{"id":36,"date":"2019-04-23T11:37:03","date_gmt":"2019-04-23T08:37:03","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/content-marketing-la-gi-tim-hieu-ve-content-marketing-step-by-step\/"},"modified":"2019-04-23T11:37:04","modified_gmt":"2019-04-23T08:37:04","slug":"content-marketing-la-gi-tim-hieu-ve-content-marketing-step-by-step","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/content-marketing-la-gi-tim-hieu-ve-content-marketing-step-by-step\/","title":{"rendered":"Content Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 Content Marketing (Step by Step)"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"td-post-featured-image\"><\/div>\n<p>Internet ra \u0111\u1eddi gi\u00fap cho cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta tr\u1edf n\u00ean ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau nhanh ch\u00f3ng th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook hay Linkedin.<\/p>\n<p>B\u1ea1n c\u0169ng d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p m\u1ed9t h\u00ecnh \u1ea3nh tr\u00ean Facebook nh\u01b0 ph\u00eda d\u01b0\u1edbi v\u00e0 ngh\u0129 v\u1ec1 content marketing.<\/p>\n<figure id=\"attachment_2829\" aria-describedby=\"caption-attachment-2829\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2829\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Durex Vietnam Content Marketing\" width=\"450\" height=\"450\"  \/><figcaption id=\"caption-attachment-2829\" class=\"wp-caption-text\">Durex Vi\u1ec7t Nam k\u1ebft h\u1ee3p \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi xu h\u01b0\u1edbng b\u00f3ng \u0111\u00e1 \u0111\u1ec3 l\u00e0m n\u1ed9i dung marketing<\/figcaption><\/figure>\n<p>N\u00f3 th\u1eadt tuy\u1ec7t ph\u1ea3i kh\u00f4ng n\u00e0o? T\u00f4i \u0111\u00e3 th\u1ea5y nhi\u1ec1u ng\u01b0\u1eddi ng\u01b0\u1ee1ng m\u1ed9 v\u1ec1 c\u00e1ch t\u1ea1o n\u1ed9i dung c\u1ee7a Durex.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2836\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008618_460_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Ng\u01b0\u1eddi h\u00e2m m\u1ed9 Durex\" width=\"500\" height=\"262\"  \/><\/p>\n<p>Nh\u01b0 b\u1ea1n bi\u1ebft, content marketing l\u00e0 m\u1ed9t trong 7 lo\u1ea1i ch\u00ednh c\u1ee7a digital online marketing.<\/p>\n<p>Nh\u01b0ng c\u00f3 ph\u1ea3i n\u00f3 ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean tr\u1ef1c tuy\u1ebfn?<\/p>\n<p>Nh\u00ecn v\u00e0o h\u00ecnh \u1ea3nh sau \u0111\u00e2y v\u00e0 b\u1ea1n th\u1eed \u0111o\u00e1n xem \u0111i\u1ec1u g\u00ec \u0111ang di\u1ec5n ra.<\/p>\n<figure id=\"attachment_2843\" aria-describedby=\"caption-attachment-2843\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2843 size-large\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008619_463_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.jpg\" alt=\"N\u1ed9i dung marketing tr\u00ean xe bus t\u1ea1i H\u00e0 N\u1ed9i\" width=\"696\" height=\"522\"  \/><figcaption id=\"caption-attachment-2843\" class=\"wp-caption-text\">N\u1ed9i dung marketing c\u1ee7a m\u00ec t\u00f4m Cung \u0110\u00ecnh tr\u00ean xe bus t\u1ea1i H\u00e0 N\u1ed9i<\/figcaption><\/figure>\n<p>V\u00e2ng, n\u00f3 xu\u1ea5t hi\u1ec7n \u1edf m\u1ecdi n\u01a1i trong cu\u1ed9c s\u1ed1ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn.<\/p>\n<p>Content marketing l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 k\u1ec3 chuy\u1ec7n v\u00e0 ch\u00fang ta th\u01b0\u1eddng b\u1ecb thu h\u00fat b\u1edfi m\u1ed9t c\u00e2u chuy\u1ec7n tuy\u1ec7t v\u1eddi.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao blog c\u1ee7a Th\u1ebf Kh\u01b0\u01a1ng\u00a0\u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t v\u00e0 cu\u1ed1i c\u00f9ng\u00a0d\u1ecbch v\u1ee5 Special\u00a0nh\u1eadn \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch \u0111\u00e1ng kh\u00edch l\u1ec7.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Marvel Studios \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u1edbi doanh thu h\u01a1n 17 t\u1ef7 \u0111\u00f4 la M\u1ef9 sau 10 n\u0103m.<\/p>\n<figure id=\"attachment_2852\" aria-describedby=\"caption-attachment-2852\" style=\"width: 1163px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2852 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008619_223_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Marvel Cinematic Universe - Box office performance\" width=\"1163\" height=\"624\"  \/><figcaption id=\"caption-attachment-2852\" class=\"wp-caption-text\">Doanh thu t\u1eeb ph\u00f2ng v\u00e9 c\u1ee7a Marvel Studios. Ngu\u1ed3n: Wikipedia EN<\/figcaption><\/figure>\n<p>V\u1eady s\u1eed d\u1ee5ng n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 marketing m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5?<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc c\u1ee7a t\u00f4i v\u1ec1 content marketing d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u.<\/p>\n<h2><span id=\"Buoc_1_Content_la_gi_Content_marketing_la_gi\"><strong>B\u01b0\u1edbc 1: Content l\u00e0 g\u00ec? Content marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p>\u2018Content is King\u2018 l\u00e0 c\u1ee5m t\u1eeb m\u00e0 c\u00e1c online marketers th\u01b0\u1eddng nh\u1eafc t\u1edbi khi n\u00f3i v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ed9i dung tr\u00ean tr\u1ef1c tuy\u1ebfn. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u tranh lu\u1eadn v\u1ec1 \u00fd ngh\u0129a nh\u01b0ng \u0111a ph\u1ea7n m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u tin v\u00e0o \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p>N\u1ed9i dung l\u00e0 quan tr\u1ecdng b\u1edfi n\u00f3 \u0111\u1ebfn tr\u01b0\u1edbc khi b\u1ea1n mu\u1ed1n l\u00e0m b\u1ea5t c\u1ee9 lo\u1ea1i marketing n\u00e0o.<\/p>\n<p>N\u1ebfu kh\u00f4ng c\u00f3 n\u1ed9i dung, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hay kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>N\u1ebfu kh\u00f4ng c\u00f3 n\u1ed9i dung, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 tri\u1ec3n khai c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hay qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh.<\/p>\n<blockquote class=\"td_quote_box td_box_center\">\n<p style=\"text-align: left;\">Content isn\u2019t \u2018stuff we write to rank higher\u2019 or \u2018infographics\u2019 or \u2018long-form articles\u2019. Content is anything that communicates a message to the audience. Anything.\u00a0\u2014\u00a0Ian Lurie, CEO\u00a0Portent.<\/p>\n<\/blockquote>\n<p>T\u1ea1m d\u1ecbch:\u00a0N\u1ed9i dung kh\u00f4ng ph\u1ea3i l\u00e0 \u2018th\u1ee9 ch\u00fang t\u00f4i vi\u1ebft \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n\u2019 ho\u1eb7c \u2018infographics\u2019 ho\u1eb7c \u2018c\u00e1c b\u00e0i vi\u1ebft d\u00e0i\u2019.\u00a0N\u1ed9i dung l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p t\u1edbi kh\u00e1n gi\u1ea3.\u00a0B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec<em>.<\/em><\/p>\n<p>N\u1ed9i dung l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi th\u1ee9 m\u00e0 ch\u00fang ta l\u00e0m h\u00e0ng ng\u00e0y nh\u01b0 g\u1eedi email m\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, \u0111\u0103ng b\u00e0i b\u00e1n h\u00e0ng tr\u00ean Facebook,\u2026 v\u00e0 \u0111\u00f3 ch\u1ec9 l\u00e0 n\u1ed9i dung \u0111\u01a1n thu\u1ea7n.<\/p>\n<p>Content marketing \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi\u00a0n\u1ed9i dung qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01a1n thu\u1ea7n.<\/p>\n<p>N\u00f3\u00a0l\u00e0 m\u1ed9t\u00a0chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n,\u00a0t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng\u00a0m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft\u00a0v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd\u00a0n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/p>\n<p>K\u1ec3 t\u1eeb ti\u1ebfng vang l\u1edbn ng\u00e0y 25\/01\/2018, Durex Vi\u1ec7t Nam \u0111\u00e3 khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd ph\u1ea3i ng\u01b0\u1ee1ng m\u1ed9.<\/p>\n<p>L\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ed1t trong th\u1eddi gian d\u00e0i v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n, b\u1ea1n \u0111o\u00e1n th\u1eed xem li\u1ec7u kh\u00e1n gi\u1ea3 c\u00f3 nh\u1edb t\u1edbi h\u1ecd?<\/p>\n<p>T\u00f4i tin r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd s\u1eed d\u1ee5ng Durex khi c\u00f3 nhu c\u1ea7u v\u00ec t\u00e2m tr\u00ed h\u1ecd xu\u1ea5t hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y h\u00e0ng \u0111\u1ea7u.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2877\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008619_957_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Content Marketing of Durex\" width=\"834\" height=\"1182\"  \/><\/p>\n<p>Nh\u01b0ng n\u1ebfu Durex ch\u1ec9 s\u1eed d\u1ee5ng n\u1ed9i dung qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea7n m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u00ec chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra?<\/p>\n<p>Nh\u00ecn v\u00e0o t\u01b0\u01a1ng t\u00e1c ng\u00e0y 13\/12\/2017 tr\u1edf v\u1ec1 tr\u01b0\u1edbc, t\u00f4i ngh\u0129 b\u1ea1n hi\u1ec3u nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n n\u00f3i.<\/p>\n<blockquote class=\"td_quote_box td_box_center\">\n<p style=\"text-align: left;\">Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2014 and, ultimately, to drive profitable customer action. \u2014\u00a0Ngu\u1ed3n:\u00a0Content Marketing Institute.<\/p>\n<\/blockquote>\n<p>T\u1ea1m d\u1ecbch:\u00a0Content marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 li\u00ean quan v\u00e0 nh\u1ea5t qu\u00e1n nh\u1eb1m thu h\u00fat, gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. Cu\u1ed1i c\u00f9ng\u00a0l\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n<p>Khi b\u1ea1n s\u1eed d\u1ee5ng n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua v\u00ec l\u00fd do n\u00e0o \u0111\u00f3 nh\u01b0 \u0111\u1ed9c l\u1ea1 ho\u1eb7c gi\u00e1 r\u1ebb.<\/p>\n<p>Tuy nhi\u00ean, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 t\u00ecm mua \u1edf ch\u1ed7 kh\u00e1c v\u00e0 kh\u00f4ng c\u00f2n m\u1ea5y nh\u1eadn th\u1ee9c v\u1ec1 b\u1ea1n.<\/p>\n<p>Kh\u00e1c v\u1edbi \u0111i\u1ec1u \u0111\u00f3, content marketing l\u00e0 c\u00e1ch cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. B\u1ea1n c\u00e0ng t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb th\u00ec ch\u1ee9ng t\u1ecf r\u1eb1ng b\u1ea1n c\u00e0ng quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<p>Khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m c\u00f9ng l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd \u0111\u00e3 d\u00e0nh cho b\u1ea1n.<\/p>\n<p>Ng\u00e0y nay, th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn v\u1edbi nh\u1eefng cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. B\u1edfi v\u1eady, nh\u1eadn th\u1ee9c c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n l\u1edbn. H\u00e3y suy ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y!<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"Buoc_2_Content_marketing_xuat_hien_tu_khi_nao\"><strong>B\u01b0\u1edbc 2: Content marketing xu\u1ea5t hi\u1ec7n t\u1eeb khi n\u00e0o?<\/strong><\/span><\/h2>\n<p>D\u00f5i theo s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a internet, b\u1ea1n th\u1eed \u0111o\u00e1n xem content marketing xu\u1ea5t hi\u1ec7n t\u1eeb bao gi\u1edd?<\/p>\n<p>C\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m hay t\u1eeb khi thu\u1eadt ng\u1eef \u201cInternet\u201d xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u v\u00e0o kho\u1ea3ng n\u0103m\u00a01974?<\/p>\n<p>Kh\u00f4ng. T\u1ea5t c\u1ea3 \u0111\u1ec1u kh\u00f4ng \u0111\u00fang, b\u1edfi n\u00f3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n r\u1ea5t l\u00e2u tr\u1edf v\u1ec1 tr\u01b0\u1edbc.<\/p>\n<p>Th\u1ef1c t\u1ebf, content marketing b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n v\u00e0o n\u0103m 1732, khi\u00a0m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng t\u00ean l\u00e0 Benjamin Franklin\u00a0l\u1ea7n \u0111\u1ea7u xu\u1ea5t b\u1ea3n t\u1edd b\u00e1o h\u00e0ng n\u0103m\u00a0<em>Poor Richard\u2019s Almanack<\/em>.\u00a0M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00f4ng vi\u1ec7c kinh doanh in \u1ea5n c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2930\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008619_442_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"V\u00e0o n\u0103m 1732, Benjamin Franklin \u0111\u00e3 ph\u00e1t h\u00e0nh t\u1edd b\u00e1o Poor Richard's Almanack\" width=\"457\" height=\"175\"  \/><\/p>\n<p>C\u00f3 th\u1ec3 thu\u1eadt ng\u1eef v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb nh\u01b0ng l\u1ecbch s\u1eed c\u1ee7a n\u00f3 l\u00e0 c\u1ea3 m\u1ed9t b\u1ec1 d\u00e0y v\u1edbi g\u1ea7n 300 n\u0103m.<\/p>\n<p>B\u1ea1n \u0111ang t\u00f2 m\u00f2 v\u1ec1 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a content marketing qua nhi\u1ec1u th\u1ebf k\u1ef7?<\/p>\n<p>Content Marketing Institute \u0111\u00e3 gi\u00fap ch\u00fang ta c\u00f3 c\u00e1i nh\u00ecn hi\u1ec3u bi\u1ebft h\u01a1n th\u00f4ng qua\u00a0infographic\u00a0v\u00e0 video tuy\u1ec7t v\u1eddi tr\u00ecnh b\u00e0y v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung (content marketing).<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/9OHgMMpGLzk?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>X\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ti\u1ebfn b\u1ed9 h\u01a1n v\u00e0 c\u00f4ng ngh\u1ec7 c\u0169ng v\u1eady, nh\u01b0ng ti\u1ebfp th\u1ecb n\u1ed9i dung v\u1eabn s\u1ebd lu\u00f4n t\u1ed3n t\u1ea1i.<\/p>\n<p>T\u00e1c gi\u1ea3 kh\u00e1i ni\u1ec7m <em>Permission<\/em><em> Marketing<\/em>\u00a0v\u00e0 cu\u1ed1n s\u00e1ch c\u00f9ng t\u00ean n\u1ed5i ti\u1ebfng\u00a0c\u0169ng \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh v\u1eefng ch\u1eafc cho \u0111i\u1ec1u n\u00e0y.<\/p>\n<blockquote class=\"td_quote_box td_box_center\">\n<p style=\"text-align: left;\"><span class=\"sumo_twilighter_highlighted twilighter-545cc651\">Content marketing is the only marketing left. \u2013 Seth Godin.<\/span><\/p>\n<\/blockquote>\n<p>T\u1ea1m d\u1ecbch:\u00a0Ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 ti\u1ebfp th\u1ecb duy nh\u1ea5t c\u00f2n l\u1ea1i.<\/p>\n<p>C\u00f4ng th\u1ee9c d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a content marketing v\u1eabn c\u00f2n \u0111\u00f3. Tuy nhi\u00ean, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a internet \u0111\u00e3 gi\u00fap content marketing c\u00f3 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn d\u00e0i.<\/p>\n<p>Th\u00f4ng qua blog, m\u1ea1ng x\u00e3 h\u1ed9i, email,\u2026 h\u00e0ng t\u1ef7 n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u1edbi t\u1ed5 ch\u1ee9c.<\/p>\n<p>C\u00e2u chuy\u1ec7n c\u00f2n l\u1ea1i l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"Buoc_3Tai_sao_phai_su_dung_content_marketing\"><strong>B\u01b0\u1edbc 3:\u00a0T\u1ea1i sao ph\u1ea3i s\u1eed d\u1ee5ng content marketing?<\/strong><\/span><\/h2>\n<p>V\u1edbi g\u1ea7n 300 n\u0103m ph\u00e1t tri\u1ec3n, ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 ph\u1ed5 bi\u1ebfn v\u00e0 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng n\u00f3.<\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean, t\u00f4i s\u1ebd cho b\u1ea1n bi\u1ebft m\u1ed9t v\u00e0i\u00a0th\u1ed1ng k\u00ea v\u1ec1 ti\u1ebfp th\u1ecb n\u1ed9i dung trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/p>\n<p>70% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B c\u00f3 k\u1ebf ho\u1ea1ch t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung h\u01a1n trong n\u0103m 2017 so v\u1edbi n\u0103m 2016.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2940\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008620_570_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"B2B marketer s\u1eed d\u1ee5ng content marketing 2017 nhi\u1ec1u h\u01a1n 2016\" width=\"666\" height=\"393\"  \/><\/p>\n<p>Theo Social Media Examiner, 45% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng vi\u1ebft blog l\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n<p>Theo Hubspot,\u00a082% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng blog t\u1ea1o ROI t\u00edch c\u1ef1c cho inbound marketing c\u1ee7a h\u1ecd.<\/p>\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a Wyzowl, 67% doanh nghi\u1ec7p cho bi\u1ebft h\u1ecd d\u1ef1 \u0111\u1ecbnh chi ti\u00eau nhi\u1ec1u h\u01a1n v\u00e0o video trong n\u0103m 2016.<\/p>\n<p>Chi ph\u00ed ti\u1ebfp th\u1ecb n\u1ed9i dung th\u1ea5p h\u01a1n 62% so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 t\u1ea1o ra g\u1ea5p 3 l\u1ea7n s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2947\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008620_250_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Chi ph\u00ed ti\u1ebfp th\u1ecb n\u1ed9i dung th\u1ea5p h\u01a1n 62% so v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng\" width=\"832\" height=\"365\"  \/><\/p>\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea1nh tranh.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111ang c\u1ed1 g\u1eafng t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung h\u01a1n m\u1ed7i n\u0103m b\u1edfi c\u00e1c b\u00e0i vi\u1ebft,\u00a0video, infographics\u2026 \u0111ang tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 t\u00ednh lan truy\u1ec1n kh\u1ee7ng khi\u1ebfp trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.<\/p>\n<figure id=\"attachment_2950\" aria-describedby=\"caption-attachment-2950\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2950\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008620_124_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.jpg\" alt=\"C\u00e1c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng content marketing nh\u01b0 th\u1ebf n\u00e0o\" width=\"600\" height=\"454\"  \/><figcaption id=\"caption-attachment-2950\" class=\"wp-caption-text\">Ngu\u1ed3n: Marketo.com<\/figcaption><\/figure>\n<p>V\u1eady, \u0111i\u1ec1u g\u00ec khi\u1ebfn cho content marketing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n?<\/p>\n<p>Hay n\u00f3i c\u00e1ch kh\u00e1c, l\u1ee3i \u00edch c\u1ee7a n\u00f3 l\u00e0 g\u00ec?<\/p>\n<ul>\n<li>T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi mua t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec7n di\u1ec7n.<\/li>\n<li>T\u0103ng s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u: Content marketing gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi quan t\u00e2m.\u00a0N\u00f3 c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n tr\u1edf th\u00e0nh Top of Mind\u00a0trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khi h\u1ecd ngh\u0129 t\u1edbi ng\u00e0nh c\u1ee7a b\u1ea1n.<\/li>\n<li>Ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u1edbn h\u01a1n v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n: \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n. Theo th\u1eddi gian, chu\u1ed7i n\u1ed9i dung tuy\u1ec7t v\u1eddi c\u1ee7a b\u1ea1n v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 h\u1ecd s\u1ebd quan t\u00e2m h\u01a1n.<\/li>\n<\/ul>\n<p>Ch\u00fang ta c\u00f9ng nh\u00ecn nh\u1eadn l\u1ea1i b\u1ed1n b\u01b0\u1edbc c\u1ee7a chu k\u1ef3 mua \u0111i\u1ec3n h\u00ecnh:<\/p>\n<ul>\n<li>Nh\u1eadn th\u1ee9c<\/li>\n<li>Nghi\u00ean c\u1ee9u<\/li>\n<li>Xem x\u00e9t<\/li>\n<li>Mua<\/li>\n<\/ul>\n<p>V\u00e2ng, content marketing d\u1ec5 d\u00e0ng gi\u00fap b\u1ea1n l\u00e0m t\u1ed1t ba b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>Khi b\u1ea1n \u0111\u00e3 tin t\u01b0\u1edfng v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 ch\u1eafc m\u00ecnh s\u1ebd kh\u00f4ng chi ti\u1ec1n cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 khi c\u00f3 nhu c\u1ea7u?<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/KsiX1cuZoO8?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"Buoc_4_Cach_lam_content_marketing_hieu_qua\"><strong>B\u01b0\u1edbc 4: C\u00e1ch l\u00e0m content marketing hi\u1ec7u qu\u1ea3?<\/strong><\/span><\/h2>\n<p>Trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a internet, h\u00e0ng t\u1ef7 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/p>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1o n\u1ed9i dung nh\u01b0ng kh\u00f4ng bi\u1ebft l\u00fd do t\u1ea1i sao t\u1ea1o. H\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed9i dung theo c\u1ea3m h\u1ee9ng. B\u1edfi v\u1eady, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i th\u01b0\u1eddng kh\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 thi\u1ebfu s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 t\u1ea7n su\u1ea5t xu\u1ea5t b\u1ea3n.<\/p>\n<p>Theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng \u0111\u1ec3 nh\u1eefng n\u1ed7 l\u1ef1c g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3.<\/p>\n<p>B\u1ea1n \u0111\u00e3 t\u1eebng nghe c\u00e1c thu\u1eadt ng\u1eef \u2018content strategy\u2019 (chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung) v\u00e0 \u2018content marketing\u2019 (ti\u1ebfp th\u1ecb n\u1ed9i dung)? Ch\u00fang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng thay th\u1ebf cho nhau. Nh\u01b0ng th\u1ef1c t\u1ebf, ch\u00fang kh\u00f4ng gi\u1ed1ng nhau.<\/p>\n<ul>\n<li>Content strategy: Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u01b0\u1eddng v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung, b\u1edfi n\u00f3 bao g\u1ed3m c\u1ea3 nh\u1eefng n\u1ed9i dung kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3.<\/li>\n<li>Content marketing strategy: Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung s\u1ebd gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao b\u1ea1n t\u1ea1o n\u1ed9i dung? \u0110\u1ed1i t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n gi\u00fap \u0111\u1ee1 l\u00e0 ai? C\u00e1ch b\u1ea1n gi\u00fap \u0111\u1ee1 h\u1ecd m\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c (s\u1ef1 kh\u00e1c bi\u1ec7t)? V\u00e0, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng content marketing nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t trong s\u1ed1 c\u00e1c m\u1ee5c ti\u00eau nh\u01b0 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng doanh thu,\u2026<\/p>\n<ul>\n<li>Content marketing: Ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t chi\u1ebfn thu\u1eadt, c\u00e1ch b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. N\u00f3 c\u0169ng gi\u00fap nh\u1eefng ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c bi\u1ebft s\u1ebd ph\u1ea3i x\u1eed l\u00fd c\u00f4ng vi\u1ec7c g\u00ec.<\/li>\n<\/ul>\n<p>H\u00e3y ngh\u0129 \u0111\u1ebfn m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch n\u1ed9i dung chi ti\u1ebft bao g\u1ed3m ch\u1ee7 \u0111\u1ec1 ch\u00ednh b\u1ea1n s\u1ebd \u0111\u1ec1 c\u1eadp, n\u1ed9i dung b\u1ea1n s\u1ebd t\u1ea1o, th\u1eddi gian b\u1ea1n s\u1ebd t\u1ea1o, c\u00e1ch b\u1ea1n chia s\u1ebb n\u1ed9i dung,\u2026<\/p>\n<p>Tuy nhi\u00ean, b\u1ea1n lu\u00f4n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung <span style=\"text-decoration: underline;\">tr\u01b0\u1edbc khi<\/span> ti\u1ebfn h\u00e0nh l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch n\u1ed9i dung. B\u1edfi n\u00f3 nh\u01b0 kim ch\u1ec9 nam soi s\u00e1ng nh\u1eefng \u0111i\u1ec1u b\u1ea1n n\u1ed7 l\u1ef1c th\u1ef1c hi\u1ec7n.<\/p>\n<figure id=\"attachment_2958\" aria-describedby=\"caption-attachment-2958\" style=\"width: 649px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2958\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008620_146_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Content Marketing Strategy\" width=\"649\" height=\"480\"  \/><figcaption id=\"caption-attachment-2958\" class=\"wp-caption-text\">Ngu\u1ed3n: Moz.com<\/figcaption><\/figure>\n<p>Ph\u00eda tr\u00ean l\u00e0 t\u1ed5ng quan nh\u01b0ng t\u00f4i bi\u1ebft \u0111i\u1ec1u b\u1ea1n mu\u1ed1n l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111i qua 5 b\u01b0\u1edbc bao g\u1ed3m:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: N\u00f3 li\u00ean quan \u0111\u1ebfn t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n, m\u1ee5c \u0111\u00edch b\u1ea1n th\u1ef1c hi\u1ec7n n\u1ed9i dung. \u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch b\u1ea1n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi \u2018Ch\u00fang ta s\u1ebd \u0111i t\u1edbi \u0111\u00e2u?\u2019, \u2018T\u1ea1i sao ch\u00fang ta l\u1ea1i l\u00e0m \u0111i\u1ec1u n\u00e0y?\u2019.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n: B\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t n\u1ed9i dung m\u00e0 kh\u00f4ng bi\u1ebft kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/li>\n<li>K\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee7a b\u1ea1n: B\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch\u00a0v\u1ea1ch ra n\u1ed9i dung b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li>N\u1ed9i dung c\u1ee7a b\u1ea1n: C\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/li>\n<li>K\u00eanh b\u1ea1n chia s\u1ebb:\u00a0C\u00e1c n\u1ec1n t\u1ea3ng b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"Buoc_5_Dinh_huong_noi_dung_dua_tren_hanh_trinh_cua_khach_hang\"><strong>B\u01b0\u1edbc 5: \u0110\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n<p>B\u1ea1n \u0111\u00e3 nghe v\u1ec1 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (customer journey map)?<\/p>\n<p>\u0110\u00f3 l\u00e0 s\u01a1 \u0111\u1ed3 tr\u1ef1c quan v\u1ec1 m\u1ecdi tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111i qua. N\u00f3 gi\u00fap k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb s\u1ef1 tham gia ban \u0111\u1ea7u \u0111\u1ebfn khi mua h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2987\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008620_126_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (Customer journey map)\" width=\"900\" height=\"392\"  \/><\/p>\n<p>Nh\u01b0 b\u1ea1n bi\u1ebft, r\u1ea5t \u00edt ng\u01b0\u1eddi \u0111i th\u1eb3ng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn mua h\u00e0ng.<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, h\u1ecd th\u01b0\u1eddng xem qu\u1ea3ng c\u00e1o ho\u1eb7c t\u00ecm ki\u1ebfm, kh\u00e1m ph\u00e1 trang web c\u1ee7a b\u1ea1n, suy ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, theo d\u00f5i \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi kh\u00e1c,\u2026 r\u1ed3i m\u1edbi ra quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n<p>M\u1ed7i tr\u1ea3i nghi\u1ec7m m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111i qua s\u1ebd t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed9t \u0111i\u1ec3m ch\u1ea1m (touch point). \u1ede m\u1ed7i \u0111i\u1ec3m \u0111\u00f3, b\u1ea1n c\u1ea7n cung c\u1ea5p lo\u1ea1i n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ec3 h\u1ecd \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2989\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008621_841_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.jpg\" alt=\"Growth Funnel Hacks Buying\" width=\"960\" height=\"499\"  \/><\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do \u0111\u1ec3 content marketing quan tr\u1ecdng, b\u1edfi n\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb giai \u0111o\u1ea1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<p>M\u1eb7c d\u00f9 x\u00e9t v\u1ec1 l\u1ee3i \u00edch c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00ec kh\u00f4ng ai c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn, nh\u01b0ng\u00a0\u0111\u1ec3 x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i, doanh thu v\u00e0 ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0) th\u00ec r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng.<\/p>\n<p>V\u00ed d\u1ee5: M\u1ed9t ng\u01b0\u1eddi \u0111\u1ecdc blog c\u1ee7a t\u00f4i nh\u01b0ng h\u1ecd kh\u00f4ng \u0111\u1ec3 l\u1ea1i email, c\u00f3 ngh\u0129a l\u00e0 t\u00f4i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i t\u1ee9c th\u1eddi. Tuy nhi\u00ean, h\u1ecd v\u1eabn c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 t\u00f4i v\u00e0 th\u1ec3 hi\u1ec7n n\u00f3 \u1edf m\u1ed9t b\u1ed1i c\u1ea3nh kh\u00e1c.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2991\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008621_197_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Chuy\u1ec3n \u0111\u1ed5i c\u1ee7a blog r\u1ea5t kh\u00f3 x\u00e1c \u0111\u1ecbnh\" width=\"436\" height=\"172\"  \/><\/p>\n<p>Theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, \u0111o l\u01b0\u1eddng kh\u00f3 kh\u0103n kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i c\u1edb \u0111\u1ec3 ch\u00fang ta th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung m\u1ed9t c\u00e1ch m\u01a1 h\u1ed3.<\/p>\n<p>\u0110\u1ec3 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung theo h\u01b0\u1edbng d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi mua.<\/p>\n<p>B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng v\u1edbi t\u1ea5t c\u1ea3 th\u00f4ng tin m\u00e0 b\u1ea1n c\u00f3, ch\u00fang s\u1ebd\u00a0t\u00e1c \u0111\u1ed9ng h\u1ea7u nh\u01b0 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>Sau \u0111\u00f3,\u00a0n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng t\u1ed1t h\u01a1n trong vi\u1ec7c k\u1ec3 chuy\u1ec7n \u0111\u1ec3 d\u1eabn d\u1eaft m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan tr\u1ecdng.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"Buoc_6_Cach_tim_y_tuong_cho_noi_dung_cua_ban\"><strong>B\u01b0\u1edbc 6: C\u00e1ch t\u00ecm \u00fd t\u01b0\u1edfng cho n\u1ed9i dung c\u1ee7a b\u1ea1n<\/strong><\/span><\/h2>\n<p>Vi\u1ec7c \u0111\u1ed9ng n\u00e3o suy ngh\u0129 \u0111\u1ec3 t\u00ecm \u00fd t\u01b0\u1edfng cho n\u1ed9i dung l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n.<\/p>\n<p>Nh\u1eefng c\u00f4ng c\u1ee5 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi c\u1ee7a m\u00ecnh.<\/p>\n<h3><span id=\"BuzzSumo\"><strong>BuzzSumo<\/strong><\/span><\/h3>\n<p>BuzzSumo l\u00e0 m\u1ed9t trang web cung c\u1ea5p t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u nh\u1ea5t tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, Pinterest,\u2026 theo c\u00e1c m\u1ed1c th\u1eddi gian t\u00f9y ch\u1ecdn.<\/p>\n<p>B\u1eb1ng c\u00e1ch \u0111i\u1ec1n v\u00e0o \u00f4 tr\u1ed1ng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111ang c\u1ea7n t\u00ecm \u00fd t\u01b0\u1edfng xung quanh n\u00f3, BuzzSumo s\u1ebd \u0111\u01b0a ra c\u00e1c n\u1ed9i dung ph\u1ed5 bi\u1ebfn \u0111\u1ec3 b\u1ea1n xem x\u00e9t.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3016\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008621_747_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"C\u00f4ng c\u1ee5 BuzzSumo\" width=\"1346\" height=\"767\"  \/><\/p>\n<h3><span id=\"Feedly\"><strong>Feedly<\/strong><\/span><\/h3>\n<p>Feedly l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 \u0111\u1ecdc tin t\u1ee9c m\u1edbi nh\u1ea5t t\u1eeb c\u00e1c trang web tr\u00ean Internet th\u00f4ng qua ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u RSS.<\/p>\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n theo d\u00f5i c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 t\u00ecm \u00fd t\u01b0\u1edfng n\u1ed9i dung trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: right;\"><span class=\"td_btn td_btn_md td_round_btn\">Xem l\u1ea1i m\u1ee5c l\u1ee5c<\/span><\/p>\n<h2><span id=\"Buoc_7_Cac_dinh_dang_cua_content_marketing\"><strong>B\u01b0\u1edbc 7: C\u00e1c \u0111\u1ecbnh d\u1ea1ng c\u1ee7a content marketing<\/strong><\/span><\/h2>\n<p>Marketing v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o phong ph\u00fa, c\u00f3 nhi\u1ec1u t\u00f9y ch\u1ecdn kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ph\u1ed5 bi\u1ebfn \u0111ang \u0111\u01b0\u1ee3c c\u00e1c marketers s\u1eed d\u1ee5ng:<\/p>\n<h3><span id=\"71_Bai_dang_tren_blog\"><strong>7.1 B\u00e0i \u0111\u0103ng tr\u00ean blog<\/strong><\/span><\/h3>\n<p>N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft \u0111\u00f3 l\u00e0 g\u00ec? B\u1ea1n hi\u1ec7n \u0111ang \u0111\u1ecdc m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog.<\/p>\n<p>B\u00e0i vi\u1ebft blog tr\u00ean m\u1ed9t trang web ph\u1ea3i \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp m\u1edbi.<\/p>\n<p>B\u00e0i \u0111\u0103ng ph\u1ea3i cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, khi\u1ebfn h\u1ecd mu\u1ed1n chia s\u1ebb b\u00e0i vi\u1ebft l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00ean c\u00e1c trang web kh\u00e1c.<\/p>\n<figure id=\"attachment_2199\" aria-describedby=\"caption-attachment-2199\" style=\"width: 2470px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2199\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008622_25_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"S\u1ed1 t\u1eeb trung b\u00ecnh c\u1ee7a n\u1ed9i dung \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng (Content length)\" width=\"2470\" height=\"1700\"  \/><figcaption id=\"caption-attachment-2199\" class=\"wp-caption-text\">S\u1ed1 t\u1eeb trung b\u00ecnh c\u1ee7a n\u1ed9i dung \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng (Content length)<\/figcaption><\/figure>\n<p>Theo\u00a0m\u1ed9t nghi\u00ean c\u1ee9u\u00a0c\u1ee7a Backlinko, b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 d\u00e0i trung b\u00ecnh l\u00e0 1890 t\u1eeb.<\/p>\n<p>Tuy nhi\u00ean, t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh c\u1ee7a b\u1ea1n m\u00e0 kh\u00e1n gi\u1ea3 th\u00edch \u0111\u1ecdc n\u1ed9i dung d\u00e0i hay ng\u1eafn.<\/p>\n<p>H\u00e3y \u0111i s\u00e2u v\u00e0o gi\u00e1 tr\u1ecb!<\/p>\n<h3><span id=\"72_Ebook\"><strong>7.2 Ebook<\/strong><\/span><\/h3>\n<p>Ebook (s\u00e1ch \u0111i\u1ec7n t\u1eed) l\u00e0 s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n \u1edf \u0111\u1ecbnh d\u1ea1ng \u0111i\u1ec7n t\u1eed, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp nhanh v\u00e0o s\u00e1ch b\u1eb1ng c\u00e1ch t\u1ea3i xu\u1ed1ng th\u00f4ng qua Internet.<\/p>\n<p>Ebook c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3. \u0110\u1ec3 t\u1ea3i xu\u1ed1ng ebook, b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1n th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd v\u00e0o bi\u1ec3u m\u1eabu.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2998\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008622_139_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Ebooks for content marketing\" width=\"1210\" height=\"452\"  \/><\/p>\n<p>Ebook th\u01b0\u1eddng c\u00f3 n\u1ed9i dung d\u00e0i h\u01a1n v\u00e0 s\u00e2u s\u1eafc h\u01a1n m\u1ed9t b\u00e0i \u0111\u0103ng blog, n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c h\u01a1n v\u1edbi trang web c\u1ee7a b\u1ea1n.<\/p>\n<h3><span id=\"73_Case_Study\"><strong>7.3 Case Study<\/strong><\/span><\/h3>\n<p>Case study (nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, hay c\u00f2n g\u1ecdi l\u00e0 b\u00e0i h\u1ecdc t\u1eeb tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf) l\u00e0 c\u00e1ch b\u1ea1n k\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n ho\u1eb7c\u00a0kh\u00e1ch h\u00e0ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch l\u00e0m c\u1ee7a b\u1ea1n.<\/p>\n<p>Case study l\u00e0 lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi y\u00eau th\u00edch b\u1edfi n\u00f3 nh\u01b0 l\u1eddi ki\u1ec3m ch\u1ee9ng cho n\u0103ng l\u1ef1c c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, n\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi b\u1ea1n.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3000\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008622_182_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Case Studie for Content Marketing\" width=\"396\" height=\"539\"  \/><\/p>\n<p>Case study c\u00f3 th\u1ec3 mang \u0111\u1ecbnh d\u1ea1ng c\u1ee7a m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog, ebook,\u2026 ho\u1eb7c trong m\u1ed9t ghi ch\u00fa Facebook nh\u01b0 h\u00ecnh tr\u00ean.<\/p>\n<h3><span id=\"74_Template\"><strong>7.4 Template<\/strong><\/span><\/h3>\n<p>Template (m\u1eabu) l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung cung c\u1ea5p gi\u00e1 tr\u1ecb to l\u1edbn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>N\u00f3 gi\u00fap h\u1ecd\u00a0ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 d\u1ec5 d\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n<p>V\u00ec v\u1eady, h\u1ecd s\u1ebd nh\u1edb t\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1\u00a0v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3013\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008622_531_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.jpg\" alt=\"V\u00ed d\u1ee5 m\u1eabu k\u1ebf ho\u1ea1ch digital marketing\" width=\"1721\" height=\"898\"  \/><\/p>\n<p>T\u01b0\u01a1ng t\u1ef1 ebook, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1n th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd v\u00e0o bi\u1ec3u m\u1eabu \u0111\u1ec3 t\u1ea3i xu\u1ed1ng n\u1ed9i dung.<\/p>\n<h3><span id=\"75Infographic\"><strong>7.5\u00a0Infographic<\/strong><\/span><\/h3>\n<p>Infographic l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung h\u1ea5p d\u1eabn m\u00e0 tr\u00ean \u0111\u00f3, c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u1ef1c quan b\u1eb1ng h\u00ecnh \u1ea3nh \u0111\u1ed3 h\u1ecda.<\/p>\n<p>\u0110\u00e2y c\u0169ng l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung tuy\u1ec7t v\u1eddi \u0111\u1ec3 chia s\u1ebb nhi\u1ec1u d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u.<\/p>\n<h3><span id=\"76_Video\"><strong>7.6 Video<\/strong><\/span><\/h3>\n<p>Video l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, LinkedIn, Youtube, Vimeo,\u2026) v\u00e0 trang web.<\/p>\n<p>Trong c\u00e1c lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung, video y\u00eau c\u1ea7u th\u1eddi gian th\u1ef1c hi\u1ec7n v\u00e0 ngu\u1ed3n l\u1ef1c nhi\u1ec1u nh\u1ea5t. \u0110\u00e1p l\u1ea1i nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, video cho th\u1ea5y kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd c\u0169ng nh\u01b0 t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n nhanh ch\u00f3ng.<\/p>\n<p>Theo m\u1ed9t k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Hubspot, video l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi \u01b0a th\u00edch nh\u1ea5t.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3005\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008622_322_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.png\" alt=\"Video for content marketing\" width=\"696\" height=\"366\"  \/><\/p>\n<h3><span id=\"77_Podcast\"><strong>7.7 Podcast<\/strong><\/span><\/h3>\n<p>Podcast l\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c t\u1eadp tin \u00e2m thanh ho\u1eb7c video k\u1ef9 thu\u1eadt s\u1ed1 t\u1eebng ph\u1ea7n m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng \u0111\u1ec3 nghe.<\/p>\n<p>Podcast gi\u00fap kh\u00e1n gi\u1ea3 t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 th\u1eddi gian ho\u1eb7c quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111\u1ecdc n\u1ed9i dung m\u1ed7i ng\u00e0y.\u00a0N\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n ho\u1eb7c tr\u00f2 chuy\u1ec7n th\u00fa v\u1ecb c\u1ea7n l\u01b0u tr\u1eef, podcast\u00a0l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u0111\u00e1ng \u0111\u1ec3 th\u1eed nghi\u1ec7m.<\/p>\n<p>\u1ede Vi\u1ec7t Nam, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng th\u00edch xem video v\u00e0 \u0111\u1ecdc b\u00e0i vi\u1ebft tr\u00ean blog. \u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung b\u1eb1ng podcast ch\u01b0a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn.<\/p>\n<h3><span id=\"78Social_Media\"><strong>7.8\u00a0Social Media<\/strong><\/span><\/h3>\n<p>C\u00f3 l\u1ebd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 lo\u1ea1i ti\u1ebfp th\u1ecb n\u1ed9i dung m\u1ea1nh m\u1ebd nh\u1ea5t trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p>Cho d\u00f9 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec th\u00ec social media gi\u00fap b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi xem.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u00e0i \u0111\u0103ng blog c\u1ee7a b\u1ea1n tr\u00ean Google nh\u01b0ng n\u00f3 kh\u00f4ng gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i v\u00e0 lan r\u1ed9ng. Th\u1eadt may, c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111i\u1ec1u n\u00e0y.<\/p>\n<p>B\u1ea1n c\u00f2n nh\u1edb c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Durex m\u00e0 t\u00f4i k\u1ec3 \u1edf ph\u1ea7n \u0111\u1ea7u b\u00e0i vi\u1ebft? Facebook ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i gi\u00fap cho n\u1ed9i dung c\u1ee7a Durex \u2018bay xa\u2019 h\u01a1n.<\/p>\n<p>C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u0103ng n\u1ed9i dung bao g\u1ed3m:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>Youtube<\/li>\n<li>Zalo<\/li>\n<li>LinkedIn<\/li>\n<li>Pinterest\u00a0(ch\u01b0a \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam)<\/li>\n<li>Twitter (ch\u01b0a \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam)<\/li>\n<\/ul>\n<p>M\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 m\u1ee5c \u0111\u00edch kh\u00e1c nhau. B\u1ea1n c\u1ea7n\u00a0kh\u00e1m ph\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/p>\n<h3><span id=\"Cac_loai_dinh_dang_noi_dung_khac\"><strong>C\u00e1c lo\u1ea1i \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung kh\u00e1c<\/strong><\/span><\/h3>\n<p>Khi c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng h\u01a1n c\u00f9ng s\u1ef1 s\u00e1ng t\u1ea1o, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o\u00a0nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a trang web c\u1ee7a m\u00ecnh.<\/p>\n<figure id=\"attachment_3012\" aria-describedby=\"caption-attachment-3012\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3012 size-full\" src=\"https:\/\/favorite-news.com\/vi\/wp-content\/uploads\/sites\/5\/2019\/04\/1556008623_444_Content-Marketing-la-gi-Tim-hieu-ve-Content-Marketing-Step.jpg\" alt=\"List of content formats - Danh s\u00e1ch c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung\" width=\"1200\" height=\"479\"  \/><figcaption id=\"caption-attachment-3012\" class=\"wp-caption-text\">Ngu\u1ed3n: Hubspot<\/figcaption><\/figure>\n<h2><span id=\"Ket_luan\"><strong>K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n<p>V\u00e2ng, \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u th\u00f4ng tin t\u1ed5ng quan v\u1ec1 content marketing.\u00a0T\u00f4i hy v\u1ecdng b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y b\u1ecb cho\u00e1ng ng\u1ee3p, \u0111i\u1ec1u c\u1ea7n thi\u1ebft ch\u1ec9 l\u00e0 n\u1eafm v\u1eefng c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n.<\/p>\n<p>Trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea1n\u00a0c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng content marketing b\u1ea5t c\u1ee9 l\u00fac n\u00e0o \u0111\u1ec3 g\u1ea7n h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3, mi\u1ec5n l\u00e0 n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n.<\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean, h\u00e3y ngh\u0129 \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n. Nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean blog nh\u01b0 t\u00f4i \u0111ang l\u00e0m s\u1ebd kh\u00f4ng ph\u1ea3i qu\u00e1 kh\u00f3 v\u00e0 t\u1ed1n k\u00e9m chi ph\u00ed c\u1ee7a b\u1ea1n.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 \u2018k\u1ec3 chuy\u1ec7n\u2019 hay h\u01a1n ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 b\u01b0\u1edbc l\u00ean.\u00a0Ch\u1eb3ng bao l\u00e2u, t\u1ea5t c\u1ea3 ch\u00fang ta s\u1ebd ph\u1ea3i t\u1eadn d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung n\u1ebfu ch\u00fang ta mu\u1ed1n th\u00e0nh c\u00f4ng.<\/p>\n<p><em>B\u1ea1n c\u00f3 \u0111ang s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung kh\u00f4ng? C\u00e2u chuy\u1ec7n b\u1ea1n \u0111ang k\u1ec3 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nghe l\u00e0 g\u00ec?<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/phamdinhquan.net\/content-marketing-la-gi\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Internet ra \u0111\u1eddi gi\u00fap cho cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta tr\u1edf n\u00ean ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau nhanh ch\u00f3ng th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook hay Linkedin. B\u1ea1n c\u0169ng d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p m\u1ed9t h\u00ecnh \u1ea3nh tr\u00ean Facebook nh\u01b0 ph\u00eda d\u01b0\u1edbi v\u00e0 ngh\u0129 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tiep-thi-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 Content Marketing (Step by Step) - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/content-marketing-la-gi-tim-hieu-ve-content-marketing-step-by-step\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 Content Marketing (Step by Step) - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Internet ra \u0111\u1eddi gi\u00fap cho cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta tr\u1edf n\u00ean ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau nhanh ch\u00f3ng th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook hay Linkedin. 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