<\/p>\n
M\u1ed9t t\u1ed1i m\u00f9a \u0111\u00f4ng th\u00e1ng 8, Nancy Carter, m\u1ed9t c\u00f4ng ch\u1ee9c li\u00ean bang \u0111\u00e3 ngh\u1ec9 h\u01b0u, t\u00ecm ki\u1ebfm s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb Google. Tuy nhi\u00ean sau \u0111\u00f3 b\u00e0 ph\u1ea3i \u01b0\u1edbc r\u1eb1ng m\u00ecnh \u0111\u00e3 kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady.<\/p>\n
C\u00e1nh c\u1eeda garage c\u1ee7a nh\u00e0 b\u00e0 Carter b\u1ecb h\u1ecfng. Ng\u01b0\u1eddi ph\u1ee5 n\u1eef 67 tu\u1ed5i \u0111\u00e3 search Google v\u00e0 t\u00ecm th\u1ea5y s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a 1 d\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa \u1edf g\u1ea7n \u0111\u00f3 m\u00e0 b\u00e0 \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng. Ngay l\u1eadp t\u1ee9c b\u00e0 g\u1ecdi th\u1ee3 \u0111\u1ebfn nh\u00e0.<\/p>\n
Google c\u00f3 t\u1edbi h\u01a1n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean m\u1ed7i th\u00e1ng. Tuy nhi\u00ean, \u1ee9ng d\u1ee5ng Google Maps \u2013 v\u1ed1n \u0111\u01b0\u1ee3c sinh ra \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u nh\u01b0 c\u1ee7a b\u00e0 Carter, l\u1ea1i tr\u00e0n ng\u1eadp h\u00e0ng tri\u1ec7u \u0111\u1ecba ch\u1ec9 sai v\u00e0 nh\u1eefng c\u00e1i t\u00ean gi\u1ea3 m\u1ea1o, theo c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o, chuy\u00ean gia v\u1ec1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m vi\u1ec7c cho Google.<\/p>\n
Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a b\u00e0 Carter, 1 ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u00e3 \u0111\u1ebfn nh\u00e0 b\u00e0 trong 1 chi\u1ebfc xe t\u1ea3i nh\u1ecf kh\u00f4ng h\u1ec1 c\u00f3 logo c\u00f4ng ty. \u00d4ng ta n\u00f3i v\u1edbi b\u00e0 r\u1eb1ng m\u00ecnh l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i. Tuy nhi\u00ean s\u1ef1 th\u1ef1c kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady. Sau khi s\u1eeda c\u00e1nh c\u1eeda garage, ng\u01b0\u1eddi n\u00e0y \u0111\u00f2i kho\u1ea3n ti\u1ec1n c\u00f4ng 728 USD \u2013 cao g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00e1c l\u1ea7n tr\u01b0\u1edbc. \u00d4ng ta c\u0169ng y\u00eau c\u1ea7u tr\u1ea3 b\u1eb1ng ti\u1ec1n m\u1eb7t ho\u1eb7c s\u00e9c c\u00e1 nh\u00e2n. Do \u0111\u00f3 b\u00e0 Carter \u0111\u00e3 t\u1eeb ch\u1ed1i thanh to\u00e1n.<\/p>\n
Ng\u01b0\u1eddi th\u1ee3 n\u00e0y \u0111\u00e3 \u0103n c\u1eafp t\u00ean doanh nghi\u1ec7p tr\u00ean Google Maps v\u00e0 thay th\u1ebf b\u1eb1ng s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a m\u00ecnh. Sau n\u00e0y h\u1eafn ta c\u00f2n quay l\u1ea1i nh\u00e0 b\u00e0 Carter nhi\u1ec1u l\u1ea7n \u0111\u1ec3 \u0111\u00f2i ti\u1ec1n.<\/p>\n
3 n\u0103m sau, c\u00f3 v\u1ebb nh\u01b0 Google v\u1eabn ch\u01b0a th\u1ec3 x\u00f3a b\u1ecf nh\u1eefng v\u1ee5 l\u1eeba \u0111\u1ea3o ki\u1ec3u nh\u01b0 v\u1eady. Trong c\u00e1c v\u1ee5 n\u00e0y k\u1ec3 c\u1ea3 Google c\u0169ng \u0111\u01b0\u1ee3c l\u1ee3i, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c doanh nghi\u1ec7p ch\u00e2n ch\u00ednh l\u1ea1i l\u00e0 b\u00ean b\u1ecb thi\u1ec7t h\u1ea1i.<\/p>\n
Anas Abuhazim, ng\u01b0\u1eddi \u0111ang kinh doanh thu mua \u00f4 t\u00f4 c\u0169 \u1edf ngo\u1ea1i \u00f4 Chicago, hi\u1ec3u r\u00f5 \u0111i\u1ec1u n\u00e0y h\u01a1n ai h\u1ebft. Hai c\u00f4ng ty c\u1ee7a anh, Smart Tow Inc. v\u00e0 Cash for Junk Cars LLC, s\u1ebd thu mua \u00f4 t\u00f4 c\u0169 v\u1edbi gi\u00e1 kho\u1ea3ng 300 USD t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng g\u1ecdi cho h\u1ecd \u0111\u1ec3 t\u00ecm ng\u01b0\u1eddi \u0111i v\u1ee9t h\u1ed9 nh\u1eefng chi\u1ebfc \u00f4 t\u00f4 kh\u00f4ng c\u00f2n s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c n\u1eefa. Do \u0111\u00f3 Abuhazim ph\u1ea3i ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o Google. Tr\u01b0\u1edbc \u0111\u00e2y anh th\u01b0\u1eddng mua qu\u1ea3ng c\u00e1o tr\u00ean Yellow Pages.<\/p>\n
Nh\u01b0ng n\u0103m ngo\u00e1i 1 c\u00f4ng ty marketing t\u1edbi g\u1eb7p anh v\u00e0 ch\u00e0o m\u1eddi d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean Google Maps v\u1edbi m\u1ee9c ph\u00ed v\u00e0i ch\u1ee5c ngh\u00ecn USD. Anh \u0111\u1ed3ng \u00fd k\u00fd v\u00e0o h\u1ee3p \u0111\u1ed3ng. Tuy nhi\u00ean, th\u00e1ng 3 v\u1eeba qua c\u00f4ng ty n\u00e0y b\u1eaft anh ph\u1ea3i n\u1ed9p m\u1ed9t n\u1eeda doanh thu n\u1ebfu kh\u00f4ng mu\u1ed1n t\u00ean tu\u1ed5i c\u00f4ng ty b\u1ecb “ch\u00f4n v\u00f9i” d\u01b0\u1edbi h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Abuhazim t\u1eeb ch\u1ed1i v\u00e0 \u0111\u00e3 b\u1ecb c\u00f4ng ty \u0111\u00f3 ch\u01a1i x\u1ea5u. Trong 1 l\u1ea7n l\u00e1i xe t\u1edbi b\u00e3i \u00f4 t\u00f4 c\u0169 \u1edf ngo\u1ea1i \u00f4 Chicago, Abuhazim t\u00ecm ki\u1ebfm tr\u00ean Google v\u00e0 th\u1ea5y r\u1eb1ng c\u00f4ng ty c\u1ee7a m\u00ecnh kh\u00f4ng c\u00f2n xu\u1ea5t hi\u1ec7n tr\u00ean trang \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm trong khi h\u01a1n m\u1ed9t n\u1eeda k\u1ebft qu\u1ea3 \u1edf trang \u0111\u1ea7u l\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i gi\u1ea3. S\u1ed1 cu\u1ed9c g\u1ecdi \u0111\u1ebfn gi\u1ea3m m\u1ed9t n\u1eeda v\u00e0 anh \u0111ang b\u00ean b\u1edd ph\u00e1 s\u1ea3n.<\/p>\n
N\u1ed7 l\u1ef1c t\u0103ng doanh thu t\u1eeb qu\u1ea3ng c\u00e1o<\/b><\/p>\n
N\u0103m ngo\u00e1i Google x\u1eed l\u00fd h\u01a1n 90% l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm online tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u00e0 doanh thu qu\u1ea3ng c\u00e1o t\u1eeb m\u1ea3ng n\u00e0y l\u00ean t\u1edbi 116 t\u1ef7 USD. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Google ng\u00e0y c\u00e0ng th\u1ed1ng tr\u1ecb m\u1ea1nh h\u01a1n trong l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ecba ch\u1ec9 \u0111\u1ecba ph\u01b0\u01a1ng. Ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng Google \u0111\u1ec3 t\u00ecm m\u1ecdi th\u1ee9, t\u1eeb d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n \u0111\u00eam cho \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi th\u1ee3 s\u1eeda ch\u1eefa gi\u1ecfi \u1edf g\u1ea7n h\u1ecd nh\u1ea5t.<\/p>\n
Tuy nhi\u00ean, d\u00f9 \u0111\u01b0\u1ee3c h\u1eadu thu\u1eabn b\u1edfi c\u00e1c thu\u1eadt to\u00e1n si\u00eau m\u1ea1nh v\u00e0 nh\u1eefng k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m h\u00e0ng \u0111\u1ea7u, Google v\u1eabn ch\u01b0a th\u1ec3 ch\u1ed1ng l\u1ea1i nh\u1eefng tr\u00f2 l\u1eeba \u0111\u1ea3o tr\u00ean Google Maps. B\u1ea3n th\u00e2n Google c\u0169ng cho bi\u1ebft \u0111\u00e3 x\u00f3a b\u1ecf h\u01a1n 3 tri\u1ec7u \u0111\u1ecba ch\u1ec9 gi\u1ea3 trong n\u0103m 2018. Th\u1eed t\u00ecm ki\u1ebfm “th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc” t\u1ea1i New York City tr\u00ean Google Maps, c\u00f3 t\u1edbi 13 \u0111\u1ecba ch\u1ec9 gi\u1ea3 m\u1ea1o n\u1eb1m trong top 20 trong danh s\u00e1ch k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n
T\u1eebng b\u1ecb Google coi l\u00e0 m\u1ea3ng kinh doanh “bu\u1ed3n ng\u1ee7”, k\u00e9m sinh l\u1eddi v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t trong l\u0129nh v\u1ef1c ch\u1ec9 \u0111\u01b0\u1eddng, th\u1eddi gian g\u1ea7n \u0111\u00e2y Goolge Maps \u0111\u00e3 gia t\u0103ng \u0111\u00e1ng k\u1ec3 qu\u1ea3ng c\u00e1o. \u0110\u00f3 c\u0169ng l\u00e0 1 ph\u1ea7n trong n\u1ed7 l\u1ef1c gia t\u0103ng l\u1ee3i nhu\u1eadn cho m\u1ea3ng qu\u1ea3ng c\u00e1o v\u1ed1n \u0111ang b\u1ecb cho l\u00e0 \u0111\u00e3 h\u1ebft \u0111\u1ea5t \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Google.<\/p>\n
Nh\u1eefng \u0111\u1ecba ch\u1ec9 gi\u1ea3 m\u1ea1o gi\u00fap c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u00e1nh l\u1eeba kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch d\u1ef1ng l\u00ean nhi\u1ec1u chi nh\u00e1nh \u1edf kh\u1eafp th\u00e0nh ph\u1ed1. Ho\u1eb7c nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a b\u00e0 Carter th\u00ec ng\u01b0\u1eddi d\u00f9ng l\u1ea1i \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i t\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 v\u00f4 l\u01b0\u01a1ng t\u00e2m c\u1ee7a c\u00f4ng ty ch\u00e2n ch\u00ednh. Theo c\u00e1c chuy\u00ean gia trong ng\u00e0nh, m\u1ed7i th\u00e1ng c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn \u0111\u1ecba ch\u1ec9 gi\u1ea3 m\u1ea1o m\u1ecdc l\u00ean tr\u00ean Google Maps.<\/p>\n
T\u1edd Wall Street Journal cho bi\u1ebft B\u1ed9 T\u01b0 ph\u00e1p M\u1ef9 \u0111ang chu\u1ea9n b\u1ecb \u0111\u1ec3 m\u1edf cu\u1ed9c \u0111i\u1ec1u tra ph\u1ea1m vi ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n nh\u1eb1m v\u00e0o Google, m\u00e0 trong \u0111\u00f3 v\u1ea5n \u0111\u1ec1 n\u1ed5i c\u1ed9m l\u00e0 v\u1ecb tr\u00ed th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u00e3ng. C\u00e1c \u0111\u1ed1i th\u1ee7 ph\u00e0n n\u00e0n v\u1edbi c\u00e1c nh\u00e0 l\u00e0m lu\u1eadt r\u1eb1ng vi\u1ec7c Google m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean Google Maps l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed9c quy\u1ec1n.<\/p>\n
Theo eMarketer, m\u1eb7c d\u00f9 Facebook, Amazon v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c \u0111ang gi\u00e0nh gi\u1eadt th\u1ecb ph\u1ea7n, hi\u1ec7n Google v\u1eabn chi\u1ebfm 37% th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u1edf M\u1ef9.<\/p>\n<\/div>\n
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M\u1ed9t t\u1ed1i m\u00f9a \u0111\u00f4ng th\u00e1ng 8, Nancy Carter, m\u1ed9t c\u00f4ng ch\u1ee9c li\u00ean bang \u0111\u00e3 ngh\u1ec9 h\u01b0u, t\u00ecm ki\u1ebfm s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb Google. Tuy nhi\u00ean sau \u0111\u00f3 b\u00e0 ph\u1ea3i \u01b0\u1edbc r\u1eb1ng m\u00ecnh \u0111\u00e3 kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady. C\u00e1nh c\u1eeda garage c\u1ee7a nh\u00e0 b\u00e0 Carter b\u1ecb h\u1ecfng. Ng\u01b0\u1eddi ph\u1ee5 n\u1eef 67 tu\u1ed5i \u0111\u00e3 search […]<\/p>\n","protected":false},"author":2,"featured_media":2083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\n
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M\u1ed9t t\u1ed1i m\u00f9a \u0111\u00f4ng th\u00e1ng 8, Nancy Carter, m\u1ed9t c\u00f4ng ch\u1ee9c li\u00ean bang \u0111\u00e3 ngh\u1ec9 h\u01b0u, t\u00ecm ki\u1ebfm s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb Google. Tuy nhi\u00ean sau \u0111\u00f3 b\u00e0 ph\u1ea3i \u01b0\u1edbc r\u1eb1ng m\u00ecnh \u0111\u00e3 kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady. C\u00e1nh c\u1eeda garage c\u1ee7a nh\u00e0 b\u00e0 Carter b\u1ecb h\u1ecfng. 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M\u1ed9t t\u1ed1i m\u00f9a \u0111\u00f4ng th\u00e1ng 8, Nancy Carter, m\u1ed9t c\u00f4ng ch\u1ee9c li\u00ean bang \u0111\u00e3 ngh\u1ec9 h\u01b0u, t\u00ecm ki\u1ebfm s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb Google. Tuy nhi\u00ean sau \u0111\u00f3 b\u00e0 ph\u1ea3i \u01b0\u1edbc r\u1eb1ng m\u00ecnh \u0111\u00e3 kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady. C\u00e1nh c\u1eeda garage c\u1ee7a nh\u00e0 b\u00e0 Carter b\u1ecb h\u1ecfng. 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