{"id":2580,"date":"2019-07-07T07:24:02","date_gmt":"2019-07-07T04:24:02","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/chien-luoc-dua-amazon-thanh-ga-khong-lo-cong-nghe\/"},"modified":"2019-07-07T07:24:11","modified_gmt":"2019-07-07T04:24:11","slug":"chien-luoc-dua-amazon-thanh-ga-khong-lo-cong-nghe","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/chien-luoc-dua-amazon-thanh-ga-khong-lo-cong-nghe\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a Amazon th\u00e0nh ‘g\u00e3 kh\u1ed5ng l\u1ed3’ c\u00f4ng ngh\u1ec7"},"content":{"rendered":"

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Khi Jeff Bezos th\u00e0nh l\u1eadp v\u00e0o th\u00e1ng 7\/1994, Amazon ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch tr\u1ef1c tuy\u1ebfn. 25 n\u0103m sau, tr\u1ecdng t\u00e2m kinh doanh c\u1ee7a c\u00f4ng ty \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00f9ng h\u00e0ng lo\u1ea1t c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau. V\u1edbi v\u00f4 s\u1ed1 l\u0129nh v\u1ef1c m\u00e0 “g\u00e3 kh\u1ed5ng l\u1ed3” c\u00f4ng ngh\u1ec7 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Seattle tham gia ng\u00e0y nay, th\u1eadt s\u1ef1 kh\u00f4ng d\u1ec5 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c Amazon l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

V\u1ec1 m\u1eb7t k\u0129 thu\u1eadt, c\u00f4ng ty c\u1ee7a t\u1ef7 ph\u00fa gi\u00e0u nh\u1ea5t th\u1ebf gi\u1edbi d\u01b0\u1eddng nh\u01b0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng trung gian \u0111\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u00ean th\u1ee9 3. Tuy nhi\u00ean, Amazon c\u0169ng l\u00e0 nh\u00e0 cung c\u1ea5p n\u1ed9i dung nghe nh\u00ecn, kho l\u01b0u tr\u1eef cho c\u00e1c c\u00f4ng ty v\u00e0 c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 giao h\u00e0ng t\u01b0\u01a1i s\u1ed1ng.<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c, m\u1ed9t ph\u1ea7n, \u0111\u00e3 gi\u00fap Amazon th\u00e0nh doanh nghi\u1ec7p kh\u1ed5ng l\u1ed3 nh\u01b0 ng\u00e0y nay. Ch\u1ec9 ri\u00eang n\u0103m ngo\u00e1i, doanh thu c\u1ee7a h\u00e3ng \u0111\u00e3 \u0111\u1ea1t 233 t\u1ef7 USD.<\/p>\n

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Jeff Bezos, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO Amazon. \u1ea2nh: AP.<\/p>\n<\/div>\n<\/div>\n

Trong h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm, mua b\u00e1n l\u1ea1i c\u00e1c c\u00f4ng ty, c\u00f3 nh\u1eefng th\u01b0\u01a1ng v\u1ee5 kh\u00f4ng \u0111\u1ea1t k\u1ef3 v\u1ecdng nh\u01b0 mong mu\u1ed1n nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng giao d\u1ecbch mang l\u1ea1i l\u1ee3i nhu\u1eadn r\u1ea5t l\u1edbn, thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u1ee7a Amazon.<\/p>\n

Trong su\u1ed1t l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u1ee7a h\u00e3ng c\u00f3 2 th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 ch\u1ea5t x\u00fac t\u00e1c trong s\u1ef1 bi\u1ebfn chuy\u1ec3n c\u1ee7a c\u00f4ng ty. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 vi\u1ec7c mua l\u1ea1i s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Zappos v\u00e0o n\u0103m 2009 (v\u1edbi gi\u00e1 1,2 t\u1ef7 USD) v\u00e0 th\u01b0\u01a1ng v\u1ee5 v\u1edbi Quidsi, ch\u1ee7 s\u1edf h\u1eefu c\u00e1c trang b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn Diapers.com, Soap.com v\u00e0 BeautyBar.com, v\u1edbi gi\u00e1 545 tri\u1ec7u USD. D\u00f9 m\u1ed9t n\u0103m sau \u0111\u00f3 Amazon tuy\u00ean b\u1ed1 \u0111\u00f3ng c\u1eeda Quidsi, th\u01b0\u01a1ng v\u1ee5 n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 v\u1ea5n \u0111\u1ec1 quan \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

“Nh\u1eefng th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i n\u00e0y \u0111\u00e3 gi\u00fap Bezos x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau kinh doanh. Cu\u1ed1i c\u00f9ng, \u00f4ng quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i Amazon th\u00e0nh m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 l\u00e0 s\u00e1ch v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u00ean th\u1ee9 3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Quidsi”, nh\u00e0 b\u00e1o kinh t\u1ebf v\u00e0 t\u00e1c gi\u1ea3 Jose Luis de Haro n\u00f3i v\u1edbi Business Insider<\/em>. “Chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfn tranh gi\u00e1 m\u00e0 Amazon s\u1eed d\u1ee5ng \u0111\u00e3 ph\u00e1t huy t\u00e1c d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau khi Walmart c\u0169ng b\u00e0y t\u1ecf s\u1ef1 quan t\u00e2m \u0111\u1ebfn Quidsi”.<\/p>\n

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“G\u00e3 kh\u1ed5ng l\u1ed3” Amazon ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c th\u01b0\u01a1ng v\u1ee5 mua b\u00e1n v\u00e0 s\u00e1p nh\u1eadp. \u1ea2nh: Reuters.<\/p>\n<\/div>\n<\/div>\n

M\u1ed9t b\u01b0\u1edbc ngo\u1eb7t kh\u00e1c c\u1ee7a c\u00f4ng ty l\u00e0 s\u1ef1 ki\u1ec7n di\u1ec5n ra v\u00e0o th\u00e1ng 3\/2012 – m\u1eb7c d\u00f9, t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua l\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd. Amazon \u0111\u00e3 chi 775 tri\u1ec7u USD cho th\u01b0\u01a1ng v\u1ee5 Kiva Systems. \u0110\u00e2y tr\u1edf th\u00e0nh m\u1ed9t trong ba th\u01b0\u01a1ng v\u1ee5 th\u00e2u t\u00f3m l\u1edbn nh\u1ea5t m\u00e0 c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n cho \u0111\u1ebfn nay.<\/p>\n

Kiva, \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean l\u1ea1i l\u00e0 Amazon Robotics v\u00e0o n\u0103m 2015, c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ed5i m\u1edbi trong ho\u1ea1t \u0111\u1ed9ng kho b\u00e3i v\u00e0 h\u1eadu c\u1ea7n. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c robot nh\u1ecf v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn t\u1ea3i di \u0111\u1ed9ng c\u00f3 th\u1ec3 l\u1eadp tr\u00ecnh \u0111\u1ec3 v\u1eadn chuy\u1ec3n h\u01a1n 540 kg m\u1ed7i \u0111\u01a1n v\u1ecb t\u1eeb \u0111i\u1ec3m n\u00e0y sang \u0111i\u1ec3m kh\u00e1c. Nh\u1eefng robot n\u00e0y c\u00f3 c\u1ea3m bi\u1ebfn \u0111\u1ec3 tr\u00e1nh va ch\u1ea1m v\u1edbi nhau v\u00e0 \u0111\u01b0\u1ee3c d\u1eabn h\u01b0\u1edbng b\u1edfi m\u00e3 v\u1ea1ch n\u1eb1m tr\u00ean m\u1eb7t \u0111\u1ea5t. Sau \u0111\u00f3, m\u1ed9t m\u00f4 h\u00ecnh c\u0169ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 v\u1eadn chuy\u1ec3n \u0111\u01b0\u1ee3c nh\u1eefng t\u1ea5m pallet n\u1eb7ng h\u01a1n 1.300 kg.<\/p>\n

Amazon \u0111\u00e3 h\u1ee7y h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c c\u00f4ng ty Office Depot v\u00e0 Staples. Nh\u1eefng c\u00f4ng ty n\u00e0y t\u1eebng cung c\u1ea5p h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef v\u00e0 truy xu\u1ea5t t\u1ef1 \u0111\u1ed9ng – v\u00e0 sau \u0111\u00f3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ee7a Kiva cho m\u1ee5c \u0111\u00edch ri\u00eang c\u1ee7a m\u00ecnh. V\u00e0 ch\u1ec9 v\u1edbi Kiva, Amazon m\u1edbi c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn c\u00e1c l\u00f4 h\u00e0ng c\u1ea7n x\u1eed l\u00fd m\u1ed7i ng\u00e0y.<\/p>\n

V\u1ee5 mua l\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a Amazon di\u1ec5n ra v\u00e0o n\u0103m 2017 – “g\u00e3 kh\u1ed5ng l\u1ed3” Seattle tuy\u00ean b\u1ed1 mua si\u00eau th\u1ecb cao c\u1ea5p Whole Food v\u1edbi v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 k\u1ef7 l\u1ee5c 13,7 t\u1ef7 USD. “Whole Food tr\u1edf th\u00e0nh n\u01a1i \u0111\u1ec3 Amazon th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh trong kh\u00f4ng gian c\u1ee7a m\u1ed9t si\u00eau th\u1ecb th\u1ef1c t\u1ebf b\u00ean c\u1ea1nh c\u00e1c si\u00eau th\u1ecb nh\u1ecf h\u01a1n nh\u01b0 Amazon Go (c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i),” de Haro n\u00f3i v\u1edbi Business Insider<\/em>.<\/p>\n

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Th\u00e2u t\u00f3m Whole Foods l\u00e0 th\u01b0\u01a1ng v\u1ee5 \u0111\u1eaft gi\u00e1 nh\u1ea5t c\u1ee7a Amazon t\u00ednh \u0111\u1ebfn nay. \u1ea2nh: BI.<\/p>\n<\/div>\n<\/div>\n

Amazon c\u0169ng \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c v\u1ee5 th\u01b0\u01a1ng v\u1ee5 thu mua nh\u1ecf nh\u01b0ng g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch kinh t\u1ebf. X\u00e9t v\u1ec1 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c, th\u00ec th\u01b0\u01a1ng v\u1ee5 li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y c\u1ee7a Amazon, Amazon Web Services (AWS) \u0111\u01b0\u1ee3c cho l\u00e0 \u0111em l\u1ea1i nhi\u1ec1u nh\u1ea5t.<\/p>\n

V\u00e0o th\u00e1ng 9\/2015, Amazon mua Elemental Technologies v\u1edbi gi\u00e1 296 tri\u1ec7u USD. S\u1ef1 ki\u1ec7n n\u00e0y cho ph\u00e9p c\u00f4ng ty k\u1ebft h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 video (x\u1eed l\u00fd, l\u01b0u tr\u1eef, \u0111\u00f3ng g\u00f3i, ph\u00e2n ph\u1ed1i…) d\u01b0\u1edbi s\u1ef1 b\u1ea3o tr\u1ee3 c\u1ee7a AWS Elemental nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u1ecbch v\u1ee5 m\u1edbi cung c\u1ea5p, d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y.<\/p>\n

Ch\u1ec9 ri\u00eang n\u0103m 2018, AWS \u0111em v\u1ec1 25,7 t\u1ef7 USD cho Amazon. “B\u1ea5t ch\u1ea5p s\u1ef1 c\u1ea1nh tranh t\u1eeb Azure (Microsoft) hay Google Cloud, AWS v\u1eabn ti\u1ebfp t\u1ee5c v\u01b0\u1ee3t xa c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 kh\u00e1c”, de Haro n\u00f3i.<\/p>\n

Trong t\u01b0\u01a1ng lai, li\u1ec7u Amazon s\u1ebd theo \u0111u\u1ed5i l\u0129nh v\u1ef1c ti\u1ebfp theo n\u00e0o. Theo de Haro, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n

“Mua m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c ph\u00f2ng kh\u00e1m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn nh\u01b0 Doc in a Box, ho\u1eb7c th\u1eadm ch\u00ed c\u00f2n ph\u00e1t tri\u1ec3n xa h\u01a1n v\u00e0 CVS Health (m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a M\u1ef9) s\u1ebd l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i r\u1ea5t th\u00fa v\u1ecb,” de Haro n\u00f3i.<\/p>\n

Th\u00e1ng 6\/2018, Amazon \u0111\u00e3 l\u1ea5n s\u00e2n sang l\u0129nh v\u1ef1c n\u00e0y b\u1eb1ng c\u00e1ch mua PillPack, m\u1ed9t c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c tuy\u1ebfn, c\u00f3 doanh thu h\u00e0ng n\u0103m 100 tri\u1ec7u USD.<\/p>\n

H\u1ec7 th\u1ed1ng cho ph\u00e9p c\u00e1c lo\u1ea1i thu\u1ed1c theo toa \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn b\u1ec7nh nh\u00e2n tr\u00ean to\u00e0n qu\u1ed1c – m\u1ed7i ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c thu\u1ed1c v\u00e0 s\u1ea3n ph\u1ea9m y t\u1ebf h\u1ecd c\u1ea7n h\u00e0ng th\u00e1ng, c\u00f9ng v\u1edbi m\u1ed9t m\u1eabu ch\u1ec9 \u0111\u1ecbnh t\u1ea7n su\u1ea5t v\u00e0 l\u01b0\u1ee3ng ng\u00e0y n\u00ean d\u00f9ng.<\/p>\n<\/div>\n

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[ad_1] Khi Jeff Bezos th\u00e0nh l\u1eadp v\u00e0o th\u00e1ng 7\/1994, Amazon ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch tr\u1ef1c tuy\u1ebfn. 25 n\u0103m sau, tr\u1ecdng t\u00e2m kinh doanh c\u1ee7a c\u00f4ng ty \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00f9ng h\u00e0ng lo\u1ea1t c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau. V\u1edbi v\u00f4 s\u1ed1 l\u0129nh v\u1ef1c m\u00e0 “g\u00e3 kh\u1ed5ng l\u1ed3” c\u00f4ng ngh\u1ec7 […]<\/p>\n","protected":false},"author":2,"featured_media":2581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nChi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a Amazon th\u00e0nh 'g\u00e3 kh\u1ed5ng l\u1ed3' c\u00f4ng ngh\u1ec7 - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/chien-luoc-dua-amazon-thanh-ga-khong-lo-cong-nghe\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a Amazon th\u00e0nh 'g\u00e3 kh\u1ed5ng l\u1ed3' c\u00f4ng ngh\u1ec7 - Favorite News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Khi Jeff Bezos th\u00e0nh l\u1eadp v\u00e0o th\u00e1ng 7\/1994, Amazon ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch tr\u1ef1c tuy\u1ebfn. 25 n\u0103m sau, tr\u1ecdng t\u00e2m kinh doanh c\u1ee7a c\u00f4ng ty \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00f9ng h\u00e0ng lo\u1ea1t c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau. 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