{"id":2874,"date":"2019-07-14T06:53:43","date_gmt":"2019-07-14T03:53:43","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/nhung-bi-mat-lam-nen-su-thanh-cong-cua-thuong-hieu-thoi-trang-dinh-dam-zara\/"},"modified":"2019-07-14T06:53:45","modified_gmt":"2019-07-14T03:53:45","slug":"nhung-bi-mat-lam-nen-su-thanh-cong-cua-thuong-hieu-thoi-trang-dinh-dam-zara","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/nhung-bi-mat-lam-nen-su-thanh-cong-cua-thuong-hieu-thoi-trang-dinh-dam-zara\/","title":{"rendered":"Nh\u1eefng b\u00ed m\u1eadt l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u00ecnh \u0111\u00e1m Zara"},"content":{"rendered":"

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Zara l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u1eddi trang th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi – n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t. V\u1edbi vi\u1ec7c t\u1ea1o ra m\u1ed9t \u0111\u1ebf ch\u1ebf th\u1eddi trang b\u00e1n l\u1ebb ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, Zara khao kh\u00e1t t\u1ea1o ra ni\u1ec1m \u0111am m\u00ea v\u1edbi th\u1eddi trang gi\u1eefa nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u1ea3i kh\u1eafp c\u00e1c n\u1ec1n v\u0103n h\u00f3a v\u00e0 nh\u00f3m tu\u1ed5i kh\u00e1c nhau.<\/p>\n

C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Zara <\/b><\/p>\n

Zara \u0111\u01b0\u1ee3c Amancio Ortega v\u00e0 Rosal\u00eda Mera th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1975 \u1edf th\u00e0nh ph\u1ed1 Galicia, T\u00e2y Ban Nha. C\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean b\u00e0y b\u00e1n \u0111\u1ed3 qu\u1ea7n \u00e1o c\u00f3 gi\u00e1 r\u1ebb. V\u00e0 trong v\u00f2ng 8 n\u0103m sau \u0111\u00f3, c\u00e1ch ti\u1ebfp c\u1eadn th\u1eddi trang v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Zara d\u1ea7n t\u1ea1o ra s\u1ee9c h\u00fat v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng T\u00e2y Ban Nha c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 9 c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c m\u1edf m\u1edbi t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u1ea5t c\u1ee7a T\u00e2y Ban Nha. <\/p>\n

N\u0103m 1985, Inditex \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp nh\u01b0 m\u1ed9t c\u00f4ng ty c\u1ed5 ph\u1ea7n, \u0111\u1eb7t n\u1ec1n m\u00f3ng cho m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng v\u1edbi vi\u1ec7c thay \u0111\u1ed5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u1ef1c k\u1ef3 nhanh ch\u00f3ng. Ortega \u0111\u00e3 t\u1ea1o ra m\u1ed9t quy tr\u00ecnh thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i m\u1edbi, c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m th\u1eddi gian s\u1ea3n xu\u1ea5t v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng h\u01a1n. \u0110\u00f3 ch\u00ednh l\u00e0 kh\u00e1i ni\u1ec7m m\u00e0 \u00f4ng g\u1ecdi l\u00e0 “th\u1eddi trang ngay l\u1eadp t\u1ee9c”. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m thay v\u00ec c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ri\u00eang l\u1ebb cho ph\u1ea7n vi\u1ec7c r\u1ea5t quan tr\u1ecdng – thi\u1ebft k\u1ebf.<\/p>\n

Trong th\u1eadp k\u1ef7 ti\u1ebfp theo, Zara b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd sang c\u00e1c th\u1ecb tr\u01b0\u1eddng \u1edf ph\u1ea1m vi to\u00e0n c\u1ea7u g\u1ed3m B\u1ed3 \u0110\u00e0o Nha, New York (M\u1ef9), Paris (Ph\u00e1p), Mexico, Hy L\u1ea1p, B\u1ec9, Th\u1ee5y \u0110i\u1ec3n, Malta, S\u00edp, Na Uy v\u00e0 Israel. Ng\u00e0y nay, h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 m\u1ed9t qu\u1ed1c gia ph\u00e1t tri\u1ec3n n\u00e0o m\u00e0 kh\u00f4ng c\u00f3 c\u1eeda h\u00e0ng Zara. Zara hi\u1ec7n c\u00f3 2.251 c\u1eeda h\u00e0ng c\u00f3 v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 h\u00e0ng \u0111\u1ea7u tr\u00ean 96 qu\u1ed1c gia. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi Zara, kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng nh\u1ecf \u1edf T\u00e2y Ban Nha, hi\u1ec7n l\u00e0 nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi. Ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra th\u01b0\u01a1ng hi\u1ec7u, Amancio Ortega, x\u1ebfp v\u1ecb tr\u00ed gi\u00e0u th\u1ee9 s\u00e1u th\u1ebf gi\u1edbi theo t\u1ea1p ch\u00ed Forbes.<\/p>\n

Ng\u00e0y nay, Inditex l\u00e0 t\u1eadp \u0111o\u00e0n th\u1eddi trang l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 170.000 nh\u00e2n vi\u00ean \u0111i\u1ec1u h\u00e0nh h\u01a1n 7.400 c\u1eeda h\u00e0ng t\u1ea1i 96 th\u1ecb tr\u01b0\u1eddng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 49 th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. L\u0129nh v\u1ef1c qu\u1ea3n l\u00fd v\u00e0 kinh doanh c\u1ee7a Inditex bao g\u1ed3m r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00ecnh \u0111\u00e1m n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi trong \u0111\u00f3 c\u00f3 Bershka, Pull & Bear, Stradivarius\u2026<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u Zara <\/b><\/p>\n

N\u0103m 2017, Zara \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng 24 trong danh s\u00e1ch t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u1ee7a Interbrand v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u t\u1ed1t nh\u1ea5t. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong b\u1ed1n thu\u1eadt ng\u1eef \u0111\u01a1n gi\u1ea3n: v\u1ebb \u0111\u1eb9p, s\u1ef1 r\u00f5 r\u00e0ng, ch\u1ee9c n\u0103ng v\u00e0 t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n

B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Zara ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi kh\u1ea3 n\u0103ng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng th\u1eddi trang thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 \u00edt khi ch\u1eadm tr\u1ec5 khi th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 trong c\u00e1c b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a m\u00ecnh. Ngay t\u1eeb \u0111\u1ea7u, Zara \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c kh\u00f3 kh\u0103n gi\u1eefa t\u00ednh th\u1eddi trang v\u00e0 th\u1eddi gian ra m\u1eaft, \u0111i\u1ec1u m\u00e0 hi\u1ebfm c\u00f3 \u00a0th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o n\u00e0o l\u00e0m t\u1ed1t. M\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 theo k\u1ecbp c\u00e1c xu h\u01b0\u1edbng th\u1eddi trang m\u1edbi nh\u1ea5t, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra b\u1ed9 s\u01b0u t\u1eadp qu\u1ea7n \u00e1o c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0ng gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. Zara theo d\u00f5i s\u00e1t sao xu h\u01b0\u1edbng th\u1eddi trang thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed7i ng\u00e0y tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. D\u1ef1a tr\u00ean c\u00e1c phong c\u00e1ch v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t, n\u00f3 t\u1ea1o ra c\u00e1c thi\u1ebft k\u1ebf m\u1edbi v\u00e0 \u0111\u01b0a ch\u00fang v\u00e0o c\u00e1c c\u1eeda h\u00e0ng ch\u1ec9 trong m\u1ed9t ho\u1eb7c hai tu\u1ea7n. Trong khi \u0111\u00f3, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang kh\u00e1c s\u1ebd m\u1ea5t g\u1ea7n s\u00e1u th\u00e1ng \u0111\u1ec3 \u0111\u01b0a c\u00e1c thi\u1ebft k\u1ebf v\u00e0 b\u1ed9 s\u01b0u t\u1eadp m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ch\u00ednh nh\u1edd chi\u1ebfn l\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00e1c b\u1ed9 s\u01b0u t\u1eadp m\u1edbi d\u1ef1a tr\u00ean c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111\u00e3 gi\u00fap Zara \u0111\u00e1nh b\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. N\u00f3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u y\u00eau th\u00edch c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n theo k\u1ecbp xu h\u01b0\u1edbng th\u1eddi trang. V\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Amancio Ortega ch\u00ednh l\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u1edbi quan \u0111i\u1ec3m v\u1ec1 qu\u1ea7n \u00e1o l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng d\u1ec5 h\u1ecfng. Theo \u00f4ng, m\u1ecdi ng\u01b0\u1eddi n\u00ean th\u00edch s\u1eed d\u1ee5ng v\u00e0 m\u1eb7c qu\u1ea7n \u00e1o trong m\u1ed9t th\u1eddi gian ng\u1eafn v\u00e0 sau \u0111\u00f3 h\u1ecd n\u00ean v\u1ee9t ch\u00fang \u0111i, gi\u1ed1ng nh\u01b0 s\u1eefa chua, b\u00e1nh m\u00ec ho\u1eb7c c\u00e1, thay v\u00ec c\u1ea5t ch\u00fang trong t\u1ee7.<\/p>\n

Th\u1eddi gian s\u1ea3n xu\u1ea5t ng\u1eafn h\u01a1n (v\u00e0 qu\u1ea7n \u00e1o th\u1eddi trang h\u01a1n<\/i>):<\/b> Th\u1eddi gian s\u1ea3n xu\u1ea5t ng\u1eafn h\u01a1n cho ph\u00e9p Zara \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh b\u00e1n nh\u1eefng m\u1eabu qu\u1ea7n \u00e1o m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 (v\u00ed d\u1ee5: b\u1ed9 s\u01b0u t\u1eadp xu\u00e2n \/ h\u00e8 ho\u1eb7c thu \/ \u0111\u00f4ng c\u1ee5 th\u1ec3, xu h\u01b0\u1edbng g\u1ea7n \u0111\u00e2y, m\u1ed9t m\u00f3n \u0111\u1ed3 \u0111\u01b0\u1ee3c m\u1eb7c b\u1edfi m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \/ m\u1ed9t di\u1ec5n vi\u00ean v\u00e0 b\u1ea5t ng\u1edd ph\u1ed5 bi\u1ebfn, b\u1ed9 s\u01b0u t\u1eadp m\u1edbi nh\u1ea5t c\u1ee7a m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u, v.v.). Trong khi nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb c\u1ed1 g\u1eafng d\u1ef1 b\u00e1o nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua h\u00e0ng th\u00e1ng trong t\u01b0\u01a1ng lai, Zara chuy\u1ec3n \u0111\u1ed9ng c\u00f9ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 cung c\u1ea5p cho h\u1ecd nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n mua t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng th\u1ea5p h\u01a1n (ngu\u1ed3n cung khan hi\u1ebfm):<\/i><\/b> B\u1eb1ng c\u00e1ch gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t cho m\u1ed9t ki\u1ec3u thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3, Zara kh\u00f4ng ch\u1ec9 t\u1ea1o ra th\u1ef1c t\u1ebf “kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 s\u1edf h\u1eefu \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m” m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 khan hi\u1ebfm “nh\u00e2n t\u1ea1o”. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 nguy\u00ean t\u1eafc \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang (v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 th\u1eddi trang sang tr\u1ecdng), th\u00ec th\u1ee9 c\u00e0ng \u00edt c\u00f3 s\u1eb5n, c\u00e0ng tr\u1edf n\u00ean d\u1ec5 \u0111\u01b0\u1ee3c mong mu\u1ed1n. M\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a vi\u1ec7c s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng th\u1ea5p h\u01a1n l\u00e0 n\u1ebfu m\u1ed9t ki\u1ec3u d\u00e1ng kh\u00f4ng t\u1ea1o ra l\u1ef1c k\u00e9o v\u1edbi ng\u01b0\u1eddi mua v\u00e0 c\u00f3 doanh s\u1ed1 k\u00e9m, th\u00ec s\u1ebd gi\u00fap gi\u1ea3m thi\u1ec3u kh\u1ea3 n\u0103ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn s\u1ea3n ph\u1ea9m ph\u1ea3i b\u1ecf \u0111i. M\u1ed9t n\u0103m, Zara ch\u1ec9 c\u00f3 hai l\u1ea7n b\u00e1n h\u00e0ng “c\u00f3 \u0111i\u1ec1u ki\u1ec7n r\u00e0ng bu\u1ed9c” thay v\u00ec ph\u1ea3i gi\u1ea3m gi\u00e1 li\u00ean t\u1ee5c. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng ch\u1ec9 ph\u1ea3i gi\u1ea3m gi\u00e1 m\u1ed9t ph\u1ea7n r\u1ea5t nh\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, kho\u1ea3ng m\u1ed9t n\u1eeda so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u00f3 l\u00e0 m\u1ed9t k\u1ef3 t\u00edch r\u1ea5t \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

Nhi\u1ec1u ki\u1ec3u m\u1eabu thi\u1ebft k\u1ebf h\u01a1n:<\/i><\/b> Thay v\u00ec s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u h\u01a1n cho m\u1ed7i m\u1ed9t thi\u1ebft k\u1ebf, Zara t\u1ea1o ra nhi\u1ec1u thi\u1ebft k\u1ebf h\u01a1n, kho\u1ea3ng 12.000 m\u1eabu thi\u1ebft k\u1ebf m\u1ed7i n\u0103m. Ngay c\u1ea3 khi m\u1ed9t ki\u1ec3u phong c\u00e1ch\/m\u1eabu thi\u1ebft k\u1ebf b\u00e1n h\u1ebft r\u1ea5t nhanh, v\u1eabn c\u00f3 nh\u1eefng m\u1eabu m\u1edbi \u0111ang ch\u1edd \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kh\u00f4ng gian c\u1eeda h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u00e0 c\u01a1 h\u1ed9i cao h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00f9 h\u1ee3p cao nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Zara ch\u1ec9 cho ph\u00e9p c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a n\u00f3 duy tr\u00ec t\u1ea1i c\u1eeda h\u00e0ng trong ba \u0111\u1ebfn b\u1ed1n tu\u1ea7n. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u1ee5c gh\u00e9 th\u0103m c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a Zara b\u1edfi v\u00ec n\u1ebfu h\u1ecd ch\u1ec9 tr\u1ec5 m\u1ed9t tu\u1ea7n, t\u1ea5t c\u1ea3 qu\u1ea7n \u00e1o theo m\u1ed9t phong c\u00e1ch ho\u1eb7c xu h\u01b0\u1edbng c\u1ee5 th\u1ec3 s\u1ebd bi\u1ebfn m\u1ea5t v\u00e0 thay th\u1ebf b\u1eb1ng m\u1ed9t xu h\u01b0\u1edbng m\u1edbi. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c l\u00e0m m\u1edbi li\u00ean t\u1ee5c c\u00e1c d\u00f2ng v\u00e0 ki\u1ec3u d\u00e1ng c\u0169ng l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a n\u00f3 th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/p>\n

Nh\u00e0 thi\u1ebft k\u1ebf ch\u1ee7 ch\u1ed1t c\u1ee7a Zara ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng: V\u0103n h\u00f3a \u0111\u1ed3ng s\u00e1ng t\u1ea1o <\/b><\/p>\n

S\u1ef1 t\u1eadp trung kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u1ee7a Zara v\u00e0o kh\u00e1ch h\u00e0ng l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng \u0111\u1ec9nh cao m\u00e0 n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ng\u00e0y h\u00f4m nay. C\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn xung quanh c\u00e1ch Zara v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh “\u0111\u1ed3ng s\u00e1ng t\u1ea1o” ra c\u00e1c s\u1ea3n ph\u1ea9m. V\u00e0o n\u0103m 2015, m\u1ed9t ph\u1ee5 n\u1eef t\u00ean Miko b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng Zara \u1edf Tokyo v\u00e0 h\u1ecfi tr\u1ee3 l\u00fd c\u1eeda h\u00e0ng v\u1ec1 m\u1ed9t chi\u1ebfc kh\u0103n m\u00e0u h\u1ed3ng, nh\u01b0ng c\u1eeda h\u00e0ng kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chi\u1ebfc kh\u0103n m\u00e0u h\u1ed3ng n\u00e0o. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra g\u1ea7n nh\u01b0 \u0111\u1ed3ng th\u1eddi \u0111\u1ed1i v\u1edbi Michelle \u1edf Toronto, Elaine \u1edf San Francisco v\u00e0 Giselle \u1edf Frankfurt, t\u1ea5t c\u1ea3 \u0111\u1ec1u b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng Zara v\u00e0 y\u00eau c\u1ea7u nh\u1eefng chi\u1ebfc kh\u0103n m\u00e0u h\u1ed3ng. T\u1ea5t c\u1ea3 h\u1ecd r\u1eddi kh\u1ecfi c\u00e1c c\u1eeda h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chi\u1ebfc kh\u0103n n\u00e0o – m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi h\u00e2m m\u1ed9 Zara kh\u00e1c g\u1eb7p ph\u1ea3i tr\u00ean to\u00e0n c\u1ea7u trong c\u00e1c c\u1eeda h\u00e0ng Zara kh\u00e1c nhau ch\u1ec9 trong v\u00e0i ng\u00e0y.<\/p>\n

7 ng\u00e0y sau, h\u01a1n 2.000 c\u1eeda h\u00e0ng Zara tr\u00ean to\u00e0n c\u1ea7u b\u1eaft \u0111\u1ea7u b\u00e1n nh\u1eefng chi\u1ebfc kh\u0103n m\u00e0u h\u1ed3ng. Ch\u00ednh x\u00e1c l\u00e0 500.000 chi\u1ebfc kh\u0103n m\u00e0u h\u1ed3ng \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft trong 3 ng\u00e0y. <\/p>\n

M\u1ed9t trong nh\u1eefng b\u00ed m\u1eadt th\u00e0nh c\u00f4ng c\u1ee7a Zara l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e0o t\u1ea1o v\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean v\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u1eefng nh\u00e2n s\u1ef1 n\u00e0y \u0111\u1eb7c bi\u1ec7t nh\u1ea1y c\u1ea3m v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n khi \u0111\u1ebfn mua t\u1ea1i c\u1eeda h\u00e0ng. Zara trao quy\u1ec1n cho c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng trong nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng. H\u1ecd ch\u0103m ch\u00fa l\u1eafng nghe v\u00e0 ghi ch\u00fa \u00fd ki\u1ebfn \u200b\u200bkh\u00e1ch h\u00e0ng v\u1ec1 \u00fd t\u01b0\u1edfng c\u1eaft gi\u1ea3m nh\u1eefng chi ti\u1ebft th\u1eeba, v\u1ea3i ho\u1eb7c m\u1ed9t xu h\u01b0\u1edbng m\u1edbi. H\u1ecd quan s\u00e1t k\u0129 c\u00e1c phong c\u00e1ch m\u1edbi m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang m\u1eb7c, c\u00f3 th\u1ec3 t\u1ef1 \u0111\u00e1nh gi\u00e1 v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o mang th\u01b0\u01a1ng hi\u1ec7u Zara. Trong khi \u0111\u00f3, c\u00e1c b\u00e1o c\u00e1o b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng h\u00e0ng ng\u00e0y kh\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t b\u1ee9c tranh c\u1eadp nh\u1eadt n\u0103ng \u0111\u1ed9ng nh\u01b0 v\u1eady v\u1ec1 th\u1ecb tr\u01b0\u1eddng. \u0110\u1ebf ch\u1ebf Zara \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean hai quy t\u1eafc c\u01a1 b\u1ea3n: T\u1eadp \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n c\u00f3, v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m h\u1ecd mong mu\u1ed1n nhanh h\u01a1n b\u1ea5t k\u1ef3 nh\u00e3n hi\u1ec7u kh\u00e1c n\u00e0o. <\/p>\n

Do kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea1nh tranh c\u1ee7a Zara, c\u00e1c d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean to\u00e0n c\u1ea7u ph\u1ea3n \u00e1nh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng c\u00e1 th\u1ec3 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean kh\u00e1c bi\u1ec7t v\u1ec1 th\u1ec3 ch\u1ea5t, kh\u00ed h\u1eadu ho\u1eb7c v\u0103n h\u00f3a. N\u00f3 cung c\u1ea5p c\u00e1c m\u1eabu qu\u1ea7n \u00e1o c\u00f3 k\u00edch c\u1ee1 nh\u1ecf h\u01a1n \u1edf Nh\u1eadt B\u1ea3n, qu\u1ea7n \u00e1o ph\u1ee5 n\u1eef \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c n\u01b0\u1edbc \u1ea2 R\u1eadp v\u00e0 qu\u1ea7n \u00e1o c\u00f3 t\u00ednh th\u1eddi v\u1ee5 kh\u00e1c nhau \u1edf Nam M\u1ef9. Nh\u1eefng kh\u00e1c bi\u1ec7t trong d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m gi\u1eefa c\u00e1c qu\u1ed1c gia \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u b\u1edfi s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean gi\u1eefa c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Zara v\u00e0 \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00f4ng ngh\u1ec7 c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n nh\u1eafc \u0111\u1ebfn. Zara \u0111\u00e3 thi\u1ebft l\u1eadp c\u00e1c h\u1ec7 th\u1ed1ng \u0111i\u1ec1u khi\u1ec3n c\u00f4ng ngh\u1ec7 tinh vi, cho ph\u00e9p th\u00f4ng tin nhanh ch\u00f3ng \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1eeb c\u00e1c c\u1eeda h\u00e0ng v\u1ec1 tr\u1ee5 s\u1edf ch\u00ednh \u1edf Arteixo, T\u00e2y Ban Nha. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ra quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng v\u00e0 ph\u1ea3n \u1ee9ng hi\u1ec7u qu\u1ea3 v\u1edbi xu h\u01b0\u1edbng \u0111ang ph\u00e1t tri\u1ec3n. \u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf c\u1ee7a n\u00f3 th\u01b0\u1eddng xuy\u00ean \u0111\u1ebfn th\u0103m c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc; c\u00e2u l\u1ea1c b\u1ed9 \u0111\u00eam v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c \u0111\u1ec3 quan s\u00e1t nh\u1eefng g\u00ec c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1eddi trang tr\u1ebb \u0111ang m\u1eb7c. T\u1ea1i tr\u1ee5 s\u1edf c\u1ee7a m\u00ecnh, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh ph\u1eb3ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft b\u1eb1ng webcam v\u1edbi c\u00e1c v\u0103n ph\u00f2ng \u1edf Th\u01b0\u1ee3ng H\u1ea3i, Tokyo v\u00e0 New York (nh\u1eefng th\u00e0nh ph\u1ed1 h\u00e0ng \u0111\u1ea7u v\u1ec1 xu h\u01b0\u1edbng th\u1eddi trang), \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi ch\u1ea1y theo xu h\u01b0\u1edbng. Nh\u00f3m ‘Xu h\u01b0\u1edbng’ kh\u00f4ng bao gi\u1edd \u0111\u1ebfn c\u00e1c bu\u1ed5i tr\u00ecnh di\u1ec5n th\u1eddi trang m\u00e0 theo d\u00f5i c\u00e1c blogger v\u00e0 l\u1eafng nghe kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd.<\/p>\n

Vi\u1ec7c c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a Zara li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c nh\u00f3m chuy\u00ean gia nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c v\u1ec1 c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u01b0a ra t\u1ea1i m\u1ed7i c\u1eeda h\u00e0ng Zara, n\u01a1i li\u00ean t\u1ee5c truy\u1ec1n c\u1ea3m h\u1ee9ng cho \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o Zara.<\/p>\n

Chu\u1ed7i cung \u1ee9ng si\u00eau hi\u1ec7u qu\u1ea3 <\/b><\/p>\n

Chu\u1ed7i cung \u1ee9ng t\u00edch h\u1ee3p theo chi\u1ec1u d\u1ecdc, r\u1ea5t nh\u1ea1y c\u1ee7a Zara cho ph\u00e9p xu\u1ea5t kh\u1ea9u h\u00e0ng may m\u1eb7c 24 gi\u1edd, 365 ng\u00e0y trong n\u0103m, d\u1eabn \u0111\u1ebfn vi\u1ec7c v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi t\u1edbi c\u00e1c c\u1eeda h\u00e0ng hai l\u1ea7n m\u1ed9t tu\u1ea7n. Sau khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, h\u1ecd m\u1ea5t kho\u1ea3ng 10 \u0111\u1ebfn 15 ng\u00e0y \u0111\u1ec3 \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng. T\u1ea5t c\u1ea3 m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o \u0111\u01b0\u1ee3c x\u1eed l\u00fd th\u00f4ng qua trung t\u00e2m ph\u00e2n ph\u1ed1i \u1edf T\u00e2y Ban Nha, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c ki\u1ec3m tra, s\u1eafp x\u1ebfp, g\u1eafn th\u1ebb v\u00e0 \u0111\u01b0a l\u00ean xe t\u1ea3i. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, c\u00e1c m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o \u0111\u01b0\u1ee3c giao \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng trong v\u00f2ng 48 gi\u1edd. S\u1ef1 t\u00edch h\u1ee3p d\u1ecdc n\u00e0y cho ph\u00e9p Zara gi\u1eef quy\u1ec1n ki\u1ec3m so\u00e1t c\u00e1c kh\u00e2u nh\u01b0 nhu\u1ed9m v\u1ea3i v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd v\u1ea3i theo y\u00eau c\u1ea7u \u0111\u1ec3 cung c\u1ea5p c\u00e1c lo\u1ea1i v\u1ea3i ch\u00ednh x\u00e1c cho c\u00e1c ki\u1ec3u m\u1edbi theo s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 c\u0169ng lo\u1ea1i b\u1ecf nhu c\u1ea7u v\u1ec1 kho b\u00e3i v\u00e0 gi\u00fap gi\u1ea3m t\u00e1c \u0111\u1ed9ng c\u1ee7a bi\u1ebfn \u0111\u1ed9ng nhu c\u1ea7u.<\/p>\n

\u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 v\u0103n h\u00f3a v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y r\u1eb1ng \u0111\u00f3 l\u00e0 kh\u00f4ng ai l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra xu h\u01b0\u1edbng x\u00e1c th\u1ef1c, t\u1ed1t h\u01a1n ch\u00ednh b\u1ea3n th\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n

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[ad_1] Zara l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u1eddi trang th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi – n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t. V\u1edbi vi\u1ec7c t\u1ea1o ra m\u1ed9t \u0111\u1ebf ch\u1ebf th\u1eddi trang b\u00e1n l\u1ebb ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, Zara khao kh\u00e1t t\u1ea1o ra ni\u1ec1m \u0111am m\u00ea v\u1edbi th\u1eddi trang gi\u1eefa nhi\u1ec1u […]<\/p>\n","protected":false},"author":2,"featured_media":2875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nNh\u1eefng b\u00ed m\u1eadt l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u00ecnh \u0111\u00e1m Zara - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/nhung-bi-mat-lam-nen-su-thanh-cong-cua-thuong-hieu-thoi-trang-dinh-dam-zara\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng b\u00ed m\u1eadt l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u00ecnh \u0111\u00e1m Zara - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Zara l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u1eddi trang th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi – n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t. 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