{"id":2304,"date":"2019-06-30T10:01:53","date_gmt":"2019-06-30T07:01:53","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/trai-qua-mot-cuoc-be-dau-thay-gi-tu-viec-de-che-do-choi-huyen-thoai-lego-cua-gia-toc-kirk-kristiansen-chi-61-ty-usd-cho-thuong-vu-mua-legoland\/"},"modified":"2019-06-30T10:01:54","modified_gmt":"2019-06-30T07:01:54","slug":"trai-qua-mot-cuoc-be-dau-thay-gi-tu-viec-de-che-do-choi-huyen-thoai-lego-cua-gia-toc-kirk-kristiansen-chi-61-ty-usd-cho-thuong-vu-mua-legoland","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/trai-qua-mot-cuoc-be-dau-thay-gi-tu-viec-de-che-do-choi-huyen-thoai-lego-cua-gia-toc-kirk-kristiansen-chi-61-ty-usd-cho-thuong-vu-mua-legoland\/","title":{"rendered":"Tr\u1ea3i qua \u201cm\u1ed9t cu\u1ed9c b\u1ec3 d\u00e2u\u201d, th\u1ea5y g\u00ec t\u1eeb vi\u1ec7c \u0111\u1ebf ch\u1ebf \u0111\u1ed3 ch\u01a1i huy\u1ec1n tho\u1ea1i LEGO c\u1ee7a gia t\u1ed9c Kirk Kristiansen chi 6,1 t\u1ef7 USD cho th\u01b0\u01a1ng v\u1ee5 mua LEGOLAND?"},"content":{"rendered":"

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Ng\u01b0\u1eddi th\u1ee3 m\u1ed9c \u0110an M\u1ea1ch v\u00e0 h\u00e0nh tr\u00ecnh gian nan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u LEGO<\/b><\/p>\n

C\u00e2u chuy\u1ec7n c\u1ed5 t\u00edch LEGO b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c vi\u1ebft v\u00e0o nh\u1eefng n\u0103m 1930, khi cu\u1ed9c \u0110\u1ea1i suy tho\u00e1i kinh t\u1ebf xu\u1ea5t ph\u00e1t t\u1eeb M\u1ef9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn “ch\u00e9n c\u01a1m” c\u1ee7a ng\u01b0\u1eddi th\u1ee3 m\u1ed9c \u0110an M\u1ea1ch t\u00ean Kirk Kristiansen.<\/p>\n

\u00d4ng ta b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn chuy\u1ec7n thay \u0111\u1ed5i t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c, th\u00e0nh l\u1eadp c\u00f4ng ty LEGO c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean hai ch\u1eef \u0110an M\u1ea1ch “Leg Godt”, c\u00f3 ngh\u0129a l\u00e0 “ch\u01a1i t\u1ed1t”.<\/p>\n

Tr\u1ea3i qua \u0110\u1ec7 nh\u1ecb th\u1ebf chi\u1ebfn v\u00e0 giai \u0111o\u1ea1n l\u1ecbch s\u1eed bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1eadp ni\u00ean 50-60, \u0111\u1ebfn nh\u1eefng n\u0103m 80 c\u1ee7a th\u1ebf k\u1ef7 XX, LEGO \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e3n hi\u1ec7u \u0111\u1ed3 ch\u01a1i ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Gia t\u1ed9c Kirk Kristiansen c\u1ee7a ng\u01b0\u1eddi th\u1ee3 m\u1ed9c n\u0103m x\u01b0a nay ch\u00ednh th\u1ee9c n\u1eafm quy\u1ec1n \u0111i\u1ec1u h\u00e0nh v\u00e0 chi ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1eadp \u0111o\u00e0n LEGO.<\/p>\n

Tuy nhi\u00ean, b\u01b0\u1edbc qua th\u1eadp ni\u00ean 1990, \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a nh\u1eefng tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed \u0111i li\u1ec1n v\u1edbi cu\u1ed9c c\u00e1ch m\u1ea1ng khoa h\u1ecdc k\u1ef9 thu\u1eadt nh\u01b0 PlayStation v\u00e0 Nintendo, v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u c\u1ee7a LEGO b\u1eaft \u0111\u1ea7u lung lay.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y g\u1eb7p ph\u1ea3i kh\u1ee7ng ho\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c nghi\u00eam tr\u1ecdng. H\u1ecd kh\u00f4ng nh\u1eefng kh\u00f4ng xem x\u00e9t l\u1ea1i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n m\u01b0\u1ee3n th\u00eam ti\u1ec1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng m\u1eabu m\u00e3 \u0111\u1ed3 ch\u01a1i \u0111\u01b0\u1ee3c l\u1eafp r\u00e1p s\u1eb5n, \u0111\u00e1nh m\u1ea5t \u0111i b\u1ea3n ch\u1ea5t v\u1ed1n c\u00f3.<\/p>\n

H\u1eadu qu\u1ea3 l\u00e0 \u0111\u1ebfn th\u00e1ng 2\/2003, t\u1ea1i nhi\u1ec1u trung t\u00e2m b\u00e1n l\u1ebb l\u1edbn tr\u00ean to\u00e0n c\u1ea7u, nh\u1ea5t l\u00e0 chu\u1ed7i \u0111\u1ed3 ch\u01a1i Toys R Us, <\/i>gi\u00e1 tr\u1ecb <\/i>t\u1ed3n kho c\u1ee7a LEGO l\u00ean \u0111\u1ebfn h\u00e0ng tri\u1ec7u USD.<\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, nh\u1eb1m thu h\u00fat tr\u1ebb em tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, LEGO li\u00ean t\u1ee5c \u0111\u1ed1t ti\u1ec1n v\u00e0o chu\u1ed7i c\u00f4ng vi\u00ean LEGOLAND, trong khi h\u1ecd kh\u00f4ng ph\u1ea3i \u00f4ng l\u1edbn trong ng\u00e0nh gi\u1ea3i tr\u00ed.<\/p>\n

\u0110\u1ebfn gi\u1eefa n\u0103m 2003, t\u1eadp \u0111o\u00e0n LEGO \u0111\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 ph\u00e1 s\u1ea3n v\u00ec kho\u1ea3n n\u1ee3 kh\u00f4ng th\u1ec3 chi tr\u1ea3 \u0111\u01b0\u1ee3c h\u01a1n 800 tri\u1ec7u USD. Tr\u01b0\u1edbc nguy c\u01a1 c\u00e1o chung c\u1ee7a “\u0111\u1ebf ch\u1ebf”, LEGO ch\u1ea5p nh\u1eadn m\u1ed9t CEO kh\u00f4ng thu\u1ed9c gia t\u1ed9c Kirk Kristiansen l\u00e0 \u00f4ng Jorgen Vig Knudstorp.<\/p>\n

Ch\u1ec9 trong m\u1ed9t th\u1eddi gian ng\u1eafn, Jorgen Vig Knudstorp gi\u00fap LEGO t\u1eeb t\u00ecnh tr\u1ea1ng “l\u1ed7 tri\u1ec1n mi\u00ean” tr\u1edf v\u1ec1 \u0111\u00fang v\u1edbi qu\u1ef9 \u0111\u1ea1o ban \u0111\u1ea7u. Vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh b\u00e1n d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c LEGOLAND t\u1ea1o n\u00ean b\u01b0\u1edbc ngo\u1eb7t m\u1edbi cho LEGO…<\/p>\n

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Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a du kh\u00e1ch t\u1ea1i LEGOLAND – \u1ea3nh : Viator.com<\/p>\n<\/div>\n<\/div>\n

LEGOLAND: C\u00e2u chuy\u1ec7n ch\u00e2u v\u1ec1 H\u1ee3p Ph\u1ed1<\/b><\/p>\n

\u0110\u1ed1i v\u1edbi LEGO, c\u00e1c c\u00f4ng vi\u00ean gi\u1ea3i tr\u00ed LEGOLAND l\u00e0 ph\u1ea7n ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, v\u00e0o th\u00e1ng 7\/2005, nh\u1eb1m tho\u00e1t kh\u1ecfi t\u00ecnh tr\u1ea1ng m\u1ea5t c\u00e2n \u0111\u1ed1i t\u00e0i ch\u00ednh, LEGO ph\u1ea3i b\u00e1n c\u00f4ng vi\u00ean gi\u1ea3i tr\u00ed LEGOLAND cho Merlin Entertainmens – doanh nghi\u1ec7p th\u00e0nh l\u1eadp n\u0103m 1999 v\u00e0 hi\u1ec7n s\u1edf h\u1eefu nhi\u1ec1u khu vui ch\u01a1i gi\u1ea3i tr\u00ed mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh nh\u01b0 Madame Tussauds, London Eye, Alton Towers\u2026 \u1edf 25 qu\u1ed1c gia.<\/p>\n

Sau khi k\u1ebf ho\u1ea1ch h\u1ee3p t\u00e1c gi\u1eefa LEGO v\u00e0 Merlin Entertainments \u0111\u01b0\u1ee3c k\u00fd k\u1ebft v\u00e0 Merlin \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng vi\u00ean c\u0169ng nh\u01b0 l\u01b0\u1ee3t kh\u00e1ch tham quan LEGOLAND.<\/p>\n

Tr\u1ea3i qua 14 n\u0103m \u0111\u1ed3ng h\u00e0nh, \u0111\u1ee9a con chung gi\u1eefa LEGO v\u00e0 Merlin \u0111\u00e3 c\u00f3 8 c\u00f4ng vi\u00ean, trong \u0111\u00f3 n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 ba c\u00f4ng vi\u00ean \u1edf Florida, Dubai v\u00e0 Malaysia.<\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Merlin kh\u00f4ng su\u00f4n s\u1ebb. L\u01b0\u1ee3t kh\u00e1ch tham quan Alton Tower s\u1ee5t gi\u1ea3m. \u0110\u1eb7c bi\u1ec7t, v\u1ee5 vi\u1ec7c tai n\u1ea1n t\u1eadp th\u1ec3 c\u1ee7a t\u00e0u l\u01b0\u1ee3n Smiler th\u00e1ng 9\/2016 khi\u1ebfn Merlin b\u1ecb ph\u1ea1t 5 tri\u1ec7u USD. \u0110i\u1ec1u n\u00e0y c\u00e0ng khi\u1ebfn m\u1ea3ng tr\u00f2 ch\u01a1i m\u1ea1o hi\u1ec3m gi\u1ea3m s\u00fat doanh thu nghi\u00eam tr\u1ecdng.<\/p>\n

B\u00ean ngo\u00e0i, c\u00e1c h\u00e3ng \u0111\u00e1nh gi\u00e1 t\u00edn nhi\u1ec7m t\u00e0i ch\u00ednh \u0111\u1ed9c l\u1eadp nh\u01b0 Moody\u2019s Investors Service v\u00e0 Standard & Poor Financial Services \u0111\u1ec1u li\u00ean t\u1ee5c h\u1ea1 b\u1eadc t\u00edn nhi\u1ec7m t\u00e0i ch\u00ednh c\u1ee7a Merlin.<\/p>\n

Qu\u1ef9 ValueAct Capital \u2013 nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn th\u1ee9 hai t\u1ea1i Merlin v\u00e0 thu\u1ed9c nh\u00f3m nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn nh\u1ea5t c\u1ee7a Rolls Royce, c\u0169ng g\u1eedi th\u01b0 khuy\u1ebfn ngh\u1ecb Merlin n\u00ean t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch s\u1ea1n c\u0169ng nh\u01b0 c\u00f4ng vi\u00ean LEGOLAND thay v\u00ec ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c cho nh\u1eefng m\u1ea3ng kh\u00e1c kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

Kh\u00f4ng th\u1ec3 b\u00ecnh ch\u00e2n nh\u01b0 v\u1ea1i tr\u01b0\u1edbc t\u00ecnh c\u1ea3nh kh\u1ed1n \u0111\u1ed1n c\u1ee7a LEGOLAND, v\u00e0o th\u00e1ng 6\/2019, LEGO quy\u1ebft \u0111\u1ecbnh n\u00e2ng t\u1ef7 l\u1ec7 s\u1edf h\u1eefu trong Merlin t\u1eeb 30% l\u00ean 50% th\u00f4ng qua th\u01b0\u01a1ng v\u1ee5 tr\u00ed gi\u00e1 6,1 t\u1ef7 USD. Th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 g\u00f3p ph\u1ea7n \u0111\u1ea9y c\u1ed5 phi\u1ebfu Merlin t\u0103ng 14%.<\/p>\n

S\u00f8ren Thorup S\u00f8rensen, CEO hi\u1ec7n t\u1ea1i c\u1ee7a LEGO cho r\u1eb1ng: “Ch\u00fang t\u00f4i tin t\u01b0\u1edfng th\u01b0\u01a1ng v\u1ee5 \u0111\u1ea7u t\u01b0 n\u00e0y s\u1ebd mang \u0111\u1ebfn nh\u1eefng ngu\u1ed3n l\u1ef1c thi\u1ebft y\u1ebfu \u0111\u1ec3 c\u1ea3i ti\u1ebfn c\u00e1c c\u00f4ng vi\u00ean trong LEGOLAND v\u00e0 c\u00e1c Trung t\u00e2m Kh\u00e1m ph\u00e1 LEGOLAND. Ch\u00fang t\u00f4i c\u0169ng tin t\u01b0\u1edfng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o c\u00f4ng ty LEGO lu\u00f4n thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu t\u01b0 nh\u00e2n v\u00e0 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho kh\u00e1ch tham quan \u1edf m\u1ecdi qu\u1ed1c gia \u1edf m\u1ecdi \u0111\u1ed9 tu\u1ed5i.”<\/p>\n

Tr\u1ea3i qua nhi\u1ec1u cu\u1ed9c b\u1ec3 d\u00e2u, c\u00e1c h\u1eadu du\u1ec7 c\u1ee7a gia \u0111\u00ecnh Krik Kristiansen l\u00e0 Kjeld Kirk Kristiansen, Sofie Kirk Kristiansen, Thomas Kirk Kristiansen v\u00e0 Agnete Kirk Thinggaard v\u1eabn s\u1edf h\u1eefu 75% c\u1ed5 ph\u1ea7n LEGO. C\u1ea3 b\u1ed1n nh\u00e2n v\u1eadt n\u00e0y n\u1eafm gi\u1eef kh\u1ed1i t\u00e0i s\u1ea3n tr\u1ecb gi\u00e1 h\u01a1n 22 t\u1ef7 USD, theo th\u1ed1ng k\u00ea c\u1ee7a Bloomberg.<\/p>\n

LEGO hi\u1ec7n \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf l\u00e0 h\u00e3ng s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi doanh thu \u0111\u1ea1t h\u01a1n 5,5 t\u1ef7 USD v\u00e0o n\u0103m 2018. H\u1ecd \u0111\u00e3 v\u01b0\u1ee3t m\u1eb7t c\u00e1c \u0111\u1ed1i th\u1ee7 truy\u1ec1n th\u1ed1ng l\u00e0 Mattel v\u00e0 Hasbro, v\u1ed1n ch\u1ec9 \u0111\u1ea1t kho\u1ea3ng 4,5 t\u1ef7 USD doanh thu trong n\u0103m qua.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a LEGO v\u00e0 quy\u1ebft \u0111\u1ecbnh can thi\u1ec7p t\u1ee9c th\u1eddi th\u00f4ng qua th\u01b0\u01a1ng v\u1ee5 “ch\u00e2u v\u1ec1 H\u1ee3p Ph\u1ed1” l\u00e0m t\u0103ng th\u00eam uy t\u00edn cho \u0111\u1ebf ch\u1ebf \u0111\u1ed3 ch\u01a1i c\u00f3 tu\u1ed5i \u0111\u1eddi g\u1ea7n 90 n\u0103m, \u0111\u1ed3ng th\u1eddi b\u1ea3o to\u00e0n \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 m\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m \u1edf LEGO \u0111\u00e3 d\u00e0y c\u00f4ng t\u1ea1o d\u1ef1ng.<\/p>\n<\/div>\n

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[ad_1] Ng\u01b0\u1eddi th\u1ee3 m\u1ed9c \u0110an M\u1ea1ch v\u00e0 h\u00e0nh tr\u00ecnh gian nan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u LEGO C\u00e2u chuy\u1ec7n c\u1ed5 t\u00edch LEGO b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c vi\u1ebft v\u00e0o nh\u1eefng n\u0103m 1930, khi cu\u1ed9c \u0110\u1ea1i suy tho\u00e1i kinh t\u1ebf xu\u1ea5t ph\u00e1t t\u1eeb M\u1ef9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn “ch\u00e9n c\u01a1m” c\u1ee7a ng\u01b0\u1eddi th\u1ee3 m\u1ed9c \u0110an M\u1ea1ch t\u00ean Kirk Kristiansen. \u00d4ng […]<\/p>\n","protected":false},"author":2,"featured_media":2305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\nTr\u1ea3i qua \u201cm\u1ed9t cu\u1ed9c b\u1ec3 d\u00e2u\u201d, th\u1ea5y g\u00ec t\u1eeb vi\u1ec7c \u0111\u1ebf ch\u1ebf \u0111\u1ed3 ch\u01a1i huy\u1ec1n tho\u1ea1i LEGO c\u1ee7a gia t\u1ed9c Kirk Kristiansen chi 6,1 t\u1ef7 USD cho th\u01b0\u01a1ng v\u1ee5 mua LEGOLAND? - Favorite News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/favorite-news.com\/vi\/trai-qua-mot-cuoc-be-dau-thay-gi-tu-viec-de-che-do-choi-huyen-thoai-lego-cua-gia-toc-kirk-kristiansen-chi-61-ty-usd-cho-thuong-vu-mua-legoland\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u1ea3i qua \u201cm\u1ed9t cu\u1ed9c b\u1ec3 d\u00e2u\u201d, th\u1ea5y g\u00ec t\u1eeb vi\u1ec7c \u0111\u1ebf ch\u1ebf \u0111\u1ed3 ch\u01a1i huy\u1ec1n tho\u1ea1i LEGO c\u1ee7a gia t\u1ed9c Kirk Kristiansen chi 6,1 t\u1ef7 USD cho th\u01b0\u01a1ng v\u1ee5 mua LEGOLAND? - Favorite News\" \/>\n<meta property=\"og:description\" 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