{"id":1623,"date":"2019-06-12T10:57:29","date_gmt":"2019-06-12T07:57:29","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/amazon-danh-bai-apple-va-google-tro-thanh-thuong-hieu-gia-tri-nhat-the-gioi\/"},"modified":"2019-06-12T10:57:30","modified_gmt":"2019-06-12T07:57:30","slug":"amazon-danh-bai-apple-va-google-tro-thanh-thuong-hieu-gia-tri-nhat-the-gioi","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/amazon-danh-bai-apple-va-google-tro-thanh-thuong-hieu-gia-tri-nhat-the-gioi\/","title":{"rendered":"Amazon \u0111\u00e1nh b\u1ea1i Apple v\u00e0 Google tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi"},"content":{"rendered":"

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Ng\u00e0y 11\/6, h\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Kantar c\u00f4ng b\u1ed1 b\u1ea3ng x\u1ebfp h\u1ea1ng BrandZ – 100 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u gi\u00e1 tr\u1ecb nh\u1ea5t n\u0103m 2019. Theo \u0111\u00f3, Amazon v\u01b0\u1ee3t qua Google v\u00e0 Apple tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 nh\u1ea5t v\u1edbi 315,5 t\u1ef7 USD, t\u0103ng 52% so v\u1edbi n\u0103m ngo\u00e1i. Apple \u0111\u1ee9ng th\u1ee9 2, tr\u1ecb gi\u00e1 309,5 t\u1ef7 USD. Google x\u1ebfp v\u1ecb tr\u00ed th\u1ee9 3 v\u1edbi 309 t\u1ef7 USD.<\/p>\n

Theo Doreen Wang, l\u00e3nh \u0111\u1ea1o c\u1ee7a BrandZ, b\u01b0\u1edbc nh\u1ea3y v\u1ecdt c\u1ee7a Amazon l\u00e0 do h\u1ecd kinh doanh nhi\u1ec1u lo\u1ea1i d\u1ecbch v\u1ee5. T\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Amazon l\u00ean t\u1edbi g\u1ea7n 108 t\u1ef7 USD trong n\u0103m ngo\u00e1i cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u1edd \u0111\u00e2y \u00edt g\u1eafn k\u1ebft v\u1edbi c\u00e1c danh m\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0 khu v\u1ef1c ri\u00eang l\u1ebb.<\/p>\n

Trong m\u1ed9t email g\u1eedi cho CNBC<\/em>, Wang cho bi\u1ebft, ranh gi\u1edbi gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang m\u1edd d\u1ea7n khi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 cho ph\u00e9p c\u00e1c c\u00f4ng ty, nh\u01b0 Amazon, Google v\u00e0 Alibaba, cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

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Amazon l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi. \u1ea2nh: Getty Images.<\/p>\n<\/div>\n<\/div>\n

Amazon \u0111\u00e3 v\u00e0 \u0111ang t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng ty khi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p ch\u1eadm l\u1ea1i. Trong \u0111\u00f3 c\u00f3 c\u00f4ng ty kh\u1edfi nghi\u1ec7p xe t\u1ef1 l\u00e1i Aurora v\u00e0 c\u00f4ng ty xe t\u1ea3i \u0111i\u1ec7n Rivian, \u0111\u1ed3ng th\u1eddi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng m\u1edf r\u1ed9ng Amazon Air – kinh doanh m\u00e1y bay. N\u0103m 2018, Amazon mua l\u1ea1i h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c tuy\u1ebfn PillPack v\u1edbi gi\u00e1 753 tri\u1ec7u USD v\u00e0 th\u00e1ng tr\u01b0\u1edbc d\u1eabn \u0111\u1ea7u v\u00f2ng \u0111\u1ea7u t\u01b0 tr\u1ecb gi\u00e1 575 tri\u1ec7u USD v\u00e0o c\u00f4ng ty giao h\u00e0ng th\u1ef1c ph\u1ea9m Deliveryoo.<\/p>\n

Top 10 bao g\u1ed3m 4 c\u00f4ng ty \u0111\u1ebfn t\u1eeb c\u00e1c nh\u00e3n hi\u1ec7u truy\u1ec1n th\u1ed1ng g\u1ed3m Visa, McDonald’s v\u00e0 AT&T. Microsoft \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 4, t\u01b0\u01a1ng t\u1ef1 n\u0103m ngo\u00e1i.<\/p>\n

C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 lu\u00f4n chi\u1ebfm l\u0129nh th\u1ee9 h\u1ea1ng cao trong b\u1ea3ng x\u1ebfp h\u1ea1ng. Trong \u0111\u00f3, Microsoft chi\u1ebfm v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u khi BrandZ ra m\u1eaft v\u00e0o n\u0103m 2006. N\u0103m nay, Alibaba (tr\u1ecb gi\u00e1 131,2 t\u1ef7 USD) \u0111\u00e3 v\u01b0\u1ee3t qua Tencent (130,9 t\u1ef7 USD) \u0111\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t. C\u00f3 t\u1ed5ng c\u1ed9ng 15 th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c trong danh s\u00e1ch 100 c\u00f4ng ty, bao g\u1ed3m c\u00f4ng ty \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng Xiaomi (tr\u1ecb gi\u00e1 19,8 t\u1ef7 USD) v\u00e0 Meituan (18,8 t\u1ef7 USD), m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 \u0111\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m, kh\u00e1ch s\u1ea1n v\u00e0 chia s\u1ebb xe \u0111\u1ea1p.<\/p>\n

V\u1ec1 t\u1ed5ng th\u1ec3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh v\u00e0 b\u00e1n l\u1ebb th\u1ed1ng tr\u1ecb b\u1ea3ng x\u1ebfp h\u1ea1ng, chi\u1ebfm h\u01a1n 2\/3 c\u00e1c v\u1ecb tr\u00ed \u0111\u1ee9ng \u0111\u1ea7u, trong khi \u0111\u00f3 c\u00e1c nh\u00e3n h\u00e0ng xa x\u1ec9 n\u1eb1m trong nh\u00f3m h\u1ea1ng m\u1ee5c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t .<\/p>\n

\u0110\u1ec3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n x\u1ebfp h\u1ea1ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c giao d\u1ecbch c\u00f4ng khai ho\u1eb7c c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty. B\u1ea3ng x\u1ebfp h\u1ea1ng BrandZ l\u00e0 k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi h\u01a1n 3 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 h\u00e0ng ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u, c\u00f9ng ph\u00e2n t\u00edch v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a m\u1ed7i c\u00f4ng ty, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb Kantar Worldpanel.<\/p>\n

10 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi 2019<\/p>\n

1. Amazon – 315,5 t\u1ef7 USD<\/p>\n

2. Apple – 309,5 t\u1ef7 USD<\/p>\n

3. Google – 309 t\u1ef7 USD<\/p>\n

4. Microsoft – 251,2 t\u1ef7 USD<\/p>\n

5. Visa – 177,9 t\u1ef7 USD<\/p>\n

6. Facebook – 159 t\u1ef7 USD<\/p>\n

7. Alibaba – 131,2 t\u1ef7 USD<\/p>\n

8. Tencent – 130,9 t\u1ef7 USD<\/p>\n

9. McDonald\u2019s – 130,4 t\u1ef7 USD<\/p>\n

10. AT&T – 108,4 t\u1ef7 USD.<\/p>\n<\/div>\n

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[ad_1] Ng\u00e0y 11\/6, h\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Kantar c\u00f4ng b\u1ed1 b\u1ea3ng x\u1ebfp h\u1ea1ng BrandZ – 100 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u gi\u00e1 tr\u1ecb nh\u1ea5t n\u0103m 2019. Theo \u0111\u00f3, Amazon v\u01b0\u1ee3t qua Google v\u00e0 Apple tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 nh\u1ea5t v\u1edbi 315,5 t\u1ef7 USD, t\u0103ng 52% so v\u1edbi n\u0103m ngo\u00e1i. 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