung v\u00e0o \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m (USP)\" width=\"626\" height=\"191\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925973_423_11-Buoc-Don-Gian-De-Thanh-Cong.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6025 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925973_423_11-Buoc-Don-Gian-De-Thanh-Cong.png\" alt=\"T\u1eadp trung v\u00e0o \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m (USP)\" width=\"626\" height=\"191\"  \/><\/noscript><figcaption id=\"caption-attachment-6025\" class=\"wp-caption-text\">C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 bi\u1ebft t\u1eadp trung v\u00e0o \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/figcaption><\/figure>\n<p>V\u00e0 b\u1ea1n c\u1ea7n nh\u1edb th\u00eam l\u00e0 kh\u00f4ng ch\u1ec9 cho h\u1ecd danh s\u00e1ch h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng m\u00e0 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3. Thay v\u00e0o \u0111\u00f3 b\u1ea1n n\u00ean t\u1eadp trung suy ngh\u0129 l\u00e0m th\u1ebf n\u00e0o mang \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 minh b\u1ea1ch<\/li>\n<li>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u0103ng hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m<\/li>\n<li>Gi\u1ea3m gi\u00e1 th\u00e0nh b\u1eb1ng l\u1ef1a ch\u1ecdn h\u1ee3p t\u00fai ti\u1ec1n<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5 minh h\u1ecda: Apple<\/p>\n<p>R\u00f5 r\u00e0ng Apple kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng ty m\u00e1y t\u00ednh. M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 thi\u1ebft k\u1ebf r\u00f5 r\u00e0ng v\u00e0 l\u1ee3i \u00edch ch\u00ednh m\u00e0 n\u00f3 \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng l\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/p>\n<figure id=\"attachment_6026\" aria-describedby=\"caption-attachment-6026\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6026 size-full\" alt=\"Apple n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c lu\u00f4n ti\u00ean phong v\u00e0 n\u1ed5i b\u1eadt trong c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh\" width=\"600\" height=\"346\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925975_510_11-Buoc-Don-Gian-De-Thanh-Cong.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6026 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925975_510_11-Buoc-Don-Gian-De-Thanh-Cong.jpg\" alt=\"Apple n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c lu\u00f4n ti\u00ean phong v\u00e0 n\u1ed5i b\u1eadt trong c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh\" width=\"600\" height=\"346\"  \/><\/noscript><figcaption id=\"caption-attachment-6026\" class=\"wp-caption-text\">Apple n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c lu\u00f4n ti\u00ean phong v\u00e0 n\u1ed5i b\u1eadt trong c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/figcaption><\/figure>\n<p>T\u1eeb \u0111\u00f3ng g\u00f3i \u0111\u1ed9c \u0111\u00e1o cho \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n c\u00f4ng b\u1ed1, Apple lu\u00f4n nh\u1eafc \u0111i nh\u1eafc l\u1ea1i l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00e1c bi\u1ec7t. B\u1ea1n c\u00f2n nh\u1edb slogan c\u1ee7a Apple nh\u1eefng n\u0103m 1997-2002 ch\u1ee9? <em>\u201cThink different\u201d<\/em>. Ngh\u0129 kh\u00e1c. \u0110\u1ecbnh h\u01b0\u1edbng n\u00e0y v\u1eabn c\u00f2n \u0111\u1ebfn t\u1eadn h\u00f4m nay.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_5_Tao_logo_va_tagline_cho_thuong_hieu\"><strong>B\u01b0\u1edbc 5: T\u1ea1o logo v\u00e0 tagline cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n<p>Khi n\u00f3i \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u00ecnh \u1ea3nh l\u00e0 th\u1ee9 n\u1ea3y ra \u0111\u1ea7u ti\u00ean. \u1ede b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb chuy\u00ean gia.<\/p>\n<p>T\u1ea1o logo v\u00e0 tagline th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc th\u00fa v\u1ecb v\u00e0 quan tr\u1ecdng nh\u1ea5t. Logo n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p, l\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n, l\u00e0 danh thi\u1ebfp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Do \u0111\u00f3 h\u00e3y s\u1eb5n s\u00e0ng chi ti\u1ec1n v\u00e0 th\u1eddi gian \u0111\u1ec3 t\u1ea1o ra logo th\u1eadt \u0111\u1ed9c \u0111\u00e1o, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n cho doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 thu\u00ea thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p hay brand agency c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n. H\u1ecd c\u00f3 \u0111\u1ee7 chuy\u00ean m\u00f4n \u0111\u1ec3 t\u1ea1o ra d\u1ea5u \u1ea5n \u0111\u1eb7c bi\u1ec7t v\u00e0 l\u00e2u d\u00e0i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>H\u01a1n th\u1ebf n\u1eefa, m\u1ed9t thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p s\u1ebd bi\u1ebft r\u00f5 nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n khi s\u1eed d\u1ee5ng logo trong t\u01b0\u01a1ng lai nh\u01b0 m\u00e0u s\u1eafc hay ph\u00f4ng ch\u1eef.<\/p>\n<p>Nh\u1eefng ti\u00eau chu\u1ea9n c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t logo bao g\u1ed3m:<\/p>\n<ul>\n<li>K\u00edch th\u01b0\u1edbc v\u00e0 b\u1ed1 c\u1ee5c c\u1ee7a logo<\/li>\n<li>T\u00f4ng m\u00e0u<\/li>\n<li>Ph\u00f4ng ch\u1eef Icon<\/li>\n<li>Phong c\u00e1ch h\u00ecnh \u1ea3nh<\/li>\n<li>C\u00e1c y\u1ebfu t\u1ed1 web kh\u00e1c<\/li>\n<\/ul>\n<p>Ch\u00fang ta \u0111\u00e3 \u0111i \u0111\u01b0\u1ee3c n\u1eeda ch\u1eb7ng \u0111\u01b0\u1eddng r\u1ed3i. N\u1ebfu b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh 5 b\u01b0\u1edbc tr\u01b0\u1edbc, xin ch\u00fac m\u1eebng nh\u00e9! Gi\u1edd h\u00e3y b\u1eaft tay l\u00e0m ti\u1ebfp nh\u1eefng b\u01b0\u1edbc c\u00f2n l\u1ea1i.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_6_Xay_dung_tong_giong_thuong_hieu\"><strong>B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n<p>T\u00f4ng gi\u1ecdng t\u00f9y thu\u1ed9c v\u00e0o s\u1ee9 m\u1ec7nh, kh\u00e1ch h\u00e0ng v\u00e0 l\u0129nh v\u1ef1c. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1ch th\u1ee9c b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecd tr\u1ea3 l\u1eddi b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Chuy\u00ean nghi\u1ec7p<\/li>\n<li>Th\u00e2n thi\u1ec7n<\/li>\n<li>H\u01b0\u1edbng \u0111\u1ebfn d\u1ecbch v\u1ee5<\/li>\n<li>Uy t\u00edn<\/li>\n<li>K\u1ef9 thu\u1eadt<\/li>\n<li>Qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng<\/li>\n<li>\u0110\u00e0m tho\u1ea1i<\/li>\n<li>Cung c\u1ea5p th\u00f4ng tin<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1eafc th\u00e1i th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng suy cho c\u00f9ng b\u1ea1n c\u0169ng mu\u1ed1n ch\u1ecdn t\u00f4ng gi\u1ecdng h\u1ee3p l\u00fd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (xem l\u1ea1i B\u01b0\u1edbc 1).<\/p>\n<p>B\u1ea1n s\u1ebd th\u1ea5y n\u1ebfu s\u1eed d\u1ee5ng \u0111\u00fang t\u00f4ng gi\u1ecdng, c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u00e0ng cao h\u01a1n. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng nh\u1ea5t l\u00e0 khi b\u1ea1n \u0111\u0103ng b\u00e0i blog hay b\u00e0i m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p>N\u00ean nh\u1edb gi\u1eef t\u00f4ng gi\u1ecdng nh\u1ea5t qu\u00e1n \u0111\u1ec3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau.<\/p>\n<p>C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i, ng\u01b0\u1eddi \u0111\u1ecdc, ng\u01b0\u1eddi \u0111\u0103ng k\u00ed s\u1ebd mu\u1ed1n nh\u1eadn ra m\u1ed9t t\u00f4ng gi\u1ecdng v\u00e0 m\u1ed9t c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh khi \u0111\u1ecdc content c\u1ee7a b\u1ea1n \u0111\u1ea5y (xem ti\u1ebfp B\u01b0\u1edbc 8).<\/p>\n<p>V\u00ed d\u1ee5: Virgin America<\/p>\n<figure id=\"attachment_6034\" aria-describedby=\"caption-attachment-6034\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6034 size-full\" alt=\"Virgin America n\u1ed5i ti\u1ebfng v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ec7n, \u0111\u00e1ng tin c\u1eady\" width=\"960\" height=\"718\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925977_781_11-Buoc-Don-Gian-De-Thanh-Cong.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6034 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925977_781_11-Buoc-Don-Gian-De-Thanh-Cong.jpg\" alt=\"Virgin America n\u1ed5i ti\u1ebfng v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ec7n, \u0111\u00e1ng tin c\u1eady\" width=\"960\" height=\"718\"  \/><\/noscript><figcaption id=\"caption-attachment-6034\" class=\"wp-caption-text\">H\u00e3ng h\u00e0ng kh\u00f4ng Virgin America v\u1edbi t\u00f4ng gi\u1ecdng h\u00f3m h\u1ec9nh v\u00e0 th\u00e2n thi\u1ec7n. Ngu\u1ed3n \u1ea3nh: Business Insider<\/figcaption><\/figure>\n<p style=\"text-align: left;\">Virgin America n\u1ed5i ti\u1ebfng v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ec7n, \u0111\u00e1ng tin c\u1eady v\u00e0 t\u00f4ng gi\u1ecdng c\u1ee7a h\u1ecd c\u0169ng \u0111\u1ed3ng nh\u1ea5t v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>H\u1ecd c\u0169ng \u0111\u1ea9y m\u1ea1nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o cung c\u1ea5p cho h\u00e0nh kh\u00e1ch \u1ed5 c\u1eafm \u0111i\u1ec7n.<\/p>\n<p>R\u1ea5t ti\u1ebfc, khi Alaska Airlines mua l\u1ea1i Virgin America v\u1edbi gi\u00e1 2,6 t\u1ef7 \u0111\u00f4 la v\u00e0o th\u00e1ng 4 n\u0103m 2016, h\u1ecd \u0111\u00e3 tuy\u00ean b\u1ed1 r\u1eb1ng t\u00ean Virgin s\u1ebd \u0111\u01b0\u1ee3c ngh\u1ec9 h\u01b0u v\u00e0o n\u0103m 2019.<\/p>\n<p>Ngay sau \u0111\u00f3, nhi\u1ec1u h\u00e0nh kh\u00e1ch lo l\u1eafng r\u1eb1ng s\u1ef1 h\u00e0i h\u01b0\u1edbc n\u1ed5i ti\u1ebfng c\u1ee7a Virgin s\u1ebd bi\u1ebfn m\u1ea5t.<\/p>\n<p>Nh\u01b0ng d\u00f9 sao, ch\u00fang ta \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn m\u1ed9t Virgin America tuy\u1ec7t v\u1eddi!<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_7_Xay_dung_thong_diep_thuong_hieu_theo_elevator_pitch\"><strong>B\u01b0\u1edbc 7: X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u theo elevator pitch<\/strong><\/span><\/h3>\n<p>Elevator pitch l\u00e0 m\u00f4 t\u1ea3 ng\u1eafn v\u1ec1 m\u1ed9t \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ty gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m theo c\u00e1ch m\u00e0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi nghe n\u00e0o c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u n\u00f3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6028\" alt=\"X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u theo elevator pitch\" width=\"885\" height=\"404\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925979_568_11-Buoc-Don-Gian-De-Thanh-Cong.png\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6028\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925979_568_11-Buoc-Don-Gian-De-Thanh-Cong.png\" alt=\"X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u theo elevator pitch\" width=\"885\" height=\"404\"  \/><\/noscript><\/p>\n<p>Khi x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y n\u00f3i th\u1eadt c\u00f4 \u0111\u1ecdng v\u00e0 s\u00fac t\u00edch b\u1ea1n l\u00e0 ai. S\u1eed d\u1ee5ng t\u00f4ng gi\u1ecdng m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ecdn \u1edf B\u01b0\u1edbc 6. Th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n n\u00ean li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong 1-2 c\u00e2u. Th\u00f4ng \u0111i\u1ec7p n\u00e0y kh\u00e1c v\u1edbi logo v\u00e0 tagline \u1edf ch\u1ed7 n\u00eau ra nh\u1eefng kh\u00eda c\u1ea1nh sau:<\/p>\n<ul>\n<li>B\u1ea1n l\u00e0 ai?<\/li>\n<li>B\u1ea1n cung c\u1ea5p g\u00ec?<\/li>\n<li>T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00ean quan t\u00e2m?<\/li>\n<\/ul>\n<p>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac tr\u1ef1c ti\u1ebfp. Ngh\u0129a l\u00e0 n\u1ebfu c\u00e1ch b\u1ea1n truy\u1ec1n t\u1ea3i \u0111\u00e1nh v\u00e0o c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd ngay l\u1eadp t\u1ee9c hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. H\u00e3y l\u00e0m \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<p>Quan tr\u1ecdng nh\u1ea5t l\u00e0: Khi t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eebng nh\u1ea5n m\u1ea1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 h\u00e3y t\u1eadp trung gi\u1ea3i th\u00edch t\u1ea1i sao s\u1ea3n ph\u1ea9m l\u1ea1i quan tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u00ed d\u1ee5 minh h\u1ecda: TOMS Shoes<\/p>\n<figure id=\"attachment_6036\" aria-describedby=\"caption-attachment-6036\" style=\"width: 713px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6036 size-full\" alt=\"TOM Shoes x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb cho c\u1ed9ng \u0111\u1ed3ng\" width=\"713\" height=\"420\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925984_702_11-Buoc-Don-Gian-De-Thanh-Cong.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6036 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925984_702_11-Buoc-Don-Gian-De-Thanh-Cong.png\" alt=\"TOM Shoes x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb cho c\u1ed9ng \u0111\u1ed3ng\" width=\"713\" height=\"420\"  \/><\/noscript><figcaption id=\"caption-attachment-6036\" class=\"wp-caption-text\">TOM Shoes x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb cho c\u1ed9ng \u0111\u1ed3ng: T\u1eb7ng m\u1ed9t \u0111\u00f4i gi\u00e0y cho ng\u01b0\u1eddi ngh\u00e8o v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra.<\/figcaption><\/figure>\n<p>TOMS Shoes \u0111\u00e3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn m\u1ed9t c\u00e1ch c\u1ef1c k\u00ec t\u00edch c\u1ef1c.<\/p>\n<p>H\u1ecd l\u00e0m r\u00f5 th\u00f4ng \u0111i\u1ec7p ngay ch\u00ednh gi\u1eefa website: <em>\u201cC\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng. V\u1edbi m\u1ecdi s\u1ea3n ph\u1ea9m b\u1ea1n mua, TOMS s\u1ebd gi\u00fap m\u1ed9t ng\u01b0\u1eddi c\u1ea7n gi\u00fap \u0111\u1ee1. M\u1ed9t l\u1ea7n mua h\u00e0ng l\u00e0 m\u1ed9t s\u1ef1 gi\u00fap \u0111\u1ee1.\u201d<\/em>.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_8_Hay_de_ca_tinh_thuong_hieu_duoc_toa_sang\"><strong>B\u01b0\u1edbc 8: H\u00e3y \u0111\u1ec3 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ecfa s\u00e1ng<\/strong><\/span><\/h3>\n<p>Kh\u00e1ch h\u00e0ng kh\u00f4ng t\u00ecm ki\u1ebfm c\u00f4ng ty ch\u1ec9 v\u00ec \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. H\u1ecd t\u00ecm ki\u1ebfm c\u00f4ng ty c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t m\u00f3n h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u201cd\u00e0nh ri\u00eang\u201d cho nhu c\u1ea7u c\u1ee7a h\u1ecd, c\u00f9ng v\u1edbi d\u1ecbch v\u1ee5 ch\u00e2n th\u00e0nh.<\/p>\n<p>H\u00e3y t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t c\u00e1ch kh\u00e1c bi\u1ec7t. H\u00e3y khi\u1ebfn c\u00e1 t\u00ednh c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt tr\u00ean m\u1ecdi kh\u00eda c\u1ea1nh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eebng qu\u00ean c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i nh\u1ea5t qu\u00e1n. \u0110\u01a1n gi\u1ea3n l\u00e0:<\/p>\n<ul>\n<li>Ch\u00fa \u00fd t\u00f4ng gi\u1ecdng trong giao ti\u1ebfp (d\u00f9ng \u201ct\u00f4i\u201d v\u00e0 \u201cb\u1ea1n\u201d)<\/li>\n<li>Chia s\u1ebb content li\u00ean quan \u0111\u1ebfn behind-the-scenes<\/li>\n<li>K\u1ec3 chuy\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/li>\n<li>M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 theo c\u00e1ch th\u00f4ng minh<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_9_Lien_ket_thuong_hieu_voi_moi_khia_canh_cua_doanh_nghiep\"><strong>B\u01b0\u1edbc 9: Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng bao gi\u1edd c\u00f3 \u0111i\u1ec3m k\u1ebft th\u00fac.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean xu\u1ea5t hi\u1ec7n r\u00f5 r\u00e0ng tr\u00ean m\u1ecdi th\u1ee9 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn, nghe, v\u00e0 \u0111\u1ecdc.<\/p>\n<p>H\u00e3y \u0111\u1ec3 t\u00f4i l\u00e0m r\u00f5 \u0111i\u1ec1u n\u00e0y!<\/p>\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng b\u01b0\u1edbc v\u00e0o v\u0103n ph\u00f2ng hay c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y ngay trong kh\u00f4ng gian \u0111\u00f3 c\u0169ng nh\u01b0 th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c con ng\u01b0\u1eddi.<\/p>\n<p>M\u1ecdi th\u1ee9 t\u1eeb danh thi\u1ebfp \u0111\u1ebfn qu\u1ea3ng c\u00e1o, bao b\u00ec v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec1u ph\u1ea3i c\u00f3 logo. Tr\u00ean n\u1ec1n t\u1ea3ng digital, c\u1ea7n \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n nh\u01b0 nhau \u1edf m\u1ecdi n\u01a1i. H\u00e3y \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong h\u00ecnh \u1ea3nh nh\u01b0 m\u00e0u s\u1eafc, c\u00e1ch d\u00f9ng logo, ph\u00f4ng ch\u1eef, h\u00ecnh \u1ea3nh,\u2026<\/p>\n<p>Website l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi thi\u1ebft k\u1ebf website, h\u00e3y th\u00eam t\u00f4ng gi\u1ecdng, th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1 t\u00ednh v\u00e0o content.<\/p>\n<p>Nh\u1eefng trang profile tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00ean th\u00eam h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u00f9ng t\u00f4ng gi\u1ecdng \u0111\u00e3 ch\u1ecdn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Video c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c. YouTube, Facebook Video, Facebook Live, Snapchat v\u00e0 Instagram Stories \u0111\u1ec1u l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng c\u1ea7n content mang \u0111\u1eadm t\u00f4ng gi\u1ecdng v\u00e0 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>N\u1ebfu s\u1eed d\u1ee5ng podcast audio, h\u00e3y trung th\u00e0nh v\u1edbi ch\u1ee7 \u0111\u1ec1 bao tr\u00f9m th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb v\u00e0 t\u00f4ng gi\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6029\" alt=\"Warby Parker \u0111\u00e3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1eabn \u0111\u1ea7u ng\u00e0nh\" width=\"960\" height=\"540\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925985_194_11-Buoc-Don-Gian-De-Thanh-Cong.jpg\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6029\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925985_194_11-Buoc-Don-Gian-De-Thanh-Cong.jpg\" alt=\"Warby Parker \u0111\u00e3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1eabn \u0111\u1ea7u ng\u00e0nh\" width=\"960\" height=\"540\"  \/><\/noscript><\/p>\n<p>Warby Parker \u0111\u00e3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1eabn \u0111\u1ea7u ng\u00e0nh. S\u1ea3n ph\u1ea9m c\u1ea3i ti\u1ebfn, tr\u1ea3i nghi\u1ec7m nh\u00e0 m\u1eabu, kh\u00f4ng gian tr\u01b0ng b\u00e0y, digital content marketing, t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch s\u1ed1ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_10_Trung_thanh_voi_thuong_hieu\"><strong>B\u01b0\u1edbc 10: Trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ecbnh \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00ec n\u00ean gi\u1eef nguy\u00ean nh\u1eefng g\u00ec \u0111ang theo \u0111u\u1ed5i t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n<p>M\u1ed9t khi \u0111\u00e3 ch\u1ecdn t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y \u00e1p d\u1ee5ng trong m\u1ecdi b\u00e0i content b\u1ea1n vi\u1ebft (xem l\u1ea1i B\u01b0\u1edbc 6).<\/p>\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu b\u1ea1n kh\u00f4ng nh\u1ea5t qu\u00e1n. \u0110\u1eebng th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00ec s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 s\u1ebd l\u00e0m kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i v\u00e0 khi\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n<p>V\u00ed d\u1ee5 minh h\u1ecda: Starbucks<\/p>\n<p>Starbucks l\u00e0 m\u1ed9t trong chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd lu\u00f4n cam k\u1ebft k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p>S\u1ee9 m\u1ec7nh c\u1ee7a Starbucks l\u00e0 g\u00ec?<\/p>\n<p><em>\u201cKh\u01a1i ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng tinh th\u1ea7n con ng\u01b0\u1eddi \u2013 m\u1ed9t ng\u01b0\u1eddi, m\u1ed9t c\u1ed1c c\u00e0 ph\u00ea v\u00e0 m\u1ed9t t\u00ecnh h\u00e0ng x\u00f3m v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m.\u201d<\/em>.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ecdi c\u1eeda h\u00e0ng \u0111\u1ec1u trang b\u1ecb wifi mi\u1ec5n ph\u00ed, b\u00e0n l\u1edbn v\u00e0 nh\u1ea1c nh\u1eb9 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tr\u00f2 chuy\u1ec7n. H\u1ecd c\u00f2n vi\u1ebft t\u00ean kh\u00e1ch h\u00e0ng l\u00ean ly c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n.<\/p>\n<p>D\u00f9 Starbucks t\u1eebng m\u1ed9t l\u1ea7n thay \u0111\u1ed5i logo v\u00e0o n\u0103m 2011 (l\u01b0\u1ee3c b\u1ecf t\u00ean c\u00f4ng ty) th\u00ec c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u v\u1eabn nh\u01b0 v\u1eady. Khi b\u1ea1n th\u1ea5y logo h\u00ecnh n\u00e0ng ti\u00ean c\u00e1 m\u00e0u xanh th\u00ec b\u1ea1n s\u1ebd ngh\u0129 g\u00ec? T\u00f4i d\u00e1m ch\u1eafc \u0111\u00f3 s\u1ebd l\u00e0 c\u1ea3m gi\u00e1c r\u1ea5t quen thu\u1ed9c.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"Buoc_11_La_nguoi_ung_ho_thuong_hieu_trung_thanh_nhat\"><strong>B\u01b0\u1edbc 11: L\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u trung th\u00e0nh nh\u1ea5t<\/strong><\/span><\/h3>\n<p>Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n v\u00e0 c\u1ea3 nh\u00e2n vi\u00ean ph\u1ea3i \u1ee7ng h\u1ed9 h\u1ebft m\u00ecnh trong vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi kh\u00f4ng ai bi\u1ebft r\u00f5 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n b\u1ea1n n\u00ean t\u1ea5t c\u1ea3 t\u00f9y thu\u1ed9c b\u1ea1n truy\u1ec1n t\u1ea3i nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Khi thu\u00ea nh\u00e2n s\u1ef1, h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u00f4ng ty v\u1ec1 m\u1eb7t s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111i li\u1ec1n v\u1edbi qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty.<\/p>\n<p>T\u1ea1o c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u01b0\u1ee3c l\u00ean ti\u1ebfng b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u0103ng b\u00e0i review hay chia s\u1ebb content c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"4_Xay_dung_nhan_biet_thuong_hieu_nam_2019\"><strong>4. X\u00e2y d\u1ef1ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2019<\/strong><\/span><\/h2>\n<p>B\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1c b\u01b0\u1edbc t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. T\u00f4i s\u1ebd chia s\u1ebb ti\u1ebfp nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng digital v\u1eefng ch\u1eafc.<\/p>\n<h3><span id=\"41_Trai_nghiem_nguoi_dung_website\"><strong>4.1 Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng website<\/strong><\/span><\/h3>\n<p>Website l\u00e0 c\u00f4ng c\u1ee5 marketing quan tr\u1ecdng nh\u1ea5t b\u1ea1n c\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd gh\u00e9 th\u0103m khi mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 doanh nghi\u1ec7p v\u00e0 h\u00e0nh \u0111\u1ed9ng khi h\u1ecd s\u1eb5n s\u00e0ng.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i m\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n th\u1ec3 hi\u1ec7n c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>B\u1ea1n c\u1ea7n ch\u00fa \u00fd m\u1ecdi chi ti\u1ebft khi t\u1ea1o d\u1ef1ng website t\u1eeb \u0111\u0103ng k\u00fd t\u00ean domain \u0111\u1ebfn web hosting, CMS (t\u00f4i khuy\u00ean n\u00ean d\u00f9ng WordPress).<\/p>\n<figure id=\"attachment_6037\" aria-describedby=\"caption-attachment-6037\" style=\"width: 1331px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6037 size-full\" alt=\"Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng website\" width=\"1331\" height=\"548\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925987_624_11-Buoc-Don-Gian-De-Thanh-Cong.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6037 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925987_624_11-Buoc-Don-Gian-De-Thanh-Cong.png\" alt=\"Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng website\" width=\"1331\" height=\"548\"  \/><\/noscript><figcaption id=\"caption-attachment-6037\" class=\"wp-caption-text\">T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean website l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 v\u00e0 gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Ngu\u1ed3n \u1ea3nh: Crazy Egg<\/figcaption><\/figure>\n<p>Tr\u00ean h\u1ebft website ph\u1ea3i c\u00f3 t\u1ed1c \u0111\u1ed9 t\u1ea3i nhanh v\u00e0 th\u00e2n thi\u1ec7n tr\u00ean phi\u00ean b\u1ea3n mobile. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean website m\u00e0 b\u1ea5t k\u1ef3 webmaster n\u00e0o c\u0169ng ph\u1ea3i n\u1eafm b\u1eaft!<\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u k\u00e9o traffic v\u1ec1 website. B\u00ean c\u1ea1nh giao di\u1ec7n thi\u1ebft k\u1ebf \u0111\u1eb9p v\u00e0 chuy\u00ean nghi\u1ec7p, b\u1ea1n c\u0169ng c\u1ea7n content thu h\u00fat. Nh\u1eafc \u0111\u1ebfn content, t\u00f4i s\u1ebd n\u00f3i \u0111\u1ebfn c\u00f4ng c\u1ee5 digital brand ti\u1ebfp theo: SEO &amp; content marketing.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"42_SEO_Content_Marketing\"><strong>4.2 SEO &amp; Content Marketing<\/strong><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch l\u00e2u d\u00e0i v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o traffic organic li\u00ean quan \u0111\u1ebfn website l\u00e0 SEO v\u00e0 content chu\u1ea9n.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 gi\u00e0nh th\u1ee9 h\u1ea1ng cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Nh\u01b0ng chung quy h\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 chi\u1ebfn d\u1ecbch SEO to\u00e0n di\u1ec7n \u0111\u00e1p \u1ee9ng nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng website c\u0169ng nh\u01b0 t\u1ea1o ra content ch\u1ea5t l\u01b0\u1ee3ng cao th\u1ecfa m\u00e3n m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>N\u00f3i t\u00f3m l\u1ea1i: Chi\u1ebfn d\u1ecbch content marketing s\u1ebd gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u2013 x\u00e2y d\u1ef1ng \u0111\u1ed9 tin t\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111i \u0111\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng l\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p style=\"font-weight: 300;\">N\u1ec1n t\u1ea3ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a SEO v\u00e0 content lu\u00f4n l\u00e0 blog c\u1ee7a website. Khi x\u00e2y d\u1ef1ng blog cho website, b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc:<\/p>\n<ul>\n<li>Content n\u00e0o s\u1ebd \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/li>\n<li>Content \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm organic nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>Khi n\u00e0o n\u00ean \u0111\u0103ng b\u00e0i vi\u1ebft m\u1edbi m\u1ed9t l\u1ea7n?<\/li>\n<li>K\u1ebf ho\u1ea1ch th\u00fac \u0111\u1ea9y content l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<p>\u0110\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf b\u00e0i blog m\u00e0 c\u00f2n l\u00e0 infographic, video, podcasting, case study, whitepaper, lead magnet (nh\u1eefng h\u00ecnh th\u1ee9c thu h\u00fat lead tr\u00ean website),\u2026<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"43_Social_Media\"><strong>4.3 Social Media<\/strong><\/span><\/h3>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng minh th\u01b0\u1eddng d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3 (chi\u1ebfm h\u01a1n 74%)<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u, giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua social media hi\u1ec7u qu\u1ea3?<\/p>\n<p>Chi\u1ebfn d\u1ecbch social media marketing hi\u1ec7u qu\u1ea3 bao g\u1ed3m:<\/p>\n<ul>\n<li>Ch\u1ecdn content li\u00ean quan<\/li>\n<li>\u0110\u0103ng content ch\u00ednh g\u1ed1c<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/li>\n<li>Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed<\/li>\n<\/ul>\n<p>Social media \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ecdi h\u00e3ng n\u00ean xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi m\u1ed9t h\u00ecnh \u1ea3nh th\u1ed1ng nh\u1ea5t tr\u00ean m\u1ecdi k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng qua content ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 li\u00ean quan. V\u1edbi social media, m\u1ee5c ti\u00eau \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh r\u1ed3i khi\u1ebfn h\u1ecd \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"44_Email_Marketing\"><strong>4.4 Email Marketing<\/strong><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 bi\u1ebft t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t cao nh\u1ea5t \u0111\u1ebfn t\u1eeb email b\u1ea1n g\u1eedi \u0111\u1ebfn danh s\u00e1ch \u0111ang c\u00f3?<\/p>\n<p>\u0110\u1eebng xem th\u01b0\u1eddng t\u1ea7m quan tr\u1ecdng khi l\u00ean danh s\u00e1ch email ngay t\u1eeb s\u1edbm trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y xem danh s\u00e1ch email marketing nh\u01b0 c\u1ed9ng \u0111\u1ed3ng kh\u0103ng kh\u00edt v\u00e0 \u0111\u1ed1i x\u1eed v\u1edbi subscriber theo c\u00e1ch \u0111\u00f3.<\/p>\n<figure id=\"attachment_6040\" aria-describedby=\"caption-attachment-6040\" style=\"width: 1201px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6040 size-full\" alt=\"Tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 click \u0111\u1ebfn website\" width=\"1201\" height=\"722\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925991_69_11-Buoc-Don-Gian-De-Thanh-Cong.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6040 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925991_69_11-Buoc-Don-Gian-De-Thanh-Cong.png\" alt=\"Tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 click \u0111\u1ebfn website\" width=\"1201\" height=\"722\"  \/><\/noscript><figcaption id=\"caption-attachment-6040\" class=\"wp-caption-text\">Tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 click \u0111\u1ebfn website<\/figcaption><\/figure>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o danh s\u00e1ch subscriber b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ean website nh\u01b0:<\/p>\n<ul>\n<li>Pop Up<\/li>\n<li>Sidebar<\/li>\n<li>Scroll Mat<\/li>\n<li>Slide-in<\/li>\n<li>C\u00e1c h\u00ecnh th\u1ee9c lead magnet<\/li>\n<li>C\u00e1c h\u00ecnh th\u1ee9c landing page<\/li>\n<\/ul>\n<p>Content chu\u1ea9n, hay, \u0111\u00fang l\u00fac, \u0111\u00fang ch\u1ed7, \u0111\u00fang ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu \u0111\u1ec3 k\u00e9o traffic v\u1ec1 website v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb email. V\u00e0 kh\u00f4ng ph\u1ea3i m\u1ecdi th\u00f4ng \u0111i\u1ec7p email \u0111\u1ec1u d\u00f9ng \u0111\u1ec3 ch\u00e0o b\u00e1n h\u00e0ng do kh\u00e1ch h\u00e0ng \u0111ang \u1edf nh\u1eefng giai \u0111o\u1ea1n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n<p>H\u00e3y d\u00f9ng nh\u1eefng lo\u1ea1i h\u00ecnh chi\u1ebfn d\u1ecbch email sau \u0111\u00e2y khi nh\u1eafm v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 trong ph\u1ec5u marketing c\u1ee7a b\u1ea1n.<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng (ti\u00eau chu\u1ea9n\/theo m\u00f9a)<\/li>\n<li>Kh\u00f4ng b\u00e1n h\u00e0ng (blog)<\/li>\n<li>Newsletter<\/li>\n<li>Th\u01b0 ch\u00e0o m\u1eebng<\/li>\n<li>G\u1eedi email nh\u1ecf gi\u1ecdt (drip)<\/li>\n<li>T\u1eeb b\u1ecf gi\u1ecf h\u00e0ng (ecommerce)<\/li>\n<\/ul>\n<p>\u201cEmail is King\u201d khi s\u1ed1 li\u1ec7u \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng email marketing c\u00f3 th\u1ec3 t\u1ea1o ra ROI tr\u1ecb gi\u00e1 44 \u0111\u00f4 la khi \u0111\u1ea7u t\u01b0 1 \u0111\u00f4 la.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"45_Quang_cao_tra_phi\"><strong>4.5 Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed<\/strong><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 r\u1ea5t nhi\u1ec1u th\u1eed th\u00e1ch. C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o PPC.<\/p>\n<figure id=\"attachment_6041\" aria-describedby=\"caption-attachment-6041\" style=\"width: 1524px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6041\" alt=\"Chi\u1ebfn d\u1ecbch PPC ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 ng\u1eafn h\u1ea1n v\u00e0 th\u01b0\u1eddng ti\u00eau t\u1ed1n nhi\u1ec1u ng\u00e2n s\u00e1ch marketing\" width=\"1524\" height=\"840\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925993_41_11-Buoc-Don-Gian-De-Thanh-Cong.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6041\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925993_41_11-Buoc-Don-Gian-De-Thanh-Cong.jpg\" alt=\"Chi\u1ebfn d\u1ecbch PPC ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 ng\u1eafn h\u1ea1n v\u00e0 th\u01b0\u1eddng ti\u00eau t\u1ed1n nhi\u1ec1u ng\u00e2n s\u00e1ch marketing\" width=\"1524\" height=\"840\"  \/><\/noscript><figcaption id=\"caption-attachment-6041\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch PPC ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 ng\u1eafn h\u1ea1n v\u00e0 th\u01b0\u1eddng ti\u00eau t\u1ed1n nhi\u1ec1u ng\u00e2n s\u00e1ch marketing<\/figcaption><\/figure>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch tr\u1ea3 ph\u00ed m\u1ea1nh m\u1ebd tr\u00ean n\u1ec1n t\u1ea3ng nh\u01b0 Google Ads hay Facebook Ads ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean:<\/p>\n<ul>\n<li>\u0110\u1eb7t m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed th\u00f4ng minh<\/li>\n<li>\u0110\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>C\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch\/t\u1ed5 ch\u1ee9c r\u00f5 r\u00e0ng<\/li>\n<li>Theo d\u00f5i s\u00e1t sao t\u00ecnh h\u00ecnh<\/li>\n<li>Vi\u1ebft b\u00e0i, h\u00ecnh \u1ea3nh, thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o<\/li>\n<li>Th\u1ef1c hi\u1ec7n split-testing \u0111\u1ec3 t\u1ed1i \u01b0u<\/li>\n<li>S\u1eed d\u1ee5ng \u0111\u00fang t\u1eeb kh\u00f3a<\/li>\n<\/ul>\n<p>H\u00e3y nh\u1edb:<\/p>\n<p>Ch\u1ec9 m\u1ed9t m\u00ecnh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u0169ng c\u00f3 th\u1ec3 l\u00e0m c\u1ea1n ki\u1ec7t ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. V\u00e0 m\u1ed9t khi kh\u00f4ng ch\u1ea1y qu\u1ea3ng c\u00e1o n\u1eefa th\u00ec lead v\u00e0 sale c\u00f3 th\u1ec3 ch\u1eefng l\u1ea1i. S\u1ee9c m\u1ea1nh c\u1ee7a qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 trong th\u1eddi gian ng\u1eafn. Ch\u1eafc ch\u1eafn n\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0ng b\u1ea1n c\u1ea7n chi\u1ebfn d\u1ecbch PPC \u0111i k\u00e8m v\u1edbi c\u00e1c k\u00eanh inbound marketing kh\u00e1c v\u00ec m\u1ee5c ti\u00eau ROI l\u00e2u d\u00e0i.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h3><span id=\"46_Phan_tich_Bao_cao\"><strong>4.6 Ph\u00e2n t\u00edch &amp; B\u00e1o c\u00e1o<\/strong><\/span><\/h3>\n<p>Ti\u1ebfp theo, b\u1ea1n s\u1ebd mu\u1ed1n theo d\u00f5i qu\u00e1 tr\u00ecnh h\u00e0ng th\u00e1ng, h\u00e0ng n\u0103m. T\u1eeb d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eefng chi\u1ebfn thu\u1eadt mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n<figure id=\"attachment_6030\" aria-describedby=\"caption-attachment-6030\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6030 size-full\" alt=\"Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing v\u1edbi c\u00f4ng c\u1ee5 Google Analytics\" width=\"1200\" height=\"985\"  data-lazy- src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925996_969_11-Buoc-Don-Gian-De-Thanh-Cong.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6030 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/08\/1564925996_969_11-Buoc-Don-Gian-De-Thanh-Cong.png\" alt=\"Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing v\u1edbi c\u00f4ng c\u1ee5 Google Analytics\" width=\"1200\" height=\"985\"  \/><\/noscript><figcaption id=\"caption-attachment-6030\" class=\"wp-caption-text\">Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing v\u1edbi c\u00f4ng c\u1ee5 Google Analytics gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/figcaption><\/figure>\n<p>B\u00e1o c\u00e1o Analytics n\u00ean h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 KPIs c\u1ee7a doanh nghi\u1ec7p. V\u00e0 \u0111\u00e1ng ng\u1ea1c nhi\u00ean l\u00e0 ch\u1ec9 c\u00f3 25% doanh nghi\u1ec7p nh\u1ecf s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, nh\u01b0 d\u1ecbch v\u1ee5 Google Analytics mi\u1ec5n ph\u00ed, \u0111\u1ec3 theo d\u00f5i t\u00ecnh h\u00ecnh kinh doanh.<\/p>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n c\u00e0i \u0111\u1eb7t Google Analytics cho website. C\u00f4ng c\u1ee5 n\u00e0y ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u00e0 cung c\u1ea5p h\u00e0ng t\u00e1 th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u00e0i \u0111\u1eb7t goal \u0111\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua marketing, t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng. H\u00e3y k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u1ea5t qu\u00e1n trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ecdi doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"Ket_luan\"><strong>K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c c\u1ea7n thi\u1ebft ph\u1ea3i l\u00e0m \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u00f9 m\u1edbi hay \u0111\u00e3 th\u00e0nh l\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc c\u00f3 th\u1ec3 bi\u1ebfn doanh nghi\u1ec7p t\u1eeb ng\u01b0\u1eddi ch\u01a1i nh\u1ecf l\u1ebb th\u00e0nh m\u1ed9t \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm.<\/p>\n<p>B\u1ea1n s\u1ebd th\u1ea5y kh\u00e1ch h\u00e0ng s\u1ebd d\u1ea7n tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ec v\u1eady h\u00e3y ph\u00e1t tri\u1ec3n m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n \u0111\u1ec3 c\u1ee7ng c\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110\u01b0a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng: t\u1eeb c\u1eeda h\u00e0ng offline, website online v\u00e0 th\u1eadm ch\u00ed l\u00e0 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n.<\/p>\n<p>Gi\u1edd l\u00e0 l\u00fac \u00f4n l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 t\u00ecm hi\u1ec3u qua quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m v\u1edbi 11 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n:<\/p>\n<p>1. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<p>2. T\u1ea1o m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh<\/p>\n<p>3. Nghi\u00ean c\u1ee9u nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong l\u0129nh v\u1ef1c<\/p>\n<p>4. L\u1eadp ra danh s\u00e1ch \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 l\u1ee3i \u00edch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n mang \u0111\u1ebfn<\/p>\n<p>5. T\u1ea1o logo v\u00e0 tagline cho th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p>6. X\u00e2y d\u1ef1ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p>7. X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 elevator pitch<\/p>\n<p>8. \u0110\u1ec3 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ecfa s\u00e1ng<\/p>\n<p>9. Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p<\/p>\n<p>10. Trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p>11. L\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u trung th\u00e0nh nh\u1ea5t<\/p>\n<p><em>B\u1ea1n \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o? H\u00e3y k\u1ec3 cho t\u00f4i nghe nh\u00e9!<\/em><\/p>\n<hr\/>\n<p>Gi\u1edbi thi\u1ec7u v\u1ec1 t\u00e1c gi\u1ea3: Vincent Do l\u00e0 Co-Founder &amp; CEO GTV SEO. V\u1edbi ni\u1ec1m \u0111am m\u00ea SEO v\u00e0 Inbound Marketing, Vincent li\u00ean t\u1ee5c nghi\u00ean c\u1ee9u \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng k\u0129 thu\u1eadt SEO Marketing tr\u00ean 100+ d\u1ef1 \u00e1n thu\u1ed9c h\u01a1n 70 l\u0129nh v\u1ef1c kh\u00e1c nhau. Vincent hy v\u1ecdng r\u1eb1ng nh\u1eefng ki\u1ebfn th\u1ee9c m\u00e0 m\u00ecnh chia s\u1ebb c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/phamdinhquan.net\/xay-dung-thuong-hieu\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] N\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi Vincent Do, Co-Founder &amp; CEO GTV SEO. L\u01b0u \u00fd: \u00dd ki\u1ebfn b\u00e0y t\u1ecf b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p cho Ph\u1ea1m \u0110\u00ecnh Qu\u00e2n Blog l\u00e0 c\u1ee7a ri\u00eang h\u1ecd. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 suy ngh\u0129, g\u00f3c nh\u00ecn hay quan \u0111i\u1ec3m c\u1ee7a ch\u00ednh t\u00f4i. Tuy nhi\u00ean r\u00f5 r\u00e0ng m\u1ed9t \u0111i\u1ec1u, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 B\u01b0\u1edbc \u0110\u01a1n Gi\u1ea3n \u0110\u1ec3 Th\u00e0nh C\u00f4ng - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/11-buoc-don-gian-de-thanh-cong\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 B\u01b0\u1edbc \u0110\u01a1n Gi\u1ea3n \u0110\u1ec3 Th\u00e0nh C\u00f4ng - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] N\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi Vincent Do, Co-Founder &amp; CEO GTV SEO. L\u01b0u \u00fd: \u00dd ki\u1ebfn b\u00e0y t\u1ecf b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p cho Ph\u1ea1m \u0110\u00ecnh Qu\u00e2n Blog l\u00e0 c\u1ee7a ri\u00eang h\u1ecd. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 suy ngh\u0129, g\u00f3c nh\u00ecn hay quan \u0111i\u1ec3m c\u1ee7a ch\u00ednh t\u00f4i. 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