{"id":1185,"date":"2019-05-31T12:40:16","date_gmt":"2019-05-31T09:40:16","guid":{"rendered":"https:\/\/favorite-news.com\/vi\/nhung-cau-chuyen-thu-vi-dang-sau-ten-cua-cac-thuong-hieu-noi-tieng\/"},"modified":"2019-05-31T12:40:18","modified_gmt":"2019-05-31T09:40:18","slug":"nhung-cau-chuyen-thu-vi-dang-sau-ten-cua-cac-thuong-hieu-noi-tieng","status":"publish","type":"post","link":"https:\/\/favorite-news.com\/vi\/nhung-cau-chuyen-thu-vi-dang-sau-ten-cua-cac-thuong-hieu-noi-tieng\/","title":{"rendered":"Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb \u0111\u1eb1ng sau t\u00ean c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng"},"content":{"rendered":"

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T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean cho kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng l\u1ef1a ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed nh\u01b0 ng\u1eafn g\u1ecdn, l\u00f4i cu\u1ed1n, \u0111\u00e1ng nh\u1edb v\u00e0 kh\u00f4ng ph\u1ee9c t\u1ea1p.<\/p>\n

Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, th\u1eadm ch\u00ed, c\u00e1c c\u00f4ng ty s\u1ebd ph\u00e1t minh ra m\u1ed9t ng\u00f4n ng\u1eef ho\u00e0n to\u00e0n m\u1edbi, nh\u01b0 Google, Venmo v\u00e0 Twitter. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, ngu\u1ed3n g\u1ed1c th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n \u201c\u0111i\u00ean r\u1ed3\u201d.<\/p>\n

Pepsi \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean theo thu\u1eadt ng\u1eef y t\u1ebf v\u1ec1 ch\u1ee9ng kh\u00f3 ti\u00eau<\/strong><\/p>\n

Theo trang web Pepsi, ban \u0111\u1ea7u, nh\u00e0 s\u00e1ng l\u1eadp c\u00f4ng ty, Caleb Davis Bradham, mu\u1ed1n tr\u1edf th\u00e0nh b\u00e1c s\u0129, tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 gia \u0111\u00ecnh khi\u1ebfn \u00f4ng ph\u1ea3i r\u1eddi tr\u01b0\u1eddng y v\u00e0 tr\u1edf th\u00e0nh d\u01b0\u1ee3c s\u0129.<\/p>\n

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Ph\u00e1t minh \u0111\u1ea7u ti\u00ean c\u1ee7a \u00f4ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u0110\u1ed3 u\u1ed1ng c\u1ee7a Brad\u201d, l\u00e0m t\u1eeb h\u1ed7n h\u1ee3p \u0111\u01b0\u1eddng, caramel, d\u1ea7u canh v\u00e0 h\u1ea1t nh\u1ee5c \u0111\u1eadu kh\u1ea5u. 3 n\u0103m sau, v\u1edbi ni\u1ec1m tin \u201c\u0110\u1ed3 u\u1ed1ng c\u1ee7a Brad\u201d h\u1ed7 tr\u1ee3 ti\u00eau h\u00f3a, \u00f4ng \u0111\u1ed5i t\u00ean s\u1ea3n ph\u1ea9m th\u00e0nh \u201cPepsi-Cola\u201d, xu\u1ea5t ph\u00e1t t\u1eeb thu\u1eadt ng\u1eef y t\u1ebf v\u1ec1 ch\u1ee9ng kh\u00f3 ti\u00eau.<\/p>\n

Panera l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa \u201cb\u00e1nh m\u00ec\u201d v\u00e0 \u201cth\u1eddi gian\u201d<\/strong><\/p>\n

Theo trang Facebook c\u1ee7a Panera, t\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh sandwich n\u00e0y \u201cc\u00f3 ngu\u1ed3n g\u1ed1c Latin v\u00e0 T\u00e2y Ban Nha\u201d.<\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

Trong ti\u1ebfng T\u00e2y Ban Nha, \u201cpan\u201d c\u00f3 ngh\u0129a l\u00e0 b\u00e1nh m\u1ef3 v\u00e0 \u201cera\u201d l\u00e0 tu\u1ed5i ho\u1eb7c th\u1eddi gian. V\u00ec v\u1eady, khi \u0111\u1eb7t c\u1ea1nh nhau, Panera mang ngh\u0129a \u201ctu\u1ed5i c\u1ee7a b\u00e1nh m\u1ef3\u201d.<\/p>\n

Ron Shaich, nh\u00e0 s\u00e1ng l\u1eadp Panera, n\u00f3i v\u1edbi t\u1edd Fortune r\u1eb1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t ph\u00e1t t\u1eeb ti\u1ebfng Latin c\u00f3 ngh\u0129a l\u00e0 gi\u1ecf \u0111\u1ef1ng b\u00e1nh m\u1ef3.<\/p>\n

Google ra \u0111\u1eddi t\u1eeb m\u1ed9t l\u1ed7i \u0111\u00e1nh m\u00e1y<\/strong><\/p>\n

T\u00ean Google xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t bu\u1ed5i h\u1ecdc t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford. Nh\u00e0 s\u00e1ng l\u1eadp Larry Page \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u1ec1 m\u1ed9t trang web v\u00e0 c\u00e1c sinh vi\u00ean \u0111\u1eb7t t\u00ean g\u1ecdi cho n\u00f3.<\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

M\u1ed9t trong nh\u1eefng g\u1ee3i \u00fd t\u00ean \u0111\u1ea7u ti\u00ean l\u00e0 \u201cGoogolplex\u201d. Googolplex l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb b\u1eb1ng 10googol, c\u00f3 ngh\u0129a l\u00e0 c\u00f3 10100 s\u1ed1 0 sau s\u1ed1 1. Tuy nhi\u00ean, m\u1ed9t sinh vi\u00ean v\u00f4 t\u00ecnh vi\u1ebft sai, sau \u0111\u00f3, Page \u0111\u0103ng k\u00fd c\u00f4ng ty v\u1edbi t\u00ean \u201cGoogle\u201d.<\/p>\n

McDonald’s \u0111\u01b0\u1ee3c \u0111\u1eb7t theo t\u00ean c\u1ee7a 2 anh em \u0111i\u1ec1u h\u00e0nh m\u1ed9t nh\u00e0 h\u00e0ng burger<\/strong><\/p>\n

Khi Raymond Kroc, nh\u00e0 s\u00e1ng l\u1eadp McDonald’s, l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n m\u00e1y l\u00e0m s\u1eefa, \u00f4ng l\u1ea7n \u0111\u1ea7u ti\u00ean g\u1eb7p anh em Dick v\u00e0 Mac McDonald. 2 ng\u01b0\u1eddi qu\u1ea3n l\u00fd m\u1ed9t nh\u00e0 h\u00e0ng burger \u1edf San Bernardino, California.<\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

Theo Money, anh em nh\u00e0 McDonald \u0111\u00e3 mua l\u1ea1i nh\u1eefng chi\u1ebfc m\u00e1y tr\u1ed9n \u0111a n\u0103ng c\u1ee7a Kroc. Kroc \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u00e0 h\u00e0ng burger c\u1ee7a h\u1ecd \u0111\u1ebfn n\u1ed7i \u00f4ng mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean v\u00e0 m\u1edf c\u00e1c c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u00ean kh\u1eafp n\u01b0\u1edbc M\u1ef9. V\u00e0i n\u0103m sau, \u00f4ng \u0111\u00e3 mua l\u1ea1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u McDonald’s.<\/p>\n

Adidas kh\u00f4ng ph\u1ea3i t\u1eeb vi\u1ebft t\u1eaft \u201cAll Day I Dream About Soccer\u201d (C\u1ea3 ng\u00e0y t\u00f4i \u0111\u1ec1u m\u01a1 v\u1ec1 b\u00f3ng \u0111\u00e1)<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

N\u1ebfu b\u1ea1n, gi\u1ed1ng nh\u01b0 t\u00f4i, ngh\u0129 Adidas l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a \u201cAll day I dream about soccer\u201d th\u00ec b\u1ea1n \u0111\u00e3 nh\u1ea7m. H\u00f3a ra, th\u01b0\u01a1ng hi\u1ec7u may m\u1eb7c th\u1ec3 thao n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t theo t\u00ean c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp, Adolf Dassler. Theo LA Times<\/em>, Dassler b\u1eaft \u0111\u1ea7u l\u00e0m gi\u00e0y th\u1ec3 thao sau khi tr\u1edf v\u1ec1 t\u1eeb Th\u1ebf chi\u1ebfn I. T\u00ean v\u00e0 bi\u1ec7t danh c\u1ee7a \u00f4ng, Adi v\u00e0 3 ch\u1eef c\u00e1i \u0111\u1ea7u t\u00ean h\u1ecd k\u1ebft h\u1ee3p t\u1ea1o th\u00e0nh Adidas.<\/p>\n

T\u00ean c\u1ee7a J.Crew \u0111\u1eb7t trong s\u1ef1 c\u1ea1nh tranh v\u1edbi d\u00f2ng Polo c\u1ee7a Ralph Lauren<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

Theo Forbes<\/em>, \u201cT\u00ean Crew \u0111\u01b0\u1ee3c ch\u1ecdn nh\u1eb1m c\u1ea1nh tranh v\u1edbi nh\u00e3n hi\u1ec7u Polo c\u1ee7a Ralph Lauren v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp Arthur Cinader \u0111\u00e3 th\u00eam ch\u1eef J nh\u1eb1m t\u1ea1o n\u00e9t \u0111\u1eb7c s\u1eafc.<\/p>\n

M\u1ed9t v\u1ecb th\u1ea7n th\u00ec th\u1ea7m \u201cRolex\u201d<\/strong><\/p>\n

Theo Business Insider<\/em>, Hans Wilsdorf, nh\u00e0 s\u00e1ng l\u1eadp Rolex, mu\u1ed1n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i b\u1ea5t c\u1ee9 ng\u00f4n ng\u1eef n\u00e0o.<\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

\u201cT\u00f4i th\u1eed k\u1ebft h\u1ee3p c\u00e1c ch\u1eef c\u00e1i trong b\u1ea3ng ch\u1eef c\u00e1i theo m\u1ecdi c\u00e1ch c\u00f3 th\u1ec3\u201d, Wilsdorf n\u00f3i. \u201cVi\u1ec7c n\u00e0y mang \u0111\u1ebfn h\u00e0ng tr\u0103m c\u00e1i t\u00ean, tuy nhi\u00ean, kh\u00f4ng c\u00f3 c\u00e1i n\u00e0o \u1ed5n. M\u1ed9t bu\u1ed5i s\u00e1ng, khi \u0111ang \u0111i d\u1ecdc tr\u00ean con ph\u1ed1 Cheapside \u1edf th\u00e0nh ph\u1ed1 London, m\u1ed9t v\u1ecb th\u1ea7n th\u00ec th\u1ea7m \u2018Rolex\u2019 v\u00e0o tai t\u00f4i\u201d.<\/p>\n

Lululemon kh\u00f4ng c\u00f3 ngh\u0129a g\u00ec, ch\u1ec9 l\u00e0 t\u00ean n\u00e0y kh\u00f3 ph\u00e1t \u00e2m<\/strong><\/p>\n

Nh\u00e0 s\u00e1ng l\u1eadp Lululemon, Chip Wilson n\u1ea3y sinh \u00fd t\u01b0\u1edfng v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u1edfi \u00f4ng ngh\u0129 r\u1eb1ng ng\u01b0\u1eddi Nh\u1eadt kh\u00f4ng th\u1ec3 ph\u00e1t \u00e2m n\u00f3.<\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

N\u0103m 2009, \u00f4ng vi\u1ebft r\u1eb1ng:<\/p>\n

\u201cNg\u01b0\u1eddi ta ngh\u0129 r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p marketing Nh\u1eadt B\u1ea3n s\u1ebd kh\u00f4ng c\u1ed1 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ph\u00e1t \u00e2m B\u1eafc M\u1ef9 b\u1eb1ng ch\u1eef \u2018L\u2019, \u00e2m \u2018L\u2019 kh\u00f4ng t\u1ed3n t\u1ea1i trong ng\u1eef \u00e2m ng\u01b0\u1eddi Nh\u1eadt. B\u1eb1ng c\u00e1ch \u0111\u1eb7t ch\u1eef \u2018L\u2019, ng\u01b0\u1eddi d\u00f9ng Nh\u1eadt s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i t\u00ean thu\u1ea7n t\u00fay B\u1eafc M\u1ef9\u201d.<\/p>\n

\u201cV\u1ec1 b\u1ea3n ch\u1ea5t, t\u00ean \u2018Lululemon\u2019 kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c ngo\u00e0i n\u00f3 c\u00f3 3 ch\u1eef \u2018L\u2019\u201d, \u0111\u1ea1i di\u1ec7n Lululemon n\u00f3i v\u1edbi Business Insider<\/em> r\u1eb1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u00e3ng \u0111\u01b0\u1ee3c ch\u1ecdn t\u1eeb danh s\u00e1ch 20 t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 20 logo c\u1ee7a m\u1ed9t nh\u00f3m g\u1ed3m 100 ng\u01b0\u1eddi\u201d.<\/p>\n

Soylent l\u1ea5y \u00fd t\u01b0\u1edfng t\u1eeb m\u1ed9t cu\u1ed1n ti\u1ec3u thuy\u1ebft khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

Soylent, th\u1ee9c u\u1ed1ng thay th\u1ebf b\u1eefa \u0103n \u0111\u01b0\u1ee3c y\u00eau th\u00edch t\u1ea1i thung lung Silicon, \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean t\u1eeb t\u00ean cu\u1ed1n ti\u1ec3u thuy\u1ebft khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng \u201cMake Room! Make Room!\u201d. Cu\u1ed1n s\u00e1ch vi\u1ebft v\u1ec1 vi\u1ec7c gia t\u0103ng d\u00e2n s\u1ed1 l\u00e0m c\u1ea1n ki\u1ec7t t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean th\u1ebf gi\u1edbi nh\u01b0 th\u1ebf n\u00e0o. Trong cu\u1ed1n s\u00e1ch, soylent l\u00e0 s\u1ef1 pha tr\u1ed9n gi\u1eefa \u0111\u1eadu n\u00e0nh v\u00e0 \u0111\u1eadu l\u0103ng.<\/p>\n

Zorba l\u00e0 t\u00ean ban \u0111\u1ea7u c\u1ee7a Zara<\/strong><\/p>\n

Ban \u0111\u1ea7u, nh\u00e0 s\u00e1ng l\u1eadp Zara, Amancio Ortega, \u0111\u1eb7t t\u00ean c\u00f4ng ty theo b\u1ed9 phim n\u0103m 1964 \u201cZorba the Greek\u201d. Tuy nhi\u00ean, t\u00ean n\u00e0y kh\u00f4ng t\u1ed3n t\u1ea1i l\u00e2u.<\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

Theo t\u1edd New York Times<\/em>, c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean m\u1edf t\u1ea1i La Coru\u00f1a v\u00e0o n\u0103m 1975, c\u00e1ch m\u1ed9t qu\u00e1n bar t\u00ean \u201cZorba\u201d 2 kh\u1ed1i nh\u00e0. Ch\u1ee7 qu\u00e1n r\u01b0\u1ee3u n\u00f3i v\u1edbi Ortega r\u1eb1ng th\u1eadt kh\u00f3 hi\u1ec3u khi h\u1ecd tr\u00f9ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Cu\u1ed1i c\u00f9ng, Ortega s\u1eafp x\u1ebfp l\u1ea1i c\u00e1c ch\u1eef c\u00e1i \u0111\u1ec3 t\u1ea1o n\u00ean \u201cZara\u201d, t\u00ean g\u1ea7n gi\u1ed1ng t\u00ean c\u0169 nh\u1ea5t.<\/p>\n

ASOS l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a AsSeenOnScreen<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

N\u0103m 1999, nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn t\u1ea1i Anh \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi t\u00ean AsSeenOnScreen v\u00e0 trang web ri\u00eang l\u00e0 asseenonscreen.com. T\u00ean vi\u1ebft t\u1eaft ASOS, ph\u00e1t \u00e2m ACE-OSS, nhanh ch\u00f3ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 trang web \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn th\u00e0nh asos.com.<\/p>\n

IKEA kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u1eeb Th\u1ee5y \u0110i\u1ec3n<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

Nh\u00e0 s\u00e1ng l\u1eadp IKEA, Ingvar Kamprad, ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p t\u00ean vi\u1ebft t\u1eaft c\u1ee7a \u00f4ng v\u1edbi c\u00e1c ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a trang tr\u1ea1i v\u00e0 l\u00e0ng qu\u00ea \u1edf mi\u1ec1n nam Th\u1ee5y \u0110i\u1ec3n, n\u01a1i \u00f4ng l\u1edbn l\u00ean, l\u00e0 Elmtaryd v\u00e0 Agunnaryd.<\/p>\n

Starbucks \u0111\u01b0\u1ee3c \u0111\u1eb7t theo t\u00ean m\u1ed9t nh\u00e2n v\u1eadt trong \u201cMoby-Dick\u201d.<\/strong><\/p>\n

Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi The Seattle Times<\/em>, \u0111\u1ed3ng s\u00e1ng l\u1eadp Starbucks, Gordon Bowker k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u. L\u00fac \u0111\u1ea7u, h\u1ecd li\u1ec7t k\u00ea m\u1ed9t danh s\u00e1ch c\u00e1c t\u1eeb b\u1eaft \u0111\u1ea7u b\u1eb1ng \u201cSt\u201d b\u1edfi h\u1ecd ngh\u0129 ch\u00fang l\u00e0 nh\u1eefng t\u1eeb h\u00e0m ch\u1ee9a s\u1ee9c m\u1ea1nh.<\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

\u201cAi \u0111\u00f3 \u2013 b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 \u2013 \u0111\u00e3 n\u00f3i v\u1ec1 m\u1ed9t b\u1ea3n \u0111\u1ed3 khai m\u1ecf c\u0169 c\u1ee7a Cascades v\u00e0 Mount Rainier, v\u00e0 m\u1ed9t th\u1ecb tr\u1ea5n khai m\u1ecf c\u0169 t\u00ean l\u00e0 Starbo\u201d, \u00f4ng n\u00f3i. \u201cNgay khi t\u00f4i nh\u00ecn th\u1ea5y Starbo, t\u00f4i \u0111\u00e3 ngh\u0129 ngay \u0111\u1ebfn ng\u01b0\u1eddi b\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a Melville, t\u00ean l\u00e0 Starbuck trong \u2018Moby-Dick\u2019\u201d.<\/p>\n

Gap \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kho\u1ea3ng c\u00e1ch th\u1ebf h\u1ec7 gi\u1eefa ng\u01b0\u1eddi l\u1edbn v\u00e0 tr\u1ebb em<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

C\u1eeda h\u00e0ng Gap \u0111\u1ea7u ti\u00ean m\u1edf v\u00e0o n\u0103m 1969 v\u1edbi m\u1ee5c ti\u00eau b\u00e1n qu\u1ea7n jean ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t. C\u00e1i t\u00ean cho th\u1ea5y kho\u1ea3ng c\u00e1ch th\u1ebf h\u1ec7 gi\u1eefa ng\u01b0\u1eddi l\u1edbn v\u00e0 tr\u1ebb em.<\/p>\n

Wawa \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean theo m\u1ed9t khu v\u1ef1c c\u1ee7a Pennsylvania<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

T\u00ean chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i n\u00e0y g\u1ed3m 2 \u00fd ngh\u0129a. Th\u1ee9 nh\u1ea5t, l\u00e0 t\u00ean m\u1ed9t v\u00f9ng \u0111\u1ea5t \u1edf Pennsylvania, n\u01a1i \u0111\u1eb7t trang tr\u1ea1i b\u00f2 s\u1eefa \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty. Th\u1ee9 hai, l\u00e0 ti\u1ebfng M\u1ef9 b\u1ea3n \u0111\u1ecba ch\u1ec9 con ng\u1ed7ng Canada (con v\u1eadt \u0111\u01b0\u1ee3c in h\u00ecnh trong logo c\u00f4ng ty).<\/p>\n

H\u00e4agen-Dazs ph\u00e1t \u00e2m ti\u1ebfng \u0110an M\u1ea1ch, nh\u1eefng n\u00f3 ho\u00e0n to\u00e0n l\u00e0 s\u1ef1 b\u1ecba \u0111\u1eb7t<\/strong><\/p>\n

Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Tablet Magazine, Reuben Mattus, m\u1ed9t ng\u01b0\u1eddi nh\u1eadp c\u01b0 Do Th\u00e1i t\u1eeb Ba Lan, \u0111\u00e3 \u0111\u1eb7t t\u00ean cho c\u00f4ng ty kem l\u00e0 H\u00e4agen-Dazs, nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 vinh danh \u0110an M\u1ea1ch. Tuy nhi\u00ean, c\u00e1i t\u00ean kh\u00f4ng mang \u00fd ngh\u0129a g\u00ec.<\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

\u201cQu\u1ed1c gia duy nh\u1ea5t c\u1ee9u ng\u01b0\u1eddi Do Th\u00e1i trong Th\u1ebf chi\u1ebfn II l\u00e0 \u0110an M\u1ea1ch, v\u00ec v\u1eady, t\u00f4i \u0111\u00e3 \u0111\u1eb7t m\u1ed9t c\u00e1i t\u00ean \u0110an M\u1ea1ch h\u01b0 c\u1ea5u v\u00e0 \u0111\u0103ng k\u00fd\u201d, Mattus n\u00f3i. \u201cH\u00e4agen-Dazs kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec c\u1ea3, nh\u01b0ng n\u00f3 s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi \u00e2m s\u1eafc\u201d.<\/p>\n

Nike l\u00e0 n\u1eef th\u1ea7n chi\u1ebfn th\u1eafng c\u1ee7a Hy L\u1ea1p<\/strong><\/p>\n

Nike \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1964 v\u1edbi t\u00ean l\u00e0 Blue Ribbon Sports cho \u0111\u1ebfn n\u0103m 1971.<\/p>\n

\n
\"Nh\u1eefng<\/div>\n<\/div>\n

Ban \u0111\u1ea7u, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Bill Bowerman, hu\u1ea5n luy\u1ec7n vi\u00ean \u0111i\u1ec1n kinh v\u00e0 Phil Knight, v\u1eadn \u0111\u1ed9ng vi\u00ean ch\u1ea1y c\u1ef1 ly trung b\u00ecnh, \u0111\u1ebfn t\u1eeb Portland mu\u1ed1n \u0111\u1eb7t t\u00ean l\u00e0 \u201cDimension 6\u201d. Th\u1ef1c t\u1ebf, nh\u00e2n vi\u00ean \u0111\u1ea7u ti\u00ean c\u1ee7a Nike, Jeff Johnson m\u1edbi l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1i t\u00ean n\u00e0y.<\/p>\n

Venmo l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb m\u1ed9t ng\u00f4n ng\u1eef ch\u1ebft<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

Andrew Kortina, nh\u00e0 s\u00e1ng l\u1eadp \u1ee9ng d\u1ee5ng thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 Venmo, vi\u1ebft tr\u00ean Quora: \u201cKhi ch\u00fang t\u00f4i suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1i t\u00ean, m\u1ed9t trong nh\u1eefng ngu\u1ed3n c\u1ea3m h\u1ee9ng cho ch\u00fang t\u00f4i l\u00e0 t\u1eeb Latin, vendo\/vendere, ngh\u0129a l\u00e0 b\u00e1n. Ngay khi ch\u00fang t\u00f4i n\u00f3i v\u1ec1 venom, ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 th\u00edch n\u00f3 b\u1edfi c\u00e1i t\u00ean n\u00e0y ng\u1eafn v\u00e0 \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb m\u1ed9t \u0111\u1ed9ng t\u1eeb hay.<\/p>\n

Amazon \u0111\u01b0\u1ee3c \u0111\u1eb7t theo t\u00ean con s\u00f4ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi<\/strong><\/p>\n

N\u0103m 1995, l\u1ea7n \u0111\u1ea7u ti\u00ean Amazon \u0111\u01b0\u1ee3c ra m\u1eaft, nh\u00e0 s\u00e1ng l\u1eadp Jeff Bezos n\u1ea3y sinh \u00fd t\u01b0\u1edfng kh\u00e1c bi\u1ec7t cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Theo cu\u1ed1n s\u00e1ch c\u1ee7a Brad Stone v\u1ec1 Amazon, Bezos mu\u1ed1n g\u1ecdi c\u1eeda h\u00e0ng s\u00e1ch tr\u1ef1c tuy\u1ebfn l\u00e0 Cadabra. Tuy nhi\u00ean, lu\u1eadt s\u01b0 \u0111\u1ea7u ti\u00ean c\u1ee7a Amazon, Todd Tarbert \u0111\u00e3 thuy\u1ebft ph\u1ee5c \u00f4ng r\u1eb1ng c\u00e1i t\u00ean nghe r\u1ea5t gi\u1ed1ng \u201cCadaver\u201d (x\u00e1c ch\u1ebft).<\/p>\n

\n
\"Nh\u1eefng<\/div>\n<\/div>\n

Theo Business Insider<\/em>, Bezos \u0111\u01b0\u1ee3c cho l\u00e0 th\u00edch c\u00e1i t\u00ean Relentless. N\u1ebfu b\u1ea1n truy c\u1eadp v\u00e0o trang web Relentless.com, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang web c\u1ee7a Amazon.<\/p>\n

Bezos \u0111\u00e3 ch\u1ea5p nh\u1eadn t\u00ean Amazon, \u0111\u01b0\u1ee3c \u0111\u1eb7t theo con s\u00f4ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 logo \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty c\u0169ng c\u00f3 h\u00ecnh \u1ea3nh d\u00f2ng s\u00f4ng.<\/p>\n

Verizon b\u1eaft ngu\u1ed3n t\u1eeb ti\u1ebfng Latin l\u00e0 Veritas, c\u00f3 ngh\u0129a l\u00e0 \u201cs\u1ef1 th\u1eadt\u201d<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n
\n

\u1ea2nh: Wall Street Journal.<\/p>\n<\/div>\n<\/div>\n

Verizon l\u00e0 s\u1ea3n ph\u1ea9m t\u1eeb s\u1ef1 h\u1ee3p nh\u1ea5t gi\u1eefa 2 c\u00f4ng ty vi\u1ec5n th\u00f4ng Bell Atlantic v\u00e0 GTE. T\u00ean Verizon l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u1eeb \u201cveritas\u201d trong ti\u1ebfng Latin, c\u00f3 ngh\u0129a l\u00e0 \u201cs\u1ef1 th\u1eadt\u201d v\u00e0 t\u1eeb ti\u1ebfng Anh \u201chorizon\u201d, ngh\u0129a l\u00e0 \u201cch\u00e2n tr\u1eddi\u201d nh\u1eb1m bi\u1ec3u th\u1ecb r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai.<\/p>\n

Monsanto l\u00e0 t\u00ean \u0111\u1ec7m v\u1ee3 c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

C\u00f4ng ty h\u00f3a ch\u1ea5t Monsanto \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1901 b\u1edfi John F. Queeny. \u00d4ng \u0111\u1eb7t t\u00ean cho doanh nghi\u1ec7p theo t\u00ean v\u1ee3, b\u00e0 Olga Monsanto Queeny.<\/p>\n

Gatorade d\u00e0nh cho \u0111\u1ed9i tuy\u1ec3n b\u00f3ng \u0111\u00e1 Florida Gators<\/strong><\/p>\n

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\"Nh\u1eefng<\/div>\n<\/div>\n

M\u1ed9t nh\u00f3m b\u00e1c s\u0129 t\u1ea1i \u0110\u1ea1i h\u1ecdc Floria \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u1ee9c u\u1ed1ng th\u1ec3 thao d\u00e0nh cho c\u00e1c c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1 \u0111\u1ed9i Florida Gators.<\/p>\n

Under Armour quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u00e1ch vi\u1ebft Anh \u2013 Anh \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u1eb9p h\u01a1n<\/strong><\/p>\n

Theo cu\u1ed9c ph\u1ecfng v\u1ea5n c\u1ee7a The Washington Post<\/em> v\u1edbi CEO Kevin Plank, Plank cho bi\u1ebft \u00f4ng \u0111\u00e3 \u0111\u1eb7t t\u00ean c\u00f4ng ty l\u00e0 Body Armor, nh\u01b0ng kh\u00f4ng th\u1ec3 \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u cho n\u00f3. \u00d4ng n\u00f3i: \u201cT\u00f4i h\u01a1i th\u1ea5t v\u1ecdng, tuy nhi\u00ean, chi\u1ec1u h\u00f4m \u0111\u00f3, t\u00f4i c\u00f3 k\u1ebf ho\u1ea1ch \u0103n tr\u01b0a v\u1edbi anh trai, Bill, v\u00ec v\u1eady, t\u00f4i \u0111\u1ebfn \u0111\u1ec3 \u0111\u00f3n anh \u1ea5y. T\u00f4i g\u00f5 c\u1eeda v\u00e0 anh \u1ea5y nh\u00ecn xu\u1ed1ng v\u00e0 h\u1ecfi: \u2018C\u00f4ng ty em \u0111ang \u0111i\u1ec1u h\u00e0nh nh\u01b0 th\u1ebf n\u00e0o r\u1ed3i, uhh\u2026 Under Armor?\u201d<\/p>\n

\n
\"Nh\u1eefng<\/div>\n<\/div>\n

V\u1eady t\u1ea1i sao Armor l\u1ea1i vi\u1ebft th\u00e0nh Armour?<\/p>\n

Plank s\u1eed d\u1ee5ng t\u1eeb “Armour” theo c\u00e1ch \u0111\u00e1nh v\u1ea7n ti\u1ebfng Anh thay v\u00ec “Armor” theo ti\u1ebfng M\u1ef9 v\u00ec \u00f4ng mu\u1ed1n c\u00f3 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i “\u0111\u1eb9p” h\u01a1n. \u201cT\u00f4i \u01b0\u1edbc \u0111\u1eb1ng sau \u0111\u00f3 l\u00e0 m\u1ed9t ch\u00fat khoa h\u1ecdc hay chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u00e0o \u0111\u00f3, tuy nhi\u00ean, n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady th\u00f4i\u201d.<\/p>\n

Theo Business Insider<\/p>\n<\/div>\n

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[ad_1] T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean cho kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng l\u1ef1a ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed nh\u01b0 ng\u1eafn g\u1ecdn, l\u00f4i cu\u1ed1n, \u0111\u00e1ng nh\u1edb v\u00e0 kh\u00f4ng ph\u1ee9c t\u1ea1p. 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C\u00e1c c\u00f4ng ty th\u01b0\u1eddng l\u1ef1a ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed nh\u01b0 ng\u1eafn g\u1ecdn, l\u00f4i cu\u1ed1n, \u0111\u00e1ng nh\u1edb v\u00e0 kh\u00f4ng ph\u1ee9c t\u1ea1p. 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