{"id":2886,"date":"2019-07-14T12:50:22","date_gmt":"2019-07-14T09:50:22","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/ceo-tu-chuc-bmw-dung-truoc-cong-cuoc-dai-cai-to\/"},"modified":"2019-07-14T12:50:23","modified_gmt":"2019-07-14T09:50:23","slug":"ceo-tu-chuc-bmw-dung-truoc-cong-cuoc-dai-cai-to","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/ceo-tu-chuc-bmw-dung-truoc-cong-cuoc-dai-cai-to\/","title":{"rendered":"CEO t\u1eeb ch\u1ee9c, BMW \u0111\u1ee9ng tr\u01b0\u1edbc c\u00f4ng cu\u1ed9c \u0111\u1ea1i c\u1ea3i t\u1ed5"},"content":{"rendered":"

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T\u1ea1i #NEXTgen \u2013 s\u1ef1 ki\u1ec7n di\u1ec5n ra th\u00e1ng tr\u01b0\u1edbc t\u1ea1i tr\u1ee5 s\u1edf BMW \u1edf Munich nh\u1eb1m th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u1ea1ng c\u1ee7a n\u01b0\u1edbc \u0110\u1ee9c, \u00f4ng ch\u1ee7 Harald Kr\u00fcger \u0111\u00e3 cho ra m\u1eaft chi\u1ebfc xe \u0111i\u1ec7n Vision DC Roadster. V\u1ecb CEO 53 tu\u1ed5i tr\u00e8o l\u00ean “chi\u1ebfc xe c\u1ee7a t\u01b0\u01a1ng lai” v\u1edbi d\u00e1ng v\u1ebb \u0111\u1ea7y h\u00e0o h\u1ee9ng. Tuy nhi\u00ean, kh\u00f4ng l\u00e2u sau \u0111\u00f3 \u00f4ng \u0111\u00e3 ph\u1ea3i chia s\u1ebb 1 tin kh\u00f4ng vui. Ng\u00e0y 5\/7, Kr\u00fcger th\u00f4ng b\u00e1o \u00f4ng s\u1ebd r\u1eddi kh\u1ecfi gh\u1ebf CEO s\u1edbm h\u01a1n d\u1ef1 ki\u1ebfn.<\/p>\n

Th\u00f4ng b\u00e1o t\u1eeb t\u00e2\u0323p \u0111oa\u0300n BMW cho bi\u1ebft \u00f4ng Krueger se\u0303 kh\u00f4ng y\u00eau c\u00e2\u0300u ti\u00ea\u0301p tu\u0323c h\u01a1\u0323p \u0111\u00f4\u0300ng hi\u00ea\u0323n ta\u0323i, v\u00f4\u0301n k\u00ea\u0301t thu\u0301c va\u0300o tha\u0301ng 4 n\u0103m 2020. Kh\u00f4ng gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m Borbert Reithofer, Kr\u00fcger s\u1ebd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec7m k\u1ef3 th\u1ee9 hai. D\u01b0\u1edbi th\u1eddi \u00f4ng, t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a BMW \u0111\u00e3 suy gi\u1ea3m. T\u1ec7 h\u01a1n, h\u00e3ng \u0111\u00e3 m\u1ea5t \u0111i v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7 – v\u1ed1n l\u00e0 s\u1ee9c m\u1ea1nh m\u00e0 nh\u1eefng h\u00e3ng xe sang th\u01b0\u1eddng d\u1ef1a v\u00e0o. Ng\u01b0\u1eddi k\u1ebf nhi\u1ec7m \u00f4ng \u2013 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 Oliver Zipse, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t \u2013 s\u1ebd c\u1ea7n ph\u1ea3i c\u1ea3i t\u1ed5 l\u1ea1i c\u1ea3 hai.<\/p>\n

Trong su\u1ed1t nhi\u1ec1u n\u0103m, nh\u1eefng chi\u1ebfc xe xu\u1ea5t s\u1eafc v\u00e0 l\u1ee3i nhu\u1eadn cao ch\u00f3t v\u00f3t c\u1ee7a BMW v\u1eabn l\u00e0 n\u1ed7i ghen t\u1ef5 c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u01a1i. \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, nh\u1eefng salon cao c\u1ea5p c\u1ee7a BMW v\u1eabn l\u00e0 ni\u1ec1m ao \u01b0\u1edbc v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a h\u00e3ng v\u1eabn kh\u1ecfe m\u1ea1nh. Tuy nhi\u00ean, b\u1ea5t ch\u1ea5p s\u1ed1 l\u01b0\u1ee3ng xe b\u00e1n ra trong n\u0103m ngo\u00e1i \u0111\u1ea1t m\u1ee9c k\u1ef7 l\u1ee5c 2,5 tri\u1ec7u chi\u1ebfc, l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 gi\u1ea3m 8%, xu\u1ed1ng c\u00f2n 9,1 t\u1ef7 euro (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 10,7 t\u1ef7 USD).<\/p>\n

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L\u1ee3i nhu\u1eadn bi\u00ean c\u1ee7a BMW (%)<\/p>\n<\/div>\n<\/div>\n

T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn bi\u00ean \u0111\u00e3 gi\u1ea3m m\u1ed9t n\u1eeda so v\u1edbi n\u0103m 2011, xu\u1ed1ng c\u00f2n d\u01b0\u1edbi 6%. H\u1ed3i th\u00e1ng 3, b\u00e1o c\u00e1o c\u1ea3nh b\u00e1o v\u1ec1 l\u1ee3i nhu\u1eadn \u0111\u00e8 n\u1eb7ng l\u00ean c\u1ed5 phi\u1ebfu BMW. C\u1ed5 phi\u1ebfu n\u00e0y \u0111\u00e3 gi\u1ea3m 45% k\u1ec3 t\u1eeb khi \u0111\u1ea1t \u0111\u1ec9nh n\u0103m 2015, n\u0103m m\u00e0 \u00f4ng Kr\u00fcger nh\u1eadm ch\u1ee9c.<\/p>\n

S\u1ebd l\u00e0 kh\u00f4ng c\u00f4ng b\u1eb1ng n\u1ebfu \u0111\u1ed5 h\u1ebft t\u1ed9i l\u1ed7i l\u00ean \u0111\u1ea7u v\u1ecb CEO s\u1eafp r\u1eddi \u0111i. T\u1ea5t c\u1ea3 c\u00e1c h\u00e3ng xe hi\u1ec7n \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng thu\u1eadn l\u1ee3i: doanh thu \u1edf th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i, tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n trong cu\u1ed9c chi\u1ebfn thu\u1ebf quan v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 ng\u00e0y m\u1ed9t t\u0103ng l\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ed1i \u0111\u1ea7u v\u1edbi nh\u1eefng y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng h\u00e0 kh\u1eafc v\u1ec1 kh\u00ed th\u1ea3i. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 m\u1ed1i \u0111e d\u1ecda t\u1eeb nh\u1eefng l\u00e0n s\u00f3ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 xe \u0111i\u1ec7n, xe t\u1ef1 h\u00e0nh, d\u1ecbch v\u1ee5 chia s\u1ebb xe v\u00e0 c\u1ea3 t\u1eeb nh\u1eefng d\u1ecbch v\u1ee5 v\u1eadn t\u1ea3i kh\u00e1c. Daimler, nh\u00e0 s\u1ea3n xu\u1ea5t ra nh\u1eefng chi\u1ebfc xe Mercedes v\u00e0 l\u00e0 \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a BMW, c\u0169ng ch\u1ee9ng ki\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb co h\u1eb9p v\u00e0 th\u00e1ng tr\u01b0\u1edbc \u0111\u00e3 \u0111\u01b0a ra c\u1ea3nh b\u00e1o l\u1ee3i nhu\u1eadn l\u1ea7n th\u1ee9 3 ch\u1ec9 trong v\u00f2ng 1 n\u0103m.<\/p>\n

Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u00e0 Kr\u00fcger \u0111\u00e3 qu\u00e1 ch\u1eadm ch\u1ea1p \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap BMW th\u00edch nghi v\u1edbi nh\u1eefng xu h\u01b0\u1edbng thay \u0111\u1ed5i quan tr\u1ecdng c\u1ea3 v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng chi\u1ebfc xe Mercedes h\u00e0o nho\u00e1ng \u0111\u00f4i l\u00fac l\u1ea5n \u00e1t nh\u1eefng chi\u1ebfc BMW c\u00f3 v\u1ebb b\u1ea3o th\u1ee7 h\u01a1n, v\u00e0 Daimler \u0111\u00e3 v\u01b0\u1ee3t qua BMW \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u1ea1ng sang l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi trong n\u0103m 2017.<\/p>\n

D\u00f9 \u0111i ti\u00ean phong v\u1ec1 d\u00f2ng xe SUV v\u00e0 l\u00e0 b\u00ean ph\u00e1t hi\u1ec7n ra c\u01a1n s\u1ed1t \u0111\u1ed1i v\u1edbi SUV, BMW \u0111\u00e3 kh\u00f4ng th\u1ec3 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 l\u1ee3i th\u1ebf n\u00e0y. D\u00f9 Kr\u00fcger g\u1ecdi BMW l\u00e0 “1 c\u00f4ng ty c\u00f4ng ngh\u1ec7”, t\u1eeb sau 2 chi\u1ebfc i3 v\u00e0 i8 (v\u1ed1n ra \u0111\u1eddi t\u1eeb th\u1eddi c\u1ef1u CEO Reithofer), h\u00e3ng ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m xe \u0111i\u1ec7n \u0111\u1ed9t ph\u00e1 n\u00e0o trong khi Daimler, Audi v\u00e0 Jaguar \u0111\u1ec1u \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

Ch\u00ed \u00edt th\u00ec BMW \u0111ang d\u1ea7n th\u1ee9c t\u1ec9nh. Theo th\u00f4ng b\u00e1o t\u1eeb BMW, h\u00e3ng d\u1ef1 \u0111\u1ecbnh t\u1eeb nay \u0111\u1ebfn n\u0103m 2023 s\u1ebd cho ra m\u1eaft 25 m\u1eabu xe \u0111i\u1ec7n v\u00e0 xe hybrid m\u1edbi \u2013 s\u1edbm h\u01a1n 2 n\u0103m so v\u1edbi k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u. Ng\u00e0y 9\/7, BMW tr\u00ecnh l\u00e0ng phi\u00ean b\u1ea3n ch\u1ea1y b\u1eb1ng pin c\u1ee7a chi\u1ebfc Mini hatchback quen thu\u1ed9c. Th\u01b0\u01a1ng v\u1ee5 h\u1ee3p t\u00e1c v\u1edbi Daimler \u0111\u1ec3 g\u00f3p v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 di chuy\u1ec3n v\u00e0 v\u1edbi Jaguar Land Rover \u0111\u1ec3 ph\u00e1t tri\u1ec3n xe \u0111i\u1ec7n \u0111\u01b0\u1ee3c gi\u1edbi ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

Nh\u1eefng \u0111\u1ed9ng th\u00e1i n\u00e0y, c\u00f9ng v\u1edbi s\u1ef1 t\u1eadp trung v\u00e0o nh\u1eefng m\u1eabu xe sinh l\u1eddi nhi\u1ec1u h\u01a1n, c\u00f3 th\u1ec3 gi\u00fap BMW c\u1eaft gi\u1ea3m 12 t\u1ef7 euro chi ph\u00ed trong 4 n\u0103m t\u1edbi v\u00e0 kh\u00f4i ph\u1ee5c l\u1ea1i m\u1ee9c l\u1ee3i nhu\u1eadn bi\u00ean 8-10%, theo CFO Nicolas Peter.<\/p>\n

Tuy nhi\u00ean \u0111\u1eebng qu\u00ean r\u1eb1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a BMW c\u0169ng kh\u00f4ng ng\u1ed3i y\u00ean. Nhi\u1ec1u h\u00e3ng c\u0169ng \u0111ang \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ea7y tham v\u1ecdng cho xe \u0111i\u1ec7n. K\u1ebf ho\u1ea1ch m\u00e0 BMW \u0111\u1ec1 ra \u0111\u1ec3 th\u00edch nghi v\u1edbi 1 th\u1ebf gi\u1edbi tr\u00e0n ng\u1eadp c\u00e1c d\u1ecbch v\u1ee5 chia s\u1ebb xe v\u00e0 \u00f4 t\u00f4 t\u1ef1 h\u00e0nh \u2013 n\u01a1i m\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a nh\u1eefng chi\u1ebfc xe h\u1ea1ng sang b\u1ecb h\u1ea1 th\u1ea5p \u2013 c\u00f3 v\u1ebb kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ed9t ph\u00e1 so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Thi\u1ebft k\u1ebf l\u1ea1i “c\u1ed7 m\u00e1y t\u1ed1i th\u01b0\u1ee3ng” \u2013 nh\u01b0 c\u00e2u slogan n\u1ed5i ti\u1ebfng c\u1ee7a BMW \u2013 s\u1ebd l\u00e0 nhi\u1ec7m v\u1ee5 kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng d\u00e0nh cho b\u1ea5t k\u1ef3 ai s\u1ebd thay \u00f4ng Kr\u00fcger ng\u1ed3i v\u00e0o chi\u1ebfc gh\u1ebf CEO.<\/p>\n<\/div>\n

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[ad_1] T\u1ea1i #NEXTgen \u2013 s\u1ef1 ki\u1ec7n di\u1ec5n ra th\u00e1ng tr\u01b0\u1edbc t\u1ea1i tr\u1ee5 s\u1edf BMW \u1edf Munich nh\u1eb1m th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u1ea1ng c\u1ee7a n\u01b0\u1edbc \u0110\u1ee9c, \u00f4ng ch\u1ee7 Harald Kr\u00fcger \u0111\u00e3 cho ra m\u1eaft chi\u1ebfc xe \u0111i\u1ec7n Vision DC Roadster. V\u1ecb CEO 53 tu\u1ed5i tr\u00e8o l\u00ean “chi\u1ebfc […]<\/p>\n","protected":false},"author":2,"featured_media":2887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nCEO t\u1eeb ch\u1ee9c, BMW \u0111\u1ee9ng tr\u01b0\u1edbc c\u00f4ng cu\u1ed9c \u0111\u1ea1i c\u1ea3i t\u1ed5 - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/ceo-tu-chuc-bmw-dung-truoc-cong-cuoc-dai-cai-to\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO t\u1eeb ch\u1ee9c, BMW \u0111\u1ee9ng tr\u01b0\u1edbc c\u00f4ng cu\u1ed9c \u0111\u1ea1i c\u1ea3i t\u1ed5 - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] T\u1ea1i #NEXTgen \u2013 s\u1ef1 ki\u1ec7n di\u1ec5n ra th\u00e1ng tr\u01b0\u1edbc t\u1ea1i tr\u1ee5 s\u1edf BMW \u1edf Munich nh\u1eb1m th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u1ea1ng c\u1ee7a n\u01b0\u1edbc \u0110\u1ee9c, \u00f4ng ch\u1ee7 Harald Kr\u00fcger \u0111\u00e3 cho ra m\u1eaft chi\u1ebfc xe \u0111i\u1ec7n Vision DC Roadster. 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