<\/p>\n
N\u0103m 1994, Jeff Bezos x\u00e2y d\u1ef1ng c\u01a1 ng\u01a1i khi Amazon ch\u1ec9 l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch online, c\u00f3 \u0111\u1ecba \u0111i\u1ec3m l\u00e0 nh\u00e0 \u0111\u1ec3 xe c\u1ee7a \u00f4ng. Gi\u1edd \u0111\u00e2y, Amazon \u0111\u00e3 \u0111\u1ea1t m\u1ee9c v\u1ed1n ho\u00e1 l\u00e0 h\u01a1n 900 t\u1ef7 USD v\u00e0 Bezos c\u0169ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng gi\u00e0u nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi kh\u1ed1i t\u00e0i s\u1ea3n 116 t\u1ef7 USD.<\/p>\n
Tr\u00ean con \u0111\u01b0\u1eddng \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng, v\u1ecb t\u1ef7 ph\u00fa n\u00e0y \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t. \u0110\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng l\u1eddi khuy\u00ean n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a \u00f4ng.<\/p>\n
Tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 truy\u1ec1n gi\u00e1o<\/b><\/p>\n
C\u00e1c t\u1ef7 ph\u00fa th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f3 m\u1ed9t cu\u1ed9c tranh lu\u1eadn v\u1ec1 vi\u1ec7c b\u1ea1n c\u00f3 n\u00ean theo \u0111u\u1ed5i \u0111am m\u00ea c\u1ee7a m\u00ecnh hay kh\u00f4ng. Trong \u0111\u00f3, “Shark Tank” Mark Cuban cho bi\u1ebft \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng “l\u1eddi n\u00f3i d\u1ed1i kh\u1ee7ng khi\u1ebfp nh\u1ea5t c\u1ee7a cu\u1ed9c \u0111\u1eddi”, c\u00f2n Jeff Bezos tin r\u1eb1ng h\u1ebft l\u00f2ng v\u00ec \u0111am m\u00ea l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111i t\u1edbi th\u00e0nh c\u00f4ng. \u00d4ng cho hay, th\u1ef1c ra, \u0111\u00f3 l\u00e0 ki\u1ec3u ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn ai m\u1edbi l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng.<\/p>\n
Ph\u00e1t bi\u1ec3u t\u1ea1i h\u1ed9i ngh\u1ecb re:Mars c\u1ee7a Amazon \u1edf Las Vegas h\u00f4m 6\/6, Bezos n\u00f3i: “B\u1ea1n ph\u1ea3i c\u00f3 ni\u1ec1m \u0111am m\u00ea v\u1edbi l\u0129nh v\u1ef1c b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n v\u00e0 l\u00e0m vi\u1ec7c, n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd ph\u1ea3i c\u1ea1nh tranh v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea n\u00f3 – nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd t\u1ea1o ra nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n b\u1ea1n.”<\/p>\n
Ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng gi\u00e0u nh\u1ea5t th\u1ebf gi\u1edbi n\u00f3i th\u00eam: “M\u1ed9t doanh nh\u00e2n c\u1ea7n tr\u1edf th\u00e0nh nh\u00e0 ‘truy\u1ec1n gi\u00e1o’, b\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebfn m\u00ecnh th\u00e0nh m\u1ed9t ‘tay sai’ cho k\u1ebb kh\u00e1c – ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau l\u1edbn lao ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ed9ng l\u1ef1c ki\u1ebfm ti\u1ec1n. \u0110\u1ed9ng l\u1ef1c c\u1ee7a ‘l\u00ednh \u0111\u00e1nh thu\u00ea’ ch\u1ec9 l\u00e0 ki\u1ebfm ti\u1ec1n, c\u00f2n m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t nh\u00e0 truy\u1ec1n gi\u00e1o lu\u00f4n l\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n.”<\/p>\n
Kh\u00f4ng ng\u1ea1i ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 th\u1ea5t b\u1ea1i<\/b><\/p>\n
\u0110\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c kinh doanh, b\u1ea1n ph\u1ea3i s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 do \u0111\u00f3 b\u1ea1n s\u1ebd n\u1ebfm tr\u1ea3i s\u1ef1 th\u1ea5t b\u1ea1i.<\/p>\n
V\u1ecb t\u1ef7 ph\u00fa chia s\u1ebb: “N\u1ebfu b\u1ea1n n\u1ea3y ra m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh v\u00e0 kh\u00f4ng c\u00f3 r\u1ee7i ro n\u00e0o \u0111\u01b0\u1ee3c n\u00eau ra th\u00ec c\u00f3 l\u1ebd ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 th\u1ef1c hi\u1ec7n r\u1ed3i v\u00e0 th\u1eadm ch\u00ed h\u1ecd c\u00f2n l\u00e0m t\u1ed1t. B\u1edfi v\u1eady, b\u1ea1n ph\u1ea3i \u0111\u01b0a ra m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u1ea3i ch\u1ea5p nh\u1eadn r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng \u0111\u00f3 theo nhi\u1ec1u c\u00e1ch, c\u00f3 th\u1ec3 l\u00e0 s\u1ebd th\u1ea5t b\u1ea1i. \u0110i\u1ec1u \u0111\u00f3 l\u00e0 b\u00ecnh th\u01b0\u1eddng.”<\/p>\n
Bezos n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o. V\u00ed d\u1ee5, nhi\u1ec1u ng\u01b0\u1eddi ho\u00e0i nghi v\u1ec1 vi\u1ec7c li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n s\u00e0ng tr\u1ea3 79 USD\/n\u0103m cho Amazon Prime khi d\u1ecbch v\u1ee5 n\u00e0y m\u1edbi ra m\u1eaft v\u00e0o n\u0103m 2005 hay kh\u00f4ng. T\u00ednh \u0111\u1ebfn th\u00e1ng 4\/2018, d\u1ecbch v\u1ee5 n\u00e0y \u0111\u00e3 c\u00f3 t\u1edbi 100 tri\u1ec7u thu\u00ea bao tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n
Th\u00e0nh c\u00f4ng, gi\u00e0u c\u00f3 l\u00e0 th\u1ebf nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a Jeff Bezos kh\u00f4ng ch\u1ee9ng ki\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i. Nh\u00e0 h\u00e0ng Amazon s\u1ebd \u0111\u00f3ng c\u1eeda v\u00e0o ng\u00e0y 24\/6 t\u1edbi \u0111\u00e2y. M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c \u0111\u00f3 l\u00e0 c\u00e1c ki-ot pop-up c\u1ee7a Amazon c\u0169ng kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n
D\u1eabu v\u1eady, Bezos v\u1eabn ti\u1ebfp t\u1ee5c khuy\u1ebfn kh\u00edch vi\u1ec7c ch\u1ea5p nh\u1eadn r\u1ee7i ro \u1edf Amazon. \u00d4ng cho bi\u1ebft, tr\u00ean th\u1ef1c t\u1ebf, m\u1ee9c \u0111\u1ed9 c\u1ee7a r\u1ee7i ro v\u00e0 th\u1ea5t b\u1ea1i c\u1ea7n \u0111\u1ed3ng h\u00e0nh v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. V\u1ecb t\u1ef7 ph\u00fa chia s\u1ebb: “Ch\u00fang t\u00f4i c\u1ea7n \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1ea5t b\u1ea1i l\u1edbn n\u1ebfu mu\u1ed1n t\u1ea1o ra nh\u1eefng b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 – \u0111\u1ed3ng ngh\u0129a v\u1edbi nh\u1eefng th\u1ea5t b\u1ea1i quy m\u00f4 t\u1ef7 USD. N\u1ebfu kh\u00f4ng th\u1ea5t b\u1ea1i, th\u00ec \u00fd t\u01b0\u1edfng thay \u0111\u1ed5i c\u1ee7a ch\u00fang t\u00f4i ch\u01b0a \u0111\u1ee7 m\u1ea1nh m\u1ebd.”<\/p>\n
Kh\u00f4ng ng\u1ea1i thay \u0111\u1ed5i suy ngh\u0129<\/b><\/p>\n
\u00d4ng ch\u1ee7 c\u1ee7a Amazon \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c kinh nghi\u1ec7m t\u1eeb nh\u1eefng “b\u1ed9 \u00f3c” c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. T\u1eeb \u0111\u00f3, \u00f4ng nh\u1eadn th\u1ea5y, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1eafng nghe, h\u1ecdc h\u1ecfi nhi\u1ec1u nh\u1ea5t v\u00e0 th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i nh\u1eefng \u00fd t\u01b0\u1edfng trong \u0111\u1ea7u.<\/p>\n
Bezos chia s\u1ebb: “T\u00f4i nh\u1eadn th\u1ea5y nh\u1eefng ng\u01b0\u1eddi c\u00f3 b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a h\u1ecd ngay c\u1ea3 khi ch\u01b0a ti\u1ebfp nh\u1eadn nh\u1eefng th\u00f4ng tin m\u1edbi. ‘B\u1ed9 \u00f3c’ c\u1ee7a h\u1ecd c\u00f3 c\u00f9ng m\u1ed9t ‘h\u1ec7 d\u1eef li\u1ec7u’ \u0111\u00e3 c\u00f3 ngay t\u1eeb \u0111\u1ea7u, nh\u01b0ng h\u1ecd nh\u1eadn ra v\u00e0 ph\u00e2n t\u00edch l\u1ea1i t\u1ea5t c\u1ea3 m\u1ecdi th\u00f4ng tin. Cu\u1ed1i c\u00f9ng, h\u1ecd \u0111\u01b0a ra m\u1ed9t k\u1ebft lu\u1eadn m\u1edbi v\u00e0 thay \u0111\u1ed5i suy ngh\u0129.”<\/p>\n
\u00d4ng n\u00f3i th\u00eam: “Th\u1ef1c t\u1ebf, nh\u1eefng doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t suy ngh\u0129 r\u1ea5t k\u1ef9 c\u00e0ng \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng h\u1ecd \u0111ang tin v\u00e0o \u0111i\u1ec1u g\u00ec v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i.”<\/p>\n
T\u1ef7 ph\u00fa Ray Dalio l\u00e0 m\u1ed9t v\u00ed d\u1ee5. \u00d4ng s\u00e1ng l\u1eadp Bridgewater Associates – qu\u1ef9 \u0111\u1ea7u c\u01a1 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, d\u1ef1a tr\u00ean ” idea meritocracy” (h\u1ec7 th\u1ed1ng m\u00e0 \u1edf \u0111\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn, kh\u00f4ng ph\u00e2n bi\u1ec7t c\u1ea5p b\u1eadc hay uy t\u00edn). Ray Dalio cho bi\u1ebft: “Bi k\u1ecbch l\u1edbn nh\u1ea5t c\u1ee7a nh\u00e2n lo\u1ea1i – ho\u1eb7c m\u1ed9t trong s\u1ed1 \u0111\u00f3, l\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng gi\u1eef l\u1ea1i nh\u1eefng \u00fd t\u01b0\u1edfng sai l\u1ea7m trong suy ngh\u0129 c\u1ee7a h\u1ecd.”<\/p>\n<\/div>\n
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N\u0103m 1994, Jeff Bezos x\u00e2y d\u1ef1ng c\u01a1 ng\u01a1i khi Amazon ch\u1ec9 l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch online, c\u00f3 \u0111\u1ecba \u0111i\u1ec3m l\u00e0 nh\u00e0 \u0111\u1ec3 xe c\u1ee7a \u00f4ng. Gi\u1edd \u0111\u00e2y, Amazon \u0111\u00e3 \u0111\u1ea1t m\u1ee9c v\u1ed1n ho\u00e1 l\u00e0 h\u01a1n 900 t\u1ef7 USD v\u00e0 Bezos c\u0169ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng gi\u00e0u nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi kh\u1ed1i […]<\/p>\n","protected":false},"author":2,"featured_media":1741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-tai-chinh"],"yoast_head":"\n
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N\u0103m 1994, Jeff Bezos x\u00e2y d\u1ef1ng c\u01a1 ng\u01a1i khi Amazon ch\u1ec9 l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch online, c\u00f3 \u0111\u1ecba \u0111i\u1ec3m l\u00e0 nh\u00e0 \u0111\u1ec3 xe c\u1ee7a \u00f4ng. 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