<\/p>\n
Lu\u1eadt m\u1edbi do hai th\u01b0\u1ee3ng ngh\u1ecb s\u0129 M\u1ef9, Mark R. Warner v\u00e0 Josh Hawley, \u0111\u1ec1 xu\u1ea5t \u0111ang t\u00ecm c\u00e1ch b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 b\u1eb1ng c\u00e1ch bu\u1ed9c c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ti\u1ebft l\u1ed9 “gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1” c\u1ee7a d\u1eef li\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft.<\/p>\n
C\u1ee5 th\u1ec3, nh\u1eefng c\u00f4ng ty c\u00f3 h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng s\u1ebd ph\u1ea3i cung c\u1ea5p cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng m\u1ed9t \u0111\u00e1nh gi\u00e1 v\u1ec1 gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 ti\u1ebft l\u1ed9 doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch “c\u00f3 \u0111\u01b0\u1ee3c, thu th\u1eadp, x\u1eed l\u00fd, b\u00e1n, s\u1eed d\u1ee5ng ho\u1eb7c chia s\u1ebb d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng”.<\/p>\n
Ngo\u00e0i ra, \u0110\u1ea1o lu\u1eadt DASHBOARD n\u00e0y s\u1ebd cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng quy\u1ec1n x\u00f3a d\u1eef li\u1ec7u c\u1ee7a h\u1ecd kh\u1ecfi c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng ty.<\/p>\n
Nh\u1eefng k\u1ebb thu th\u1eadp d\u1eef li\u1ec7u<\/b><\/p>\n
D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 bao g\u1ed3m th\u00f4ng tin nh\u1eadn d\u1ea1ng truy\u1ec1n th\u1ed1ng nh\u01b0 t\u00ean, tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh. Thay v\u00e0o \u0111\u00f3, nh\u01b0 nh\u00e0 s\u1eed h\u1ecdc Harvard Rebecca Lemov l\u01b0u \u00fd, n\u00f3 bao g\u1ed3m c\u1ea3 “c\u00e1c d\u00f2ng tweet, l\u01b0\u1ee3t th\u00edch tr\u00ean Facebook, Twitch, t\u00ecm ki\u1ebfm tr\u00ean Google, b\u00ecnh lu\u1eadn tr\u1ef1c tuy\u1ebfn, mua h\u00e0ng b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t, th\u1eadm ch\u00ed vi\u1ec7c xem qua m\u1ed9t b\u1ee9c \u1ea3nh trong d\u00f2ng feed c\u1ee7a b\u1ea1n”.<\/p>\n
N\u00f3i c\u00e1ch kh\u00e1c, d\u1eef li\u1ec7u l\u1edbn (big data) ch\u1ee9a \u0111\u1ef1ng nh\u1eefng kho\u1ea3nh kh\u1eafc “tr\u1ea7n t\u1ee5c” nh\u01b0ng th\u00e2n m\u1eadt trong \u0111\u1eddi s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi. V\u00e0, n\u1ebfu Facebook n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, Google bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng t\u00ecm ki\u1ebfm \u0111\u00eam khuya c\u1ee7a b\u1ea1n, c\u00f2n Alexa n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c m\u1ec7nh l\u1ec7nh trong ph\u00f2ng kh\u00e1ch c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n c\u00f3 mu\u1ed1n bi\u1ebft d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh “c\u00f3 gi\u00e1 tr\u1ecb g\u00ec v\u00e0 \u0111\u01b0\u1ee3c b\u00e1n cho ai” nh\u01b0 d\u1ef1 lu\u1eadt tr\u00ean g\u1ee3i \u00fd kh\u00f4ng?<\/p>\n
Tuy nhi\u00ean, vi\u1ec7c t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. Nh\u1eefng \u01b0\u1edbc t\u00ednh v\u1ec1 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb g\u00ec th\u00ec kh\u00e1c nhau r\u1ea5t nhi\u1ec1u, t\u1eeb m\u1ee9c ch\u01b0a t\u1edbi 1 USD cho ng\u01b0\u1eddi d\u00f9ng b\u00ecnh th\u01b0\u1eddng \u0111\u1ebfn 100 USD cho m\u1ed9t ng\u01b0\u1eddi d\u00f9ng Facebook. M\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u1eebng b\u00e1n d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi gi\u00e1 2.733 USD tr\u00ean Kickstarter. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c con s\u1ed1 n\u00e0y, anh ta \u0111\u00e3 ph\u1ea3i chia s\u1ebb c\u1ea3 nh\u1eefng d\u1eef li\u1ec7u nh\u01b0 c\u00e1c t\u1ed5 h\u1ee3p ph\u00edm, nh\u1eefng chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a con chu\u1ed9t v\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh th\u01b0\u1eddng xuy\u00ean.<\/p>\n
\u0110\u00e1ng bu\u1ed3n thay, \u0110\u1ea1o lu\u1eadt DASHBOARD kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh c\u00e1ch \u01b0\u1edbc t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Thay v\u00e0o \u0111\u00f3, n\u00f3 gi\u1ea3i th\u00edch r\u1eb1ng \u1ee6y ban ch\u1ee9ng kho\u00e1n v\u00e0 giao d\u1ecbch – m\u1ed9t c\u01a1 quan ch\u00ednh ph\u1ee7 li\u00ean bang \u0111\u1ed9c l\u1eadp – s\u1ebd “ph\u00e1t tri\u1ec3n m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ho\u1eb7c nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng”. \u0110\u00e2y ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u1ea7y th\u00e1ch th\u1ee9c.<\/p>\n
H\u01a1n c\u1ea3 chuy\u1ec7n c\u00e1 nh\u00e2n<\/b><\/p>\n
Lu\u1eadt \u0111\u1ec1 xu\u1ea5t tr\u00ean nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u s\u1ef1 minh b\u1ea1ch h\u01a1n. Tuy nhi\u00ean, quy\u1ec1n ri\u00eang t\u01b0 gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a d\u1eef li\u1ec7u c\u00e1 nh\u00e2n. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi c\u00f3 th\u1ec3 cung c\u1ea5p “s\u1ef1 nh\u00ecn th\u1ea5u” v\u1ec1 cu\u1ed9c s\u1ed1ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.\u00a0<\/p>\n
Ch\u1eb3ng h\u1ea1n, nh\u1eefng l\u01b0\u1ee3t th\u00edch tr\u00ean Facebook c\u00f3 th\u1ec3 gi\u00fap d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng t\u00ecnh d\u1ee5c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao. Target \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u mua h\u00e0ng m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n kh\u00e1ch h\u00e0ng n\u00e0o \u0111ang… mang thai, trong \u0111\u00f3 c\u00f3 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd r\u1ed9ng r\u00e3i sau khi nh\u00e0 b\u00e1n l\u1ebb n\u00e0y ph\u00e1t hi\u1ec7n ra m\u1ed9t c\u00f4 g\u00e1i tu\u1ed5i teen \u0111ang mang thai tr\u01b0\u1edbc c\u1ea3 b\u1ed1 c\u1ee7a c\u00f4 b\u00e9.<\/p>\n
Kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n nh\u01b0 v\u1eady c\u00f3 ngh\u0129a l\u00e0 th\u00f4ng tin ri\u00eang t\u01b0 kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c ch\u1ee9a trong d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. C\u00e1c c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 suy ra th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n, d\u1ef1a tr\u00ean m\u1ed1i t\u01b0\u01a1ng quan mang t\u00ednh th\u1ed1ng k\u00ea trong d\u1eef li\u1ec7u c\u1ee7a m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng. L\u00e0m sao m\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng d\u1eef li\u1ec7u nh\u01b0 th\u1ebf c\u00f3 th\u1ec3 gi\u1ea3m xu\u1ed1ng… 1 USD?<\/p>\n
Ngo\u00e0i ra, kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ph\u00e2n t\u00edch th\u1ed1ng k\u00ea n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m n\u00e0o c\u00f3 th\u1ec3 mang nh\u1eefng \u00fd ngh\u0129a ri\u00eang t\u01b0 s\u00e2u r\u1ed9ng h\u01a1n. N\u1ebfu c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng ph\u00e2n t\u00edch mang t\u00ednh d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 \u0111o\u00e1n xu h\u01b0\u1edbng t\u00ednh d\u1ee5c, ch\u1ee7ng t\u1ed9c, gi\u1edbi t\u00ednh v\u00e0 t\u00f4n gi\u00e1o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, th\u00ec l\u00e0m sao ng\u0103n h\u1ecd c\u00f3 s\u1ef1 ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed d\u1ef1a tr\u00ean c\u01a1 s\u1edf \u0111\u00f3?<\/p>\n
M\u1ed9t khi \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o v\u1eadn h\u00e0nh, c\u00e1c c\u00f4ng ngh\u1ec7 d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng ngay c\u1ea3 khi ng\u01b0\u1eddi d\u00f9ng x\u00f3a m\u1ed9t ph\u1ea7n d\u1eef li\u1ec7u \u0111\u00e3 gi\u00fap t\u1ea1o ra ch\u00fang.<\/p>\n
Ki\u1ec3m so\u00e1t th\u00f4ng qua d\u1eef li\u1ec7u<\/b><\/p>\n
\u0110\u1ed9 nh\u1ea1y c\u1ea3m c\u1ee7a d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec n\u00f3 ch\u1ee9a \u0111\u1ef1ng, m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng.\u00a0<\/p>\n
\u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 \u1edf h\u1ec7 th\u1ed1ng t\u00edn d\u1ee5ng x\u00e3 h\u1ed9i theo k\u1ebf ho\u1ea1ch c\u1ee7a Trung Qu\u1ed1c. Ch\u00ednh ph\u1ee7 Trung Qu\u1ed1c c\u00f3 k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u qu\u1ed1c gia v\u00e0 “vi\u1ec7c x\u1ebfp h\u1ea1ng \u0111\u1ed9 tin c\u1eady” \u0111\u1ec3 qu\u1ea3n l\u00fd h\u00e0nh vi c\u1ee7a c\u00f4ng d\u00e2n Trung Qu\u1ed1c.<\/p>\n
“Ch\u1ee7 ngh\u0129a t\u01b0 b\u1ea3n gi\u00e1m s\u00e1t” c\u1ee7a Google, Amazon, v\u00e0 Facebook, nh\u01b0 t\u00e1c gi\u1ea3 Shoshana Zuboff \u0111\u00e3 l\u1eadp lu\u1eadn, c\u0169ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u mang t\u00ednh d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 “\u0111i\u1ec1u ch\u1ec9nh v\u00e0 h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a ch\u00fang ta t\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn nhi\u1ec1u nh\u1ea5t”.<\/p>\n
V\u00e0o n\u0103m 2014, nh\u1eefng ti\u1ebft l\u1ed9 v\u1ec1 c\u00e1ch Facebook th\u1eed nghi\u1ec7m v\u1edbi nh\u1eefng d\u00f2ng feed c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 k\u1ebft th\u00fac trong s\u1ef1 ph\u1ea3n \u0111\u1ed1i c\u00f4ng khai. Tuy nhi\u00ean, tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0m cho th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 n\u00f3i chung c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 gi\u1eef cho ng\u01b0\u1eddi d\u00f9ng tham gia “cu\u1ed9c ch\u01a1i” v\u00e0, trong qu\u00e1 tr\u00ecnh \u0111\u00f3 l\u1ea1i t\u1ea1o ra nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n n\u1eefa.<\/p>\n
Ai b\u1ecb t\u1ed5n h\u1ea1i?<\/b><\/p>\n
S\u1ef1 th\u1eadt l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u, v\u1edbi t\u1ea5t c\u1ea3 \u00fd ngh\u0129a ri\u00eang t\u01b0 c\u1ee7a n\u00f3, kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi nh\u01b0 nhau.<\/p>\n
Nh\u1eefng thi\u00ean v\u1ecb v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed do d\u1eef li\u1ec7u l\u1edbn (big data) ti\u1ebfp t\u1ee5c t\u1ea1o ra s\u1ef1 b\u1ea5t b\u00ecnh \u0111\u1eb3ng xoay quanh gi\u1edbi t\u00ednh, ch\u1ee7ng t\u1ed9c v\u00e0 giai c\u1ea5p. Ph\u1ee5 n\u1eef, c\u00e1c nh\u00f3m d\u00e2n t\u1ed9c thi\u1ec3u s\u1ed1 v\u00e0 ng\u01b0\u1eddi ngh\u00e8o v\u1ec1 t\u00e0i ch\u00ednh b\u1ecb \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1ea5t. Ch\u1eb3ng h\u1ea1n, gi\u00e1o s\u01b0 Safiya Umoja Noble c\u1ee7a UCLA \u0111\u00e3 ch\u1ec9 ra c\u00e1ch x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a Google l\u00e0m t\u0103ng th\u00eam nh\u1eefng \u0111\u1ecbnh ki\u1ebfn \u200b\u200bti\u00eau c\u1ef1c v\u1ec1 ph\u1ee5 n\u1eef da m\u00e0u.<\/p>\n
Trong b\u1ed1i c\u1ea3nh b\u1ea5t b\u00ecnh \u0111\u1eb3ng nh\u01b0 v\u1eady, l\u00e0m sao m\u00e0 m\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111o n\u1ed5i gi\u00e1 tr\u1ecb “th\u1ef1c s\u1ef1” c\u1ee7a d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng?<\/p>\n<\/div>\n
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Lu\u1eadt m\u1edbi do hai th\u01b0\u1ee3ng ngh\u1ecb s\u0129 M\u1ef9, Mark R. Warner v\u00e0 Josh Hawley, \u0111\u1ec1 xu\u1ea5t \u0111ang t\u00ecm c\u00e1ch b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 b\u1eb1ng c\u00e1ch bu\u1ed9c c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ti\u1ebft l\u1ed9 “gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1” c\u1ee7a d\u1eef li\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft. C\u1ee5 th\u1ec3, nh\u1eefng c\u00f4ng ty c\u00f3 h\u01a1n 100 […]<\/p>\n","protected":false},"author":2,"featured_media":2908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\n
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